Iowa 80 Group

What Iowa 80 Group does

Iowa 80 Group, Inc. is a privately held, family-owned (Moon family) holding company headquartered in Walcott, Iowa, that operates an integrated portfolio of businesses serving the long-haul professional trucking industry. Its core operations span four owned truckstops — the flagship Iowa 80 Truckstop at I-80 Exit 284 (marketed as "The World's Largest Truckstop" and open 24/7/365 since 1964), Kenly 95 Petro at I-95 Exit 106 in North Carolina, Joplin 44 Petro at I-44 Exit 4 in Missouri, and Oak Grove 70 Petro at I-70 Exit 28 in Missouri — together with a 100,000+ sq ft main building offering 900 tractor-trailer parking spaces, 42 BP gas/diesel pumps, 34 high-speed diesel pumps, a 7-bay service center, a 3-bay Truckomat truck wash, CAT Scale, a Super Truck Showroom, multiple branded restaurants, a convenience store, a 60-seat movie theatre, a truckers' TV lounge, 24 private showers, and ancillary services (dentist, barber, chiropractor, workout room, laundry). The group also owns CAT Scale Company (the world's largest truck scale network with 2,300+ host locations across 47 US states and 7 Canadian provinces, founded by Bill Moon in 1977), the Truckomat truck-wash network (8 locations across 11 US states), the Iowa80.com e-commerce superstore for chrome and trucking accessories (backed by a 117,180 sq ft distribution center with Kardex Vertical Lift Modules that opened in February 2024), the Iowa 80 Trucking Museum (100+ antique trucks, free admission), 284 Fuel Supply (wholesale fuel), Effingham Chrome Shop, and StoreChek.

The company's technology stack is operations- and payments-oriented: it includes the Weigh My Truck® mobile app (iOS/Android) that lets drivers weigh and pay via PayPal, ACH, Comdata, or EFS Fleet Card; CAT Scale's first totally automated, full-length platform scale (introduced 1977, with an unconditional accuracy guarantee); a multi-payment Iowa80.com storefront; the free Iowa 80 Trucking Museum app with curator-narrated audio tours; and a 251,000 sq ft industrial park in Walcott, Iowa (117,180 sq ft self-occupied, 128,959 sq ft available for third-party lease/fulfillment). No public or partner-facing API, AI/ML capabilities, or SDK is documented.

Revenue is generated through a diversified mix of per-transaction streams: retail and fleet fuel sales (BP-branded diesel and gasoline), per-weigh CAT Scale fees, per-wash Truckomat fees, e-commerce and catalog sales of chrome and trucking accessories, professional service-center revenue (oil changes with a 40-minute / $40-credit guarantee, wheel alignments, tire balancing, DPF cleaning), restaurant and convenience store sales, Fleet Account contract revenue (nationwide pricing and consolidated billing for trucking fleets), and Jamboree/event sponsorship revenue from partners such as Mobil Delvac, CAT Scale, and Freightliner. The company sells primarily direct-to-consumer at its physical locations and via Iowa80.com, with a secondary inside-sales motion for Fleet Accounts and franchise-channel reach through TA and Petro Stopping Centers; it serves professional truck drivers (the primary segment, with 5,000+ customers per day at the flagship), trucking fleets, the motoring public, antique truck enthusiasts, and online truck accessories shoppers.

Name

Iowa 80 Group

Legal name

Iowa 80 Group, Inc.

Website

https://iowa80group.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Iowa 80 Group is a privately held, family-owned holding company that operates four major US interstate truckstops (including the "World's Largest Truckstop" in Walcott, Iowa), the 2,300+ location CAT Scale weighing network, the Truckomat truck-wash chain, the Iowa80.com e-commerce superstore, and the Iowa 80 Trucking Museum, serving professional long-haul truck drivers, trucking fleets, and the motoring public.

Ownership category

akta.pro rank

Product category

Truckstop and Travel Center Services

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Truck Trailer Manufacturing (336212)

SIC

Truck & Bus Bodies (3713), Truck Trailers (3715)

akta.pro primary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

akta.pro secondary industry

Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker) (IMACABAH)

Keywords

• Truckstop services
• Truck scale weighing
• Commercial truck fueling
• Truck wash operations
• Trucking accessories retail

Headquarters

HQ city

Walcott

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fuel sales (diesel and gasoline): Retail and fleet fuel sales through 42 BP-branded gas and diesel fueling positions at the Iowa 80 main building and 34 high-speed diesel pumps for trucks at the fuel center, plus branded fuel at Kenly 95 Petro, Joplin 44 Petro and Oak Grove 70 Petro. Fuel is one of the core day-to-day revenue streams serving over 5,000 customers daily.
2. Truckomat truck wash services: Per-truck-wash fees at 8 Truckomat truck wash locations in 11 states (a 12-location history evolved into a current 8-location footprint), including a 3-bay Truckomat at the Iowa 80 Truckstop.
3. CAT Scale truck weighing fees: Per-weighing transaction fees from CAT Scale Company, the world's largest truck scale network with over 2,300 locations in 47 states and 7 Canadian provinces. Customers can weigh and pay via PayPal, ACH, Comdata or EFS Fleet Card through the Weigh My Truck app.
4. Iowa80.com e-commerce and catalog sales: Online and catalog retail of chrome and trucking accessories (bumpers, seats, fenders, etc.) shipped via LTL freight from the 117,180 sq ft Iowa80.com Distribution Center (510 Sterling Drive, Walcott, IA) — also used to ship to brick-and-mortar Iowa 80 Group stores.
5. Truck service center revenue: Oil changes, wheel alignments, tire balancing, DPF cleaning and other repair services at the Iowa 80 7-bay service center, Kenly 95 Petro's 26,000 sq ft six-bay TA service center, Joplin 44 Petro and Oak Grove 70 Petro. Includes a 40-minute oil change guarantee (with a $40 credit if missed).
6. Restaurant, food court and convenience store revenue: Iowa 80 Kitchen (300-seat restaurant with 50-foot salad bar), Wendy's, Dairy Queen, Orange Julius, Taco Bell, Pizza Hut, Einstein Bagels, Caribou Coffee, Blimpie, Chester's Chicken, Subway and a convenience store at Iowa 80 locations, plus grab-and-go and food court sales.
7. Retail and gift store revenue: Truckers' warehouse store, gift store, Super Truck Showroom, custom embroidery and vinyl shop, plus ancillary on-site services such as a dentist, barber shop, chiropractor, workout room, laundry facilities, 60-seat movie theatre, trucker's TV lounge and 24 private showers.
8. Sponsorship and Jamboree promotion revenue: Co-marketing sponsorships from partners such as Mobil Delvac (ExxonMobil), CAT Scale and Freightliner Run Smart Trucks for Jamboree concerts and events; sweepstakes co-sponsorships (Music & Motors, Weigh to Win®).

Pricing tiers

Go-to-market motion6 records

Distribution channels10 records

Marketing channels9 records

Core offering

Iowa 80 Group operates a portfolio of large-format interstate truckstops offering diesel and gasoline fueling, food service, truck washing (Truckomat), truck weighing (CAT Scale network of 2,300+ locations), truck service and repair, chrome and trucking accessories retail (via owned stores and Iowa80.com e-commerce), and ancillary amenities (showers, laundry, barber, dentist, chiropractor, movie theatre). The company also operates a free trucking museum and hosts the annual Walcott Truckers Jamboree.

Differentiator

Problem solved

Functional benefit

Brands

• Iowa 80 Truckstop: The flagship 'World's Largest Truckstop' at I-80 Exit 284, Walcott, Iowa — fuel, food, retail, service, and truck amenities.
• CAT Scale Company
• Truckomat
• Iowa 80 Catalog
• Iowa 80 Trucking Museum
• Joplin 44 Petro
• Kenly 95 Petro
• Oak Grove 70 Petro
• 284 Fuel Supply
• Effingham Chrome Shop
• Iowa80.com

Products and services

• Iowa 80 Truckstop (The World's Largest Truckstop) The flagship 100,000 sq ft truckstop at I-80 Exit 284, Walcott, Iowa, offering 42 BP-branded gas and diesel fueling positions, 34 high-speed diesel pumps, a 7-bay truck service center with a 40-minute oil change guarantee, a 3-bay Truckomat truck wash, CAT Scale, Dogomat Pet Wash, 24 private showers, parking for 900 tractor-trailers, 250 cars and 20 buses, restaurants (Iowa 80 Kitchen, Wendy's, Dairy Queen, Taco Bell, Pizza Hut, Caribou Coffee, etc.), gift store, Super Truck Showroom, dentist, barber, chiropractor, workout room, laundry, and a 60-seat movie theatre. Open 24/7/365 and serves over 5,000 customers per day.
• Kenly 95 Petro Truckstop at I-95 & Exit 106, Kenly, North Carolina, operated as a TA and Petro franchisee. Features a 65-foot Cape Hatteras replica lighthouse, a 26,000 sq ft six-bay TA Service Center (climate controlled, DPF cleaning equipment), food court (Wendy's, Subway, Caribou Coffee, Dairy Queen), and the 40-minute oil change guarantee.
• Joplin 44 Petro Truckstop at I-44 & Exit 4, Joplin, Missouri. Operated as a Petro franchisee. Includes a full-service truck service center with the 40-minute oil change guarantee, a 15,000 sq ft Super Truck Showroom, a Custom Shop, and an expanded food court.
• Oak Grove 70 Petro Truckstop at I-70 Exit 28, Oak Grove, Missouri, operated as a Petro franchisee. Features a new restaurant, store, main building, shop, fuel center, Wendy's, Dairy Queen, and a full-service truck service center with the 40-minute oil change guarantee.
• Iowa80.com E-commerce Superstore (Iowa 80 Catalog) Online trucking accessories retailer featuring thousands of chrome and trucking accessory items with search by truck type and sub-category, wish list, gift ideas, driver favorites, and sale items. Accepts PayPal, Google Pay, Venmo and Shop Pay (installments), with LTL freight quotes on larger items. Order fulfillment handled by the 117,180 sq ft Iowa80.com Distribution Center in Walcott, Iowa (with Kardex Vertical Lift Modules). Chrome Specialists available at 866-446-9280.
• CAT Scale Company World's largest truck scale network with over 2,300 locations in 47 US states and 7 Canadian provinces. Introduced the first totally automated, full-length platform scale that weighs tractor and trailer together as a single unit, backed by an unconditional accuracy guarantee. Includes the Weigh My Truck mobile app for smartphone-based weighing and payment (PayPal, Comdata, EFS Fleet Card, ACH) and the annual Weigh to Win Sweepstakes.
• Truckomat Truck Washes Truck wash division of Iowa 80 Group, currently operating 8 company-owned truck wash locations across 11 US states, including a 3-bay Truckomat on-site at the Iowa 80 Truckstop. Uses energy-saving lighting systems. Per-truck-wash fees apply.
• Iowa 80 Trucking Museum Free-admission trucking museum at 505 Sterling Drive, Walcott, Iowa, featuring over 100 antique trucks dating back to 1910, vintage signs, gas pumps, antique toy trucks and other trucking memorabilia. Includes the REO Theatre showing vintage trucking films. Open Wednesday-Saturday 9am-5pm and Sunday Noon-5pm (Memorial Day to Labor Day hours extend to seven days a week). Free guided tours for area schools. Companion iPhone/Android mobile app with audio narration by curator Dave Meier.
• 284 Fuel Supply Wholesale fuel and store-related supply operations operated out of Walcott, Iowa, supporting Iowa 80 Group's truckstop network.
• Iowa 80 Group 40-Minute Oil Change Guarantee Service-level guarantee at all four Iowa 80 Group truck service centers. Professional drivers are guaranteed their truck oil change will be completed within 40 minutes from the time they pull into the service bay, otherwise they receive a $40.00 credit.
• Weigh My Truck Mobile App Free iOS and Android mobile application that allows drivers to weigh their truck and pay for the transaction via PayPal, ACH, Comdata Card or EFS Fleet Card directly from their smartphone or tablet without leaving the cab.
• Effingham Chrome Shop Iowa 80 Group location in Effingham, Illinois, focused on chrome and truck accessories, and site of the annual Effingham Driver Appreciation Days event.
• Fleet Account Program Program for trucking fleets that provides nationwide pricing and consolidated billing across Iowa 80 Group's network of truckstops, washes and CAT Scale locations.

Quantifiable outcome

• Iowa 80 Truckstop serves over 5,000 customers per day
• +10 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Travel Centers of America (TA)flagshipChannel Partner/ Reseller/ DistributorIowa 80 Truckstop became a TA franchisee (then Truck Stops of America) in 1992 when it expanded the fuel center. Kenly 95 Petro is also a TA franchisee (Petro Stopping Centers). The franchise relationship gives Iowa 80 Group's truckstops access to the TA national network and fleet pricing while remaining family-owned.
• Petro Stopping CenterscoreChannel Partner/ Reseller/ DistributorJoplin 44 Petro and Oak Grove 70 Petro were franchised with Petro Stopping Centers. Delia Moon Meier noted Petro and TA 'showed us that trucking was changing, and independent truck stops were going to have trouble competing with nationwide chains that could call on trucking fleets and offer nationwide pricing.'
• Mobil Delvac (ExxonMobil)coreGTM or Marketing PartnerMobil Delvac is a recurring Walcott Truckers Jamboree concert sponsor (including the 2015 Josh Abbott Band concert celebrating 'the 90th anniversary of Mobil Delvac-branded commercial vehicle lubricants'). Iowa 80 Group also partnered with Mobil Delvac in 2010 to launch the Music & Motors Sweepstakes, where each Mobil Delvac oil change at an Iowa 80 Group Service Center earned an entry to win 'Road Manager for a Day' at a Tracy Lawrence concert and NASCAR Sprint Cup Series tickets.
• The Swarm CollectivecoreGTM or Marketing PartnerThrough the Swarm Partnership (coordinated by Iowa 80 Truckstop), University of Iowa athletes visit Walcott School. On Friday, September 27, 2024, Iowa Hawkeye football players Yahya Black, Kaleb Brown, Aaron Graves, Jay Higgins, Nick Jackson and Luke Lachey visited K-8 students, held Q&A, signed autographs and threw passes. This is the third such visit coordinated by Iowa 80 Truckstop. On September 20, 2024, Iowa Hawkeye basketball players Josh Dix, Owen Freeman and Brock Harding also visited Walcott Elementary School via the Swarm Partnership.
• Quad Cities Community Foundation (and Community Foundation of the Great River Bend / CFGRB)coreOthersThe Iowa 80 / CAT Scale Go Iowa Fund was established by Iowa 80 Truckstop and CAT Scale Company through the Quad Cities Community Foundation (and historically through the Community Foundation of the Great River Bend, CFGRB). The fund provides a structure for employees and other individuals to request money to support good causes, organizations or philanthropies. Grants are awarded twice per year (June 1 and December 1 deadlines) with a maximum grant consideration of $2,000. Recipients include Junior Theater Inc., Durant Iowa Food Pantry, City of Walcott, Empower House, Iowa 80 Trucking Museum, German American Heritage Center, Project Linus, Davenport Youth Trap Club, St. Paul's Food Program, Sleep in Heavenly Peace, and others.
• NATSO, SIGMA and the National Association of Convenience Stores (NACS)minorOthersAlongside Iowa 80 Group, NATSO (representing America's travel centers and truck stops), SIGMA (America's Leading Fuel Marketers) and the National Association of Convenience Stores (NACS) publicly supported the Biodiesel Tax Credit Extension Act of 2024 (H.R. 9060), introduced by Representatives Mariannette Miller-Meeks (R-Iowa), Mike Carey (R-Ohio), Claudia Tenney (R-N.Y.) and Anne Kuster (D-N.H.).
• Freightliner Trucks (and Freightliner Run Smart Trucks)minorGTM or Marketing PartnerFreightliner Trucks (and Freightliner Run Smart Trucks) is a recurring Walcott Truckers Jamboree concert sponsor alongside Mobil Delvac and CAT Scale.
• Sherwin WilliamsminorGTM or Marketing PartnerSherwin Williams provides complimentary shuttle service from the parking area to the Walcott Truckers Jamboree event grounds.
• Standard Oil (Amoco, now BP)coreOEM/ Whitelabel/ Licensing PartnerIowa 80 Truckstop was built and originally operated by Standard Oil before the interstate was completed. Bill Moon scouted the Walcott site and managed the facility as lessee starting in 1965. In 1984, Moon purchased the land and buildings from Amoco (the successor to Standard Oil). Today, the Iowa 80 Truckstop's 42 main gas/diesel pumps are BP branded.

Scale indicators18 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Mytee Products: Online truck-accessories retailer with a broad catalog of chrome and aftermarket truck parts, semi-truck equipment and supplies. Direct e-commerce competitor to Iowa80.com in the online truck accessories category.
• Love's Travel Stops & Country Stores: Privately held, family-owned (Love family) travel center chain with 650+ locations in 42 states. Directly competes with Iowa 80 Group on I-80, I-35, I-44, I-70 and I-95 corridors; similar family-ownership structure and professional-driver focus.
• 4 State Trucks: Major truck-accessories retailer based in Joplin, Missouri, with showrooms, catalog and e-commerce. Direct competitor to Iowa 80 Group's Iowa80.com truck accessories superstore; geographically adjacent in the same hometown as Joplin 44 Petro.
• Sapp Bros Travel Centers: Privately held, family-owned Midwest truckstop chain with locations in 8 states along the I-80, I-29, I-35 and I-70 corridors. Direct geographic overlap with Iowa 80 Group in Iowa and Missouri.
• TravelCenters of America (TA-Petro): 300+ travel centers under TA and Petro brands, acquired by BP for $1.3B in 2023. Functions as both franchisor (Iowa 80 Truckstop and Kenly 95 Petro are TA franchisees) and direct competitor across Iowa 80 Group's footprint.
• Blue Beacon Truck Wash: Largest US truck-wash chain with 250+ locations, headquartered in Salina, Kansas. Direct competitor to Iowa 80 Group's Truckomat truck-wash division; its scale likely contributes to Truckomat's footprint contraction from 12 to 8 locations.
• Road Ranger: Privately held Midwest-focused travel center chain with locations primarily in Illinois, Iowa, Indiana, Wisconsin, Missouri and Texas. Strong direct competitor to Iowa 80 Group's flagship and Oak Grove locations.
• Pilot Flying J: Berkshire Hathaway-owned travel center chain with 875+ locations across North America. The largest direct competitor to Iowa 80 Truckstop on the I-80 corridor and a competitor to Kenly 95 Petro on I-95. Closest comparable in scale and customer mix.

Broad incumbents

• Kwik Trip: Privately held, family-owned Midwest convenience-store and fuel chain with 800+ locations centered on Wisconsin, Minnesota and Iowa. Adjacent competitor to Iowa 80 Group's c-store and fuel business, though Kwik Trip does not specialize in long-haul trucker amenities.
• Casey's General Stores: NASDAQ-listed convenience-store and fuel retailer with 2,900+ locations across 17 Midwest states, headquartered in Ankeny, Iowa. Overlaps with Iowa 80 Group's fuel and convenience-store operations but does not focus on the long-haul trucker niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iowa80groupinc
• Xx.com/iowa80group
• LinkedInlinkedin.com/company/iowa-80-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iowa 80 Group