Curtis & Curtis Seed

What Curtis & Curtis Seed does

Curtis & Curtis Seed is a family-owned seed supplier founded in 1956 in Clovis, New Mexico, specializing in native grass seeds, turf grass, wildflowers, legumes, small grains, shrubs, and forbs. The company operates a seed warehouse and BigCommerce-powered e-commerce storefront, supplemented by wholesale distribution across North America and small-package resale programs (1lb-25lb bags) for local seed retailers. Its core technical capabilities include custom seed blending, proprietary time-release seed coatings that control germination timing by season, and specialized harvesting and processing of native grasses. Value-added services encompass personalized land consulting, wildfire reclamation project management, and named restoration blends such as the Salt & South Fork Restoration Mix and Hermit's Peak Restoration Blend developed for the 2022 New Mexico wildfires, which affected over 340,000 acres.

The company serves six distinct customer segments: government agencies (federal and state land restoration), ranchers and land managers (pasture, grazing, cover crops), industrial/commercial operators (oil & gas, pipelines, DOT), residential homeowners (lawn and wildflower landscaping), commercial turf (golf courses, sports fields, parks), and wholesale/retail seed companies. Revenue is generated primarily through one-time product sales across these segments, with professional services revenue from consulting and custom blending bundled into project-based engagements. Distribution runs through four channels: DTC e-commerce, wholesale to distributors, small-package retail, and direct government/agency sales with field consultations.

Strategically, the company is leveraging its 2022-2023 wildfire restoration track record to deepen government relationships and expand into adjacent verticals including renewable energy (wind and solar site revegetation) and oil & gas reclamation. Partnerships with Tierra Environmental Service and the Agri-Plan insurance sub-brand extend the company's positioning into a broader agricultural land management ecosystem. The firm remains family-owned under TJ Curtis with no institutional investment, no public funding rounds, and operations concentrated at a single Clovis, NM headquarters, limiting geographic scale but preserving tight operational control and domain expertise that has accumulated over nearly seven decades.

Name

Curtis & Curtis Seed

Legal name

Curtis & Curtis Seed

Website

https://curtisseed.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Curtis & Curtis Seed is a family-owned native seed supplier founded in 1956 in Clovis, New Mexico, serving ranchers, government agencies, homeowners, and energy operators with custom-blended seeds, time-release coatings, and restoration consulting across North America.

Ownership category

akta.pro rank

Product category

Native Seeds and Turf Grass

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass) (AFABAFAD)

akta.pro secondary industries

Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners) (AFAGAHAG)

Keywords

• Native seed supply
• Custom seed blending
• Wildfire restoration seeds
• Wholesale grass seed
• Cover crop seeds

Headquarters

HQ city

Clovis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: One-time purchase of seeds (grasses, legumes, wildflowers, shrubs, small grains) and equipment through e-commerce storefront. Prices vary by product and quantity (e.g., Salt & South Fork Restoration Mix $36.25-$145.00).
2. Custom Mixing Services: Bespoke seed blend creation for clients with specific landscape needs, billed as part of project or product order.
3. Consulting Services: Personalized consulting for land projects considering climate, soil, weather, and topography. Expert partnership for wildfire restoration and large land projects.
4. Wholesale: Bulk seed sales to wholesalers and distributors across North America. Premium native grass seeds harvested and processed for commercial resale.
5. Small Packaging: Pre-packaged seed in 1lb, 5lb, 10lb, and 25lb bags sold to retail stores for shelf stocking.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Curtis & Curtis Seed is a family-owned seed supplier that harvests, processes, and sells native grass seeds, turf grass, wildflowers, small grains, legumes, shrubs, and forbs through retail e-commerce, wholesale distribution, and small packaging for resellers. The company also offers custom seed blending with time-release coatings, personalized land consulting, and wildfire reclamation services, sourcing hard-to-find seed varieties from across the global market to support ranchers, farmers, government agencies, energy companies, and homeowners.

Product overview

Curtis & Curtis Seed is a family-owned seed supplier founded in 1956, specializing in native seeds, turf grass, wildflowers, small grains, legumes, shrubs, and forbs. The company operates as a seed warehouse and e-commerce platform offering individual seed products across multiple categories (Native Grasses, Legumes, Wildflowers, Small Grains, Shrubs & Forbs, and Equipment) along with service offerings including personalized consulting, custom seed mixing, wildfire reclamation, wholesale, and small packaging services. Their product portfolio includes named seed blends like Salt & South Fork Restoration Mix, Homesteader's Choice, and Hermit's Peak Restoration Blend, as well as individual seed varieties such as Alfalfa, Switchgrass, Buffalograss, and various wildflowers. The company serves diverse markets including ranchers, land managers, restoration crews, government agencies, and residential customers.

Differentiator

Problem solved

Functional benefit

Brands

• Agri-Plan: Insurance services offering agricultural insurance products with over 30 years of insurance experience to help clients prepare for the unknown.

Products and services

• Salt & South Fork Restoration Mix A native grass seed blend designed for post-wildfire restoration after the Salt & South Fork Fires, composed of warm and cool season native grasses along with a warm season cover crop for soil stabilization during establishment. Targeted at restoration crews and government agencies.
• Homesteader's Choice Native Grass Mixture A native grass seed blend formulated for short grass prairies from Canada to Mexican Border States, providing sweet and well-cured forage for wildlife and suitable for low-input western range settings. Aimed at ranchers, homesteaders, and range managers.
• Hermit's Peak Restoration Blend A restoration seed mix developed for Hermit's Peak fire recovery, containing native grasses and cover crop species to provide quick temporary cover while native species establish. Targeted at wildfire reclamation projects.
• Custom Seed Mixing Service Custom seed blend creation for irrigated pastures, range reseeding, golf courses, home lawns, and reclamation projects with specialized time-release seed coatings to ensure seasonally appropriate germination. For ranchers, turf managers, and reclamation specialists.
• Land Consulting Service Personalized land consulting that considers climate, soil composition, weather, and topography with support for project goals, budget, and timeline. Targeted at ranchers, land managers, and restoration clients needing expert seed selection guidance.
• Wildfire Reclamation Service Restoration partnership services for wildfire-damaged land including agency coordination, research-based planning, and native grass seed sourcing and processing. Targeted at government agencies and large land managers post-fire.
• Wholesale Seed Supply Wholesale seed supply and harvesting of native grasses across North America, with specialized equipment used for quality assurance, offered to distributors and commercial buyers for bulk commercial resale.
• Small Packaging Service Pre-packaged seed options in 1lb, 5lb, 10lb, and 25lb bags sold to local seed companies and retail stores for shelf stocking and resale to consumers.

Quantifiable outcome

• Restored 340,000+ acres affected by New Mexico wildfires (2022-2023)
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Tierra Environmental ServicecoreStrategic or Co-development PartnerA reclamation and consulting business based out of Eastern New Mexico with 60+ years of combined experience. Leaders in environmental reclamation, consulting, evaluation and management. Strives to recreate what the land was designed to be, helping restore pastures or plant first crops on newly worked fields.
• Agri-Plan InsuranceminorOthersInsurance service offering with over 30 years of experience helping agricultural clients prepare for the unknown. Access to various insurance products to help meet client goals. Promoted as part of Curtis & Curtis service ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SiteOne Landscape Supply: SiteOne Landscape Supply is a large national retailer of lawn and garden supplies, including grass seed, to landscape professionals. It addresses a comparable end customer base for residential and commercial turf, though it operates as a broad distribution channel rather than a seed producer.
• Pennington Seed: Pennington Seed is a large consumer-facing lawn, turf, and forage seed brand owned by Central Garden & Pet. It overlaps with Curtis & Curtis's residential turf and pasture segments through mass-market retail distribution.
• Barenbrug USA: Barenbrug USA is a major forage and turf grass seed company with broad national distribution and a large R&D operation. It overlaps with Curtis & Curtis in pasture grasses, turf, and reclamation seed categories but operates at a much larger scale across multiple species.

Direct peers

• Native American Seed: Native American Seed is a Texas-based native plant and seed supplier specializing in Texas and Southwest native grasses, wildflowers, and forbs for restoration and landscaping. It shares Curtis & Curtis's Southwest regional focus and product mix in native seeds.
• Roundstone Native Seed: Roundstone Native Seed is a Kentucky-based native seed company focused on producing and supplying native warm-season grasses and wildflowers for restoration, conservation, and reclamation. It is comparable to Curtis & Curtis in product range, custom blending, and conservation program participation.
• Applewood Seed Company: Applewood Seed Company is a Colorado-based native seed producer offering wildflower, grass, and reclamation seed blends across the Rocky Mountain and Great Plains regions. It competes directly with Curtis & Curtis in native seed blends for restoration projects.
• Ernst Conservation Seeds: Ernst Conservation Seeds is a leading native seed producer and supplier based in Pennsylvania, specializing in native grasses, wildflowers, and erosion control products for restoration projects. It is directly comparable to Curtis & Curtis in product mix, custom blending capabilities, and government/agency customer base.
• Bamert Seed Company: Bamert Seed Company is a Texas-based native grass seed producer serving reclamation, restoration, and range management markets across the Southwest. It competes directly with Curtis & Curtis in native grass production, custom blending, and agency-scale restoration contracts.
• Sharp Brothers Seed: Sharp Brothers Seed is a Missouri-based native grass and wildflower seed producer serving range, pasture, and reclamation customers across the central U.S. It competes with Curtis & Curtis in native grass seed production and restoration customer segments.

Emerging players

• Grassland Oregon: Grassland Oregon is a specialty forage and cover crop seed company focused on innovative seed products and blends. It overlaps with Curtis & Curtis's pasture, cover crop, and custom blend categories but operates at an earlier commercial stage with narrower geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/curtisseedco
• Facebookfacebook.com/curtisandcurtisseed
• LinkedInlinkedin.com/company/curtis-and-curtis-seed
• Instagraminstagram.com/curtis_and_curtis_seed

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curtis & Curtis Seed