Canadian Fertility Consulting

What Canadian Fertility Consulting does

Canadian Fertility Consulting (CFC) is a Canadian surrogacy and egg donation agency founded in 2007 by Leia Swanberg, headquartered in Cobourg, Ontario, and operating as Canada's largest dedicated surrogacy agency with more than 300 active gestational surrogates in its program. The company's core service is end-to-end matching and case management for intended parents, gestational carriers, and egg donors, supported by a network of 10+ partner fertility law firms and fertility clinics in Toronto, Vancouver, Montreal, and select US cities. CFC runs a multi-channel direct-to-consumer funnel (website with 284+ blog articles, ~49.5K Facebook followers, ~4.3K Instagram followers, ~2.5K TikTok followers, webinars, and in-person surrogate retreats) and complements its core agency service with two sister brands: Egg Helpers (full-service egg donation, with egg donor expense reimbursement of over $5,000) and Sacred Surrogacy (surrogate wellness retreats and coaching). A password-protected Discovery Centre portal provides matched clients with guides, financial tools, forms, and peer support groups, while 'The Surrogacy Sisterhood' sustains a community-driven retention layer. Revenue is generated through professional-services agency fees (quote-based, multi-year contracts) under Canada's altruistic surrogacy framework, with no public revenue disclosure; pricing is not publicly listed, and the company holds BBB accreditation and a 2022 Best Business in Canada recognition. Ownership is concentrated with founder and CEO Leia Swanberg; the firm is privately held with no institutional funding, no parent company, and a reported 1–10 employees.

Name

Canadian Fertility Consulting

Legal name

Canadian Fertility Consulting Ltd.

Website

https://fertilityconsultants.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Canadian Fertility Consulting is a Canadian surrogacy and egg donation agency, founded in 2007, that matches intended parents with gestational carriers and egg donors and provides end-to-end case management, legal coordination, and community support across Canada and internationally.

Ownership category

akta.pro rank

Product category

Surrogacy and Fertility Services

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Fertility/IVF & Reproductive Tourism Agencies (THAKAIAF)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Surrogacy agency services
• Egg donation matching
• Gestational carrier services
• Third-party reproduction
• Fertility consulting

Headquarters

HQ city

Cobourg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Surrogacy Agency Services: CFC charges fees for matching intended parents with surrogates and providing comprehensive guidance and case management throughout the surrogacy journey. The company was founded in 2007 and has served thousands of families, operating as Canada's largest surrogacy agency.
2. Egg Donation Agency Services (via Egg Helpers): CFC's sister company Egg Helpers operates a full-service egg donation agency, guiding donors through the donation process. Donors receive reimbursement of over $5,000 for expenses related to the donation.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels12 records

Core offering

Canadian Fertility Consulting is a full-service surrogacy agency that matches intended parents with gestational carriers and provides comprehensive case management throughout the surrogacy journey, including legal contract facilitation, medical screening coordination at fertility clinics, expense reimbursement management, and emotional and therapeutic support. Through its sister brand Egg Helpers, the company also recruits, screens, and matches egg donors with intended parents, operating a Canadian egg donor database. Supporting offerings include The Surrogacy Sisterhood community program and Sacred Surrogacy wellness retreats for surrogates.

Product overview

Canadian Fertility Consulting is a service-based surrogacy and egg donation agency operating a platform-plus-partner model. Its core product is the Canadian Fertility Consulting Surrogacy Agency, which provides end-to-end surrogacy matching and support services. This is complemented by the Egg Helpers egg donation sub-brand, which manages a Canadian egg donor database. Supporting modules include the Discovery Centre (a password-protected online portal for surrogacy guides, financial tools, and peer support), the Surrogacy Quiz (an eligibility assessment tool), Free Surrogacy Webinars (educational programming), The Surrogacy Sisterhood (peer community and retreats), and Sacred Surrogacy (holistic wellness coaching and retreats). The overall offering is a bundle of agency services, software-enabled client portals, and community programs designed to guide intended parents, surrogates, and egg donors through the surrogacy and egg donation process.

Differentiator

Problem solved

Functional benefit

Brands

• Egg Helpers: Full-service egg donation agency operated as a sister company to Canadian Fertility Consulting
• Sacred Surrogacy

Products and services

• Canadian Fertility Consulting Surrogacy Agency Services Full-service surrogacy agency that matches intended parents with gestational carriers, provides guidance through the surrogacy process, facilitates legal contracts, arranges medical screening at fertility clinics, manages expense reimbursements, and offers emotional, financial, and therapeutic support throughout the surrogacy journey and post-birth.
• Egg Helpers Egg Donation Program Full-service egg donation agency and database managed by CFC's sister company Egg Helpers, recruiting and screening women aged 19-32 as egg donors, matching them with intended parents, and providing donor support throughout the donation process. Donors receive expense reimbursement of over $5,000.
• Sacred Surrogacy Wellness and Coaching Holistic wellness and personal coaching sub-brand offering personal 30-minute sessions with Leia Swanberg, retreats, and emotional support services for surrogates, operated as a sister brand to Canadian Fertility Consulting.
• The Surrogacy Sisterhood Community Program Community and peer support program for surrogates providing peer connection, mentorship, retreats, and ongoing support throughout and after the surrogacy journey, with over 300 active surrogates in the program.

Quantifiable outcome

• Thousands of families helped to build families through surrogacy and egg donation since 2007.
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Egg HelperscoreStrategic or Co-development Partner · 1 January 2007Egg Helpers is CFC's sister company operating as a full-service egg donation agency. Founded by Leia Swanberg alongside CFC in 2007, Egg Helpers guides egg donors through the donation process and matches them with intended parents. CFC refers egg donor clients to Egg Helpers, creating an integrated service offering for families needing both surrogacy and egg donation services.
• Sacred SurrogacycoreStrategic or Co-development PartnerSacred Surrogacy partners with CFC to host surrogate retreats and provide personal development sessions for surrogates. These retreats (British Columbia, Alberta, Ontario) are key community-building events. Sacred Surrogacy also offers personal 30-minute sessions with Leia Swanberg for surrogates and intended parents.
• Carbert Waite LLPcoreImplementation/ SI/ Consulting PartnerCarbert Waite LLP, based in Calgary, Alberta, is a leading fertility and surrogacy law firm in Western Canada. Partners Rachel West and Ellen Embury specialize in surrogacy, egg donation, and sperm donation law, and have helped thousands of couples and individuals. Rachel speaks French fluently and travels internationally to meet clients. They are a Gold Sponsor of CFC events.
• Hope Springs Fertility LawcoreImplementation/ SI/ Consulting PartnerHope Springs Fertility Law, led by Cindy Wasser in Toronto, Ontario, specializes in Canadian fertility and surrogacy law. CFC partnered with Hope Springs to host a webinar discussing French legal changes in recognition of parentage for surrogacy-born children.
• CReATe Fertility CentrecoreTechnology or IntegrationCReATe Fertility Centre, founded by Dr. Clifford L. Librach in Toronto, Ontario, is a key medical partner providing fertility treatments and egg donation services. Dr. Librach presented at CFC's Quebec information session and contributes expertise on IVF and reproductive biology.
• Clavin-Richard Law FirmcoreImplementation/ SI/ Consulting PartnerClavin-Richard Law Firm, based in Marseille, France, specializes in French family law related to surrogacy. Partner Catherine Calvin co-presented with CFC and Hope Springs Fertility Law in a webinar addressing French legal recognition of parentage for children born through Canadian surrogacy.
• Green Glazer Avocats AttorneysminorImplementation/ SI/ Consulting PartnerGreen Glazer Avocats Attorneys, led by Doreen Brown Ad. E. Ph.D. (Hon) in Montreal, Quebec, specializes in fertility law, adoption, and civil litigation. Doreen Brown presented at CFC's Quebec virtual information session in January 2022.
• CloudRakerminorGTM or Marketing PartnerCloudRaker is a digital and creative marketing agency that served as a Gold Sponsor of CFC's Virtual Paint Night Fundraiser in Support of Fertility Matters Canada during Canadian Infertility Awareness Week. CloudRaker helps brands provide 'Meaningful Commerce.'

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ConceiveAbilities: US-based full-service surrogacy and egg donation agency with established brand and matching services. Comparable to CFC in offering both agency services and an egg donor database with case management support.
• Growing Generations: Long-established US surrogacy and egg donation agency serving intended parents worldwide. Comparable to CFC in end-to-end service model and emphasis on LGBTQ+ family building, though it operates in a compensated surrogacy jurisdiction.
• Circle Surrogacy: US-based surrogacy and egg donation agency offering full-service matching and case management for intended parents globally. Directly comparable to CFC as a full-service agency operating in the same North American market with international reach.
• Extraordinary Conceptions: International surrogacy and egg donation agency with operations in the US and Latin America. Comparable to CFC in serving international intended parents seeking cross-border family building and providing matching plus case management.
• Reproductive Possibilities: US-based surrogacy and egg donation agency providing matching, legal coordination, and case management. Comparable to CFC in full-service agency model, with overlap in serving international intended parents seeking US-based or cross-border arrangements.
• Family Source Consultants: US surrogacy and egg donation agency serving intended parents domestically and internationally. Comparable to CFC as a smaller, relationship-driven agency with international clientele seeking cross-border surrogacy arrangements.
• Hope Surrogacy: Surrogacy agency focused on LGBTQ+ family building with international reach. Comparable to CFC in serving similar intended-parent segments (LGBTQ+, single, international) and offering coordinated case management.
• Canadian Surrogacy Options: Canadian surrogacy agency facilitating domestic and international arrangements under Canada's altruistic model. Comparable to CFC as a domestic competitor offering end-to-end matching and coordination services.
• The Fertility Agency (Canada): Canadian surrogacy and egg donation agency operating in the same altruistic regulatory environment as CFC. Directly comparable as a domestic competitor serving intended parents and surrogates across Canada.

Regional players

• Worldwide Surrogacy Specialists: Surrogacy agency specializing in cross-border arrangements between the US, Canada, and Latin America. Comparable to CFC in serving international intended parents, with overlap in Canadian facilitation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cfcleia
• Facebookfacebook.com/CanadianSurrogacy
• Instagraminstagram.com/cfc.families
• TikToktiktok.com/@cfc.families
• LinkedInlinkedin.com/company/canadian-fertility-consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Fertility Consulting