Sacred Surrogacy

What Sacred Surrogacy does

Sacred Surrogacy is a privately-held, founder-led Canadian company founded in 2014 by Leia Swanberg that provides community, content, and product support services for people involved in the surrogacy journey — primarily surrogates, secondarily intended parents and egg donors. The company is registered in Cobourg, Canada, with operational roots in British Columbia, and is bootstrapped with no disclosed institutional investors or parent company. The offering portfolio spans five core categories: curated e-commerce merchandise (surrogate t-shirts, milestone cards, yoni mist, tumblers, all priced individually between $14.98 and $32.50 and sold through Etsy and the company website), Sacred Subscription Boxes, in-person and virtual retreats hosting 250+ surrogates annually across at least seven Canadian cities, self-led online courses originally co-developed with Anni Daulter / Sacred Pregnancy, and 30-minute personal coaching sessions with Leia Swanberg.

The underlying technology surface is intentionally low: the company operates on standard WordPress content infrastructure, a basic e-commerce storefront, and an Etsy shop, with no proprietary platform, no mobile app, no public API, and no SDK. Its competitive substance is content and community rather than technology — a content library of 33+ educational articles, a guided meditation video catalog on YouTube (Beginning Surrogacy, Imagining Birth, Postpartum Healing, Egg Donation Preparation), and an event-driven network of mini-retreats and an annual Surrogacy Summit. Distribution is direct-to-consumer and community-led, supported by organic social media on Facebook (2,945 fans), Instagram (1,251 followers), and Twitter/X (448 followers), plus a mutual referral partnership with Canadian Fertility Consulting (also founded by Leia Swanberg) that functions as a closed-loop lead-generation channel. The company has limited evidence of any AI/ML capability and is best characterized as a content-and-experiences business in the fertility and family-building vertical rather than a technology company.

Name

Sacred Surrogacy

Legal name

Sacred Surrogacy

Website

https://sacredsurrogacy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sacred Surrogacy is a Canadian private company founded in 2014 by Leia Swanberg that provides community, content, retreats, online courses, coaching, and branded retail products to surrogates, intended parents, and egg donors navigating the surrogacy journey.

Ownership category

akta.pro rank

Product category

Surrogacy Support Services

NAICS

Other Individual and Family Services (624190), Religious Organizations (8131)

SIC

Services-Amusement & Recreation Services (7900), Services-Social Services (8300)

akta.pro primary industry

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

akta.pro secondary industries

Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI), Religious Retreats & Spiritual Wellness Travel Agencies (THAKAHAM), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

Keywords

• Surrogacy community support
• Mindfulness meditation retreats
• Subscription wellness boxes
• Intended parent resources
• Surrogate emotional support

Headquarters

HQ city

Oshawa

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Retreats and Events: The company hosts surrogacy retreats across Canada, including mini-retreats, virtual retreats, and an annual Surrogacy Summit. These events provide community connection, mindfulness activities, and support for surrogates. Hosted over 250 surrogates at retreats annually.
2. E-commerce Products: The company sells branded merchandise including Surrogate T-Shirts, milestone cards, yoni mist, and tumblers through Etsy and their website. Products are priced individually ranging from $14.98 to $32.50.
3. Online Courses and Programs: Sacred Surrogacy started as online courses for intended parents and surrogates, featuring self-led courses with activities, rituals, and meditation practices. These are provided in partnership with Sacred Pregnancy.
4. Subscription Boxes: The company offers Sacred Subscription Boxes containing sacred items, crystals, notes, oracle cards, and materials for surrogacy practice and retreats.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sacred Surrogacy provides emotional, spiritual, and community-based support for surrogates, intended parents, and egg donors through in-person and virtual retreats, self-led online courses, curated subscription boxes, 30-minute personal coaching sessions, and a library of guided meditations. It also sells branded wellness merchandise — surrogate t-shirts, milestone cards, yoni mist, and tumblers — through its own website and Etsy shop, with content marketing via blog and social media acting as the primary customer-acquisition engine.

Product overview

Sacred Surrogacy is a supportive resource and community platform for surrogacy, operating as a multi-product wellness ecosystem. The core offerings include physical products (Surrogate T-Shirts, Baby Milestone Cards, Sacred Yoni Mist, Surrogacy Milestone Cards, and Sacred Tumblers sold via Etsy) and experiential services (Sacred Subscription Boxes, Sacred Retreats hosting 250+ surrogates annually in Canada, Personal Sessions with Leia, and Self-led Online Courses for surrogates and intended parents). Content offerings include guided meditations, educational blog articles, and video documentaries. The company also provides a marketplace for surrogacy-related products through its shop and Etsy integration.

Differentiator

Problem solved

Functional benefit

Products and services

• The Surrogate T-Shirt A grey, soft, preshrunk V-neck t-shirt with a full back design, made specifically for surrogates and sold as part of the Sacred Surrogacy brand merchandise.
• Baby Milestone Cards Milestone cards tracking baby's first year (one day old to twelve months), printed on thick card stock with rounded corners, intended for capturing milestones in baby photos by intended parents and surrogates.
• Sacred Yoni Mist A 120ml spray bottle formulated from rose water, witch hazel, aloe vera gel, and organic lavender essential oil, handmade without parabens or harsh chemicals, intended to soothe and refresh.
• Surrogacy Milestone Cards A set of 19 bilingual (English/French) milestone cards tracking the surrogacy pregnancy from the decision to become a surrogate through the due date, used with intended parents to document the journey.
• Sacred Tumbler A 12oz black double-insulated stemless wine tumbler with slider lid, BPA-free with engraved imprint design, suitable for hot or cold beverages.
• Sacred Subscription Boxes Recurring subscription boxes containing sacred items, crystals, notes, pictures, oracle cards, and materials tied to the company's surrogacy practice and retreats.
• Sacred Retreats In-person and virtual day and weekend retreats across Canadian cities (Halifax, Toronto, Winnipeg, Edmonton, Calgary, Vancouver and others) and an annual Surrogacy Summit, providing community, mindfulness practice, creative arts, journaling, and ancient traditions for over 250 surrogates annually.
• Sacred Surrogacy Online Courses Self-led online courses for surrogates and intended parents, created in partnership with Sacred Pregnancy, comprising activities, rituals, ceremonies, and meditations.
• Personal Sessions with Leia 30-minute one-on-one personal sessions with Leia Swanberg, providing a quiet, rooted space for guidance through the surrogacy journey.
• Guided Meditations and Videos A library of guided meditations and video content covering egg-donation preparation, intended-parent journey, birth imagination, postpartum healing for surrogates, and grounding practice.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Anni Daulter / Sacred PregnancycoreStrategic or Co-development PartnerSacred Surrogacy originated through a partnership with Sacred Pregnancy and the Sacred Living Movement, founded by Anni Daulter. After attending a Sacred Pregnancy Retreat, founder Leia Swanberg developed online courses for surrogates and intended parents based on Sacred Pregnancy's model of sacred pregnancy practices, activities, rituals, and ceremonies.
• Canadian Fertility Consulting (CFC)coreChannel Partner/ Reseller/ DistributorCanadian Fertility Consulting is the primary referral partner for Sacred Surrogacy. CFC directs potential surrogates to Sacred Surrogacy for emotional support and community, while Sacred Surrogacy directs interested surrogates to CFC for qualification and matching services. An advertisement on the Sacred Surrogacy website promotes CFC's surrogate qualification quiz.
• Kelly Rogers / Happy Rock HolisticGTM or Marketing PartnerKelly Rogers from Happy Rock Holistic provides guided meditation content for Sacred Surrogacy, including meditations for beginning surrogacy, intended parent journey preparation, and egg donation preparation.
• Booby FoodminorGTM or Marketing PartnerBooby Food, led by Janna, provides educational content on freeze-dried breast milk for intended parents. Sacred Surrogacy hosted a webinar with Booby Food to educate surrogacy families about breast milk preservation options.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Circle Surrogacy: One of the largest full-service surrogacy agencies in the US and Canada. Comparable because it serves the same intended-parent and surrogate customer base with end-to-end matching, legal, and case management — though its model is agency-led rather than spiritual/community-led.
• Calm: Mass-market meditation and wellness platform with a pregnancy/parenting content vertical. Comparable as a meditation and mindfulness provider to the same emotional-wellness audience, but operating at vastly greater scale and as a tech subscription rather than retreats.
• Growing Generations: Established surrogacy and egg donation agency with deep experience in the intended-parent market. Comparable in addressing the family-building journey, though it competes more on agency scale than on spiritual/wellness positioning.

Emerging players

• Expectful: Meditation and wellness app focused on fertility, pregnancy, and postpartum. Comparable because it sells guided meditations and courses to the same intended-parent, surrogate, and new-mother demographic, though delivered via a digital subscription app rather than retreats.

Direct peers

• Family Inceptions: Surrogacy and egg donation agency that emphasizes surrogate support and community connection for intended parents and gestational carriers. A direct peer given its focus on the surrogate journey plus support services.
• ConceiveAbilities: US-based surrogacy and egg donation agency with surrogate support programs and a content-heavy community approach. Directly comparable as a peer serving intended parents, surrogates, and egg donors with a similar mix of agency services and emotional-support programming.
• Canadian Fertility Consulting: Sister company also founded and led by Leia Swanberg. It is the primary referral partner for Sacred Surrogacy and operates in the adjacent surrogacy/egg donor matching and qualification space, serving the same surrogate and intended-parent customer base.
• Sacred Pregnancy: Founding partner of Sacred Surrogacy and source of its retreats, courses, and rituals (founded by Anni Daulter). Directly comparable in offering pregnancy-focused retreats, courses, and meditation resources to the same surrogate/motherhood audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/follow
• Facebookfacebook.com/sacredsurrogacy
• Instagraminstagram.com/sacredsurrogacy
• LinkedInlinkedin.com/company/sacred-surrogacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacred Surrogacy