What Two Rivers Salon & Spa does

Two Rivers Salon & Spa is a privately held, single-location day spa and salon founded in May 2000 in Eagle, Idaho. It operates from a 7,800 square foot purpose-built facility on the Boise River comprising six massage rooms, four esthetic rooms, eight pedicure stations, eight manicure stations, and fifteen stylist chairs. The business serves individual consumers in the Treasure Valley market with a horizontal portfolio of personal care services organized into six categories: nail services (manicures, pedicures, acrylic enhancements), massage (therapeutic, deep tissue, prenatal, riverstone, dual escape), facials (HydraFacial, Natura Bissé, PCA Skin-based treatments), body treatments (dry brush, detox, cocoon, steam wraps), hair services (cuts, color, balayage, extensions), and waxing. Differentiated offerings include dual escape rooms for couples and a retail product line featuring premium third-party brands (Oribe, Natura Bissé, CND, GHD, Therabody, Supergoop!).

Name

Two Rivers Salon & Spa

Legal name

Two Rivers Salon & Spa

Website

https://tworiversspa.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Day Spa and Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industry

Women's Hair Salons (HSALAAAA)

Keywords

• Full-service salon
• Day spa services
• Hair care services
• Nail care services
• Facial and massage treatments

Headquarters

HQ city

Eagle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Spa and Salon Services: Revenue generated from providing hands-on spa and salon services including massages, facials, nail care, body treatments, hair services, and waxing. Priced per individual service or bundled into multi-service packages.
2. Retail Product Sales: Sale of professional hair, skin, nail, and body care products to clients. Products carried include Oribe, CND, Natura Bisse, PCA Skin, Moroccan Oil, Jack Black, OPI, GHD, Supergoop!, Therabody, and others.
3. Gift Certificates: Sale of gift certificates in fixed denominations ($50–$500) or as pre-configured spa packages (e.g., Romantic Escape for Two at $450, The Retreat at $435). Gift certificates do not expire and are non-refundable.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Two Rivers Salon & Spa operates a full-service salon and day spa offering massages, facials, nail care, body treatments, hair services, and waxing. The business serves individual consumers seeking personal beauty, wellness, and grooming services at a single physical location in Eagle, Idaho.

Product overview

Two Rivers Salon & Spa is a single-location, award-winning day spa offering a unified portfolio of services centered around a 7,800 square foot facility in Eagle, Idaho. The core offerings are organized into six service categories: Nail Services (manicures, pedicures, artificial enhancements), Massage Services (therapeutic, deep tissue, prenatal, riverstone, dual escape), Facial Services (HydraFacial, Natura Bissë, Circ-Cell, PCA-based treatments), Body Treatments (dry brush, detox, cocoon, steam wraps, sugar polish), Hair Services (cuts, color, highlights, balayage, blowouts), and Waxing Services. These are supplemented by Spa Packages—pre-configured multi-service bundles (Spa Classics, Gem, Mother-to-Be, Romantic Escape for Two, The Retreat)—and a Gift Certificate program offering both general-denomination certificates and named package bundles. A retail product line featuring professional hair, skin, and body care brands is also sold on-site.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Services
• Facial Treatments
• Nail Care Services
• Hair Services
• Body Treatments
• Waxing Services

Quantifiable outcome

• 25+ consecutive years of award recognition including multiple years of Best Spa, Best Salon, Best Massage, and Best Manicure/Pedicure from Boise Weekly and Idaho Statesman

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Amazing Lash Studio: Franchised lash and brow specialty studio with membership pricing. Adjacent comparable as a specialized beauty services franchise showing the broader personal-care franchising trend that competes for Two Rivers' customer mindshare.
• The Now Massage: Emerging boutique massage concept focusing on premium, design-led single-service experiences. Relevant as a newer entrant redefining the upscale massage category that Two Rivers operates in.

Broad incumbents

• European Wax Center: Large franchised chain specializing in waxing and skincare services. Comparable in offering waxing as a core service alongside skincare retail; useful peer for the waxing and skincare components of Two Rivers' menu.
• Canyon Ranch: Iconic destination spa and wellness resort brand offering massage, facials, body treatments, and holistic wellness programming. Comparable premium spa positioning and broad service mix; relevant as an upper-bound comp for category prestige.

Direct peers

• LaVida Massage: Franchised massage and skincare chain with membership pricing, comparable in massage and facial core services to Two Rivers but at lower price points and broader geographic footprint.
• Hand & Stone Massage and Facial Spa: National franchise specializing in massage and facial services with membership-driven recurring revenue. Comparable to Two Rivers in core service mix (massage + facials) but contrasts on scale, franchise model, and subscription-based pricing.
• Woodhouse Spa: Multi-location luxury day spa with bundled packages, couples treatments, and a similar full-service menu to Two Rivers. Closest direct competitor in positioning, package structure, and premium price points.
• Massage Envy: Largest U.S. membership-based massage and facial services franchise with hundreds of franchised locations. Comparable service menu and target customer (massage, facials, skincare) but operates at lower price points and higher volume than Two Rivers.
• Burke Williams Spa: Multi-location luxury day spa offering massage, facials, body treatments, and nail services in a premium, full-service format. Directly comparable to Two Rivers' positioning as an upscale, full-menu day spa serving an affluent regional clientele.

Regional players

• Spa Sydell: Regional multi-location day spa operating primarily in the Midwest. Comparable full-service offering (massage, facials, body, nails) and similar premium positioning; serves as a useful regional-comp benchmark for Two Rivers' single-market exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TwoRiversSalonandSpa
• Instagraminstagram.com/tworiversspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Rivers Salon & Spa