SE Audio Technology
SE Audiotechnik is a German-founded professional loudspeaker manufacturer, established 1980 in Solingen, producing modular line arrays, subwoofers, stage monitors, and column systems with owned manufacturing in China, distributed globally through dealers in 16+ countries.
- Company typePrivate
- Founded1980
- HeadquartersSolingen, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What SE Audio Technology does
SE Audiotechnik is a privately held German manufacturer of professional loudspeaker systems, founded in 1980 by Michael von Keitz and headquartered in Solingen, Germany. The company is operated as speaker trade e.K., a German sole proprietorship (Einzelkaufmann) under founder ownership, with no external institutional capital. It designs and produces modular pro-audio systems including line arrays (M-Array, L-Line), subwoofers (B-Line in 15", 18", and 21" variants), coaxial stage monitors (SMX-Line), column installation speakers (IC-Line), point-source speakers (CV-Line, COX-Line), and self-powered Class-D amplifiers with integrated DSP. The company's engineering signature is a hornless design philosophy, factory-tuned DSP presets, and modular rigging that enables a Plug & Play deployment model. Manufacturing is performed at an owned facility in Jiashan County, Zhejiang, China, under stated German quality standards.
The company's product portfolio is organized into roughly 13 product lines covering mobile and installed professional sound reinforcement, and is paired with SE Mission Control software for networked system management. It serves festivals, concerts, theater, corporate events, hospitality, and fixed installation verticals. Go-to-market is distributor-mediated: SE Audiotechnik sells through authorized dealers in at least 16 countries across Europe, Asia, Latin America, and Africa, supported by live product demonstrations, AR product visualization, and dual-track digital marketing (Western social channels plus WeChat and Douyin). Pricing is quote-based through distributors, and the company offers a 4-year warranty on products.
Revenue mechanics are hardware sales via the dealer channel, with no disclosed software or service recurring revenue line. The company reports 501–1,000 employees split across the German HQ, the Chinese manufacturing site, and field operations. No revenue, funding, M&A, or external investor data is disclosed; ownership, governance, and control remain entirely with founder Michael von Keitz.
SE Audio Technology firmographics
Firmographics- Name
- SE Audio Technology
- Legal name
- speaker trade e.K.
- Website
- https://se-audiotechnik.de
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SE Audiotechnik is a German-founded professional loudspeaker manufacturer, established 1980 in Solingen, producing modular line arrays, subwoofers, stage monitors, and column systems with owned manufacturing in China, distributed globally through dealers in 16+ countries.
- Ownership category
- akta.pro rank
SE Audio Technology industry classification
Industry- Product category
- Professional Audio Equipment / Loudspeaker Systems
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
Keywords
Where SE Audio Technology is headquartered
LocationHeadquarters
- HQ city
- Solingen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
SE Audio Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Audio Equipment Sales: SE Audiotechnik generates revenue through the sale of professional loudspeaker systems, including line arrays, subwoofers, stage monitors, amplifiers, and accessories. Products are sold through distributors and dealers globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Products sold through distributor network |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
SE Audio Technology product offering
Product offeringCore offering
SE Audio Technology designs, manufactures, and sells professional loudspeaker systems for live sound reinforcement and fixed installations. Its product portfolio spans line arrays, subwoofers, stage monitors, point-source and coaxial speakers, column arrays, and matching amplifiers/DSP controllers, supported by the SE Mission Control software platform for networked system control.
Product overview
SE Audio Technology offers a comprehensive modular speaker system portfolio designed for professional audio applications. The product ecosystem centers around multiple complementary product lines: M-Array (ultra-compact line arrays including M-F3A PRO and M-F3A PRO MAX), B-Line (subwoofers in 15", 18", and 21" sizes with passive and self-powered DSP variants), SMX-Line (coaxial stage monitors), L-Line (network-controlled line arrays with SE Mission Control software), IC-Line (installation column systems), COX-Line (coaxial systems), CV-Line (point source speakers), C-Line, K-Line, V-Line, Mi-Line, Portable Column, and Amps & Controller. All products feature a consistent Plug & Play design philosophy with modular, scalable architecture enabling use from small venues to festivals with thousands of listeners. Products are available in black and white finishes and include SE Mission Control software for networked system management.
Differentiator
Problem solved
Functional benefit
Products and services
- M-F3A PRO MAX Newest flagship active line array loudspeaker in the M-F3A PRO series, designed for professional sound reinforcement applications including live events, touring, and installations where compact, scalable line-array performance is required.
- M-Array line arrays (M-Line) Professional modular line-array loudspeaker systems for touring, festivals, concerts, and large-scale live sound reinforcement.
- B-Line subwoofers Professional subwoofer systems designed to pair with SE line-array systems for extended low-frequency response in live and installed sound applications.
- SMX-Line stage monitors Stage monitor loudspeakers for live performance, providing foldback to artists on stage in concert, theater, and event productions.
- L-Line network-controlled line arrays Network-controlled line-array systems with integrated DSP for flexible deployment in concerts, theaters, and large venues.
- IC-Line column speakers Column speaker systems intended for installations in acoustically challenging spaces such as houses of worship, transport hubs, and architectural venues.
- COX-Line coaxial systems Coaxial loudspeaker systems delivering point-source performance with controlled dispersion for fixed installations and compact live-sound applications.
- CV-Line point-source speakers Point-source loudspeakers for fixed installations and small-to-medium live sound reinforcement.
- C-Line, K-Line, V-Line, Mi-Line product ranges Additional named professional loudspeaker product lines covering a range of installation, portable, and live-event use cases.
- Portable Column speakers Portable column array systems for mobile and semi-permanent applications where compact, lightweight line-array behavior is needed.
- Amps & Controllers Amplifiers and system controllers designed to power and process SE loudspeaker systems, with integrated Class-D amplification and DSP.
- SE Mission Control software Software platform for monitoring, tuning, and remote control of networked SE loudspeaker systems.
Quantifiable outcome
- Frequency range 140 Hz – 20 kHz, Max Peak SPL 129 dB, Total Power 600 watts for M-F3A PRO
- +2 more outcomes
Companies that use SE Audio Technology
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
SE Audio Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SE Audio Technology partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and standard.
- speaker electronics (China manufacturing)coreManufacturing partner operating the Asia-Pacific Development Center in Jiashan, Zhejiang, China. Production in own factory based on German quality standards. This is an internal manufacturing operation within the speaker trade family.
- Speaker Electronic (Jiashan) Co., LtdcoreDistributor for China market, handling sales and distribution of SE Audiotechnik products within mainland China.
- speaker trade e.K.corePrimary distributor for Germany, handling sales and support within the home market. speaker trade e.K. is the registered entity (owner: Michael von Keitz) of SE Audiotechnik.
- Leading Technologies s.r.l.standardDistributor for Italy, handling sales of SE Audiotechnik products in the Italian market.
- Modern ElektronikstandardDistributor for Turkey, located in Istanbul.
- Noise RepublicstandardDistributor for South Africa.
- PT MAX ELEKTRONIKstandardDistributor for Indonesia, located in Jakarta.
- VIENA PRO CO.,LTDstandardDistributor for Vietnam, located in Ho Chi Minh City.
- HONG PIN Enterprise Co. LtdstandardDistributor for Taiwan, handling sales in the Taiwan and China markets.
- Arumtech Co. Ltd.standardDistributor for South Korea, located in Gimhae-si.
- AERIS Group LatinoamericastandardDistributor for Brazil and Latin America, located in Bogota, Colombia.
- Acoustic & Lighting System (Thailand) Co., Ltd.standardDistributor for Thailand.
- Acoustic & Lighting System (Cambodia) Co., LtdstandardDistributor for Cambodia.
- acoustic & lighting system sdn. bhd.standardDistributor for Malaysia, located in Puchong, Selangor.
- SC Soundnet International SRLstandardDistributor for Moldova and Romania.
- Avonlyd ASstandardDistributor for Denmark, Finland, Norway, and Sweden (Nordic region).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SE Audio Technology competitors and assessment
Company assessmentDirect peers
- L-Acoustics: French premium pro audio manufacturer specializing in line array systems, subwoofers, and amplified controllers for live events and high-end installations. Directly competes with SE in festivals, theaters, and corporate events globally.
- Meyer Sound: American premium pro audio manufacturer of line arrays, stage monitors, and self-powered loudspeakers used in tours, theater, houses of worship, and installations. Overlaps directly with SE's M-Array, B-Line, and SMX-Line offerings.
- d&b audiotechnik: German professional audio manufacturer of line arrays, subwoofers, amplifiers, and processing software for touring, theater, and installation. Nearly identical product portfolio, customer base, and engineering heritage make it the closest comparable to SE Audiotechnik.
- Martin Audio: British pro audio manufacturer of line arrays, stage monitors, and installation speakers for live events and venues. Competes directly with SE across portable, touring, and installed sound segments.
- Adamson Systems Engineering: Canadian pro audio manufacturer of line array systems, subwoofers, and installation speakers serving touring and fixed-install markets. Comparable mid-tier positioning to SE in global rental and integrator channels.
- RCF: Italian pro audio manufacturer with broad portfolio of speakers, line arrays, subwoofers, and amplifiers distributed globally. Comparable integrated amplifier-plus-DSP approach and similar mid-tier market positioning.
- QSC: American manufacturer of professional loudspeakers, power amplifiers, and DSP processing for live sound and corporate AV installations. Direct overlap with SE's amplifier, processing, and installed-sound product lines.
- TW Audio: German pro audio manufacturer specializing in line array systems and touring sound solutions. Competes with SE in the European festival, rental, and theater markets with a similar premium-mid positioning.
- Fohhn Audio: German pro audio manufacturer of line arrays, column speakers, and DSP-controlled systems for installations, conferences, and live events. Closest geographic and product-market analog to SE within Germany.
Broad incumbents
- Bose Professional: Pro audio division of Bose offering portable PA, installation speakers, amplifiers, and DSP across a broader consumer-rooted portfolio. Competes with SE in hospitality, worship, and corporate installation but as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SE Audio Technology social profiles
Digital presenceSE Audio Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
SE Audio Technology leadership team
Management profileNumber of profiles
Profiles1 record
SE Audio Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SE Audio Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SE Audio Technology
What does SE Audio Technology do?
SE Audio Technology designs, manufactures, and sells professional loudspeaker systems for live sound reinforcement and fixed installations. Its product portfolio spans line arrays, subwoofers, stage monitors, point-source and coaxial speakers, column arrays, and matching amplifiers/DSP controllers, supported by the SE Mission Control software platform for networked system control.
Is SE Audio Technology a public or private company?
SE Audio Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SE Audio Technology founded?
SE Audio Technology was founded in 1980. It employs 501 to 1,000 people.
Where is SE Audio Technology based?
SE Audio Technology is headquartered in Solingen, Germany, in the Europe region.
How does SE Audio Technology make money?
One revenue line is on record: professional Audio Equipment Sales.
Who are SE Audio Technology's main competitors?
Direct peers on record are L-Acoustics, Meyer Sound, d&b audiotechnik, Martin Audio, Adamson Systems Engineering, RCF, QSC, TW Audio and Fohhn Audio. Bose Professional is listed as a broad incumbent.
Does SE Audio Technology have an API?
No public API is recorded for SE Audio Technology.
What industry is SE Audio Technology in?
SE Audio Technology's product category is Professional Audio Equipment / Loudspeaker Systems. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring). Its NAICS code is 33431 and its SIC code is 3600.