avon
Avonlyd AS is a Norwegian professional audio, lighting, and AV systems integrator and exclusive Nordic distributor of premium brands such as VUE Audiotechnik, SE Audiotechnik, and Funktion-One, serving concert halls, theaters, clubs, broadcasters, and cultural institutions across Norway.
- Company typePrivate
- Founded1997
- HeadquartersTrondheim, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What avon does
Avonlyd AS, branded as "avon", is a Norway-based professional audio, lighting, and AV system integrator founded in 1997 and headquartered in Trondheim with a regional office in Oslo. The company specializes in the sale, installation, and ongoing technical support of professional sound reinforcement systems for music venues, concert halls, theaters, cultural institutions, nightclubs, restaurants, and event/touring productions. Its portfolio centers on distributed premium audio brands — VUE Audiotechnik, SE Audiotechnik, Funktion-One, Electro-Voice, Yamaha Pro Audio, NST Audio, MIDAS, Sennheiser, and others — combined with proprietary integration capabilities across Dante audio networking, AMX venue-control systems, and DSP/routing products such as NST VMX88.
Avon operates as an exclusive Nordic distributor for several premium audio brands (VUE Audiotechnik, SE Audiotechnik, a1-audio, PLUSlite) and exclusive Norwegian distributor for others (Funktion-One, NST Audio, Innosonix, Full Fat Audio, STAGETEC, Stagenet, Stagedrive, Arvus). Its revenue is generated through one-time equipment sales, time-and-material installation services billed at 1,050 NOK + VAT per hour, programming/system-configuration services at 1,350 NOK + VAT per hour, and recurring service and support contracts delivered by field sales representatives and factory-trained technicians in Oslo and Trondheim. The company also operates two rental divisions, Avon Live Oslo and Avon Live Nidaros, providing equipment rental for events and tours.
The customer base is anchored by reference installations at marquee Norwegian venues and cultural institutions, including Rockefeller Music Hall, Det Norske Teatret, Den Norske Opera og Ballett, Nationaltheateret, Olavshallen, Wallmans Salonger, NRK, and TV2, alongside a long tail of clubs, restaurants, and touring acts. The company holds Miljøfyrtårn (Environmental Lighthouse) certification through May 2026 and is a member of RENAS (Norwegian electronics recycling) and LLB-foreningen (the Norwegian lighting/sound trade association). Despite a 25+ year operating history and a high-profile project list, Avon operates with a very small core team of approximately five personnel.
avon firmographics
Firmographics- Name
- avon
- Legal name
- Avonlyd AS
- Website
- https://avonlyd.no
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Avonlyd AS is a Norwegian professional audio, lighting, and AV systems integrator and exclusive Nordic distributor of premium brands such as VUE Audiotechnik, SE Audiotechnik, and Funktion-One, serving concert halls, theaters, clubs, broadcasters, and cultural institutions across Norway.
- Ownership category
- akta.pro rank
avon industry classification
Industry- Product category
- Professional Audio and AV System Integration
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
- akta.pro secondary industries
- Audio for Video Retail (Microphones, Recorders, Wireless Audio) (CRACAHAG), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)
Keywords
Where avon is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
avon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of professional audio, lighting, and AV equipment including speakers, amplifiers, mixers, and related components from partnered brands.
- Installation Services: Professional installation of audio, lighting, and AV systems at customer venues. Billed at 1050 NOK + VAT per hour for installation and service work.
- Programming and System Configuration: Programming, tuning, measurement, and system design services. Billed at 1350 NOK + VAT per hour.
- Service and Support: Ongoing service, maintenance, and technical support for installed systems. Service technicians based in Oslo and Trondheim with 24-hour response time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Installation and Service |
| Unit Pricing | Pay-as-you-go | Programming, Measurement and Planning |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
avon product offering
Product offeringCore offering
Avonlyd AS (avon) sells, installs, programs, and supports professional audio, lighting, and AV systems for venues, concert halls, theaters, clubs, broadcasters, and cultural institutions across Norway. The company is the exclusive Nordic distributor for multiple premium pro-audio brands and combines one-time equipment sales with hourly-billed installation, programming, and 24-hour service contracts.
Product overview
Avonlyd AS (avon) is a professional audio, light, and AV systems integrator and exclusive Nordic distributor of multiple audio brands. The company specializes in sales, support, and installation services for venues across Norway. The product portfolio centers on distributed speaker brands including VUE Audiotechnik (line arrays, subwoofers, DSP amplifiers), Funktion-One (high-end speakers), Electro-Voice (PA systems), and SE Audiotechnik, complemented by NST Audio DSP processing/routing solutions and Yamaha professional mixing equipment. The company also offers proprietary a1 by avon products. Installation services include complete venue audio solutions, AMX control systems for facility automation, and integration of Dante networking. Key installation projects include Rockefeller Music Hall, Det Norske Teatret, Olavshallen, and other major Norwegian venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Audio, Light, and AV System Installation
Quantifiable outcome
- 300-330 concerts annually supported at Herr Nilsen venue
- +1 more outcomes
Companies that use avon
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
avon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
avon partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- VUE AudiotechnikcoreAvon is exclusive Nordic distributor for VUE Audiotechnik, a professional loudspeaker manufacturer. VUE products are featured in many of Avon's major installations including Rockefeller, Det Norske Teatret, and Olavshallen.
- SE AudiotechnikcoreAvon is exclusive Nordic distributor for SE Audiotechnik, German professional audio manufacturer known for installation speakers and systems.
- Funktion-OnecoreAvon is exclusive Norwegian distributor for Funktion-One, premium British audio manufacturer specializing in nightclub and venue sound systems.
- YamahamajorAvon is a Yamaha PM dealer for professional mixing consoles including the Rivage series, featured in installations at Dokkhuset Scene and other venues.
- Electro-VoicemajorAvon distributes Electro-Voice professional audio products, including line-array systems installed at Byscenen venue.
- NST AudiomajorAvon is Norwegian distributor for NST Audio products including the VMX88 matrix and DSP solutions used in multiple installations for audio routing and processing.
- InnosonixminorAvon is Norwegian distributor for Innosonix, a manufacturer of modern amplifier solutions with focus on efficiency and low energy consumption.
- SennheisermajorAvon is a Norwegian dealer for Sennheiser professional audio products including wireless microphone systems.
- MIDASmajorAvon installs MIDAS professional digital mixing consoles, including the MIDAS Pro2 installed at Dokkhuset Scene.
- a1-audiominorAvon is exclusive Nordic distributor for a1-audio professional audio products.
- PLUSliteminorAvon is exclusive Nordic distributor for PLUSlite professional lighting solutions.
- ArvusminorAvon is exclusive Norwegian distributor for Arvus professional audio equipment.
- Full Fat AudiominorAvon is exclusive Norwegian distributor for Full Fat Audio professional amplifiers.
- STAGETECminorAvon is exclusive Norwegian distributor for STAGETEC professional audio and AV solutions.
- StagenetminorAvon is exclusive Norwegian distributor for Stagenet stage equipment and solutions.
- StagedriveminorAvon is exclusive Norwegian distributor for Stagedrive multimedia winch products.
- SoleuxminorAvon is Norwegian dealer for Soleux professional audio and lighting products.
- 10EaZyminorAvon is Norwegian dealer for 10EaZy audio control systems and solutions.
- SoundEARminorAvon is Norwegian dealer for SoundEAR noise monitoring equipment.
- RENAS ASminorAvon is member of RENAS AS, Norway's leading EE waste return company. Avon pays 0.30% fee on imports and can accept electronic waste in Trondheim and Oslo.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
avon competitors and assessment
Company assessmentBroad incumbents
- Solotech Inc. Canadian-headquartered global AV integrator and rental operation serving live events, broadcast and venues; much larger scale but operates in the same installation and rental stack as Avon.
- AVI-SPL: Largest North American AV systems integrator focused on enterprise and venue installations; a broader incumbent reference point for what Avon's installation business model can scale into.
- PSAV / Encore Global: Global hospitality and event AV partner providing system sales, installation and live-event support; overlaps with Avon's venue mix but at substantially greater scale.
Direct peers
- Bright Group Sweden (Bright Installation / Bright Norway): Swedish-Norwegian AV, lighting and sound installation group; one of the closest Scandinavia-wide competitors for fixed-install AV integration work at concert halls, theatres and event venues.
- Hartmann Event & Media GmbH: German-based pro-AV distributor and event production service for theaters, broadcasters and venues; comparable premium-brand distribution and integration model in a neighboring European market.
- Stage Electrics Ltd: UK professional audio, lighting and AV installer with exclusive brand distribution and turnkey venue installations for theatres and live-music customers analogous to Avon's portfolio.
- Soundware AB: Swedish pro-audio distributor serving the Scandinavian touring and installation market with similar premium brand partnerships and integration-led services.
- LydRommet AS: Norwegian professional audio and AV distributor and integrator with overlapping brand partnerships and an identical target customer set of concert venues, theatres and broadcasters across Norway.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
avon social profiles
Digital presenceavon compliance and trust
Trust signalCompliance2 records
avon financial estimates
Financial estimateRevenue estimate
Valuation estimate
avon leadership team
Management profileNumber of profiles
Profiles4 records
avon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
avon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about avon
What does avon do?
Avonlyd AS (avon) sells, installs, programs, and supports professional audio, lighting, and AV systems for venues, concert halls, theaters, clubs, broadcasters, and cultural institutions across Norway. The company is the exclusive Nordic distributor for multiple premium pro-audio brands and combines one-time equipment sales with hourly-billed installation, programming, and 24-hour service contracts.
Is avon a public or private company?
avon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was avon founded?
avon was founded in 1997. It employs 1 to 10 people.
Where is avon based?
avon is headquartered in Trondheim, Norway, in the Europe region.
How does avon make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are installation Services, programming and System Configuration and service and Support.
Who are avon's main competitors?
Broad incumbents on record are Solotech Inc., AVI-SPL and PSAV / Encore Global. Direct peers are Bright Group Sweden (Bright Installation / Bright Norway), Hartmann Event & Media GmbH, Stage Electrics Ltd, Soundware AB and LydRommet AS.
Does avon have an API?
No public API is recorded for avon.
What industry is avon in?
avon's product category is Professional Audio and AV System Integration. Its primary akta.pro industry code is CRACAEAK, Home Theater Installation, Calibration & Custom AV Services Retail, with a secondary code of CRACAHAG, Audio for Video Retail (Microphones, Recorders, Wireless Audio). Its NAICS code is 33431 and its SIC code is 5040.