Montrose Recreation Center

What Montrose Recreation Center does

Montrose Recreation District (MRD) is a Colorado special district — a government entity founded in 1956 and headquartered at 16350 Woodgate Road, Montrose, CO — that provides parks, recreation facilities, indoor sports, fitness, and aquatic services to the Montrose community. The district operates a multi-facility network including the Community Recreation Center (CRC) with three gymnasiums, a competition pool, leisure therapy pool, indoor track with hill course, and climbing wall; the existing Montrose Field House serving approximately 30,000 visitors annually with indoor turf programs; the Flex Rec fitness satellite facility; the Senior Center for Active Adults 50+; Holly Park (renovated 2020 for $1.4M); and the 2.25-mile Uncompahgre River Trail (completed 2020 for $2.7M, winner of the 2021 Colorado Lottery Starburst Award). Programming spans youth sports leagues (soccer, flag football, rugby, wrestling, basketball, lacrosse, volleyball, baseball/softball, cheerleading), youth camps, after-school programs, adult sports and fitness, aquatics, adaptive programs for individuals with disabilities including Special Olympics partnerships, and an extensive Active Adults 50+ curriculum.

MRD's revenue model combines subscription recurring streams (annual CRC memberships, Flex Rec monthly add-on at $35/month, corporate memberships) with unit-priced program fees ($90-$145 youth camps, $10-$56 adaptive/specialty classes), one-time rentals (birthday parties, facility rentals), sponsorship revenue (Alpine Bank Platinum Sponsor, Elevate Internet 2026 District Partner, Montrose Regional Health), and donations processed through the Montrose Recreation Foundation. Pricing varies by program, age, and session, with fee-assistance and scholarship funding exceeding $20,000 annually to support low-income participation.

The district is governed by a 7-member elected Board of Directors serving 4-year terms and is overseen by Executive Director Mari Steinbach and Deputy Director Jeremy Master, with recreation leaders across Adaptive, Active Adults, Adult Programs, and Fieldhouse operations. Distribution is direct-to-consumer via in-person, phone (970-249-7705), and online (WebTrac) registration, supplemented by corporate memberships and an annual/seasonal Activity Guide. The district is currently executing a major expansion: in February 2026 MRD closed on a $7.5 million purchase of the Secret Creek building and adjacent parcel for a new 32,000-square-foot Field House at Colorado Outdoors (Mayfly Drive), with design beginning July 2026 and completion targeted for Fall 2027. The existing Field House is being sold to Montrose County School District for conversion into a Pre-K facility.

Name

Montrose Recreation Center

Legal name

Montrose Recreation District

Website

https://montroserec.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Montrose Recreation District is a Colorado special district operating multi-facility recreation services including the Community Recreation Center, Field House, Flex Rec, Senior Center, and outdoor parks for the Montrose, Colorado community, serving youth, adults, active adults 50+, and adaptive populations through fitness, sports, and aquatic programs.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Community recreation services
• Youth sports programs
• Aquatic fitness facilities
• Adaptive recreation programs
• Active adult wellness

Headquarters

HQ city

Montrose

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Facility Passes and Memberships: Annual memberships, punch passes, and daily admission fees for access to the Community Recreation Center and its amenities including FitZone fitness classes.
2. Program and Class Fees: Fees for youth and adult programs including sports leagues, swim lessons, camps, fitness classes, adaptive programs, and special events.
3. Parties and Rentals: Rental fees for birthday parties, facility rentals, and private event bookings at the CRC and Field House.
4. Corporate Memberships and Sponsorships: Platinum sponsorships (e.g., Alpine Bank) and district partner sponsorships (e.g., Elevate Internet) supporting recreation programs and facilities.
5. Donations and Fee Assistance: Montrose Recreation Foundation accepts donations to fund fee assistance programs, youth recreation scholarships, and capital improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Montrose Recreation District operates a multi-facility community recreation network anchored by the Community Recreation Center (CRC) — featuring 3 gymnasiums, a competition pool, leisure/therapy pool, indoor track, and climbing wall — along with the Montrose Field House (indoor turf for soccer, lacrosse, batting cages), the Flex Rec fitness satellite, Holly Park, and the Uncompahgre River Trail. The district delivers paid fitness classes, swim lessons, youth and adult sports leagues, summer camps, adaptive programs for individuals with disabilities, and Active Adult (50+) enrichment programs for the Montrose, Colorado community.

Product overview

Montrose Recreation District operates a multi-facility recreation network consisting of the Community Recreation Center (CRC) as the primary hub offering 3 gymnasiums, competition pool, leisure therapy pool, and indoor track; the existing and new Montrose Field House providing indoor sports and turf fields; Flex Rec fitness satellite location; outdoor parks (Holly Park); and the Uncompahgre River Trail system. The district's programs include Youth Programs (sports leagues, camps, swim lessons), Adult Programs (sports, fitness, outdoors), Aquatics, Adaptive Programs for individuals with disabilities, Active Adult Programs (50+), and Fitness & Wellness classes. Programs are promoted through the quarterly MRD Activity Guide. A major expansion is underway with a new 32,000-sq ft Field House at Colorado Outdoors campus, scheduled to open Fall 2027.

Differentiator

Problem solved

Functional benefit

Brands

• Community Recreation Center (CRC): Main recreation center facility offering fitness classes, gymnasiums, pool, and various programs.
• Field House
• Flex Rec

Products and services

• Community Recreation Center (CRC) Main recreation facility featuring 3 gymnasiums, a competition pool, leisure/therapy pool, indoor track with hill course, and climbing wall. Offers FitZone fitness classes, personal training, child watch, and facility rentals for community members.
• Montrose Field House Indoor turf field facility serving approximately 30,000 visitors annually with soccer, lacrosse, after-school enrichment, batting cages, birthday party rentals, and community group activities. A new larger facility is under development with two artificial turf fields, classrooms, fitness areas, and office space.
• Flex Rec Satellite fitness facility located at 1309 Mayfly Drive on the Colorado Outdoors campus, available as an add-on to CRC membership for $35/month. Will be closed and folded into the new Field House upon completion.
• Youth Programs Comprehensive youth recreation including sports leagues (soccer, flag football, rugby, wrestling, basketball, lacrosse, volleyball, baseball/softball, cheerleading), summer camps, after-school programs, swim lessons, and youth classes for children and families.
• Adult Programs Recreation offerings for adults including sports leagues, fitness and wellness classes, outdoor activities, and adult enrichment classes.
• Aquatics Programs Aquatic programming including an open-air zero-entry pool with grassy patio, aquatic classes, swim lessons for all ages, recreational swim team (Montrose Marlins), and lifeguard training.
• Adaptive Programs Programs designed to make recreation accessible for individuals with disabilities, including adaptive biking, pickleball, swimming lessons, fitness training, Special Olympics teams (swimming, cycling, bowling, basketball, golf, track and field, powerlifting), and adaptive trips.
• Active Adult Programs (50+) Recreation and enrichment programming for adults 50 and older including fitness and wellness, arts and crafts, music and dance, classes and presentations, adventures and outings, and games.
• Fitness & Wellness FitZone fitness classes and personal training services available at the Community Recreation Center, included with annual pass or daily admission.
• Holly Park Outdoor park featuring ball fields and a playground, part of the Baldridge Regional Park Complex; a $1.4M renovation was completed in 2020.
• Uncompahgre River Trail 2.25-mile concrete trail connecting the Community Recreation Center to the Colorado Outdoors project area along the Uncompahgre River; completed August 2020.
• Parties & Rentals Rental services for birthday parties, facility rentals, and private event bookings at the Community Recreation Center and Field House.

Quantifiable outcome

• Serves 30,000+ annual visitors at Field House alone
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Elevate InternetflagshipGTM or Marketing Partner · 1 January 2026Elevate Internet is the 2026 District Partner and only locally owned fiber internet provider serving Montrose and Delta counties. They celebrate 10 years of service in 2026 and are investing directly in recreation and education for residents. Partnership supports MRD's mission to enhance quality of life through community programs.
• Alpine BankflagshipGTM or Marketing PartnerAlpine Bank is a Platinum Sponsor of MRD and strong supporter of recreation and community wellness. Through its Visa Loyalty Debit Card program, Alpine has donated over $24 million to nonprofits statewide. Their support helps fund fee assistance programs making recreation accessible for local families.
• Montrose County School District (MCSD)coreStrategic or Co-development PartnerMCSD is purchasing the existing Field House at 25 Colorado Avenue to convert into a dedicated Pre-K facility. MRD is relocating to a new expanded facility. This continues a legacy of collaboration between Montrose governmental agencies. Contact: [email protected]
• Montrose Urban Renewal Authority (MURA)minorStrategic or Co-development PartnerMRD's presence in Colorado Outdoors will benefit MURA. MRD makes annual PILOT (Payment in Lieu of Taxes) contributions of $38,815 to MURA, matching the property tax cycle through 2042.
• Reynolds Ash + AssociatescoreImplementation/ SI/ Consulting PartnerSmall Durango-based architecture firm contracted for Montrose Field House design phase. Selected for collaborative approach and commitment to high-level service throughout the project.
• All Points TransitminorStrategic or Co-development PartnerAll Points Transit is opening a new facility adjacent to the new Field House location at Colorado Outdoors, housing its fleet and providing transit services for the community.
• Montrose Recreation Foundation (MRF)coreStrategic or Co-development PartnerMRF raises awareness and generates support for expansion of recreational opportunities. Their mission is to enhance health and quality of life through youth scholarships and capital improvements. Raised $2.65M for Rec Center and provides ongoing scholarship funding.
• Montrose Regional HealthminorGTM or Marketing PartnerCurrent Activity Guide Advertiser. Regional healthcare provider serving Montrose and surrounding counties.
• Weehakken Performing ArtsminorGTM or Marketing PartnerCurrent Activity Guide Advertiser. Weehakken has secured a new location to run its programs and will not share space in the new Field House.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Greeley Recreation: Runs the Greeley Recreation Center plus pools, ice, and sports programs for the City of Greeley. Closely comparable in facility mix (aquatics, fitness, youth/adult sports, adaptive) to MRD.
• Boulder Parks & Recreation: City department operating recreation centers, pools, sports fields, and trails including the Boulder Reservoir — a peer municipal recreation operator with similar scope.
• Highlands Ranch Community Association (HRCA): Manages recreation centers, pools, sports fields, and youth/adult/active-adult programming for a master-planned Colorado community — comparable model of multi-facility, multi-generational community recreation.
• Loveland Parks & Recreation: Operates Chilson Recreation Center and a comparable set of aquatics, fitness, sports leagues, and senior programs for the City of Loveland, Colorado — a near-twin municipal rec district in scale and service mix.
• Parker Parks and Recreation: Operates the Parker Recreation Center, Fieldhouse, and aquatics with youth and adult sports leagues. Same suburban Colorado recreation-district model as MRD.
• Fort Collins Recreation (City of Fort Collins Parks & Recreation): Operates EPIC (Edora Pool Ice Center), Mulberry Pool, and the Senior Center for Fort Collins — a comparable municipal recreation portfolio with aquatics, fitness, sports, and senior programming similar to Montrose Recreation District.

Broad incumbents

• Life Time Fitness: National premium fitness chain with extensive group fitness, aquatics, family programs, and youth sports — competes with MRD for adult fitness and family-program dollars, though as a private for-profit operator with a different scope.
• YMCA of the Rockies / YMCA Metropolitan: National nonprofit operating community recreation centers with fitness, aquatics, youth sports, child care, and senior programming — overlapping mission and offerings with MRD, but as a national nonprofit rather than a special district.

Others

• National Recreation and Park Association (NRPA): National trade association for park and recreation agencies; sets industry standards, certifications (CPRP), and advocacy that directly shape how MRD and peers operate, but is not a competitor.
• Colorado Parks and Recreation Association (CPRA): State-level professional association for Colorado park and recreation agencies, including special districts like MRD. Provides training, networking, and policy advocacy relevant to the same operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/montrose.recreationdistrict
• LinkedInlinkedin.com/company/montrose-recreation-district

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montrose Recreation Center