Code it!
Code it! is a Leipzig-based German-language edtech platform teaching children aged 9-14 to program via browser-based Blockly video courses, a maker area, and paid modules in Scratch, Minecraft Mods, Godot, and Python, sold to parents and K-12 schools.
- Company typePrivate
- Founded2017
- HeadquartersLeipzig, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Code it! does
Code it! is a Leipzig-based, founder-owned private partnership (Code it oHG) that operates a German-language, browser-based online learning platform teaching children aged 9-14 how to program. Founded in April 2017 by three brothers (Uwe, Andreas, and Matthias Koch), the company grew out of 10+ years of voluntary programming courses delivered in German primary and secondary schools and all-day care (Ganztag) settings. Its product surface consists of self-paced video-led introductory courses built on the Blockly visual programming environment (covering loops, events, conditions, variables, and lists), a Maker Area where children build and share their own game projects, and additional course modules in Scratch, Minecraft Mods (using MCreator), Godot Jump'n'Run, and Python. A separate teacher-facing tier provides class management, student progress monitoring, and ready-made teaching materials for K-12 schools, sold via Class Licence and School Licence subscriptions, with a freemium teacher account offering as the conversion funnel.
The business operates across multiple revenue streams: low-ticket direct-to-consumer course sales (e.g., €55 for a 1-year Minecraft Mods course), quote-based B2B school licensing, in-person workshops at partner venues (VDI Garage, TinkerToys, Technische Sammlungen Dresden, Stadtbibliothek Leipzig), paid teacher training, and free courses sponsored by Siemens under the 'Allianz für Digitale Kompetenzen' initiative. The platform is entirely browser-based with no installation required, and the company distributes through organic content marketing, social media, a CleverReach email newsletter, PR coverage in major German press (DIE WeLT, c't, Make, Leipziger Volkszeitung), and endorsements by state education ministries (NRW Learnline, Digitales Lernen Berlin) and global coding initiatives (Hour of Code, Codeweek.eu, BWINF). Headcount remains in the 1-10 range, the company is bootstrapped with support from a 2018 Kickstarter campaign and ESF development funding, and operating geography is limited to Germany.
Code it! firmographics
Firmographics- Name
- Code it!
- Legal name
- Code it oHG
- Website
- https://code-it-studio.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Code it! is a Leipzig-based German-language edtech platform teaching children aged 9-14 to program via browser-based Blockly video courses, a maker area, and paid modules in Scratch, Minecraft Mods, Godot, and Python, sold to parents and K-12 schools.
- Ownership category
- akta.pro rank
Code it! industry classification
Industry- Product category
- K-12 Coding Education
- NAICS
- Computer Training (61142), Educational Support Services (611710), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Game Development (Unity, Unreal, 2D/3D) (EDAMACAE), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC)
Keywords
Where Code it! is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Code it! business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Online Courses (Self-Pay): Parents purchase individual self-paced online programming courses for their children. Examples include Minecraft Mods course at €55 for 1-year access. Free introductory courses also serve as lead generation for paid courses.
- School Licensing (B2B): Schools purchase Class Licence or School Licence plans to provide teachers and students access to the full platform. Class Licence includes 1 teacher account, 1 class, 30 student accounts, learning progress monitoring, project assignment, and 24h email support. School Licence offers unlimited teacher accounts, classes, and student accounts.
- Offline Workshops & Holiday Camps: In-person programming workshops for children held at partner venues (VDI Garage, TinkerToys, Technische Sammlungen). Priced per session or as multi-session course packages (e.g., €40 for 4-session course, €190 for 6-month semester course).
- Free Courses (Lead Gen / CSR): Free programming courses sponsored by corporate partners (e.g., Siemens via Allianz für Digitale Kompetenzen). These serve as customer acquisition and brand building while generating no direct revenue.
- Teacher Training & Professional Development: Free and paid teacher training sessions on programming pedagogy and using the Code it! platform. Sessions are offered online and on-site at schools and teacher training events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Student & Teacher Account |
| Subscription | Annual | Class Licence |
| Subscription | Annual | School Licence |
| Subscription | Annual | Minecraft Mods Course (Individual) |
| Unit Pricing | Pay-as-you-go | Workshop: 4-session course (Wunderbar) |
| Unit Pricing | Pay-as-you-go | Workshop: 4-session course (VDI Garage) |
| Unit Pricing | Pay-as-you-go | Single Workshop (Technische Sammlungen Dresden) |
| Unit Pricing | Pay-as-you-go | Semester Course (VDI Garage, 19 sessions) |
| Freemium | Pay-as-you-go | Free Courses (Siemens-sponsored) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Code it! product offering
Product offeringCore offering
Code it! provides a browser-based educational technology platform that delivers self-paced programming courses for children aged 9 and older using Google Blockly visual programming, supported by video lessons, task feedback, and a free-form Maker Area where learners build, save, share and remix their own games and animations. The company also sells a school tier with teacher accounts, class management, learning progress monitoring and project assignment, and runs in-person workshops and holiday camps at partner venues across Leipzig and Dresden.
Product overview
Code it! is a web-based educational technology platform offering online programming courses and a creative coding environment for children. The portfolio consists of the core Code it! Online Courses (Blockly-based, video-guided introductory programming lessons) paired with the Code it! Maker Area for free-form project creation. Additional course modules include Scratch, Minecraft Mods (MCreator), Godot Jump'n'Run, and Python Introduction courses. The platform includes a School/Teacher tier with class management accounts, ready-made teaching materials, and on-site teacher training. Free programming courses are periodically offered during school holidays. All offerings are browser-based with no installation required.
Differentiator
Problem solved
Functional benefit
Companies that use Code it!
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Code it! technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Code it! partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Siemens (Allianz für Digitale Kompetenzen)coreSiemens sponsors free programming course seats for children via the Allianz für Digitale Kompetenzen initiative. Siemens promotes the courses to its network, and Code it! delivers the curriculum on its platform. Courses include Scratch, Minecraft Mods, Godot Jump'n'Run, and Python for ages 9–14. The partnership enables Code it! to acquire customers at scale with no customer acquisition cost.
- VDI Garage LeipzigcoreVDI Garage is a makerspace and tech venue in Leipzig that hosts recurring programming courses and holiday workshops for Code it!, including a 6-month semester course (Feb–July 2020, 19 sessions) and holiday camps. The venue provides space and local promotion; Code it! provides curriculum and instruction.
- TinkerToys LeipzigminorToy store in Leipzig hosting programming workshops for children aged 9–12. Workshops include single-session events and short courses where TinkerToys provides venue and promotion.
- Technische Sammlungen DresdenminorScience museum in Dresden that hosted a programming course for children on 31.01.2020, providing venue and promoting the event to museum visitors and members.
- Stadtbibliothek Leipzig (City Library Leipzig)minorLeipzig's public library partnered with Code it! to host a free programming workshop on 11–12 October 2018 for children aged 10–12, providing free venue access to support digital education.
- Wunderbar LeipzigminorCultural venue in Leipzig hosting recurring 4-session programming workshops for children aged 9–12 in 2019 (April–May and June 2019 series).
- HourOfCode.comminorCode it! resources are listed on the global Hour of Code website, providing international visibility and serving as a trust signal for parents and educators seeking quality coding education.
- Learnline (Schulministerium NRW)minorCode it! teaching materials are hosted on Learnline, the official digital learning platform of North Rhine-Westphalia's Ministry of Education, giving the platform visibility among NRW teachers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Code it! competitors and assessment
Company assessmentBroad incumbents
- Scratch (MIT Media Lab): Free block-based programming environment from MIT that Code it! actually teaches as part of its curriculum. Scratch is the de facto global standard in kids' coding, making it both a content source and the primary free alternative Code it! competes against.
- Code.org: Foundation-backed nonprofit running the global Hour of Code movement — Code it! itself is listed as an Hour of Code partner. Code.org offers free K-12 computer science curricula including German translations, representing the most well-resourced free competitor.
Direct peers
- CodeCombat: Game-based coding education platform serving both consumers and schools, with curricula spanning Blockly through Python and JavaScript. Overlaps with Code it!'s Godot Jump'n'Run and Python courses in product approach.
- Tynker: Well-funded US-based coding platform for kids offering self-paced block-based and text-based courses (Python, JavaScript, Minecraft modding) similar to Code it!'s curriculum. Comparable product model and target demographic, but global scale and English-first content.
- Bitsbox: US-based subscription coding platform for kids that delivers monthly app-building projects — comparable self-paced, app-focused curriculum model, though English-only and consumer-direct rather than school-licensed.
- App Camps: German coding and digital education provider focused on schools and teachers, offering curricula, teacher training, and classroom-ready materials. Closest direct German-language peer in the K-12 school licensing motion Code it! targets.
Emerging players
- Khan Academy Kids: Free Khan Academy learning app for young children covering early STEM, reading, and social-emotional learning. Partial overlap in the 'screen-time-positive learning for kids' category Code it! serves, though not coding-specific.
Regional players
- Calliope mini: German-made educational microcontroller (mini-computer) widely adopted in German primary schools for coding education. Comparable in mission and German K-12 footprint, but hardware-based rather than purely web-based like Code it!.
- HABA Digital: German educational toy and games company (HABA) with a digital learning arm. Comparable German-language market focus and educational mission, but primarily offline toy/hardware-based rather than coding-platform.
Others
- Jugend hackt: German program (backed by Open Knowledge Foundation) running hackathons and coding events for youth aged 12–18. Overlaps with Code it!'s offline workshop and community mission in the German-speaking market, though event-driven rather than platform-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Code it! social profiles
Digital presenceCode it! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Code it! leadership team
Management profileNumber of profiles
Profiles3 records
Code it! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Code it! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Code it!
What does Code it! do?
Code it! provides a browser-based educational technology platform that delivers self-paced programming courses for children aged 9 and older using Google Blockly visual programming, supported by video lessons, task feedback, and a free-form Maker Area where learners build, save, share and remix their own games and animations. The company also sells a school tier with teacher accounts, class management, learning progress monitoring and project assignment, and runs in-person workshops and holiday camps at partner venues across Leipzig and Dresden.
Is Code it! a public or private company?
Code it! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Code it! founded?
Code it! was founded in 2017. It employs 1 to 10 people.
Where is Code it! based?
Code it! is headquartered in Leipzig, Germany, in the Europe region.
How does Code it! make money?
Five revenue lines are on record. Individual Online Courses (Self-Pay) is the primary driver. The others are school Licensing (B2B), offline Workshops & Holiday Camps, free Courses (Lead Gen / CSR) and teacher Training & Professional Development.
Who are Code it!'s main competitors?
Broad incumbents on record are Scratch (MIT Media Lab) and Code.org. Direct peers are CodeCombat, Tynker, Bitsbox and App Camps. Khan Academy Kids is listed as an emerging player. Regional players are Calliope mini and HABA Digital. Jugend hackt is listed as an others.
Does Code it! have an API?
No public API is recorded for Code it!.
What industry is Code it! in?
Code it!'s product category is K-12 Coding Education. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 61142 and its SIC code is 8200.