Paradise Country

What Paradise Country does

Paradise Country is an Australian wildlife and farm theme park located in Oxenford, Gold Coast, Queensland, operated as a brand within Village Roadshow Theme Parks (a division of Village Roadshow Limited, ASX: VRL). The park combines an Australian-native wildlife collection (koalas, kangaroos, wallabies, dingoes, wombats, Tasmanian devils, meerkats, marmoset monkeys, reptiles, emus, and lorikeets) with traditional farm animal exhibits and demonstration experiences (Stock Horse Arena, Billy Tea Show, Stockman Show, gold panning, opal mining), themed around the licensed Shaun the Sheep children's brand. Core operations rest on a ZAA-accredited welfare program using the Five Domains Model and an on-site Wildlife Nutrition Centre where veterinary-curatorial staff scientifically formulate animal diets.

The revenue model is diversified across day-of-park transactions: single-day and multi-day park admission (including multi-park bundles with sister parks Sea World, Warner Bros. Movie World, and Wet'n'Wild), a 12-month annual subscription pass, premium animal encounters priced $65-$119 per participant, à la carte and Sunday buffet dining at the Farmhouse Restaurant (2024 OpenTable Diners' Choice), a Burrow Café, retail and wildlife photography sales, and a Groups & Functions vertical serving corporate events, weddings, school camps, and adventure camps. Distribution is direct-to-consumer through park gates, the website, the shared Village Roadshow mobile app, and accommodation packages with Sea World Resort starting from $364.

Customer segmentation is horizontal and consumer-led: families with children and domestic/international tourists are primary segments, supplemented by school groups, corporate clients, and special-occasion bookers. Marketing runs across the website, a shared theme parks app, email, and a full social stack including TikTok, Instagram, YouTube, and Facebook. Forward product investment is visible in the 2025 launch of the Fun with the Flock AR Trail, an Aardman-licensed augmented reality experience, signaling continued digitization of the on-park experience.

Name

Paradise Country

Legal name

Village Roadshow Theme Parks

Website

https://paradisecountry.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Paradise Country is a Gold Coast, Australia wildlife and farm theme park operated by Village Roadshow Theme Parks, offering Australian native animal encounters, licensed Shaun the Sheep entertainment, dining, and event hosting to families, tourists, school groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Theme Park / Wildlife Park

NAICS

Zoos and Botanical Gardens (712130), Amusement and Theme Parks (713110), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD), Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Wildlife park experiences
• Theme park attractions
• Animal encounters
• Farm tourism activities
• Australian wildlife education

Headquarters

HQ city

Oxenford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Park Admission Tickets: Single day tickets, multi-day passes, and 12-month annual passes for park entry. Tickets available online, via app, or at gate.
2. Animal Encounters & Experiences: Premium animal interaction experiences including Marmoset Monkey Encounter ($65), Koala Encounter ($99), Koala Breakfast ($119), Meerkat Encounter, Save a Mate Ranger for a Day ($115), and wildlife photography sessions.
3. Farmhouse Restaurant Dining: On-site restaurant serving buffet breakfast on Sundays (Adults $30, Children $18) and à la carte lunch daily. Includes Kids Eat Free promotion on Sunday mornings.
4. Merchandise & Retail: Two gift shops: Homestead Gift Shop and Wildlife Photo Centre selling wildlife photos, souvenirs, and merchandise.
5. Groups & Functions: Corporate events, weddings, school camps, and adventure camps hosted at the farmstay venue with flexible event spaces and catering.
6. Theme Parks Package: Accommodation packages bundled with Sea World Resort including unlimited entry to Sea World, Movie World, Wet'n'Wild and Paradise Country, starting from $364 for 2 guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Paradise Country is a Gold Coast wildlife and farm theme park that sells park admission, multi-park passes, and annual subscriptions for access to Australian wildlife exhibits (koalas, kangaroos, wombats, Tasmanian devils, dingoes, marmosets, meerkats), interactive farm experiences, live shows (Stock Horse Arena, Stockman Show, Shaun's Aussie Adventure Show), and Shaun the Sheep character entertainment. The park also offers separately priced premium animal encounters (Koala Encounter, Koala Breakfast, Marmoset Monkey Encounter, Meerkat Encounter), on-site dining at the Farmhouse Restaurant and Burrow Café, paid wildlife photography and pony rides, school holiday programs, and event hosting services for weddings, corporate functions, and school camps.

Product overview

Paradise Country is a Gold Coast, Australia theme park operated by Village Roadshow Theme Parks, featuring Australian wildlife encounters and authentic farm experiences. The offering is organized as a unified day-park experience (core admission ticket) supplemented by premium add-on modules (animal encounters, dining, special events). The core product encompasses wildlife exhibits (Wildlife Walkabout, Farmyard areas), shows (Stock Horse Arena, Stockman Show, Shaun's Aussie Adventure), and general park attractions (Shaun's Tractor Ride, Shearing Shed). Premium paid add-ons include animal encounters (Koala Encounter $99, Koala Breakfast $119, Marmoset Encounter $65, Meerkat Encounter), wildlife photography, pony rides, gold panning, opal mining, and the Ranger for a Day program ($115). Dining is offered through the Farmhouse Restaurant (à la carte and Sunday buffet) and Burrow Café. The Save a Mate sub-brand encompasses conservation activities and Ranger programs. Multi-park passes bundle entry with Sea World, Warner Bros. Movie World, and Wet'n'Wild.

Differentiator

Problem solved

Functional benefit

Brands

• Save a Mate: Conservation campaign helping preserve Australia's unique wildlife, established in 2015

Products and services

• Park General Admission Single-day entry ticket providing access to wildlife exhibits (Wildlife Walkabout, Farmyard Nursery, Farmyard Play Paddock), live shows (Stock Horse Arena, Stockman Show, Shaun's Aussie Adventure Show), and farm attractions (Shearing Shed, Shaun's Tractor Ride) for individual visitors, families, and tourists.
• 12-Month Annual Pass Subscription pass granting unlimited entry to Paradise Country for 12 months, designed for repeat local visitors and Gold Coast residents seeking year-round wildlife and farm experiences.
• Multi-Day, Multi-Park Passes Bundled ticket pack providing multi-day access to multiple Village Roadshow parks including Sea World, Warner Bros. Movie World, Wet'n'Wild, and Paradise Country for tourists and holiday-makers seeking combined park experiences.
• Koala Encounter Premium behind-the-scenes koala experience including back-of-house tour, keeper interaction, and souvenir photo, priced at $99 per person for up to 8 participants per session.
• Koala Breakfast Premium Sunday morning experience combining buffet breakfast at Farmhouse Restaurant, a koala visit, educational wildlife talk, and souvenir photo, priced at $119 per person.
• Marmoset Monkey Encounter Premium behind-the-scenes encounter with common marmoset monkeys lasting up to 20 minutes and including a 6x8 printed photo, priced at $65 per person with a maximum of 2 participants.
• Meerkat Encounter Premium behind-the-scenes encounter with a meerkat mob including a 6x8 printed photo, maximum 4 participants, held at 10:30am daily.
• Save a Mate Ranger for a Day School holiday ranger program for children aged 6-13 covering animal feeding, reptile handling, enrichment activities, morning tea, lunch, and keepsakes, running 9am-2pm at $115 per person.
• Wildlife Photography Sessions Professional wildlife photography session with iconic Australian animals (koalas, snakes, or dingoes) available for purchase in-park at the Wildlife Photo Centre, including printed photo takeaway.
• Pony Rides Paid horse riding experience for children at the Pony Arena, available for purchase at the Wildlife Photo Centre on arrival at the park.
• Farmhouse Restaurant Dining On-site restaurant offering buffet breakfast on Sundays (Adults $30, Children $18 with Kids Eat Free promotion) and à la carte lunch daily, with views over the farm. Awarded 2024 OpenTable Diners' Choice.
• The Burrow Café On-site café serving barista-made coffee, snacks, ice cream, and desserts with views of Paradise Country surroundings.
• Groups & Functions Events Event hosting services for corporate events, weddings, special occasions, school camps, and adventure camps, with flexible event spaces, catering, and on-site accommodation at the farmstay venue.
• Stay & Play Package Accommodation package at Sea World Resort bundling unlimited entry to Sea World, Warner Bros. Movie World, Wet'n'Wild and Paradise Country during stay, starting from $364 for 2 guests.

Quantifiable outcome

• Paradise Country is accredited under the Zoo and Aquarium Association for positive animal welfare
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sea World FoundationcoreStrategic or Co-development PartnerSea World Foundation is a proud supporter of Paradise Country's Save a Mate conservation campaign. The partnership channels funds towards wildlife conservation research and initiatives for threatened and endangered Australian species. A portion of proceeds from animal encounters is donated to the campaign.
• Zoo and Aquarium Association (ZAA)coreStrategic or Co-development PartnerParadise Country is an accredited member of the Zoo and Aquarium Association Australasia. ZAA provides accreditation under their program assessing commitment to positive animal welfare using the science-based Five Domains Model.
• Yugambeh Region Aboriginal Corporation Alliance (YRACA)minorStrategic or Co-development PartnerYRACA has established a cultural guidance partnership with Village Roadshow Theme Parks, providing cultural guidance on matters of Traditional Custodian significance. The partnership supports reconciliation efforts and engagement with Aboriginal and Torres Strait Islander peoples.
• Village Roadshow Theme ParkscoreOthersParadise Country is operated by Village Roadshow Theme Parks, part of Village Roadshow Group. The parent company also operates Sea World, Warner Bros. Movie World, Wet'n'Wild, and Australian Outback Spectacular on the Gold Coast. Shared distribution channels, marketing, and technology platforms.
• Sea World Cruises and Surfers Paradise HelicoptersminorGTM or Marketing PartnerIndependent operators who have joined Village Roadshow Theme Parks in the Reflect Reconciliation Action Plan journey, demonstrating collaborative approach to reconciliation across the Gold Coast tourism industry.
• Aardman Animations (Shaun the Sheep)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership featuring Shaun the Sheep characters and branded experiences including Shaun's Aussie Adventure Show, Shake it with Shaun, Shaun's Tractor Ride, and Fun with the Flock AR Trail. App available on iOS and Android.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australia Zoo: Queensland wildlife park with paid animal encounters and daily shows. Comparable as a wildlife-park competitor with similar encounter pricing structure and conservation-driven branding.
• Wet'n'Wild Gold Coast: Sister Village Roadshow water theme park on the Gold Coast, sold through the same multi-park passes and mobile app. Comparable as a day-park attraction in the same bundled distribution system.
• Currumbin Wildlife Sanctuary: Gold Coast wildlife park operating koala and native animal encounters plus shows. Directly comparable as a competing Australian wildlife and farm-style park targeting families and tourists on the same destination.
• Australian Outback Spectacular: Sibling Village Roadshow dinner-show experience on the Gold Coast featuring Australian stockmen and farm-style dining. Comparable as an Australian-themed, farm-style entertainment and dining product within the same parent portfolio.
• Dreamworld: Largest Gold Coast theme park offering rides, wildlife exhibits, and shows. Comparable as a competing multi-day, multi-attraction day park competing for the same tourist family segment.
• Sea World Gold Coast: Sister park under Village Roadshow Theme Parks offering marine animal exhibits and rides on the Gold Coast. Comparable as a single-park, single-day, admission + premium-encounter model in the same bundled multi-park ecosystem.
• Warner Bros. Movie World: Sibling Village Roadshow Theme Park on the Gold Coast with licensed IP-driven rides and shows. Comparable as a co-bundled destination park serving families and tourists with multi-park ticketing.

Regional players

• Featherdale Wildlife Park: Sydney wildlife park focused on Australian native animals and paid koala encounters. Comparable as an Australian wildlife encounter park with similar paid-experience monetization, though serving a different metro catchment.
• Taronga Zoo Sydney: Sydney-based zoological institution offering Australian wildlife encounters and premium experiences. Comparable as a regional Australian zoo competitor with similar paid animal encounters and conservation positioning.
• Werribee Open Range Zoo: Victoria-based safari-style zoological park offering guided wildlife experiences. Comparable as a regional safari/wildlife experience competitor with a similar walkabout and safari-adventure proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ThemeParksVRTP
• Facebookfacebook.com/paradisecountrygoldcoast
• Instagraminstagram.com/paradisecountrygc
• TikToktiktok.com/@paradisecountrygc
• Xx.com/paradisectry
• LinkedInlinkedin.com/company/paradise-country

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradise Country