Featherdale Wildlife Park
Featherdale Wildlife Park is a privately held Western Sydney wildlife attraction housing 2,000+ Australian native animals across 260+ species, selling daily admission, tiered annual passes, and paid animal encounter and education experiences to families, school groups, tourists, and accessibility-segment visitors under the Australian Wildlife Parks family.
- Company typePrivate
- Founded1972
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Featherdale Wildlife Park does
Featherdale Wildlife Park (Featherdale Sydney Wildlife Park) is a privately held, direct-to-consumer wildlife attraction located at 217 Kildare Road, Doonside in Western Sydney, New South Wales, founded in 1972 and operating as part of the Australian Wildlife Parks family alongside sister parks Mogo Wildlife Park and Hunter Valley Wildlife Park. The park houses over 2,000 Australian native animals across more than 260 species, including over 60 threatened species under conservation breeding care, and offers the only koala patting experience in Western Sydney plus the claimed largest quokka colony in Australia. It is accredited by the Zoo and Aquarium Association Australasia (ZAA).
The business operates a tiered, omnichannel revenue model anchored by general admission day tickets (valid 90 days), three annual membership tiers (Ultimate Explorer at A$130, Classic Explorer at A$90, Companion Pass at A$70), and a layered set of paid add-on experiences including animal encounters (koala, quokka, penguin, wombat), Zookeeper for a Day school holiday programs, Education Adventures for school groups (A$20/student) and Self-Guided Excursions (A$15/student), the A$19.99 Wildlife Adventure Trail, birthday party packages, and digital gift cards. The Ultimate Explorer pass extends access across all three family parks. Online commerce runs on the Roller platform (tickets.featherdale.com.au and ecom.roller.app), supplemented by on-site walk-in sales and Stay N Play referral partnerships with Mercure Sydney Blacktown and Atura Blacktown.
Go-to-market targets five primary segments: families with children (dominant), school and education groups (K-12, TAFE, ESL), domestic and international tourists, visitors with disabilities (via Companion Pass), and school holiday program participants. Marketing is multi-channel, combining the company's owned website, email newsletter, organic social, Tripadvisor-earned media, and limited-time event-driven promotions such as the EOFY Wild Sale. The company holds 51-100 employees and operates daily from 8AM to 5PM; no revenue or funding data is publicly disclosed.
Featherdale Wildlife Park firmographics
Firmographics- Name
- Featherdale Wildlife Park
- Legal name
- Featherdale Wildlife Park
- Website
- https://featherdale.com.au
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Featherdale Wildlife Park is a privately held Western Sydney wildlife attraction housing 2,000+ Australian native animals across 260+ species, selling daily admission, tiered annual passes, and paid animal encounter and education experiences to families, school groups, tourists, and accessibility-segment visitors under the Australian Wildlife Parks family.
- Ownership category
- akta.pro rank
Where Featherdale Wildlife Park is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Featherdale Wildlife Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- General Admission Tickets: Revenue from day admission tickets to the wildlife park, with tickets valid for 90 days from purchase.
- Annual Pass Memberships: Recurring revenue from Explorer Annual Passes (Ultimate and Classic tiers) and Companion Pass, offering unlimited park visits for 365 days with member benefits and discounts.
- Animal Encounters: Additional-cost experiences including Koala Encounters, Quokka meet-and-greets, Penguin hand-feeding, and Wombat interactions.
- Zookeeper for a Day Programs: School holiday programs for Junior (ages 8-11) and Kindy (ages 5-7) children, priced at different rates with included experiences and merchandise.
- Education Programs: School excursion programs including Education Adventures ($20/student) and Self-Guided programs ($15/student), with optional Koala Encounter add-ons.
- Gift Cards: Pre-paid gift cards for park experiences and encounters, sold through Roller platform.
- Wildlife Adventure Trail: Self-guided family activity trail priced at $19.99 per child, including adventure map, stamp stations, and showbag prize pack.
- Birthday Party Packages: Group event packages for children's birthdays with special offers and animal encounter add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission - Adult/Child day tickets |
| Subscription | Annual | Companion Pass - Annual membership with accessibility focus |
| Subscription | Annual | Ultimate Explorer - Premium annual pass |
| Subscription | Annual | Classic Explorer - Standard annual pass |
| Unit Pricing | Pay-as-you-go | Education Adventures - Guided school excursion program |
| Unit Pricing | Pay-as-you-go | Self-Guided Excursions - Unguided school program |
| Unit Pricing | Pay-as-you-go | Wildlife Adventure Trail - Self-guided family activity |
| Unit Pricing | Pay-as-you-go | Junior Zookeeper for a Day (Ages 8-11) |
| Unit Pricing | Pay-as-you-go | Kindy Zookeeper for a Day (Ages 5-7) |
| Other | Pay-as-you-go | Birthday Party Packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Featherdale Wildlife Park product offering
Product offeringCore offering
Featherdale Sydney Wildlife Park operates a wildlife park attraction in Doonside, Western Sydney, selling general admission day tickets, tiered annual memberships providing access across three parks, paid up-close animal encounters, school excursion programs, Zookeeper for a Day holiday programs, a self-guided Wildlife Adventure Trail, birthday party packages, and digital gift cards. The park houses over 2,000 Australian native animals across 260+ species, including 60+ threatened species, and is part of the Australian Wildlife Parks family with sister parks Mogo Wildlife Park and Hunter Valley Wildlife Park.
Product overview
Featherdale Sydney Wildlife Park operates as a unified wildlife park experience offering general admission, animal encounters, educational programs, and annual memberships. The core product is the wildlife park itself (home to over 2000 animals across 260+ species), supported by tiered annual pass memberships (Ultimate Explorer, Classic Explorer, and Companion Pass), educational programs (Education Adventures and Self-Guided Excursions), special experiences (Zookeeper for a Day, Wildlife Adventure Trail), event services (Birthday Parties), and gift cards. The park is part of Australian Wildlife Parks family, alongside sister parks Mogo Wildlife Park and Hunter Valley Wildlife Park, with Ultimate Explorer passes providing access across all three parks. Accommodation partnerships through Stay N Play extend the visitor experience beyond single-day visits.
Differentiator
Problem solved
Functional benefit
Brands
- Education Adventures: A learning program designed for ES1 and S1 students featuring animal encounters and educational experiences.
- Zookeeper for a Day
- Companion Pass
- Ultimate Explorer
- Classic Explorer
- Wildlife Adventure Trail
Products and services
- Featherdale Sydney Wildlife Park General Admission Day admission to the Featherdale Sydney Wildlife Park attraction in Doonside, Sydney, for general public visitors including families, tourists, and individuals seeking to view Australian native wildlife. Tickets are valid for 90 days from purchase.
- Animal Encounters
Quantifiable outcome
- Wildlife Adventure Trail provides educational activity valued at over $60 in prizes for $19.99
- +2 more outcomes
Companies that use Featherdale Wildlife Park
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Featherdale Wildlife Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Featherdale Wildlife Park partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mogo Wildlife ParkcoreSister park within the Australian Wildlife Parks family. Located 4 hours drive from Southern Suburbs of Sydney. Combined Ultimate Explorer passes provide access to both parks and their combined animal collections.
- Hunter Valley Wildlife ParkcoreSister park within the Australian Wildlife Parks family. Located under 2 hours drive from most of greater Sydney. Combined Ultimate Explorer passes provide access to both parks.
- Australian Wildlife ParkscoreParent organization overseeing Featherdale Sydney Wildlife Park, Mogo Wildlife Park, and Hunter Valley Wildlife Park as a unified group focused on supporting threatened species and providing wildlife experiences across NSW.
- Roller (roller.software)coreThird-party ticketing and gift card platform provider powering online ticket sales, annual pass purchases, and gift card transactions on Featherdale's e-commerce sites.
- Mercure Sydney BlacktownminorStay N Play accommodation partner located 4.8km from Featherdale. Offers modern rooms with family-friendly amenities and easy park access.
- Atura BlacktownminorStay N Play accommodation partner located 6.5km from Featherdale. Urban, industrial-styled hotel offering 15% exclusive discount for Featherdale visitors using code FEBWEB.
- Zoo and Aquarium Association AustralasiacorePeak industry body for zoos and aquariums in Australasia. Featherdale is an accredited member, supporting conservation standards and best practices.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Featherdale Wildlife Park competitors and assessment
Company assessmentDirect peers
- Taronga Zoo Sydney: Iconic Sydney zoo in Mosman with harbour views, 4,000+ animals across 350+ species, and a strong education and conservation mandate. Directly comparable as a major Australian-native wildlife attraction targeting families, tourists, and schools in the Greater Sydney market.
- WILD LIFE Sydney Zoo: CBD-based wildlife attraction at Darling Harbour featuring Australian native animals in an indoor/outdoor format. Competes directly for tourist, family, and school segments in Greater Sydney.
- Australia Zoo: Queensland-based flagship Australian wildlife park founded by the Irwin family, featuring a broad Australian and exotic animal collection, animal encounters, and ZAA accreditation. Comparable on attraction model, education programs, and conservation messaging.
- Currumbin Wildlife Sanctuary: Long-established Gold Coast wildlife sanctuary operated by the National Trust with native Australian animals, daily shows, and encounter programs. Comparable on heritage, native-wildlife focus, and family/school audience.
- Australian Reptile Park: Central Coast NSW wildlife park focused on reptiles, spiders, and Australian fauna with strong encounter and education programs. Comparable as a regional NSW wildlife attraction targeting families and school excursions.
- Werribee Open Range Zoo: Victorian safari-style zoo operated by Zoos Victoria with open-range African animals and bus tours. Comparable as a ZAA-accredited zoo with strong school excursion and membership programs.
- Symbio Wildlife Park: Smaller Southern Sydney wildlife park with native and exotic animals, daily encounters, and family programming. Comparable as a Sydney-region competitor targeting families and schools.
- Bonorong Wildlife Sanctuary: Tasmanian wildlife sanctuary focused on rescue, rehabilitation, and conservation of native species including Tasmanian devils. Comparable as a wildlife sanctuary with visitor operations and conservation programming.
- National Zoo & Aquarium: Canberra-based zoo and aquarium combining Australian and exotic species with encounter and accommodation offerings. Comparable as an Australian regional wildlife attraction with tiered membership and education programs.
Broad incumbents
- Melbourne Zoo: Flagship Zoos Victoria park with 320+ species and major conservation, education, and membership infrastructure. Comparable as a ZAA-accredited, multi-segment wildlife attraction, but operates on a larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Featherdale Wildlife Park social profiles
Digital presenceFeatherdale Wildlife Park compliance and trust
Trust signalCompliance1 record
Featherdale Wildlife Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Featherdale Wildlife Park leadership team
Management profileNumber of profiles
Featherdale Wildlife Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Featherdale Wildlife Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Featherdale Wildlife Park
What does Featherdale Wildlife Park do?
Featherdale Sydney Wildlife Park operates a wildlife park attraction in Doonside, Western Sydney, selling general admission day tickets, tiered annual memberships providing access across three parks, paid up-close animal encounters, school excursion programs, Zookeeper for a Day holiday programs, a self-guided Wildlife Adventure Trail, birthday party packages, and digital gift cards. The park houses over 2,000 Australian native animals across 260+ species, including 60+ threatened species, and is part of the Australian Wildlife Parks family with sister parks Mogo Wildlife Park and Hunter Valley Wildlife Park.
Is Featherdale Wildlife Park a public or private company?
Featherdale Wildlife Park is a private company. It is classified as corporate owned and is currently operating.
When was Featherdale Wildlife Park founded?
Featherdale Wildlife Park was founded in 1972. It employs 51 to 100 people.
Where is Featherdale Wildlife Park based?
Featherdale Wildlife Park is headquartered in Sydney, Australia, in the Oceania region.
How does Featherdale Wildlife Park make money?
Eight revenue lines are on record. General Admission Tickets are the primary driver. The others are annual Pass Memberships, animal Encounters, zookeeper for a Day Programs, education Programs, gift Cards, wildlife Adventure Trail and birthday Party Packages.
Who are Featherdale Wildlife Park's main competitors?
Direct peers on record are Taronga Zoo Sydney, WILD LIFE Sydney Zoo, Australia Zoo, Currumbin Wildlife Sanctuary, Australian Reptile Park, Werribee Open Range Zoo, Symbio Wildlife Park, Bonorong Wildlife Sanctuary and National Zoo & Aquarium. Melbourne Zoo is listed as a broad incumbent.
Does Featherdale Wildlife Park have an API?
No public API is recorded for Featherdale Wildlife Park.