Battery Giant

What Battery Giant does

Battery Giant, Inc. is a privately-held specialty battery retailer founded in 2005 and headquartered in Sterling Heights, Michigan. The company stocks replacement batteries and OEM battery products for an extensive catalog claimed at 42,800+ to 100,000+ electronic device types, spanning multiple battery chemistries (SLA, NiMH, NiCd, Lithium-Ion, Lithium-Polymer, Lead Acid, Alkaline, Silver Oxide) across consumer electronics, automotive, marine, powersports, industrial, medical, and specialty applications. Its product portfolio also includes battery chargers and maintainers, rechargeable batteries (NiMH, NiCd), and a custom battery pack assembly service for specialized configurations.

The company operates a multi-channel go-to-market: an e-commerce storefront at BatteryGiant.com (the primary sales platform), toll-free phone-based sales (877-523-0070), and four physical retail showrooms located in Gilbert (Arizona), Rochester Hills (Michigan), Panama City (Panama), and Guaynabo (Puerto Rico). Select stores (notably Rochester Hills) function as Tech Centers providing on-site battery testing, installation, and repair services for car, wheelchair, golf cart, boat, watch, and cordless power tool batteries. Pricing is per-unit across a range from roughly $3.95 (rechargeable AA 2-pack) to $133.95 (high-capacity D-cell pack), with separate online vs. in-store pricing structures. A Madison Heights, Michigan facility handles internet order returns.

Battery Giant serves two primary customer segments on a horizontal segmentation basis: individual consumers seeking replacement batteries for personal electronics (laptops, cell phones, cameras, camcorders, power tools, watches, gaming devices), and a smaller commercial/industrial segment requiring batteries for fleet vehicles, equipment, and specialized applications. Revenue is generated entirely through one-time unit sales rather than subscriptions or recurring contracts. Marketing relies on the company's own e-commerce site, organic SEO, social media (Facebook, Twitter, YouTube), an educational blog, and email communications. The company is founder/closely-held with no disclosed parent, institutional investors, or funding events.

Name

Battery Giant

Legal name

Battery Giant, Inc.

Website

https://batterygiant.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Battery Giant is a privately-held, multi-channel specialty battery retailer that stocks replacement batteries for over 42,800 electronic device types, serving individual consumers and commercial customers through e-commerce, phone sales, and four physical retail stores across the US, Panama, and Puerto Rico.

Ownership category

akta.pro rank

Product category

Replacement Battery Retail

NAICS

Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Replacement batteries retail
• Custom battery packs
• Specialty battery store
• Battery chargers maintainers
• Battery e-commerce

Headquarters

HQ city

Sterling Heights

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Battery Sales: One-time product sales of replacement batteries and battery accessories across consumer, commercial, and industrial categories. Revenue generated from individual unit sales, bulk orders, and custom battery pack assemblies.
2. Custom Battery Pack Assembly: Custom battery pack builder service allowing customers to order bespoke battery configurations for specialized applications. Custom packs carry specific warranty terms and are non-returnable unless assembled in error.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Battery Giant is a multi-channel specialty battery retailer selling replacement batteries, battery chargers/maintainers, and custom battery pack assemblies for consumer, commercial, and industrial devices. The company stocks batteries spanning multiple chemistries (SLA, NiMH, NiCd, Lithium-Ion, Lithium-Polymer, Lead Acid, Alkaline, Silver Oxide) covering tens of thousands of device types, and sells primarily through its e-commerce site, physical retail stores, and phone-based ordering.

Product overview

Battery Giant operates as a multi-channel battery retailer offering replacement batteries and OEM battery products. The company stocks batteries for over 100,000 electronic devices. Its core product offering consists of replacement batteries across diverse categories including consumer electronics (laptop, cell phone, camera, camcorder), automotive, powersports (motorcycle, ATV, snowmobile, jet ski), marine, industrial (forklift, aerial lift, floor scrubber), medical (wheelchair, scooter), and specialty applications. The product portfolio is complemented by battery chargers and maintainers, custom battery pack assembly services, and rechargeable batteries in various chemistries (NiMH, NiCd). The company sells primarily through its e-commerce platform (batterygiant.com) and retail store locations, serving both individual consumers and commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Replacement Batteries (umbrella line across consumer, automotive, marine, industrial, and specialty applications) Retail offering of replacement batteries spanning multiple chemistries (SLA, NiMH, NiCd, Lithium-Ion, Lithium-Polymer, Lead Acid, Alkaline, Silver Oxide) and tens of thousands of device types across consumer electronics (laptop, cell phone, camera, camcorder, tablet), automotive, powersports (motorcycle, ATV, snowmobile, jet ski), marine, industrial (forklift, aerial lift, floor scrubber), medical (wheelchair, scooter), and specialty applications. Available via e-commerce, retail stores, and phone orders.
• Custom Battery Packs Custom battery pack assembly service letting customers order bespoke battery configurations for unique or specialized applications. Custom packs carry specific warranty terms and are non-returnable unless assembled in error.
• Battery Chargers & Maintainers Variety of battery chargers and maintainers for different battery types including automotive, marine, deep cycle, airsoft, and specialty applications, sold alongside replacement batteries.
• Rechargeable Batteries (NiMH and NiCd) Nickel-Metal Hydride (NiMH) and Nickel-Cadmium (NiCd) rechargeable batteries in standard sizes (AA, AAA, C, D, 9V) from brands including Energizer, Rayovac, and UltraLast. Price range from $3.95 (UltraLast AA NiMH 2-pack) to $133.95 (Ultra Last D NiMH 12x 2-pack).
• Watch Batteries (button/coin cell) Button cell and coin cell watch batteries for watch manufacturers including Seiko, Bulova, Timex, Citizen, and others.
• Automotive Batteries (Car & Light Truck) Car and light truck replacement batteries, quote-based pricing through local stores; on-site testing and installation offered at select retail locations.
• Laptop Computer Batteries Replacement laptop batteries for various laptop brands and models.
• Cell Phone Batteries Replacement cell phone and smartphone batteries for various mobile phone brands, including legacy devices such as Blackberry.
• Motorcycle Batteries Replacement batteries for motorcycles from various manufacturers.
• Snowmobile Batteries Replacement batteries for Arctic Cat, Yamaha, Polaris, and other snowmobile brands.
• Marine/Boat Batteries Batteries for boats and marine applications including deep cycle and starting batteries.
• Power Tool Batteries (Cordless) Cordless power tool replacement batteries for various drill and power tool brands.
• Forklift Batteries Industrial forklift batteries and battery chargers for material handling equipment.
• Wheelchair Batteries Sealed lead-acid batteries for electric wheelchairs and scooters, including Invacare, Jazzy, and Pride wheelchair brands.
• Sealed Lead Acid (SLA) Batteries Sealed lead acid batteries for applications including UPS systems, security alarms, and emergency lighting.
• Specialty Application Batteries Specialty batteries for custom applications including alarm systems, barricade flashers, boom boxes, communication equipment, remote controls, flashlights, toys, and transistor radios.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Duracell: Duracell is a leading consumer battery brand selling primary (alkaline) and rechargeable cells directly through its own e-commerce site alongside mass retail. It represents a branded incumbent that competes with Battery Giant on commodity consumer SKUs and also serves as one of Battery Giant's wholesale suppliers.
• Best Buy: Best Buy is a broad national electronics retailer carrying replacement batteries and battery-related accessories as part of a much wider consumer electronics assortment. It competes with Battery Giant in consumer electronics replacement SKUs (laptop, camera, gaming) via in-store and online channels, though it does not specialize in specialty or industrial categories.
• Amazon: Amazon is the dominant online marketplace where most of Battery Giant's commodity SKUs (AA/AAA, laptop, cell phone, watch batteries) are also sold by countless third-party and first-party sellers. It represents both the largest competitive threat on commodity SKUs and a potential channel partner for Battery Giant's specialty inventory.
• Energizer: Energizer is a global consumer battery manufacturer with direct e-commerce and broad retail distribution of alkaline and rechargeable batteries. It overlaps with Battery Giant on commodity consumer battery SKUs and is also a wholesale supplier of the Energizer-branded products Battery Giant sells.
• Micro Center: Micro Center is a national consumer electronics retailer that stocks replacement batteries (laptop, button cell, power tool, rechargeable) alongside its core computing and electronics assortment. Comparable to Battery Giant on consumer electronics replacement batteries but does not serve industrial, powersport, or specialty mobility categories.

Direct peers

• Batteries Plus: Batteries Plus is the closest direct competitor to Battery Giant — a multi-channel specialty battery retailer offering replacement batteries, custom pack assembly, device repair, and in-store services across hundreds of franchise locations. Same product categories, same chemistry breadth, same target customer mix (consumer + commercial), and same store-with-services model.
• Battery Mart: Battery Mart is an online-first direct competitor specializing in replacement batteries for consumer electronics, industrial, and specialty applications with broad chemistry coverage (SLA, NiMH, Li-ion, alkaline). It overlaps with Battery Giant's e-commerce assortment and competes for the same niche-battery buyer online.
• Battery Junction: Battery Junction is an online specialty retailer focused on replacement batteries for consumer electronics, two-way radios, and specialty applications including custom pack assembly. It competes with Battery Giant directly in the online replacement battery space across similar chemistry and form-factor breadth.
• Interstate Batteries: Interstate Batteries is a franchise-based battery retailer with both retail storefronts and B2B distribution channels serving automotive, commercial fleet, and specialty applications. Comparable to Battery Giant in product breadth across automotive/industrial categories, though heavier on automotive and B2B than consumer electronics replacement.

Emerging players

• Batteries & Butterflies: Butterfly Batteries operates as a watch and specialty button-cell battery replacement specialist with both retail locations and mail-in services. A smaller-scale, niche-focused player overlapping with Battery Giant in watch battery and specialty small-cell replacement categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/batterygiantdtw
• YouTubeyoutube.com/batterygiant
• Facebookfacebook.com/batterygiant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battery Giant