What Littleblend does

Littleblend Co., Ltd. (株式会社リトルブレンド) is a privately held Japanese technology company headquartered in Chigasaki, Kanagawa, that operates a dual business model combining professional web production services with a portfolio of subscription SaaS products. The company was established as a trade name on 2001-02-01 and incorporated on 2008-02-01 under the leadership of Representative Director Yoichi Oiikawa (笈川 洋一). Its professional services arm serves enterprise clients in entertainment, gaming, consumer electronics, and advertising — including Cygames, CyberAgent, Sony, Casio, teamLab, iStyle, Dentsu IX, Hakuhodo, and Recochoku — by drawing on a curated network of more than 1,000 freelance creators and engineers to deliver web, app, and digital marketing projects.

The SaaS product portfolio targets three distinct verticals: team productivity and HR (TATIBO, PROSTEP), Japanese amateur soccer operations (SoccerNote, Soccer+, サカプラ), and developer/utility tools (3ha, Kazemesen, みたなか). Technical integration with strategic partners includes ELTRES IoT-based tracking via a partnership with Sony Network Communications, indicating investment in connected sports hardware and data services around the soccer vertical. Pricing for the enterprise HR product PROSTEP is positioned at ¥33,000–¥55,000 per month.

Revenue is generated through two primary channels: project-based fees from web production and digital marketing services to enterprise clients, and recurring SaaS subscription fees. No external funding rounds, acquisitions, or financial figures have been disclosed, and the company remains entirely founder-controlled with no disclosed parent organization or institutional investors.

Name

Littleblend

Legal name

株式会社リトルブレンド（littleblend Co.,Ltd.）

Website

https://littleblend.co.jp

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Littleblend Co., Ltd. is a privately held Japanese technology company operating a web production agency serving enterprise clients (Sony, Cygames, CyberAgent, Casio, Hakuhodo) alongside subscription SaaS products spanning team management (TATIBO, PROSTEP), amateur soccer operations (SoccerNote, Soccer+), and developer tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Kanagawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Web Production and System Development: Project-based web production, system development, and creative services for enterprise clients. The company leverages its network of 1000+ freelancers to assemble optimal project teams.
2. SaaS Subscriptions (TATIBO, PROSTEP): Cloud service subscriptions for soccer tactical management (TATIBO) and HR evaluation management (PROSTEP). TATIBO offers free registration with optional paid features; PROSTEP operates on monthly subscription model (¥33,000-55,000/month).
3. IT Creator Agency Services: IT freelancer agency business and recruitment consulting services, connecting freelance creators with project opportunities.
4. Sports Marketing: Sports-related digital services including tournament website production and sports marketing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Littleblend is a Japanese creative solutions and SaaS development firm that delivers project-based web production, system development, and creative outsourcing services for enterprise clients (Cygames, CyberAgent, Sony, Casio, teamLab) by assembling project teams from a network of 1,000+ registered freelance creators. It also develops and operates proprietary cloud SaaS products — TATIBO, SoccerNote, Soccer+, and SoccerPla for the soccer/sports market, and PROSTEP for HR evaluation by licensed professionals — alongside sports tournament website production and an organic cotton mask e-commerce line (3ha).

Product overview

Littleblend operates a portfolio of proprietary SaaS products primarily focused on the soccer/sports domain, alongside web production and creative services. Core products include: TATIBO (soccer tactical board sharing platform), SoccerNote (player performance recording and analysis tool), Soccer+ (player evaluation app for coaches), PROSTEP (HR evaluation cloud service for professionals), and SoccerPla (football community platform). The company also develops e-commerce products (3ha organic cotton masks) and regional initiatives (みたなか), while maintaining a network of 1,000+ freelance creators for web development projects. Founded in 2001, Littleblend is headquartered in Chigasaki, Kanagawa with operations spanning Tokyo and the Shonan region.

Differentiator

Problem solved

Functional benefit

Brands

• TATIBO（タティボ）: Soccer tactical board platform for coaches and players to share tactics and training routines.
• SOCCER NOTE（サッカーノート）
• Soccer+（サカプラ）
• PROSTEP（プロステップ）
• 3ha（スリーハ）
• みたなか
• Kazemesen
• サカプラ

Products and services

• TATIBO (タテイボ) Cloud-based soccer tactical board platform enabling coaches and players to organize, share, and use tactics, formations, set plays, and training menus online. Includes the 'Team Commitment Sheet' feature for organizing team philosophy, play models, and individual roles. Target users: soccer coaches and players at professional, university, high school, and youth levels.
• SoccerNote (サッカーノート) Web application for soccer players to record, analyze, and reflect on their individual performance and team play. Includes coach feedback functionality for individual player growth. Accessible on mobile and PC. Target users: soccer players and coaches from youth to high school level.
• Soccer+ (サカプラ) Soccer player evaluation app for coaches and teams to create evaluation/review sheets and communicate with players. Available on PC, iOS, and Android. Free with in-app purchases. Target users: soccer coaches at schools and teams.
• PROSTEP (プロステップ) Cloud-based human resources evaluation and salary management service for licensed professionals — lawyers (弁護士), tax accountants (税理士), and social insurance and labor consultants (社会保険労務士) — to propose and implement explainable employee performance evaluation and salary systems to their client companies. Monthly subscription ¥33,000–¥55,000 plus initial setup ¥0–¥110,000.
• SoccerPla (サカプラ) Football life support service extending the soccer experience for teams, players, fans, and all soccer stakeholders beyond tactical board functionality. Functions as a community platform for the Japanese football ecosystem.
• Web Production and System Development Services Project-based web production, system development, landing page production, and creative outsourcing services for Japanese enterprise clients (Cygames, CyberAgent, Sony, Casio, teamLab, iStyle, Dentsu IX, Hakuhodo DY Inter Solutions, Recochoku). Project teams are assembled from a network of 1,000+ registered freelance creators across web, system, design, and video disciplines.
• IT Creator Agency Services IT freelancer agency and recruitment consulting services that connect the 1,000+ registered freelance creators with project opportunities, functioning as a distributed workforce channel for client projects.
• Sports Marketing and Tournament Website Production Sports-related digital services including production of official tournament websites with real-time match results and schedule updates. Produced as project-based deliverables for Japanese soccer tournament and league organizers (e.g., 堺 SPRING FESTA 2026, LIGA STUDENT 2026, PUMA CUP U-17 in SAKAI 2026, 第8回 J-VILLAGE CUP U-18, 日野杯第4回高校女子サッカー裏選手権).
• 3ha Organic Cotton Mask (3ha オーガニックコットンマスク) Organic cotton face mask made with Enshu textiles (遠州織物) sourced from Hamamatsu, handcrafted by domestic artisans. Washable, eco-friendly, and designed for long-term use. Sold direct-to-consumer via the 3ha online shop.

Quantifiable outcome

• 81% of players reported improved understanding of their strengths and weaknesses after using Soccer+ evaluation app
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sony Network Communications Corporation (ソニーネットワークコミュニケーションズ株式会社)notableTechnology or Integration · 9 July 2024Littleblend has partnered with Sony Network Communications Corporation as a Solution Partner and Application Partner for the ELTRES IoT network. ELTRES is a next-generation IoT communication network enabling wide-area data transmission with low power consumption. This partnership allows Littleblend to provide advanced IoT solutions leveraging ELTRES technology for applications in smart cities, logistics, agriculture, disaster prevention, and other fields requiring extensive monitoring and tracking capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hakuhodo: Japan's second-largest advertising agency, serving major Japanese corporates including Sony, Casio, and many of the same enterprise clients as Littleblend. Comparable as a broader incumbent in the same enterprise creative and digital services category Littleblend operates in.
• transcosmos inc. Large Japanese digital services and BPO company offering web production, system development, contact center, and digital marketing services to enterprise clients including Sony and other majors. Comparable to Littleblend's enterprise web production and creative services arm but at significantly larger scale and broader service portfolio.

Direct peers

• Goodpatch: Japanese UI/UX design firm offering design consulting and proprietary SaaS products (ReDock, Strap). Comparable to Littleblend's hybrid professional services + proprietary SaaS model targeting Japanese enterprise design and digital product needs.
• Hudl: US-based, venture-backed sports video and analysis platform widely used by soccer/football coaches and teams. Direct competitor to Littleblend's TATIBO tactical board platform and adjacent to SoccerNote and Soccer+ in the soccer coaching tooling category.
• Members Co., Ltd. Japanese web production and digital marketing company providing website construction, system development, and creative services for enterprise clients. Closely comparable to Littleblend's core web production / system development business model and target Japanese enterprise customer base.
• Basic Inc. Japanese web production and design agency with a hybrid agency/SaaS model serving Japanese enterprises. Comparable to Littleblend's mix of project-based creative services and proprietary product development (TATIBO, SoccerNote).
• Octo Inc. Japanese web production and digital marketing firm specializing in website construction, system development, and creative services for enterprise clients. Closely comparable to Littleblend's core project-based web production / system development / creative services model.
• Veo Technologies: Danish AI-powered soccer video analysis platform used by clubs and academies globally. Direct comparable to TATIBO's soccer tactical and evaluation functionality and a likely competitive threat as sports tech tools internationalize.
• SmartHR: Leading Japanese HR cloud platform serving SMEs with employee management, evaluation, and onboarding workflows. Closely comparable to PROSTEP in the Japanese HR evaluation SaaS market and the primary competitive threat PROSTEP must differentiate against.

Emerging players

• freee K.K. Japanese cloud SaaS company offering HRMOS (HR/payroll) and freee accounting products to Japanese SMEs. Comparable to PROSTEP as a Japan-focused HR cloud SaaS player targeting SME employee management and evaluation workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/littleblend

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Littleblend