ReRe

What ReRe does

ReRe (リリー) is a Japanese mobile dating application operated by a private, Japan-domiciled company. The product is purpose-built for two tightly-defined user segments: single parents — including single mothers, single fathers, and divorced individuals with children (バツイチ子持ち) — and people who are open to dating someone with children. Married individuals and users who view children as a disqualifying trait are explicitly prohibited from registering. ReRe positions itself as a vertical alternative to mainstream Japanese dating apps, on which single parents report being filtered out or having conversations end once they disclose their family status.

The product is delivered as a native mobile application for iOS (App Store ID 6602889735) and Android (Google Play package com.rere.matching.app), distributed exclusively in Japan. Differentiating features include multiple child-focused community groups, granular family-structure profile fields that allow parents to disclose child-related information pre-emptively, nickname-based registration that hides real names, and mandatory identity-document age verification before messaging — a control positioned as a defense against fake accounts and scam operators (サクラ・業者). The operating entity holds an Internet Romance Introduction Business (インターネット異性紹介事業) notification under Japanese law (受理番号 51200006000).

The business model is a freemium dating-app subscription: free registration via the app stores with monetization through premium membership and in-app purchases. Specific pricing tiers are not disclosed on the public landing page (a separate pricing URL exists, but its contents are not included in the available data). Distribution is exclusively through the two mobile app stores, operations are confined to Japan, and no outside funding, parent company, management team, partnerships, awards, or financial disclosures are present in the source material.

Name

ReRe

Legal name

ReRe

Website

https://rere-love.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

ReRe (リリー) is a Japan-only mobile dating app for single parents and people open to dating people with children. It runs on iOS and Android, monetizes via freemium subscription, and is registered as an Internet Dating Business in Japan.

Ownership category

akta.pro rank

Product category

Mobile Dating Application

akta.pro primary industry

Dating & Relationship Networks (BPAMABAF)

akta.pro secondary industry

Dating & Relationship Networking (MPACAJAH)

Keywords

• Dating app
• Matchmaking service
• Single parent dating
• Mobile matchmaking
• Online dating platform

Headquarters

HQ city

Minami

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Dating App Subscription/Membership: Free registration available; monetization likely through premium membership features and in-app purchases (specific pricing tiers not disclosed in source).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ReRe is a mobile dating/matching application for iOS and Android that connects single parents (single mothers, single fathers, and divorced/remarried individuals with children) with people who are open to dating those with children. The service requires all users to either have children or be open to dating someone with children, and excludes married individuals. It includes children-focused community groups, detailed family structure profiles, nickname-based registration, and mandatory age verification via identity documents.

Product overview

ReRe (リリー) is a unified matching/dating platform that connects people who have children with others who are open to dating individuals with children. The app includes features such as child-related community groups, detailed family composition profiles, nickname-based registration for privacy, and mandatory age verification through identity documents to ensure safety. It operates exclusively for unmarried individuals seeking romantic connections.

Differentiator

Problem solved

Functional benefit

Products and services

• ReRe (リリー) Mobile Dating App A mobile dating/matching app for iOS and Android designed for people with children (single parents, single mothers, single fathers, divorced/remarried individuals with children) and individuals open to dating people with children. Excludes married users. Features include children-focused community groups, detailed family-structure profile fields, nickname-based registration that hides real names, and mandatory age verification via identity document submission before messaging.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• youbride (ユーブライド): Japanese marriage-focused matching app operated by IBJ, with serious 婚活 positioning and demographic filters including children/divorce status that overlap with ReRe's offering.
• Omiai (オミアイ): Japanese marriage-focused matching app with strong 婚活 (marriage-seeking) positioning and Facebook-based identity verification, serving the same high-intent dating segment that ReRe targets.
• with (ウィズ): Japanese matching app with a heavy female-user focus and personality/values-based matching, including profiles that disclose children; competes with ReRe for the same women-driven, serious-relationship segment in Japan.
• Tapple (タップル): Major Japanese dating app operated by MatchingAgent, focused on casual dating among younger Japanese users; supports interest-based matching similar to ReRe's community approach and is a key competitive threat in the Japanese matching market.
• マリッシュ (Marrish): Japanese matching app explicitly marketed toward single parents, divorced individuals, and remarriage seekers; the closest direct competitor to ReRe in its specific niche of single-parent dating in Japan.
• Pairs (Pairs/ペアーズ): One of Japan's largest matching apps with millions of users; offers "has children / open to children" search filters that overlap directly with ReRe's niche of single parents and those open to dating them, making it the most direct head-to-head competitor.

Broad incumbents

• Bumble: Global dating app with growing Japan presence and women-message-first positioning; broad incumbent in the same dating category without ReRe's single-parent specialization.
• Match Group: Parent company of Tinder, Hinge, Pairs, and other dating apps globally; owns Pairs (ReRe's largest direct competitor) and represents the broader industry incumbent that any Japanese niche app must compete against or partner with.
• Tinder: Global dating-app incumbent with a large Japan user base; competes for the same dating-pool users in Japan but is generalist rather than single-parent-specialized.

Regional players

• Coquelicot (コクリコット): Japanese matching app for single mothers operated as a Japan-specific community, conceptually closest to ReRe in purpose and target user; demonstrates both the existence of the niche and the level of direct niche competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rere_media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReRe