Independent Insurance Agents of Virginia

What Independent Insurance Agents of Virginia does

Independent Insurance Agents of Virginia (IIAV) is a state-level industry trade association founded in 1898 and headquartered at 8600 Mayland Drive in Richmond, Virginia. Operating as the Virginia chapter of the Independent Insurance Agents & Brokers of America (IIABA), IIAV serves independent property & casualty, life & health, and financial services insurance agents across Virginia and Maryland. The organization's offerings include Agency Membership, Associate Membership, and a four-tier Partner Program for carriers and vendors, supplemented by professional education (CE courses, designations, pre-licensing, virtual learning, a U.S. Veterans Program), specialty insurance products (E&O, Commercial Umbrella, Cyber), advocacy and government affairs, publications (monthly E-News and quarterly Big 'I' Virginia Magazine), and recurring events including the Annual Convention & Tradeshow, Insurance Day on the Hill, Young Agents Conference, and VAIA Women's Conference. IIAV also operates the GROWTH Revenue Strategy Series, a six-part virtual program targeting revenue growth and technology adoption for agency leaders and producers.

IIAV generates revenue through three principal streams: recurring agency membership dues, multi-tier Partner Program fees from carriers and vendors seeking year-long branding and distribution access, and fees from education classes and events. The organization engages more than 5,000 agency professionals annually, with 95% of Annual Convention attendees identified as decision-makers. Its core technology is the GrowthZone web-based membership management platform (growthzoneapp.com), used for member portal access, event registration, and communications; the site relies on standard web authentication plus IIABA SSO. No public-facing API, SDK, proprietary AI/ML systems, or mobile applications are present. The organization maintains two affiliated entities: VFSC (Virginia Financial Services Corporation), focused on surety bonds, fidelity bonds, and insurance products, and VAIA (Virginia Association of Insurance Agents), supporting women's professional development in the insurance industry.

As a non-profit trade association with 11–50 employees, IIAV is governed by a Board of Directors and owned by its member agencies rather than equity holders. No private equity or venture capital ownership is indicated. Strategic partnerships span national carriers (Nationwide, Liberty Mutual, Travelers, Donegal, Elephant Insurance, Builders Mutual), wholesale distributors (Amwins, CRC Group, Marsh), specialty providers (RLI), and technology vendors (Canopy Connect). Revenue is not publicly disclosed, and the organization's scale is best understood through its membership engagement metrics and event reach rather than financial reporting.

Name

Independent Insurance Agents of Virginia

Legal name

Independent Insurance Agents of Virginia

Website

https://iiav.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

IIAV is a Virginia-based non-profit trade association founded in 1898 that serves independent property & casualty, life & health, and financial services insurance agents through membership, education, advocacy, specialty insurance products, and partner programs with national carriers across Virginia and Maryland.

Ownership category

akta.pro rank

Product category

Insurance Trade Association

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Standalone Umbrella Liability (FSAJANAE), Network Security & Privacy Liability (Third-Party) (FSAJAOAE)

Keywords

• Insurance trade association
• Membership association services
• Professional insurance education
• Agency protection products
• Insurance advocacy services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Membership Dues: Membership fees from independent insurance agencies joining IIAV to access member benefits, resources, advocacy, and educational programs.
2. Partner Program Fees: Four-level partner program providing year-long exposure and branding opportunities to insurance carriers and vendors targeting Virginia independent agents.
3. Education and Events Revenue: Fees from continuing education classes, pre-licensing courses, professional development programs, and annual convention/tradeshow registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Independent Insurance Agents of Virginia (IIAV) is a non-profit state-level trade association serving independent insurance agents and agencies operating in Virginia. The organization sells membership subscriptions, a four-tier partner/sponsor program for carriers and vendors, professional education classes (CE, designations, pre-licensing), events/conferences, and agency protection insurance products (E&O, Commercial Umbrella, Cyber) through its wholly-owned subsidiary VFSC.

Product overview

IIAV operates as a membership-based trade association for independent insurance agents in Virginia, offering a portfolio of membership programs (Agency, Associate, and Partner memberships), professional education and designations, events, and insurance products including E&O, Umbrella, and Cyber coverage through VFSC. The organization also publishes regular newsletters and magazines, runs advocacy programs, and hosts an annual convention and tradeshow. The core value proposition centers on advocacy, education, and member resources rather than a unified technology product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Membership Full membership program for independent property & casualty, life & health, and financial services insurance agencies in Virginia, providing access to advocacy, education, networking, publications, and agency protection resources.
• Partner Program Four-tier sponsorship/partnership program offering year-long branding, name recognition, and exposure to IIAV member agencies for insurance carriers, wholesalers, brokers, and vendors.
• Associate Membership Membership category for companies seeking to enhance branding and promote their services to independent insurance agents in Virginia.
• Education Classes & Resources Professional development offerings for insurance agents, including CE Requirements, Designations, Pre-Licensing, Virtual Learning, U.S. Veterans Program, and Errors & Omissions Classes.
• IIAV Events Association events including the Annual Convention & Tradeshow, VAIA Women's Conference, Young Agents Conference, and Insurance Agents Day on the Hill.
• GROWTH Revenue Strategy Series Six-part virtual program for insurance producers and agency leaders focused on sustainable revenue growth, prospecting, cross-selling, and technology adoption.
• Products & Markets (E&O, Commercial Umbrella, Cyber) Insurance products offered through the association, including Errors & Omissions coverage, Commercial Umbrella, and Cyber Insurance, along with access to carrier markets and vendors.
• VFSC (Virginia Financial Services Corporation) Services Services provided through IIAV's wholly-owned subsidiary VFSC, including surety and fidelity bonds and additional products, markets, and services for IIAV members.

Quantifiable outcome

• Over 5,000 Agency Professionals engaged through IIAV events and programs
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered partner.

• Builders MutualpartnerGTM or Marketing PartnerInsurance carrier partner participating in the IIAV partner program, providing products and services to independent agents in Virginia.
• Donegal Insurance GrouppartnerGTM or Marketing PartnerInsurance carrier partner in the IIAV partner program.
• Elephant InsurancepartnerGTM or Marketing PartnerInsurance carrier partner in the IIAV partner program.
• Nationwide Mutual Insurance CompanypartnerGTM or Marketing PartnerNational insurance carrier partner in the IIAV partner program.
• Liberty MutualpartnerGTM or Marketing PartnerNational insurance carrier partner in the IIAV partner program.
• TravelerspartnerGTM or Marketing PartnerInsurance carrier partner in the IIAV partner program.
• AmwinspartnerGTM or Marketing PartnerWholesale insurance broker partner in the IIAV partner program.
• MarshpartnerGTM or Marketing PartnerInsurance brokerage and risk advisory partner in the IIAV partner program.
• RLIpartnerGTM or Marketing PartnerInsurance products partner providing specialized coverage options to IIAV members.
• CRC GrouppartnerGTM or Marketing PartnerWholesale insurance distributor partner in the IIAV partner program.
• Canopy ConnectpartnerTechnology or IntegrationTechnology vendor partner providing tools/services to IIAV member agencies.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Council of Insurance Agents & Brokers: National trade association representing large commercial insurance brokers and agencies. Overlaps with IIAV's advocacy and education mandate but skews toward larger, brokerage-side members rather than Main Street independent agents.

Direct peers

• Professional Insurance Agents (PIA): National trade association serving independent insurance agents with a parallel mix of advocacy, education, and member benefits. Competes with IIABA-affiliated chapters (including IIAV) for the same independent agent audience nationwide.
• Independent Insurance Agents of Tennessee: Tennessee state chapter of IIABA offering an analogous suite of membership, education, advocacy, and agency protection products to the state's independent agents.
• Independent Insurance Agents of Texas: Texas state chapter of IIABA serving independent agents in the largest U.S. state insurance market. Same member/partner/education product structure as IIAV, with broader scale.
• Independent Insurance Agents of North Carolina: The North Carolina state chapter of IIABA, operating the same membership, advocacy, education, and partner program model for independent insurance agents in NC. Directly comparable on structure, products, and revenue model.
• Independent Insurance Agents of Georgia: IIABA's Georgia state chapter providing the same membership, CE, advocacy, and partner program structure for Georgia independent agents. Highly comparable on operating model, scale, and revenue mix.

Others

• National Association of Insurance Commissioners: U.S. state insurance regulator body. Not a competitor but a key counterpart to IIAV's advocacy program — IIAV's governmental affairs work engages with NAIC-member Virginia regulators on legislative and rulemaking issues affecting members.
• Rough Notes Company: Long-standing insurance industry publisher and education provider serving independent agents. Adjacent ecosystem player offering continuing education and content that overlaps with IIAV's education product line.
• Trusted Choice: Consumer-facing brand and marketing program operated by IIABA for independent insurance agents. Functionally an IIABA sister entity to IIAV, supporting member agents with national branding and lead generation.
• Insurance Journal: Leading independent insurance trade publication serving agents, brokers, and carriers. Adjacent ecosystem player providing news, education, and market intelligence that overlaps with IIAV's publication and education products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IIAVirginia
• LinkedInlinkedin.com/company/independent-insurance-agents-of-virginia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Insurance Agents of Virginia