Independent Insurance Agents of Georgia

What Independent Insurance Agents of Georgia does

Independent Insurance Agents of Georgia (IIAG) is a non-profit professional trade association founded in 1897 and headquartered at 4555 Mansell Road, Suite 300, Alpharetta, Georgia. IIAG serves independent insurance agencies operating in the state of Georgia with a horizontal segmentation across the agency lifecycle: market access and carrier/wholesaler connections, Errors & Omissions and other agency insurance lines, continuing education and professional designations (AAI, CPCU, CIC, CISR, ARM, ACSR delivered through The Institutes), pre-licensing exam preparation, scholarships, HR and remote staffing solutions, technology partnerships, advocacy through Georgia IPAC, and community programs such as the Young Agents Committee (YAC) and Women in Insurance (WIN). Its primary customer segment is Georgia-based independent insurance agencies, with secondary personas for young agents and women in insurance, and a partner segment composed of carriers, wholesalers, and vendors (Diamond, Platinum, Gold, Silver tiers).

The business model is membership-fee driven (annual recurring), augmented by event registration (Annual Convention, CONNECT Fall Expo, YAC events), education and designation program fees, and partner/sponsorship revenue. The organization employs 1-10 staff and delivers no proprietary technology platform; technology footprint consists of the Big I Hires job platform, Catalyit technology benefits portal, and a branded InsurAcademy LMS launched in partnership with IIANC in January 2025. Distribution is community-led, with national reach via the Independent Insurance Agents of America (IIABA / Big 'I') affiliation and consumer-side leads through the Trusted Choice Find an Agent directory. There is no disclosed revenue, no funding history, and no evidence of M&A activity; governance is member-led and ownership rests with member agencies rather than external capital.

Name

Independent Insurance Agents of Georgia

Legal name

The Independent Insurance Agents of Georgia

Website

https://iiag.org

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent Insurance Agents of Georgia (IIAG) is a 127-year-old non-profit trade association serving independent insurance agencies in Georgia through advocacy, education, carrier market access, and networking events.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Professional association services
• Insurance agent membership
• Insurance industry advocacy
• Continuing insurance education
• Insurance market access

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees for independent insurance agencies in Georgia, providing access to benefits including market access solutions, E&O insurance, education discounts, and advocacy services.
2. Event Registration Fees: Revenue from annual conventions, the Fall Connect Expo, Young Agents conferences, and various industry events including tradeshows.
3. Education and Designation Programs: Fees for continuing education courses, professional designations (AAI, CPCU, CIC, CISR, CRM), and pre-licensing resources with member discounts.
4. Partner and Sponsorship Programs: Diamond, Platinum, Gold, and Silver partnership tiers with insurance carriers, wholesalers, and vendors providing access to member agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Independent Insurance Agents of Georgia (IIAG) is a non-profit professional trade association that delivers membership-based services to independent insurance agencies in Georgia, including state-level legislative advocacy, continuing education and professional designations, networking events, market access solutions connecting members to carriers and wholesalers, E&O and agency insurance programs, HR and staffing resources, and Georgia-specific market intelligence. The organization, founded in 1897 and headquartered in Alpharetta, GA, operates as the Georgia state affiliate of the national Independent Insurance Agents of America (Big 'I').

Product overview

IIAG operates as a professional association providing a comprehensive suite of services for independent insurance agents in Georgia. Rather than a unified SaaS platform, the organization offers modular membership programs including education and training (webinars, professional designations like AAI and CPCU through The Institutes, Agent Development Program via InsurAcademy LMS), events (Annual Convention, CONNECT Fall Expo), licensing resources, advocacy (Georgia IPAC), market intelligence (Georgia P-C Marketplace Report), and agency management resources (E&O insurance, HR solutions, technical advisory). The portfolio is organized around member benefits that address the professional lifecycle needs of insurance agents and agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Membership Annual membership program for independent insurance agencies in Georgia providing access to benefits including market access solutions, E&O insurance, education discounts, advocacy services, networking events, HR solutions, and technology partnerships.
• IIAG Annual Convention IIAG's flagship annual conference offering CE credits, networking opportunities, tradeshow, and family-friendly activities for insurance agents and partners, held at locations such as Omni Amelia Island Resort and Spa.
• CONNECT Fall Expo Three-day fall conference and tradeshow in Athens, GA featuring education sessions, networking, and partner exhibitions for insurance agents across Georgia.
• Agent Development Program (InsurAcademy) Turnkey training solution for new agents and service staff featuring a branded Learning Management System (LMS), comprehensive curriculum covering commercial & personal lines topics, progress tracking, mentorship program, and monthly live webinars, partnered with IIANC.
• ABEN and IIAG Webinars Online CE-approved webinars offered through ABEN (live streaming video with CE and micro credentials) and IIAG's own webinar calendar, with 20% member discount via code ABEN20.
• Professional Designations Program Insurance professional designations including Accredited Advisor in Insurance (AAI), Chartered Property & Casualty Underwriter (CPCU), Certified Insurance Counselor (CIC), Certified Insurance Service Representative (CISR), Associate in Risk Management (ARM), and Accredited Customer Service Representative (ACSR), offered through The Institutes with a 15% IIAG member discount.
• Scholarship Programs Scholarship opportunities for members including Big I Legislative Conference scholarships ($500-$1,000), Past Presidents YAC Scholarship ($1,000-$1,500), Jencap First Time Attendee Scholarship ($1,000), Roslyn Tripp Memorial Scholarship (up to $1,500), and Ed Parker AAI Scholarship ($1,500).
• Insurance Licensing Resources Comprehensive licensing guidance including prelicensing education requirements (20-hour courses for Life, A&S, Property, Casualty, Personal Lines), state exam preparation through Pearson Vue, fingerprinting via NIPR, and GA license application support, in partnership with America's Professor.
• Georgia P-C Marketplace Report Annual member-exclusive report providing five years of Georgia premium, profitability, and commission data including commission rates, growth rates, loss ratios, top 10 lines of business, penetration rates, surplus lines utilization, and largest insurers by written premium, supplemented by All Active & Fastest Growing Georgia Insurers report and Georgia Profitability Report.
• Agency Management Resources Suite of agency resources including E&O Insurance, Cyber Liability, Employment Related Practices Liability, Agency Employee Benefits, Marketing Solutions, Best Practices, Legal guidance, and Valuation & Perpetuation services.
• Young Agents Committee (YAC) Professional development community for insurance agents under 40, offering networking events, scholarships for conferences and designations, YAC Classic Golf Tournament, and YAC Sales & Leadership Conference.
• Women in Insurance (WIN) Professional community for women in insurance featuring webinars, PowHER Luncheons, and networking events focused on leadership advancement and gender equity in the industry.
• Market Access Solutions Connects member agencies with insurance carriers and wholesalers (Diamond Partners including Amwins, Liberty Mutual, Progressive, Jencap, Arbour Specialty, CRC Specialty, Imperial PFS, GAMS, Johnson & Johnson, North Point Underwriters, Southern Trust, Root Insurance) to expand market access for placing client coverage.
• Georgia IPAC & Advocacy Political action committee and advocacy resources including Capitol Day events, legislative news, Contributory Negligence Report, Certificates of Insurance FAQs, and Agent Action Center for contacting legislators on GA priority issues.
• HR Solutions HR services for member agencies including Big I Hires recruitment platform, Job Board, Payroll Services, Pre-Employment Screening, Remote Staffing, and Retirement Services.
• Technical Advisory Services Technical guidance and advisory services for members with an Ask Our Insurance Guru feature for member inquiries.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered diamond, core and general.

• AmwinsdiamondChannel Partner/ Reseller/ DistributorDiamond partner providing wholesale insurance products and market access solutions to IIAG members. Amwins is a specialty insurance broker connecting independent agents with excess and surplus lines coverage.
• Arbour SpecialtydiamondChannel Partner/ Reseller/ DistributorDiamond partner offering specialty insurance products to IIAG member agencies.
• CRC SpecialtydiamondChannel Partner/ Reseller/ DistributorDiamond partner providing specialty insurance solutions and market access for IIAG members.
• GAMSdiamondTechnology or IntegrationDiamond partner providing agency management system and technology solutions for IIAG member agencies.
• Imperial PFSdiamondChannel Partner/ Reseller/ DistributorDiamond partner offering premium financing solutions to IIAG members.
• JencapdiamondChannel Partner/ Reseller/ DistributorDiamond partner providing wholesale and specialty insurance products. Jencap sponsors the First Time Attendee Scholarship ($1,000) for IIAG Annual Convention young agents.
• Johnson & Johnson (JJins)diamondChannel Partner/ Reseller/ DistributorDiamond partner providing insurance products and services to IIAG member agencies.
• Liberty MutualdiamondChannel Partner/ Reseller/ DistributorDiamond partner and major carrier providing personal and commercial insurance products. Liberty Mutual offers agent training through their Agent Learning Center.
• North Point UnderwritersdiamondChannel Partner/ Reseller/ DistributorDiamond partner providing specialty underwriting solutions to IIAG members.
• ProgressivediamondChannel Partner/ Reseller/ DistributorDiamond partner and major carrier providing personal auto insurance products to independent agents through Progressive's agency channel.
• Southern TrustdiamondChannel Partner/ Reseller/ DistributorDiamond partner providing insurance products and services to IIAG members.
• Root InsurancediamondChannel Partner/ Reseller/ DistributorDiamond partner providing auto insurance products to IIAG member agencies.
• The InstitutescoreStrategic or Co-development PartnerEducation partner offering CE courses and professional designations (AAI, ARM, CPCU, ACSR) with 15% discount for IIAG members. Provides nearly 100 approved Georgia CE courses on-demand.
• ABEN (American Business Excellence Network)coreStrategic or Co-development PartnerEducation partner offering high-quality CE, micro credentials, and professional development webcasts via live streaming video with 20% discount for IIAG members.
• CatalyitcoreTechnology or IntegrationTechnology solutions partner providing agency management tools and technology benefits for IIAG members.
• TravelersgeneralStrategic or Co-development PartnerPartner offering Business & Personal Lines Training and CE courses through their foragents portal, including New Producer School and underwriting training.
• ChubbgeneralStrategic or Co-development PartnerPartner offering agency education program with industry insights, practical workshops, and hands-on training for professional growth.
• The HartfordgeneralStrategic or Co-development PartnerPartner offering agent training including On-Demand Videos, Marketing Tools, Small Commercial Agent Training, and live sessions.
• INSUREtrustgeneralStrategic or Co-development PartnerPartner providing CyberRisk University training to help agents understand cyber security insurance and protect clients against security threats.
• America's ProfessorgeneralStrategic or Co-development PartnerPre-licensing education partner offering online courses to help pass insurance licensing exams. IIAG members can save up to $40 with code GAIIAG17.
• IIANC (Independent Insurance Agents of North Carolina)generalStrategic or Co-development PartnerPartnership with IIANC to power the Agent Development Program through InsurAcademy, providing turnkey training solutions for new agents and service staff.
• Independent Insurance Agents of America (IIABA / Big 'I')coreStrategic or Co-development PartnerNational affiliation providing advocacy, resources, events (Legislative Conference), retirement services, and Trusted Choice consumer referral program.
• Trusted ChoicecoreChannel Partner/ Reseller/ DistributorConsumer-facing brand and referral network connecting consumers with independent agents. IIAG members are Find an Agent partners.
• IA-MBAgeneralStrategic or Co-development PartnerMini-MBA program for leaders of independent agencies, offering training in people management and business finance skills.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/iiageorgia
• Facebookfacebook.com/IIAGeorgia
• LinkedInlinkedin.com/company/independent-insurance-agents-of-georgia
• Instagraminstagram.com/iiageorgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Insurance Agents of Georgia