Excited

What Excited does

Excited is a digital product design agency founded in late 2018 in Lviv, Ukraine, by co-founders Aneliia Zazulina (CEO) and Oleksandr Perelotov (Chief Design Officer). The firm delivers three core service lines — Product Design (user research, UX audits, UX/UI design, prototyping, product strategy, usability testing, design systems), Web Production (responsive web design, Webflow CMS development, integrations, custom animations), and Branding/Visuals/Motion (brand identity, logos, icons, illustrations, motion graphics) — targeting tech companies ranging from early-stage startups through SMBs to enterprise clients across 20 countries.

The agency operates a project-based professional services model with custom, quote-based pricing scoped per engagement; it deliberately limits project intake to maintain deep product immersion. Its go-to-market is sales-led and direct, relying on website inquiries, HubSpot-scheduled intro calls, and proposal requests handled by the founders. Marketing is multi-channel and inbound-leaning, anchored by an award-winning portfolio (Red Dot, iF, Webby, Lovie, Awwwards, W3, CSS Design Awards), Clutch rankings (Top 5 agencies worldwide, Top 3 UX leaders globally), content marketing, conference sponsorships (Dysarium), and community programs (Excited Academy, 15+ offline events reaching 300+ designers).

Excited is a privately held, bootstrapped company with no disclosed funding, parent, or subsidiary structure. It employs between 11 and 50 staff, serves clients globally with work impacting 15M+ end users across 100+ projects, and is actively operating with a hybrid Lviv office equipped with backup power and shelter infrastructure. The 2024 corporate rebranding and ongoing enterprise-segment engagements (e.g., ClubReady) indicate continued investment in brand and upmarket positioning.

Name

Excited

Legal name

Excited

Website

https://excited.agency?utm_source=clutch.co&utm_medium=referral

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Excited is a Lviv-based digital product design agency founded in 2018, offering UI/UX, Webflow web production, and branding/motion services to startups and enterprise tech clients across 20 countries through project-based engagements.

Ownership category

akta.pro rank

Product category

Digital Product Design Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Product design agency
• UI/UX design services
• Web design services
• Brand identity design
• Motion design services

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Design Services: Project-based professional services for UI/UX design, including user research, UX audits, prototyping, product strategy, usability testing, and design systems. Revenue generated through fixed-price project engagements rather than recurring subscriptions.
2. Web Production Services: Website design and Webflow development services including responsive web design, website production, custom animations and illustrations, Webflow CMS setup, integrations and automations
3. Branding and Motion Design Services: Brand identity design, logo design, icon design, branded illustrations, social media assets, motion graphics, and animated graphics/icons

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Excited is a digital product design agency that delivers end-to-end design services for tech companies through three service lines: Product Design (user research, UX audits, UX/UI design, prototyping, product strategy, usability testing, and design systems), Web Production (responsive web design, Webflow CMS setup and development, integrations, automations, and custom animations), and Branding, Visuals & Motion (logo design, brand identity, icon design, branded illustrations, social media assets, and animated graphics). Services are delivered as project-based engagements on a fixed-price, quote-based model.

Product overview

Excited is a digital product design agency offering end-to-end design services for tech companies. The agency provides three core service lines: Product Design (covering user research, UX audits, UX/UI design, prototyping, product strategy, usability testing, and design systems), Web Production (including responsive web design, Webflow development, and website production), and Branding, Visuals & Motion (encompassing brand identity, logo design, icons and illustrations, marketing materials, and motion graphics). The agency does not sell a packaged software product; rather, it delivers design services structured around three pillars that collectively address every stage of a product's design lifecycle, from initial concept research through to motion-enhanced brand delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design Comprehensive design service covering user research, UX audits, UX/UI design, prototyping, product strategy, usability testing, and design systems, guiding tech-company clients from initial concept through launch.
• Web Production Website design and development service including responsive web design, Webflow CMS setup, Webflow development, integrations and automations, and custom animations and illustrations.
• Branding, Visuals & Motion Brand identity, visual, and motion design service covering logo design, brand identity, icon design, branded illustrations, social media assets, brand design language, and animated graphics and icons.

Quantifiable outcome

• 15M+ users impacted by designs created for clients
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dysarium Design ConferencecoreGTM or Marketing Partner · 1 October 2024Excited served as Main Sponsor for Dysarium 2024, the largest design conference in Ukraine. This partnership demonstrates community investment and thought leadership positioning in the Ukrainian design ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Huge: Huge is a digital experience agency offering product design, brand, and technology services to global brands. It overlaps with Excited in product and digital experience design, but operates as a broad full-service incumbent with a much larger footprint.
• IDEO: IDEO is a globally recognized design and innovation firm spanning product design, brand, and digital experiences. It competes with Excited at the higher end of product and brand design engagements, but operates at a much larger scale and with broader service lines.
• Frog (frog design): Frog is a global design and engineering firm specializing in product design, brand, and digital transformation for large enterprises. It represents the scaled incumbent that Excited competes against when pursuing larger enterprise design mandates.
• Pentagram: Pentagram is the world's largest independent design consultancy, with practices spanning brand identity, digital product, and motion. While predominantly brand-focused, its digital product practice competes with Excited on premium product and brand design engagements.

Regional players

• Kurzor: Kurzor is a Poland-based product design agency offering UI/UX, web design, and branding services. It operates in a very similar Central/Eastern European talent-base model to Excited and competes for the same Western European and US tech clients.

Direct peers

• Metalab: Metalab is a digital product design agency that designs and ships software for category-leading tech companies. Like Excited, it focuses on UI/UX, product strategy, and design systems for SaaS, fintech, and consumer apps, making it a closely comparable boutique product design peer.
• Arounda: Arounda is a product design agency offering UI/UX, web design, and branding for SaaS and tech startups. Its service portfolio, target customers, and engagement model are nearly identical to Excited's.
• Ramotion: Ramotion is a digital product design and branding agency delivering UI/UX, web, and brand identity work for tech startups and enterprises. It serves a similar client base to Excited, with comparable offerings across product design, branding, and motion.
• Cieden: Cieden is a product design agency specializing in UI/UX design for SaaS, AI, and B2B products. It targets the same early-stage-to-enterprise SaaS customer segment as Excited and offers comparable end-to-end design services including research, UX, UI, and design systems.
• Eleken: Eleken is a UI/UX design agency focused on SaaS products, providing web and mobile interface design, UX research, and design system work. It directly competes with Excited in serving SaaS startups and growth-stage tech companies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/excited.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excited