Bluewater Vacation Homes

What Bluewater Vacation Homes does

Bluewater Vacation Homes is a privately held, locally owned vacation rental management company founded in 2009 and headquartered at 926 Turquoise St., San Diego, California. The company manages a curated portfolio of upscale and luxury vacation rental homes across seven coastal San Diego County submarkets — Mission Beach, Mission Bay, Pacific Beach, La Jolla, Coronado, Del Mar, Encinitas, and Carlsbad — with Mission Beach serving as the densest cluster (54+ properties). Its core product is a direct-to-consumer booking platform serving two customer segments: individual vacation travelers seeking premium beach accommodations, and homeowners seeking full-service property management for their rental listings.

Operationally, Bluewater runs on the TrackHS property management system, which powers booking workflows, property listings, and an owner log-in portal. The company supplements its self-serve website with phone-based reservation agents, an Akia-powered live chat, and accessibility features for screen-reader users. Revenue is generated through two streams: nightly rental fees from guest bookings (transaction-based) and property management services charged to homeowner clients (managed services). Pricing spans $0-$5,000 per night across standard to luxury tiers, with promotional levers including 10% weekday discounts, a 4+1 free-night loyalty program, and last-minute cancellation specials. Marketing is distributed across the company website (with SEO-optimized location pages), Facebook, Instagram, LinkedIn, YouTube, Yelp, Google Reviews, and an email newsletter.

The company is a member of The 100 Collection, a curated network of premium vacation rentals meeting elevated quality standards, which functions as both a quality certification and a marketing alliance. The company has no disclosed institutional funding, parent company, or subsidiaries, and operates with an 11-50 employee range. No AI/ML capabilities, patents, regulatory actions, or M&A activity are disclosed in the available data.

Name

Bluewater Vacation Homes

Legal name

Bluewater Vacation Homes

Website

https://bluewatervacationhomes.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluewater Vacation Homes is a privately held San Diego-based vacation rental management company operating a curated portfolio of upscale coastal properties across seven San Diego County submarkets, serving individual vacation travelers and homeowner clients through direct booking and full-service property management.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Vacation rental management
• Luxury vacation homes
• Short-term rentals
• Property management services
• Beachfront accommodations

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Bookings: Bluewater Vacation Homes generates revenue by managing and renting luxury vacation properties along coastal San Diego County. Revenue comes from nightly rental fees charged to guests staying in their portfolio of vacation homes.
2. Property Management Services: Revenue is also generated through property management services for homeowners who list their properties with Bluewater Vacation Homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bluewater Vacation Homes manages and rents a curated portfolio of upscale and luxury vacation rental properties across coastal San Diego County, including Mission Beach, Mission Bay, Pacific Beach, La Jolla, Coronado, Del Mar, Encinitas, and Carlsbad. The company also offers full-service vacation rental property management for homeowners who list their homes with Bluewater, providing listing, marketing, guest screening, maintenance, and owner portal services.

Product overview

Bluewater Vacation Homes operates as a vacation rental management platform offering a portfolio of upscale and luxury vacation rental properties across coastal San Diego County. The core offering consists of individual vacation rental homes categorized into distinct product lines: Luxury Vacation Rentals for premium accommodations, Pet Friendly Vacation Rentals for travelers with pets, Walk to the Beach Vacation Rentals for beach proximity, The 100 Collection as an exclusive premium tier, Waterfront Vacation Rentals for water views and access, Vacation Rentals with Pools/Spas for enhanced amenities, and Coastal San Diego & Coronado Rentals for specific geographic markets. Additionally, Specials and Promotions provide discounted rates on new properties and last-minute cancellations. The company also offers property management services for homeowners seeking to list their homes. The platform enables guests to search and book properties across multiple locations including La Jolla, San Diego & Coronado, Pacific Beach, Mission Beach, Del Mar, Encinitas, and Carlsbad.

Differentiator

Problem solved

Functional benefit

Brands

• The 100 Collection™: A premium collection of luxury vacation rentals featured on The 100 Collection platform.

Products and services

• Vacation Rental Properties Curated portfolio of upscale and luxury vacation rental homes across coastal San Diego County, ranging from pet-friendly beach houses to waterfront retreats and tropical poolside villas, offered to individual vacation travelers, families, couples, and groups for short-term stays.
• The 100 Collection Exclusive curated collection of premium vacation rental properties meeting elevated luxury standards, serving discerning travelers seeking upscale coastal accommodations as part of a curated network of high-end rentals.
• Property Management Services Full-service vacation rental property management service for homeowners in coastal San Diego County, covering listing, marketing, guest screening, reservations, maintenance, good neighbor policy enforcement, and an owner log-in portal for performance visibility.

Quantifiable outcome

• Properties available in 7+ coastal communities along San Diego County
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• The 100 CollectioncoreStrategic or Co-development PartnerBluewater Vacation Homes is a proud member of The 100 Collection, a curated collection of premium vacation rental properties that meet strict luxury standards. This membership serves as a quality certification and marketing association for their luxury property portfolio, positioning selected properties as part of an elite group of high-end vacation rentals.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Plum Guide: Curated luxury vacation rental platform with a vetted 'home hotel' portfolio; overlaps with Bluewater's luxury positioning and The 100 Collection quality standards.
• TurnKey Vacation Rentals: Full-service vacation rental management company focused on professionally managed upscale homes; directly parallels Bluewater's curation, cleaning, and guest experience model.
• Evolve: Vacation rental management platform that partners with homeowners for full-service rental management; operates a comparable business model to Bluewater's property management + booking services.
• Sonder: Hospitality company offering short-term apartment and vacation-style accommodations; competes for the same urban/coastal guest seeking upscale short-term stays.
• AvantStay: Tech-enabled luxury vacation rental manager with a curated portfolio of high-end homes; competes for premium coastal guests and homeowners in markets similar to San Diego.
• Vacasa: Largest U.S. vacation rental management company; directly competes with Bluewater by offering full-service property management and guest booking across U.S. coastal markets, including Southern California.

Regional players

• Acorn Vacation Rentals: Independently owned San Diego County vacation rental manager; direct regional competitor for the same Mission Beach, Pacific Beach, and La Jolla homeowner and guest pool.

Broad incumbents

• Airbnb: Dominant global short-term rental marketplace; hosts thousands of San Diego coastal properties and serves as the primary alternative distribution channel for Bluewater's target guests.
• VRBO: Major vacation rental marketplace (part of Expedia Group); competes for the same San Diego coastal booking demand and competes with Bluewater for owner listings.

Emerging players

• StayMarquis: Coastal-focused vacation rental management brand offering curated upscale homes with professional management services; overlaps with Bluewater's premium property positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bluewatervh
• YouTubeyoutube.com/channel/UCzUcLlH_y8QpIbS1JiWJdiw
• Facebookfacebook.com/BluewaterVacationHomes
• LinkedInlinkedin.com/company/2776082
• Instagraminstagram.com/bluewatervacationhomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluewater Vacation Homes