CricketTimes.com

What CricketTimes.com does

CricketTimes.com is an Indian digital cricket media platform founded in 2016 and operated by CreativeBrains Retail (OPC) Private Limited from Lucknow, India. The platform delivers comprehensive cricket coverage including live scores, match schedules, ICC rankings, news, match predictions, fantasy cricket tips, and exclusive interviews across English and Hindi. Its underlying technology is a WordPress-based digital media platform complemented by a proprietary Cricket News API distributed via RapidAPI that provides real-time cricket news, match previews, post-match analysis, and team and player updates with team, player, tournament, and event filtering, plus a separate Hindi Cricket News API.

The company operates a multi-format content portfolio spanning the core website, two APIs, multiple sub-brands (Cricket Times Podcast, Cricket Times Exclusive interviews, Googly fan quiz show, and Cric on Tales historical series), Web Stories, YouTube Shorts, Fantasy Predictions, Live Cricket Score, Cricket Schedule, ICC Rankings, and IPL 2026 statistics, alongside CricketTimes Hindi and the WomenCricket.com subsidiary. Distribution extends across YouTube, Spotify, Apple Podcasts, Amazon Music, JioSaavn, Google News, Apple News, MSN, Flipboard, and major social platforms.

Revenue is generated through three streams: digital advertising on the website (Google AdSense and direct ad placements), recurring B2B subscriptions for the Cricket News API products sold to sports websites, fantasy platforms, mobile app developers, and media outlets on a freemium and annual subscription basis, and affiliate/e-commerce commissions via Amazon-linked cricket merchandise. The YouTube channel earned the Silver Play Button in 2023 and Gold Play Button in 2024 (1M+ subscribers), and the platform was ranked #2 in Feedspot's 100 Best Cricket Blogs. The company is privately held with no institutional investment disclosed and operates with 1-10 employees.

Name

CricketTimes.com

Legal name

CreativeBrains Retail (OPC) Private Limited

Website

https://crickettimes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

CricketTimes.com is a Lucknow, India-based digital cricket media platform operating since 2016 under CreativeBrains Retail (OPC) Private Limited, serving cricket fans globally with news, live scores, ICC rankings, fantasy tips, podcasts, and video content in English and Hindi, plus B2B Cricket News APIs distributed via RapidAPI.

Ownership category

akta.pro rank

Product category

Sports News & Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Computer Processing & Data Preparation (7374), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industries

Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• Cricket news media
• Sports content platform
• Live cricket scores
• Fantasy cricket tips
• Cricket data api

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Revenue generated through display advertising on the website, including Google AdSense and direct ad placements throughout the platform.
2. Cricket News API Subscriptions: API access sold to sports websites, blogs, mobile app developers, journalists, media outlets, and fantasy cricket platforms with customizable news feeds and real-time data delivery.
3. Affiliate/E-commerce: Cricket merchandise store through Amazon affiliate links for cricket equipment and merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

CricketTimes.com is a digital cricket media platform that publishes cricket news, live scores, match schedules, ICC rankings, match predictions, fantasy and Dream11 team suggestions, podcasts, exclusive player interviews, and short-form video content to cricket fans worldwide in English and Hindi. It also sells the Cricket News API and Hindi Cricket News API to developers, fantasy cricket platforms, sports media companies, and mobile app builders via the RapidAPI marketplace. The platform distributes content across its own website, mobile apps, YouTube channels, podcast platforms, and major news aggregators.

Product overview

CricketTimes.com is a comprehensive cricket news and media platform offering a multi-format content portfolio centered around its core news website. The platform comprises the main CricketTimes.com website providing live scores, schedules, rankings, and cricket news coverage; two API products (Cricket News API and Hindi Cricket News API) enabling programmatic access for developers and businesses; multiple video/podcast sub-brands including Cricket Times Podcast, Cricket Times Exclusive, Googly, and Cric on Tales; and specialized modules like Fantasy Predictions, Live Cricket Score, Cricket Schedule, and ICC Rankings. The ecosystem also includes CricketTimes Hindi for Hindi-language audiences and Web Stories/YouTube Shorts for short-form visual content.

Differentiator

Problem solved

Functional benefit

Products and services

• CricketTimes.com Core cricket news and media website providing latest cricket news, live scores, match schedules, ICC rankings, match predictions, fantasy tips, Dream11 team suggestions, tournament stats, videos, podcasts, and exclusive interviews to cricket fans worldwide.
• Cricket News API Real-time cricket news API providing access to live cricket news, match previews, post-match analysis, team and player updates, and expert analysis, with filtering by teams, players, tournaments, or specific events. Sold to sports websites, blogs, mobile app developers, journalists, media outlets, and fantasy cricket platforms via the RapidAPI marketplace with freemium and premium subscription tiers.
• Hindi Cricket News API Hindi-language cricket news API delivering breaking news, in-depth articles, and updates on domestic and international cricket events including IPL, Test Matches, ODIs, and T20s in Hindi, distributed via the RapidAPI marketplace for developers and businesses serving Hindi-speaking audiences.
• Cricket Times Podcast Podcast series featuring deep dives into the latest matches, player performances, cricketing history, and future trends, with analysis, predictions, and expert discussions. Distributed on YouTube, Spotify, Apple Podcasts, Amazon Music, and JioSaavn.
• Cricket Times Exclusive In-depth one-on-one interview series with cricket legends, coaches, and experts, featuring behind-the-scenes access and exclusive conversations beyond headlines, distributed on YouTube and major podcast platforms.
• Googly by Cricket Times Street interview show where cricket fans are quizzed on cricket knowledge, featuring trivia challenges and fan reactions, distributed via YouTube.
• Cric on Tales YouTube playlist and podcast series covering iconic, controversial, and lesser-known stories from cricket history, featuring legendary players and unforgettable matches.
• CricketTimes Hindi (क्रिकेट टाइम्स) Hindi-language version of the CricketTimes.com platform providing cricket news, breaking news, in-depth articles, and updates on domestic and international cricket events in Hindi.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cricket.com: Times Internet-owned cricket platform offering live scores, news, and fantasy cricket content in India — competes head-to-head with CricketTimes.com for the same Hindi/English Indian cricket audience and ad budgets.
• CricketCountry: Cricket-dedicated digital publisher offering news, features, and interviews targeted at Indian and global cricket fans — comparable content depth, audience, and SEO-driven traffic model.
• Cricbuzz: India's leading cricket-focused digital media platform offering live scores, news, and video coverage — the closest direct competitor to CricketTimes.com in target audience, content format, and SEO-led distribution strategy.
• Sportskeeda: Large multi-sport digital publisher with a heavily-trafficked cricket vertical covering news, fantasy tips, and player profiles — a comparable SEO- and video-led content model targeting the same Indian cricket demographic.
• Wisden: Long-established cricket publisher (Wisden Cricketers' Almanack) with a leading digital cricket editorial site offering news, analysis, and rankings — directly comparable editorial niche and audience to CricketTimes.com.
• CricTracker: Independent cricket news and fantasy-prediction platform with strong India-focused audience and YouTube presence — directly comparable to CricketTimes.com across news, fantasy tips, and video content.

Broad incumbents

• ESPNcricinfo: Disney-owned global cricket media property with extensive editorial resources, live ball-by-ball coverage, and broadcast clips — competes for the same cricket fan audience with greater scale and brand recognition.
• NDTV Sports (Cricket): NDTV's sports news property with extensive cricket coverage in English and Hindi — competes for the same Indian cricket news audience with broader newsroom scale and established broadcast-media credibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CricketTimesHQ
• YouTubeyoutube.com/@CricketTimesHQ
• Facebookfacebook.com/CricketTimesHQ
• LinkedInlinkedin.com/company/CricketTimesHQ
• Instagraminstagram.com/CricketTimesHQ
• Pinterestpinterest.com/CricketTimesHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CricketTimes.com