Diversified Mortgage Group

What Diversified Mortgage Group does

Diversified Mortgage Group (DIVMG) is a regional U.S. mortgage banking division of CMG Mortgage Inc. (operating under the CMG Financial and CMG Home Loans brands), headquartered in Pleasanton, California, with an additional corporate office in San Ramon. The company originates and services a comprehensive menu of residential mortgage products spanning Conventional, FHA, VA, USDA, Jumbo (up to $5 million), renovation loans (203(k) and Fannie Mae HomeStyle), HomeReady/HomePossible low-down-payment programs, HELOCs, reverse mortgages, and specialty products including the All In One Loan (a transactional offset mortgage combining banking functionality with home financing), HomeFundIt (a down payment crowdfunding platform integrated with Facebook and Twitter), Halal Financing (Islamic-compliant lending via exclusive partnership with Ijara Community Development Corporation), and recently launched programs targeting medical professionals (MedPro Premier), self-employed borrowers (Non-QM Closed-End Second), and refinancers (CMG Refi LITE). The proprietary technology stack is anchored by the DIVMG HOME mobile app and a SimpleNexus-powered borrower portal that supports digital origination, in-house processing, and direct connectivity to loan officers and Realtor partners.

The business model combines transaction-fee revenue (origination fees, processing fees, yield spread premiums) with recurring revenue from retained loan servicing rights and ongoing All In One Loan account activity. Distribution is multi-channel: a licensed loan officer network across nine states (Arizona, California, Iowa, Minnesota, Missouri, North Dakota, South Dakota, Texas, plus Idaho with a brand-name restriction), a direct-to-consumer digital layer (mobile app and online application portal), and referral partnerships with Realtors, which the company reports as the source of the majority of new clients. Customer segmentation is deliberately broad — first-time buyers, military and veterans, medical professionals, Muslim home buyers, self-employed borrowers, rural/suburban buyers, low-to-moderate income households, and high-net-worth jumbo borrowers — to reduce reliance on any single borrower profile and to capture share across the rate cycle.

Strategically, Diversified Mortgage Group's 2026 activity signals an offensive push into specialty verticals and refinance share rather than a defensive pivot. Three new product programs launched within a single quarter (MedPro Premier in March 2026, Non-QM Closed-End Second in April 2026, CMG Refi LITE in June 2026), each opening a distinct underserved segment, while the long-running All In One Loan and HomeFundIt platforms continue to provide differentiated IP. The division benefits from the licensing, compliance, and capital posture of its parent CMG Mortgage Inc. (NMLS #1820) and maintains regulatory coverage across nine states, providing a structural platform for further geographic and product expansion without commensurate capital dilution, as no funding rounds are disclosed in the input.

Name

Diversified Mortgage Group

Legal name

Diversified Mortgage Group

Website

https://divmg.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Diversified Mortgage Group is a California-based regional mortgage banker and division of CMG Mortgage Inc., originating and servicing residential loans across nine U.S. states. It serves individual consumers with a broad product menu spanning conventional, government, jumbo, and specialty programs including an offset mortgage and a down payment crowdfunding platform.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292), Nondepository Credit Intermediation (5222)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industry

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL)

Keywords

• Residential mortgage lending
• Home purchase loans
• Mortgage refinancing
• Down payment assistance
• Government-backed mortgages

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Mortgage Origination: Revenue generated from originating mortgage loans including purchase mortgages and refinances. The company acts as a mortgage banker, processing and funding loans directly. Revenue includes origination fees, processing fees, and yield spread premiums.
2. Mortgage Interest Income: As a mortgage banker, the company retains servicing rights on originated loans, generating recurring interest income from the loan portfolio.
3. All In One Loan Fees: Revenue from the proprietary All In One Loan product which combines checking account functionality with mortgage financing, generating both origination fees and ongoing account-related revenue.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Diversified Mortgage Group originates and services residential mortgage loans directly as a mortgage banker, offering a comprehensive menu of purchase and refinance products including conventional, FHA, VA, USDA, and jumbo loans, alongside specialty programs such as the All In One Loan (transactional offset mortgage), HomeFundIt (down payment crowdfunding), Halal Financing, HELOCs, reverse mortgages, renovation loans, and MedPro Premier financing for medical professionals. The company is licensed in 9 U.S. states and distributes through a network of loan officers, a mobile app (DIVMG HOME), an online borrower portal, and Realtor referral partnerships.

Product overview

Diversified Mortgage Group (DIVMG) offers a comprehensive mortgage lending platform with a diverse portfolio of loan products and specialty programs. The core offerings include Conventional, FHA, VA, USDA, and Jumbo loans for purchase and refinance transactions. The company distinguishes itself through innovative specialty products including HomeFundIt (the first industry-approved down payment crowdfunding platform), the All In One Loan (nation's first transactional offset mortgage combining banking with home financing), Halal Financing for Islamic-compliant home buying, and various renovation loan programs (203(k) and Fannie Mae HomeStyle Renovation). Additional offerings include reverse mortgages, HELOCs, medical professional financing (MedPro Premier), non-QM products for self-employed borrowers, and refinance solutions like CMG Refi LITE. DIVMG operates as a division of CMG Mortgage Inc. and serves borrowers across multiple states including Arizona, California, Idaho, Iowa, Minnesota, Missouri, North Dakota, South Dakota, and Texas.

Differentiator

Problem solved

Functional benefit

Brands

• DIVMG HOME: Mobile app that guides users through home search and mortgage financing
• HomeFundIt
• All In One Loan
• Halal Financing

Products and services

• Conventional Loan Standard mortgage financing for qualifying borrowers with good credit, low debt-to-income ratio, and varying down payments, available for first homes, second homes, vacation getaways, or investment properties.
• FHA Loan Government-backed mortgage insured by the Federal Housing Administration, designed for first-time home buyers and low-to-moderate income buyers with lower down payment requirements (as low as 3.5%).
• VA Loan Government-backed mortgage for Active Duty Military, Reservists, National Guard, Veterans, and Eligible Surviving Spouses, often with 100% financing and no mortgage insurance premium.
• USDA Loan Rural development mortgage guaranteed by the U.S. Department of Agriculture, available with no down payment for homes in eligible rural and suburban communities.
• Jumbo Loan Non-conforming mortgage for high-value properties in high-cost markets, financing primary residences, second homes, vacation homes, or investment properties with loan amounts up to $5 million.
• 203(k) Renovation Loan Renovation loan combining purchase or refinance with repair costs in one application, approval process, closing, and mortgage payment for home rehabilitation.
• Fannie Mae HomeStyle Renovation Loan Purchase and rehabilitation loan combining purchase price and renovation costs into one loan with one monthly payment based on the as-completed home value.
• Fannie Mae HomeReady Loan Low down payment mortgage with cancellable mortgage insurance once home equity reaches 20%, featuring down payments as low as 3%.
• Freddie Mac HomePossible Loan 3-5% down payment mortgage with flexible down payment sources and cancellable mortgage insurance for qualifying low-to-moderate income borrowers.
• HomeFundIt First industry-approved crowdfunding platform for down payment, enabling family, friends, and social networks to contribute funds toward a borrower's down payment through an online gift tool integrated with Facebook and Twitter.
• All In One Loan Nation's first transactional offset-type mortgage program combining checking account functionality with home financing; deposits lower loan principal while funds remain accessible, with interest calculated on average daily balance.
• Reverse Mortgage Home equity conversion mortgage for homeowners ages 62 and older to access equity through lump sum, monthly payments, or line of credit without monthly mortgage payments.
• Home Equity Line of Credit (HELOC) Revolving line of credit secured by home equity, including 5-Day HELOC for fast closings, Flex HELOC up to $750,000 in 3 days, and All In One HELOC.
• Halal Financing Islamic-compliant home financing through exclusive partnership with Ijara Community Development Corporation using the Ijara-wa-Iqtina (lease and ownership) structure for interest-free home buying.
• Cash-Out Refinance Mortgage refinance option allowing homeowners to withdraw home equity as cash, repaid through regular monthly mortgage payments at fixed rates.
• Freddie Mac BorrowSmart Income-based grant program providing $2,500 toward down payment or closing costs for borrowers with qualifying income at or below 50% of county area median income.
• CMG Refi LITE Refinance product offering reduced title insurance fees through a title alternative for eligible owner-occupied conventional refinances, saving homeowners between $225 and $2,059 in reduced upfront costs (average around $945).
• MedPro Premier 100% LTV financing program for medical professionals (MD, DO, DDS, PharmD, DVM, etc.) with no mortgage insurance, loan amounts up to $2 million, and excluded student debt from DTI.
• Non-QM Edge Closed-End Second Flexible income documentation program allowing real estate investors and self-employed borrowers to access equity without refinancing their first lien, with maximum CLTV of 90% and loan amounts up to $750,000.
• Non-QM Advantage Closed-End Second Program for borrowers to leverage equity while maintaining existing first mortgage with fixed monthly payments, maximum CLTV of 85% and loan amounts up to $500,000.

Quantifiable outcome

• HomeFundIt provides 2-to-1 match up to $2,000 for first-time home buyers who complete home buyer education
• +2 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Ijara Community Development CorporationcoreStrategic or Co-development PartnerExclusive partnership for Halal Financing program offering Islamic-compliant home ownership through Ijara-wa-Iqtina structure. Diversified Mortgage Group is one of few national companies offering this program. The Ijara CDC handles servicing, insurance, property taxes while borrowers make rent payments that build equity.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rocket Mortgage (Rocket Companies): Largest U.S. retail mortgage lender and direct competitor to DIVMG in residential purchase and refinance origination. Operates nationally with a heavily digital, brand-driven GTM, contrasting DIVMG's loan-officer-centric regional model.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender. While primarily wholesale (not retail like DIVMG), UWM competes for the same loan officer/borrower pool and is a reference point for nonbank mortgage lender scale and economics.

Regional players

• Finance of America Reverse: Specialty reverse mortgage lender. Directly comparable to DIVMG's reverse mortgage offering and useful for sizing the niche equity-tap product line within the broader DIVMG portfolio.

Direct peers

• Caliber Home Loans: Nonbank retail and wholesale mortgage lender offering Conventional, government, and Non-QM products. Direct comparable in product menu, multi-channel distribution, and target borrower segments to DIVMG.
• Movement Mortgage: Retail-focused nonbank mortgage lender with a strong loan officer / referral-driven culture similar to DIVMG. Competes in purchase mortgages, government loans, and specialty programs with a relationship-based GTM.
• loanDepot: Direct competitor offering retail and wholesale mortgage products across Conventional, FHA, VA, USDA, and Jumbo. Operates a hybrid loan-officer plus digital model similar to DIVMG, with comparable product breadth.
• NewRez (New Residential Mortgage): Nonbank mortgage lender offering retail, wholesale, and correspondent channels with Conventional, government, and specialty products. Comparable in business model and customer segmentation to DIVMG.
• Cardinal Financial: Nonbank mortgage company offering retail, wholesale, and correspondent origination with full product menu (Conventional, FHA, VA, USDA, Jumbo, Non-QM). Similar size, channel mix, and product breadth to DIVMG.

Emerging players

• Paramount Equity (Rate.com): Direct-to-consumer mortgage lender emphasizing digital refi and HELOC products. Competes with DIVMG in refinance and home equity products but with a more fintech-driven, less loan-officer-centric model.

Others

• EVO Home Loans (EPiQ Lending): Sibling division of CMG Mortgage Inc. (DIVMG's parent). Operates as another CMG Financial brand offering retail mortgage products — useful as a directly comparable internal benchmark for DIVMG's economics and product strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversified Mortgage Group