Simply Real Estate

What Simply Real Estate does

Simply Real Estate (d/b/a REMAX Simply) is a privately held residential real estate brokerage operating as a RE/MAX franchise in New Jersey. Founded in 2007, the firm is headquartered in Fort Lee, NJ at 2460 Lemoine Ave with a secondary office in Englewood Cliffs at 120 Sylvan Ave. It provides buying, selling, and renting services for residential properties across more than 90 municipalities in Bergen County and adjacent Hudson County communities (Hoboken, Jersey City, West New York), with active listings ranging from $25,000 entry-level to $15,000,000 luxury homes.

The firm's core technology stack is a BoldTrail-powered website integrated with the NJMLS data feed, enabling near-real-time property search with listings updated every 15 minutes. Product offerings include a property search platform, complimentary home valuation, free local market reports, listing alerts via account registration, and mortgage pre-approval coordination with partner lenders. The firm also participates in the RE/MAX Luxury Collection for high-end transaction marketing and international referral distribution across RE/MAX's 110+ country network.

The business model is transaction-based commission revenue. Agents represent buyers and sellers, earn commissions on completed residential transactions (typically following industry norms of 5-6% split between listing and buyer's agents with further brokerage-agent splits), and operate under the RE/MAX franchise model. The firm has developed notable depth in serving the Korean-American and Asian-American communities of Bergen County through multilingual agents and community-rooted relationships, with a significant share of testimonials indicating repeat client engagement and word-of-mouth referral channels.

Name

Simply Real Estate

Legal name

Simply Real Estate

Website

https://simplyre.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Real Estate (d/b/a REMAX Simply) is a privately held RE/MAX franchise brokerage serving residential buyers and sellers across 90+ municipalities in Bergen County, NJ, with multilingual Korean-American community focus and a BoldTrail-powered MLS-integrated platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Property buying and selling
• Luxury home search
• Home valuation services
• Mortgage financing coordination

Headquarters

HQ city

Englewood Cliffs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission (Buyer & Seller Representation): The brokerage earns commissions on completed residential and commercial real estate transactions. Agents representing buyers and sellers split commissions with the brokerage under the RE/MAX franchise model. Commission rates follow industry norms (typically 5–6% total, split between listing and buyer's agents, with further splits between brokerage and agent). No explicit commission rate is published.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Simply Real Estate is a RE/MAX franchise residential real estate brokerage providing agent-led buyer and seller representation, property search across the local MLS, complimentary home valuations, free market reports, mortgage/financing coordination through partner lenders, and luxury home search services. The brokerage primarily serves residential buyers, sellers, and luxury property clients in Bergen County, NJ and surrounding Hudson County communities.

Product overview

RE/MAX Simply is a real estate brokerage platform operating as a RE/MAX franchise with presence in over 110 countries. The platform offers a unified property search experience combining MLS data with agent services. Key offerings include the Property Search Platform (core product for searching listings by type, price, beds, baths), Home Valuation service, Mortgage/Financing Services, Market Reports, Listing Alerts (instant notifications), and Agent Network. The platform integrates MLS data feeds updated every 15 minutes and provides coverage across numerous New Jersey areas including Fort Lee, Palisades Park, Leonia, Ridgewood, and over 80 other municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform Searchable MLS-integrated property search experience for prospective home buyers, allowing filtering by type, price range, beds, baths, and location across Bergen County and surrounding New Jersey areas; listings update every 15 minutes from the local MLS feed.
• Complimentary Home Valuation Free in-depth home valuation with local comparable sales and market analysis for homeowners considering selling their property in Bergen County, NJ.
• Mortgage/Financing Coordination Mortgage pre-approval and loan services coordinated through partner lenders, providing low rates, low fees, local underwriting, and a technology-driven quick-closing process for buyers and homeowners refinancing.
• Local Market Reports Free market reports for specific local areas showing price reductions, new listings, comparable listings, and historical market trends, used to generate leads and inform buyer and seller decisions.
• Residential Buyer and Seller Representation Agent-led residential real estate representation covering the full transaction lifecycle — from property search, comparative market analysis, and offer negotiation through closing — for buyers and sellers of homes, luxury properties, and select commercial real estate in Bergen County, NJ.

Quantifiable outcome

• Listings updated every 15 minutes from local MLS feed

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• RE/MAX (Franchisor)coreChannel Partner/ Reseller/ DistributorSimply Real Estate operates as a RE/MAX franchise office. The franchise provides the RE/MAX brand name, global network of 110+ countries and territories, RE/MAX Luxury Collection marketing program, referral network, and brand credibility. In return, the brokerage pays franchise fees and operates under RE/MAX branding standards.
• NJMLS (New Jersey Multiple Listing Service)coreTechnology or IntegrationThe brokerage participates in NJMLS, accessing the local MLS feed that powers its website's property search. Listings are updated every 15 minutes, giving agents and clients near-real-time access to active listings, new listings, price reductions, and sold data in Bergen County and surrounding areas.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Century 21: Long-established global residential brokerage franchise with multiple New Jersey offices. Competes directly for Bergen County residential buyers and sellers, particularly in the price tiers Simply Real Estate covers.
• Keller Williams Realty: Largest residential real estate franchise in the U.S. by agent count with significant New Jersey market centers. Competes for agents and listings in Bergen County with an agent-centric, technology-supported model.
• Coldwell Banker: One of the largest national residential real estate franchise brands with strong presence across New Jersey. Competes for the same Bergen County buyer/seller pool as Simply Real Estate with broader geographic reach and a national brand.
• Sotheby's International Realty: Luxury-focused international brokerage with affiliates operating in affluent Bergen County towns (Alpine, Tenafly, Saddle River). Directly competes for Simply Real Estate's luxury segment and benefits from a similarly global referral network.
• Berkshire Hathaway HomeServices: Major national brokerage franchise with offices throughout New Jersey, including Bergen County. Competes directly for residential and luxury listings with similar agent-led, commission-based economics and brand-driven referral pipelines.
• Howard Hanna Real Estate: Large privately held residential brokerage with northeast U.S. footprint extending into northern New Jersey. Competes for suburban Bergen County listings and agent talent.

Emerging players

• Compass: Tech-forward national residential brokerage with growing New Jersey presence. Competes for high-end agents and listings in Bergen County, leveraging proprietary technology and aggressive agent-economics — a direct threat to incumbent franchises like RE/MAX.
• eXp Realty: Cloud-based national brokerage with growing agent ranks in New Jersey. Competes for agent recruitment and buyer/seller flow in Bergen County with a low-overhead, commission-heavy model.

Direct peers

• Weichert Realtors: New Jersey-headquartered residential brokerage with deep local roots across Bergen and surrounding counties. One of the most direct local competitors to Simply Real Estate in suburban northern New Jersey.
• Prominent Properties Sotheby's International Realty: Regional Sotheby's affiliate with strong northern New Jersey presence, particularly Bergen County. Directly competes for luxury listings and Korean-American community clients in the same towns Simply Real Estate serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bergencountysre
• Facebookfacebook.com/SimplyRealEstateNJ
• LinkedInlinkedin.com/company/simply-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Real Estate