SWZ Wassenaar

What SWZ Wassenaar does

SWZ Wassenaar, legally Stichting Wassenaarse Zorgverlening and operating under the trade name Amarosa, is a Dutch non-profit healthcare foundation headquartered at Van Zuylen van Nijeveltstraat 313 in Wassenaar, Netherlands. Founded in 2004 and employing 11–50 staff, the foundation provides elder care and support for people with physical disabilities across a single municipality. Service delivery is structured in three layers: "Amarosa in de wijk" (community-based services including Ontmoetingspunten meeting points, Dagbesteding day care, Restaurant d'Orangerie, and Persoonsalarmering personal alarms), "Amarosa thuis" (home-based care covering Huishoudelijke ondersteuning household support, Thuiszorg home nursing, and Verpleeghuiszorg thuis nursing-home-level care delivered at home), and four residential locations — Amaliahof (specialized dementia care), Bellesteijn (transition living), Sophieke (a combined meeting point and care location), and Willibrord. Adjunct services include an ADL-cluster for activities-of-daily-living assistance and a Digitale zorg program for remote care delivery.

The revenue model is heavily government-funded. The bulk of services are reimbursed through Dutch public healthcare frameworks — Wet langdurige zorg (Wlz) for long-term care, reimbursed via Dutch health insurers, and Wet maatschappelijke ondersteuning (Wmo) for social support, reimbursed via the Gemeente Wassenaar. A smaller private-pay layer covers services not reimbursed under these schemes, such as certain household support and personal alarm offerings. The go-to-market is community-led and trust-based: prospective clients reach the organization through municipal and insurer referrals, direct contact via the Zorgbemiddeling care coordination team, in-person introductions at locations such as Amarosa Sophieke, and word-of-mouth within the Wassenaar catchment. Marketing channels are weighted toward organic social (Facebook, LinkedIn, Instagram), website content and client storytelling, and community events such as the Kennismarkt.

No proprietary technology platform is disclosed. The organization references the use of technology to enhance care delivery — including digital care and remote care ("zorg op afstand") — but provides no specifics on architecture, vendors, integrations, or AI capabilities. Care is delivered directly by employees and volunteers, with workforce development handled through a Recruitee careers portal, dedicated training programs (Opleidingen), and internship pipelines (stage beroepsopleidingen). The company's stated positioning centers on person-centered, compassionate care — "een liefdevolle houding, deskundige medewerkers, saamhorigheid, behulpzaamheid en een eigentijdse benadering" — and is expressed through the tagline "Omdat je bent wie je bent."

Name

SWZ Wassenaar

Legal name

Stichting Wassenaarse Zorgverlening

Website

https://swz-zorg.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SWZ Wassenaar, operating as Amarosa, is a Dutch non-profit healthcare foundation providing elderly care and disability support in Wassenaar. Services span community programs, home care, and four residential facilities, funded primarily through Dutch healthcare frameworks (Wlz/Wmo) and municipal contracts.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHSABAIAB

Care Navigation & Service Coordination (Medical, Social, Community)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHSABAIAC

Care Transitions Management (Hospital/SNF-to-Home)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHSABAHAF

Post-Acute & Transitional 24/7 In-Home Care (Hospital/SNF Discharge)

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

SECONDARYHLAFAFAF

Transitional Care Units (TCU)

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

Keywords

• Elderly care services
• Home nursing care
• Dementia care
• Residential care facilities
• Community day care

Headquarters

HQ city

Wassenaar

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government-funded healthcare services: Amarosa operates as a Dutch healthcare provider offering services that are largely funded through the Dutch healthcare insurance system (Wet langdurige zorg / Wlz and Wet maatschappelijke ondersteuning / Wmo). Revenue is received from health insurers and municipalities based on care agreements and client care plans.
2. Private pay services: Some services, such as household support and personal alarm systems, may be partially or fully funded privately by clients, representing an out-of-pocket revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SWZ Wassenaar (operating as Amarosa) is a non-profit Dutch healthcare foundation that delivers a full continuum of care services for elderly residents and people with physical disabilities in Wassenaar, Netherlands. Its offerings span community-based services (meeting points, day care, personal alarms, a community restaurant), home-based care (household support, home nursing, and nursing-home-level care at home), and residential living facilities (specialized dementia care and transitional housing). All services are coordinated to help clients retain independence and quality of life for as long as possible.

Product overview

Amarosa is a healthcare organization operating under Stichting Wassenaarse Zorgverlening (SWZ Wassenaar) that provides a comprehensive portfolio of care services for elderly and vulnerable individuals in the Netherlands. The organization operates on a platform-plus-modules architecture with three main service categories: Amarosa in de wijk (community-based care including meeting points, day care, restaurant, and personal alarms), Amarosa thuis (home-based care including household support, home nursing, and nursing home care at home), and residential living facilities (Amaliahof for dementia care, Bellesteijn for transition living, Sophieke, and Willibrord). Additional offerings include an ADL-cluster for daily living assistance and digital healthcare services. The organization focuses on enabling individuals to maintain independence and quality of life, whether at home or in residential facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Amaliahof: Living with dementia care facility
• Bellesteijn
• Sophieke
• Willibrord
• Restaurant d'Orangerie

Products and services

• Amarosa in de wijk (community-based care) Community-based care services for elderly and vulnerable individuals living independently in Wassenaar, bundling meeting points, day care, Restaurant d'Orangerie, and personal alarm services.
• Amarosa thuis (home-based care) Home-based care service line covering household support, home nursing, and nursing-home-level care delivered in clients' own homes across Wassenaar.
• Ontmoetingspunten (Meeting Points) Community gathering locations where members can participate in activities and receive social support to reduce isolation among elderly residents.
• Dagbesteding (Day Care) Structured day care program providing activities, supervision, and support for elderly and care-dependent individuals during daytime hours.
• Restaurant d'Orangerie Restaurant providing dining services for Amarosa residents and local community members, and functioning as a community and day care facility.
• Persoonsalarmering (Personal Alarm) Personal emergency alarm service enabling individuals to call for help in emergencies, supporting safe independent living at home.
• Huishoudelijke ondersteuning (Household Support) Domestic support service helping individuals with heavy household tasks such as cleaning and bed-making, enabling them to continue living independently.
• Thuiszorg (Home Nursing) Professional home nursing and personal care services delivered in clients' own residences across Wassenaar.
• Verpleeghuiszorg thuis (Nursing Home Care at Home) Intensive nursing-home-level care delivered at home for clients requiring complex support, allowing them to remain in their own residence.
• Amaliahof (Dementia Residential Care) Specialized residential care facility providing 24-hour support in a homely environment for individuals living with dementia.
• Bellesteijn (Transitional Living) Transitional living facility supporting individuals who are moving from their own home to a nursing home environment.
• Sophieke (Meeting Point and Care Location) Multi-service location combining a community meeting point with residential care services, used for activities, day care, and in-person introductions for prospective clients.
• Willibrord (Residential Care Location) Residential care facility operated by Amarosa providing housing, care, and support services for residents.
• ADL-cluster (Activities of Daily Living Assistance) Service cluster helping individuals with essential Activities of Daily Living self-care tasks.
• Digitale zorg (Digital Care / Remote Care) Digital and remote healthcare services enabling care delivery at a distance while keeping clients closely connected to their caregivers.
• Zorgbemiddeling (Care Coordination) Dedicated care coordination and mediation service helping prospective clients and families navigate and access the right care options within Amarosa's portfolio.

Quantifiable outcome

• Clients are supported to live independently at home for as long as possible, deferring or avoiding more costly residential care.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Gemeente Wassenaar (Municipality of Wassenaar)coreStrategic or Co-development PartnerAmarosa operates under municipal care framework agreements (Wmo) and receives referrals and funding through the Gemeente Wassenaar for social support services including home care, household support, and community-based care programs for elderly residents.
• Dutch Health Insurers (zorgverzekeraars)coreStrategic or Co-development PartnerAmarosa has care agreements with Dutch health insurance companies under the Wlz (long-term care) framework. These agreements govern reimbursement for residential care, nursing care at home, and related services, representing the primary funding mechanism for the organization's care delivery.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Carint Reggeland: Dutch care organization in Twente providing home care, nursing home care, and rehabilitation services for elderly. Comparable to Amarosa's continuum model including dementia care and household support.
• Thebe: Dutch care provider offering home care, nursing, and assisted living across the Brabant region. Comparable to Amarosa's mix of household support, home nursing, and residential living for elderly clients.
• Zorgbalans: Care organization operating in the Kennemerland region offering home care, residential elderly care, and rehabilitation services. Comparable continuum-of-care model to Amarosa, though serving a different Dutch region.

Direct peers

• Allerzorg: Specialized Dutch home care organization providing nursing care, care for clients with brain injuries, and intensive home care across the Netherlands. Comparable to Amarosa's specialized in-home nursing and Verpleeghuiszorg thuis offerings.
• Tzorg: Major Dutch provider of household support (Huishoudelijke Ondersteuning) and home care services, operating nationally under Wmo and Wlz frameworks. Directly comparable to Amarosa's huishoudelijke ondersteuning and broader home-based care portfolio.
• Evean: Dutch care organization offering home care, nursing home care, and elderly services in the North Holland region. Comparable to Amarosa's full continuum-of-care model including home nursing, residential facilities, and dementia care.
• Humanitas DMU: Dutch care foundation offering elderly care, home care, and residential services in the Rotterdam region. Comparable as a non-profit foundation with a multi-service elder care model similar to Amarosa's.
• Buurtzorg Nederland: One of the largest Dutch home nursing and care organizations, operating a self-managed district nursing model across the Netherlands. Directly comparable to Amarosa's Thuiszorg and Verpleeghuiszorg thuis offerings, though at vastly greater national scale.
• Omring: Dutch care foundation providing home care, nursing home care, and hospice care in the West Friesland and surrounding regions. Highly comparable to Amarosa as a regional non-profit foundation offering integrated community, home, and residential elder care.

Broad incumbents

• Cordaan: Large Amsterdam-based care provider offering home care, residential care, and elderly services across multiple regions. Comparable to Amarosa's continuum-of-care model, though operating at much greater scale and in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SWZzorginwassenaar
• LinkedInlinkedin.com/company/stichting-wassenaarse-zorgverlening-vacatures
• Instagraminstagram.com/amarosawassenaar
• Xx.com/swz_zorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWZ Wassenaar