Oxfam Deutschland

What Oxfam Deutschland does

Oxfam Deutschland e.V. is a registered non-profit charitable association (eingetragener Verein) headquartered in Berlin and the German affiliate of the international Oxfam confederation. The organization delivers humanitarian aid, development programs, and policy advocacy across approximately 81 countries through a network of roughly 2,250 local partner organizations, with active programming in crisis theaters including Gaza and the West Bank, Yemen, Sudan, South Sudan, Ethiopia, Somalia, DR Congo, Lebanon, and Ukraine.

Its product portfolio combines an online donation platform (one-time and recurring contributions from €5 and €10 respectively) with the OxfamUnverpackt symbolic-gift shop, a Germany-wide chain of volunteer-staffed Oxfam Shops selling donated secondhand goods, a humanitarian-aid product line anchored by the LifeSaver Cube water filter, a petition and activism platform (Solidarität nicht kaputtsparen!, billionaire tax, supply chain law), and corporate engagement programs including the WASH Innovation Fund and Entrepreneur Network. The underlying technology is a conventional NGO stack: Drupal CMS for the public website, Salesforce Sales Cloud and Marketing Cloud for donor management and newsletter automation, FundraisingBox and MICROPAYMENT for donation payment processing, QlikTech/Talend for data pipelines, Impact Stack and PoliCAT for petitions, and Usercentrics for consent management.

Revenue is generated through individual donations (recurring and one-time), membership fees, Oxfam Shops retail sales, corporate partnerships, and bequests. The organization is governed by a dual executive board (Charlotte Becker and Jan Heser) with an Aufsichtsrat chaired by Andrew Hammett, holds DZI-Spendensiegel certification and Deutscher Spendenrat membership, and reports that 79% of FY 2024/25 expenditure was directed to project and campaign work. Specific revenue figures are not publicly disclosed.

Name

Oxfam Deutschland

Legal name

Oxfam Deutschland e.V.

Website

https://oxfam.de

Company type

Private

Operating status

Operating

Short description

Oxfam Deutschland e.V. is the German affiliate of the international Oxfam confederation, delivering humanitarian aid, development programs, and policy advocacy through roughly 2,250 local partners in 81 countries while raising funds in Germany via individual donations, Oxfam Shops, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Charitable Services

NAICS

Social Advocacy Organizations (8133), Grantmaking and Giving Services (8132), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Medical Missions & Global Health NGOs (BPAGACAI)

Keywords

• Humanitarian aid services
• Development cooperation programs
• Nonprofit fundraising
• Secondhand retail
• Advocacy campaigns

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters via online portals, SEPA direct debit, credit card, PayPal, and face-to-face recruitment. Monthly donors provide predictable revenue for long-term planning.
2. Membership Fees: Oxfam Deutschland e.V. operates as a registered non-profit association (eingetragener Verein) with members who pay annual fees supporting the organization's charitable and welfare purposes.
3. Secondhand Shop Sales: Oxfam Shops sell donated second-hand goods including clothing, books, and household items. Revenue supports humanitarian and development projects. Additional income from OxfamUnverpackt gift shop.
4. Corporate Partnerships: Collaborations with companies for emergency aid appeals, individual cooperations, WASH Innovation Fund, entrepreneur networks, and cause-related marketing campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Oxfam Deutschland e.V. is a registered German non-profit association that raises funds through individual donations, corporate partnerships, membership fees, and a network of secondhand Oxfam Shops. The funds finance humanitarian emergency relief, long-term development cooperation, and policy advocacy campaigns delivered through approximately 2,250 local partner organizations in 81 countries, while operating public-engagement tools such as gift donations (OxfamUnverpackt), petitions, and the LifeSaver Cube water filter for crisis zones.

Product overview

Oxfam Deutschland is a charitable non-profit organization offering a portfolio of donation-driven products and engagement tools. Its primary offerings include an Online Donation Platform for one-time and recurring financial contributions, the OxfamUnverpackt gift-donation shop (symbolic gifts supporting projects), Oxfam Shops (secondhand retail stores), and petition/campaign action tools enabling public activism. The organization also distributes the LifeSaver Cube, a 5-liter water filter canister for crisis zones, and publishes research reports and annual publications. These offerings are interconnected: donations fund projects including humanitarian aid supplies like the LifeSaver Cube; Oxfam Shops generate retail revenue for charitable work; and petitions drive policy campaigns alongside lobbying activities.

Differentiator

Problem solved

Functional benefit

Brands

• OxfamUnverpackt: Gift shop initiative offering symbolic gifts (Spendengeschenke) such as the LifeSaver Cube water filter, supporting Oxfams humanitarian and development work.
• Oxfam Shops

Products and services

• Online Donation Platform A digital donation platform enabling one-time and recurring (monthly) financial contributions to Oxfam Deutschland's humanitarian aid, development projects, and advocacy campaigns; accepts SEPA direct debit, PayPal, and credit card payments processed via FundraisingBox and MICROPAYMENT.
• OxfamUnverpackt Gift Donation Shop An online shop offering symbolic gift donations (e.g., goats, water filters, hygiene kits) that fund Oxfam's humanitarian and development projects; donors purchase a gift in someone else's name as an alternative to physical presents.
• Oxfam Shops Secondhand Retail A network of secondhand retail stores across Germany selling donated clothing, books, and other used goods; proceeds fund Oxfam's charitable work and campaigns, operated largely by volunteers.
• Petitions and Campaign Actions Online petition and campaign action tools enabling supporters to sign petitions (e.g., Solidarity not kaputtsparen!, billionaires tax, supply chain law) and participate in activism; data managed via Impact Stack and PoliCAT platforms.
• LifeSaver Cube Water Filter A 5-liter portable water filter canister used in humanitarian crises; filters contaminated water through a built-in membrane removing bacteria, viruses, and pathogens, and can purify up to 5,000 liters; distributed in crisis zones such as South Sudan, Nepal, and Ukraine.
• Oxfam Publications Annual reports, the magazine EINS, and research reports on topics such as social inequality, supply chain law, and climate justice; documents organizational impact and financial transparency.
• Corporate Partnership Programs B2B engagement offerings for companies including emergency aid appeals, individual cooperations, the WASH Innovation Fund, entrepreneur networks, and corporate gift donations to support Oxfam's humanitarian and development work.

Quantifiable outcome

• 79% of expenditure goes directly to project and campaign work
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• SOS FEVVFcoreStrategic or Co-development PartnerLocal partner organization in Africa providing cash assistance to families. Oxfam supports their work enabling beneficiaries like Ramatou to establish small businesses and send children to school.
• Apollon, Direct Result, Trust MarketingminorChannel Partner/ Reseller/ DistributorFace-to-face fundraising agencies contracted to conduct street and door-to-door fundraising campaigns for Oxfam in German cities.
• Local Partner Organizations (2,250 in 81 countries)coreStrategic or Co-development PartnerOxfam works with approximately 2,250 local organizations globally to implement humanitarian aid, development projects, and advocacy programs in affected communities.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Oxfam International: The confederation of which Oxfam Deutschland is a member. Oxfam International coordinates global advocacy, campaigns, and confederation-level programs (e.g., inequality reports, Davos analysis); directly comparable as the parent of Oxfam Deutschland.
• Caritas Deutschland: Germany's largest Catholic welfare organization. Comparable as a major German nonprofit ecosystem with donation, membership, and retail (e.g., Secondhand) revenue streams, humanitarian aid programs abroad, and strong advocacy positioning, though broader in social services scope than Oxfam Deutschland.
• Deutsches Rotes Kreuz (DRK): German Red Cross society with humanitarian aid, disaster response, and international development programs. Comparable mission and country footprint (including Ukraine response), but much broader domestic mandate (blood donation, civil protection) than Oxfam Deutschland.

Direct peers

• Deutsche Welthungerhilfe: One of Germany's largest humanitarian and development NGOs, also DZI-certified and headquartered in Bonn. Directly comparable mission (hunger, humanitarian aid, development, advocacy), German fundraising base, multi-country project portfolio, and similar donation-driven revenue model.
• Misereor: German Catholic development agency funding partner organizations in Africa, Asia, and Latin America. Comparable donation-funded model, advocacy work, German donor base, and project-partnership structure paralleling Oxfam's ~2,250 local partners model.
• Brot für die Welt: German Protestant development and humanitarian aid service organization with comparable funding mix (donations, church allocations), advocacy focus, and policy campaigns. Operates multi-country humanitarian and development programs similar to Oxfam Deutschland.
• World Vision Deutschland: German affiliate of World Vision International, with comparable child-and-family humanitarian and development programs, sponsorship-style recurring giving model, advocacy on hunger and clean water, and DZI-certified fundraising standards.
• CARE Deutschland: German affiliate of CARE International, focused on humanitarian aid, women's rights, and development cooperation. Comparable in mission, donor-funded model, country portfolio (including East Africa), and advocacy campaigns on gender and food security.
• Save the Children Deutschland: German office of the international children's rights NGO. Comparable humanitarian and development scope, donation-driven revenue model, German advocacy work, and DZI certification. Mission overlaps on food security, WASH, and crisis response.
• Médecins Sans Frontières (MSF) / Ärzte ohne Grenzen: Germany office of the international medical humanitarian organization. Comparable as a German-anchored NGO with global emergency operations, individual donor fundraising, advocacy on access to medicines, and DZI-style accountability standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/oxfam_de
• Facebookde-de.facebook.com/oxfam.de
• LinkedInlinkedin.com/company/oxfamde
• Instagraminstagram.com/oxfam_de
• TikToktiktok.com/@oxfamde

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxfam Deutschland