Save the Children

What Save the Children does

Save the Children Deutschland e.V. is an independent German registered non-profit association (eingetragener Verein, gemeinnützige Organisation) founded in 2004 and headquartered in Berlin at Seesener Straße 10–13. It is a member of the Save the Children International confederation, the world's largest independent children's rights organization tracing back to 1919, and operates under German tax-exempt status confirmed by the Finanzamt für Körperschaften I Berlin. The organization delivers humanitarian aid, health care, nutrition, education, child protection, and emergency response programs for children and families affected by conflict, poverty, hunger, and displacement, both domestically in Germany and internationally across geographies including Afghanistan, Ukraine, Gaza, Sudan, Yemen, and East Africa.

The organization's service portfolio spans humanitarian programs (Protection and Play Spaces, nutrition and food security interventions, water and hygiene provision), parenting support initiatives such as the Heart to Heart Parent-Child Programme, advocacy tools including a multi-topic petition platform, and digital engagement resources like the Crafting Book (Bastelbuch: Spielen macht stark). Underlying technology is not proprietary; rather, the organization relies on a standard non-profit digital stack — FundraisingBox for donation payment processing (SEPA direct debit, PayPal, credit card), Salesforce Marketing Cloud for newsletter distribution, Salesforce CRM as the Spendenverwaltungsplattform, Google Analytics 4, Hotjar, Matomo, and Visual Website Optimizer for analytics and testing, Google Tag Manager for tag orchestration, and Usercentrics for GDPR-compliant consent management. Marketing reaches supporters via paid pixels across Google, Meta, LinkedIn, Microsoft, Pinterest, TikTok, Reddit, and Spotify.

The revenue model is charitable fundraising rather than commercial: private individual donations (recurring monthly Dauerspende and one-time gifts from 203,208 donors in 2025), public institutional funding from government bodies, corporate and foundation partnerships, and legacy/testamentary gifts. In 2025 the organization received €70.8 million and utilized €72.6 million, with 75 cents of every euro going directly to projects across 66 internationally funded programs. The German entity is governed by a three-person executive board — Florian Westphal (CEO/Vorstandsvorsitzender since October 2021), Tania Roach (Brand Management, Marketing & Fundraising), and Luis Pabón-Ugueto (Finance) — and holds the DZI Spendensiegel certification, VENRO membership, and Initiative Transparente Zivilgesellschaft commitment.

Name

Save the Children

Legal name

Save the Children Deutschland e.V.

Website

https://savethechildren.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Save the Children Deutschland e.V. is a Berlin-based, tax-exempt German non-profit association and member of the Save the Children International confederation, delivering humanitarian aid, child protection, health, and education programs domestically and internationally, funded by individual donors, institutional grants, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Child Welfare Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Emergency and Other Relief Services (624230), Human Rights Organizations (813311), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Membership Organizations (8600)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Child Rights & Protection (BPADAGAG), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG), Education in Emergencies (EiE) & Safe Schools (BPADAKAJ)

Keywords

• Humanitarian aid services
• Child welfare programs
• Humanitarian fundraising
• Child protection services
• International development assistance

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Donations: Individual donors contribute through regular monthly giving (Dauerspende) and one-time donations. In 2025, the organization received support from 203,208 private donors.
2. Public Institutional Funding: Funding from government bodies and public institutions for development and humanitarian projects.
3. Corporate and Foundation Partnerships: Financial support from companies and charitable foundations through partnerships and sponsorships.
4. Legacies and Inheritances: Testamentary bequests and inheritance donations (Fördern und Vererben).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Save the Children Deutschland e.V. is a registered nonprofit humanitarian organization that delivers child-focused humanitarian aid, health, nutrition, education, and child protection programs worldwide. It raises funds through individual donations, corporate partnerships, public institutional grants, and legacies to finance emergency response and long-term development projects for children and families affected by conflict, poverty, hunger, and displacement.

Product overview

Save the Children is an international non-profit humanitarian organization dedicated to improving children's lives worldwide, with a German national member office (Save the Children Deutschland e.V.) founded in 2004. The organization's core offerings span humanitarian aid and child protection programmes, with flagship services including the Heart to Heart Parent-Child Programme for positive parenting support, child protection and play spaces, and digital engagement tools. Its digital portfolio includes a free Crafting Book resource for families and a petition platform for advocacy campaigns. Fundraising operations are supported by FundraisingBox for payment processing and Salesforce Marketing Cloud for donor communications. The organization reached 37.8 million children directly through projects in 2025 and operates transparency and control mechanisms including DZI charitable seal certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Donations Donation service enabling supporters to contribute financially to Save the Children's global child welfare programs. Options include monthly recurring donations (Dauerspende), one-time gifts, emergency aid, gift donations (Geschenkspenden), memorial donations (Gedenkspenden), and corporate giving programs. Multiple payment methods including SEPA direct debit, PayPal, and credit card are supported via FundraisingBox.
• Heart to Heart Parent-Child Programme Save the Children Hong Kong's flagship parenting support programme serving over 700 parents and caregivers and more than 1,000 children, providing positive parenting and non-violent communication training through tools such as picture books, art activities, and emotional awareness exercises, with a focus on preventing child abuse.
• Protection and Play Spaces Child protection spaces operated by Save the Children providing children with safe environments for play, rest, and psychosocial support. These spaces offer both physical safety and emotional security, and are particularly vital in crisis and conflict settings. A €47 donation can fund a child's safety, distraction, and psychosocial support in such a space.
• Crafting Book (Spielen macht stark) A free downloadable crafting book published by Save the Children Germany featuring six creative project instructions from around the world (Venezuela, Mexico, Philippines, Kenya, and the Occupied Palestinian Territory) for children aged 6-12, designed to promote play as a child's right and support child development through creative activities.
• Petition Platform A digital advocacy platform through which supporters can sign petitions on Save the Children's priority issues, including children's rights at EU borders, children's rights during armed conflict, climate justice for children, and the right to food for every child.

Quantifiable outcome

• 37.8 million children reached directly in 2025 through international confederation projects
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Save the Children InternationalcoreStrategic or Co-development PartnerSave the Children Deutschland is a member of the international Save the Children confederation, coordinating global child welfare programs and sharing resources, expertise, and implementation capabilities across national organizations.
• VENROcoreStrategic or Co-development PartnerMember of VENRO (Verband Entwicklungspolitik deutscher Nichtregierungsorganisationen), committing to clear rules on transparency, good organization, and control.
• Initiative Transparente ZivilgesellschaftminorStrategic or Co-development PartnerVoluntary commitment to publish ten key pieces of information publicly about goals, funding sources, financial allocation, and decision-makers.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Oxfam Deutschland: Larger German humanitarian and development NGO with overlapping emergency response and advocacy work, though broader in scope beyond children; competes for institutional and individual donors in the same market.
• German Red Cross (DRK): Major established humanitarian organization in Germany with overlapping emergency relief and international humanitarian programming; significantly larger scale and broader mandate than Save the Children Deutschland.
• Caritas International: Germany's largest welfare organization with extensive humanitarian aid and child welfare programming internationally; comparable institutional funding footprint and donor base but with a Catholic-affiliated wider social services mandate.

Direct peers

• CARE Deutschland: German office of CARE International, providing humanitarian aid and development programs with a strong focus on women and children; comparable donor base, brand, and emergency-response programs.
• World Vision Deutschland: German national office of World Vision International, operating child sponsorship, humanitarian aid, and child protection programs with similar recurring-donor fundraising model and DZI-certified transparency.
• Kindernothilfe: Duisburg-headquartered child-focused NGO with comparable sponsorship-based fundraising, child rights advocacy, and development project portfolio in similar geographies.
• Plan International Deutschland: German arm of Plan International with comparable child rights, sponsorship-based fundraising model, and global development programs targeting children — direct competitor for recurring donors and corporate partnerships.
• Terre des Hommes Deutschland: German member of the Terre des Hommes International Federation focusing on child rights, humanitarian aid, and child protection — directly comparable mission and beneficiary base.
• SOS Kinderdörfer: Germany-headquartered child welfare NGO operating child sponsorship programs, family strengthening, and humanitarian aid; competes for the same individual German donors and runs similar recurring-giving and legacy-giving programs.
• UNICEF Germany: UNICEF's German national committee is the closest direct peer — a children's rights and humanitarian organization operating in Germany with comparable donor base, advocacy campaigns, and global programmatic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SaveChildrenDE
• YouTubeyoutube.com/user/savethechildrenDE
• Facebookfacebook.com/savethechildrenDE
• LinkedInlinkedin.com/company/save-the-children-deutschland
• Instagraminstagram.com/savethechildren_de
• TikToktiktok.com/@savethechildren_de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save the Children