Specktrum

Home Interior Designspecktrum.dk

Specktrum is a Danish home interior design brand selling curated lighting, furniture, vases, ceramics, and decor through its own e-commerce store, a physical store in Aarhus, and a B2B portal, shipping to 18 European countries.

Company typePrivate
Founded2018
HeadquartersØstbirk, Denmark
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

What Specktrum does

Specktrum ApS is a privately held Danish home interior design brand operating as a curated lifestyle retailer. The company sells proprietary collections across lighting (pendants, chandeliers, table lamps), furniture (FSC-certified oak stools, marble dining tables), mouth-blown glass vases, ceramics, glassware, mirrors, hardware, and artificial flowers, designed by an in-house team and produced in collaboration with European craftspeople. Its catalog is organized into named collections (Nohr, Meadow, Nellie, Phantom, Audrey, Adalyn) that anchor a consistent Scandinavian design language and support cross-category merchandising.

The technology stack is a standard Shopify e-commerce storefront (specktrum.dk) with Cloudflare CDN and Klaviyo for marketing automation. Specktrum operates a single physical retail showroom and headquarters at Søndergade 68, Aarhus, alongside a dedicated B2B Shopify portal (specktrumb2bdk.myshopify.com) serving professional customers such as hotels, offices, and project furnishers. A loyalty program ("Specktrum Loyalitetsunivers") drives repeat purchases, and a gift-card SKU extends the unit-pricing revenue model.

The business model is direct-to-consumer e-commerce with omnichannel support. Pricing is unit-based in Danish Krone, ranging from approximately 99 KR for hardware to 8,999 KR for the flagship Liva chandelier, with promotional mechanics such as "3 for 2" and discount campaigns. The company ships to 18 European countries, segments customers into consumer (primary) and professional/B2B (secondary), and is founder-owned and bootstrapped with no disclosed external funding. The company holds FSC certification for its wood products and complies with Danish Food Authority retail regulations.

Specktrum firmographics

Firmographics

Name: Specktrum
Legal name: Specktrum ApS
Website: https://specktrum.dk
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Short description: Specktrum is a Danish home interior design brand selling curated lighting, furniture, vases, ceramics, and decor through its own e-commerce store, a physical store in Aarhus, and a B2B portal, shipping to 18 European countries.
Ownership category
akta.pro rank

Specktrum industry classification

Industry

Product category: Home Interior Design
NAICS: Residential Electric Lighting Fixture Manufacturing (335131)
SIC: Miscellaneous Furniture & Fixtures (2590)
akta.pro primary industry: Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

Home interior design
Lighting fixtures
Decorative furniture
Artificial flowers
Ceramic tableware

Where Specktrum is headquartered

Location

Headquarters

HQ city: Østbirk
HQ country: Denmark
HQ region: Europe

Offices1 record

Markets served

Specktrum business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Product Sales: One-time product sales across home interior categories including lighting, furniture, artificial flowers, vases, tableware, textiles, mirrors, and decor. No subscription model. Gift cards available as additional revenue stream.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual consumer products across multiple categories

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Specktrum product offering

Product offering

Core offering

Specktrum is a Danish home interior design brand that sells curated collections of lighting, furniture, artificial flowers, vases, tableware, ceramics, mirrors, and home decor through its own e-commerce platform and physical retail store in Aarhus. Products are designed by an in-house team and produced by European craftspeople, with FSC-certified wood options. The company ships to 18 European countries and operates a separate B2B portal for professional customers.

Product overview

Specktrum is a Danish interior design company offering a curated portfolio of home interior products across lighting (pendants, chandeliers, table lamps), tableware (glass collections like Meadow), ceramics (Nellie collection), furniture (Nohr stools, Phantom tables), mirrors, hardware (Amalia and Lea hooks), and artificial flowers. The product line is organized into named collections (Meadow, Nellie, Nohr, Phantom, Adalyn) that customers can shop either by individual product or as coordinated design universes. The company operates an e-commerce platform with gift cards and a loyalty program, selling directly to consumers and professionals in Denmark and across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

Eleanor Pendant Lamp

Companies that use Specktrum

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Specktrum technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Specktrum partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Specktrum competitors and assessment

Company assessment

Direct peers

Broste Copenhagen: Danish interior design brand with broad home décor assortment including lighting, furniture, and tableware. Comparable to Specktrum in product mix, Scandinavian design heritage, and multi-channel retail distribution.
HAY: Danish design furniture and lighting brand known for premium positioning. Comparable to Specktrum in design-led home interior offerings, premium pricing tiers, and European craftsmanship ethos.
Muuto: Scandinavian design brand offering furniture, lighting, and home accessories. Comparable to Specktrum in premium design aesthetic, Nordic heritage, and curated multi-category portfolio targeting design-conscious consumers.
Stelton: Danish design housewares brand with iconic lighting and home accessories. Comparable to Specktrum in premium Danish design positioning, home interior focus, and European craftsmanship narrative.
ferm LIVING: Danish design brand offering premium home interior products including lighting, furniture, and decor. Direct comparable to Specktrum in design aesthetic, Scandinavian heritage, multi-category approach, and DTC + wholesale retail model.
Normann Copenhagen: Danish design brand with broad home interior portfolio including lighting, furniture, and accessories. Comparable to Specktrum in Danish design heritage, premium positioning, and design-led retail approach.
Audo Copenhagen (formerly Menu Space): Danish design brand specializing in furniture, lighting, and home interior accessories. Comparable to Specktrum in Scandinavian design positioning, premium pricing strategy, and curated product universe.

Broad incumbents

H&M Home: Affordable home décor brand from global fashion retailer H&M. Competes in home interior space with broader assortment and stronger brand awareness, though at lower price points and lower design-tier positioning than Specktrum.
IKEA: Global home furnishings giant offering mass-market furniture, lighting, and home accessories. While operating at a different price tier, IKEA competes for the same end consumer in home interior purchases across Specktrum's product categories and offers a benchmark for scale economics.
West Elm: Premium home furnishings retailer with strong design focus. Comparable to Specktrum in design-led positioning and multi-category home interior portfolio, though operating at significantly larger scale with US market focus and broader capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Specktrum compliance and trust

Trust signal

Compliance1 record

Specktrum financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Specktrum leadership team

Management profile

Number of profiles

Profiles1 record

Specktrum funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Specktrum M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specktrum

What does Specktrum do?

Is Specktrum a public or private company?

Specktrum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Specktrum founded?

Specktrum was founded in 2018. It employs 1 to 10 people.

Where is Specktrum based?

Specktrum is headquartered in Østbirk, Denmark, in the Europe region.

How does Specktrum make money?

One revenue line is on record: product Sales.

Who are Specktrum's main competitors?

Direct peers on record are Broste Copenhagen, HAY, Muuto, Stelton, ferm LIVING, Normann Copenhagen and Audo Copenhagen (formerly Menu Space). Broad incumbents are H&M Home, IKEA and West Elm.

Does Specktrum have an API?

No public API is recorded for Specktrum.

What industry is Specktrum in?

Specktrum's product category is Home Interior Design. Its primary akta.pro industry code is CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting). Its NAICS code is 335131 and its SIC code is 2590.