Eagle Rental
Eagle Rental Center is a privately held regional equipment rental company founded in 1990, operating two retail locations in Stevens and Lebanon, Pennsylvania, serving local contractors, homeowners, and DIYers across Lancaster, Lebanon, and Berks Counties with 25+ categories of construction and specialty equipment on short- and long-term rental terms.
- Company typePrivate
- Founded1990
- HeadquartersStevens, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eagle Rental does
Eagle Rental Center is a privately held regional equipment rental company operating since 1990 across Lancaster County, Lebanon County, and Berks County in Pennsylvania. The company runs two physical retail locations — its headquarters at 1327 North Reading Road in Stevens, PA and a second branch at 2530 Quentin Road in Lebanon, PA — and serves local contractors, homeowners, and DIYers needing professional-grade construction, industrial, landscaping, and specialty equipment without the cost of ownership.
The core offering is short- and long-term rental of over 25 equipment categories, spanning aerial lifts, excavators, backhoes, skid steer loaders, compaction equipment, concrete tools, generators, welders, material handling equipment, trucks, trailers, plumbing/pumping equipment, painting and remodeling tools, pressure washers, sandblasters, scaffolding, surveying instruments, and miscellaneous specialty items such as air purifiers, UTVs, and golf carts. Operations are powered by Point-of-Rental software, which runs the online equipment catalog, search, cart, and ordering workflow on the company's website. The technology stack is otherwise conventional — a rental-industry SaaS platform with no proprietary AI, API, or developer-facing integrations disclosed.
The business makes money through three revenue streams: usage-based short-term equipment rental billed on flexible 4-hour, daily, weekly, and monthly rates (the primary stream); one-time sales of new construction equipment; and one-time sales of used equipment rotated out of the rental fleet. The go-to-market is direct-to-consumer, executed through walk-in retail traffic at the two Pennsylvania storefronts, an online catalog for browsing, and organic social media presence on Facebook and Instagram. There is no disclosed parent company, external investment, or franchise structure; the business appears to be locally/founder-owned with an 11–50 employee headcount.
Eagle Rental firmographics
Firmographics- Name
- Eagle Rental
- Legal name
- Eagle Rental Center
- Website
- https://eaglerentalcenter.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eagle Rental Center is a privately held regional equipment rental company founded in 1990, operating two retail locations in Stevens and Lebanon, Pennsylvania, serving local contractors, homeowners, and DIYers across Lancaster, Lebanon, and Berks Counties with 25+ categories of construction and specialty equipment on short- and long-term rental terms.
- Ownership category
- akta.pro rank
Eagle Rental industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- General Rental Centers (532310), General Rental Centers (53231), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Lifting & Hoisting Rental & Leasing (IMAHAJAN)
- akta.pro secondary industry
- Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)
Keywords
Where Eagle Rental is headquartered
LocationHeadquarters
- HQ city
- Stevens
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eagle Rental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Short-term rental of construction equipment, tools, and machinery with flexible billing options including 4-hour, daily, weekly, and monthly rates.
- New Equipment Sales: Sale of new construction equipment to contractors and consumers.
- Used Equipment Sales: Sale of pre-owned equipment from the rental fleet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Short-term equipment rental with multiple billing periods |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Eagle Rental product offering
Product offeringCore offering
Eagle Rental Center is a regional equipment rental company operating two physical store locations in Stevens and Lebanon, Pennsylvania, providing short-term and long-term rentals of construction, industrial, landscaping, and general-purpose equipment across more than 25 categories. The company also sells new and used construction equipment to customers who prefer ownership over rental. Equipment is available with flexible billing periods including 4-hour, daily, weekly, and monthly rates.
Product overview
Eagle Rental Center is a regional equipment rental company operating across Lancaster County, Lebanon, and Berks County in Pennsylvania with two locations (Stevens and Lebanon). The company offers a single integrated equipment rental platform as its core product, supplemented by new and used equipment sales. Their rental portfolio spans over 25 distinct equipment categories covering construction, industrial, landscaping, and specialty applications including aerial lifts, excavators, generators, material handling equipment, trucks/trailers, power tools, painting/remodeling equipment, and miscellaneous specialty items. Equipment is available for daily, weekly, and monthly rental periods with pickup and delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Rentals
Companies that use Eagle Rental
Customer profileSegments2 records
Ideal customer profiles2 records
Eagle Rental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eagle Rental partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights3 records
Eagle Rental competitors and assessment
Company assessmentBroad incumbents
- Sunbelt Rentals: Largest equipment rental company in North America with a broad fleet spanning aerial lifts, earthmoving, material handling, and power tools — directly overlapping Eagle Rental's catalog but at vastly greater geographic and fleet scale.
- Herc Rentals: Public equipment rental company serving contractors and industrial customers with aerial work platforms, earthmoving, and material handling — comparable fleet mix and customer profile to Eagle Rental at much larger scale.
- United Rentals: Global leader in equipment rental offering aerial lifts, excavators, trenchers, material handling, and specialty tools — directly overlapping Eagle Rental's categories while operating hundreds of branches nationwide.
- Home Depot Tool Rental: Big-box retailer offering short-duration tool and equipment rental from its physical stores — competes directly with Eagle Rental for DIY and homeowner customers on convenience and price.
- Caterpillar Rental (The Cat Rental Store): OEM-affiliated network renting earthmoving, aerial, and material handling equipment through dealer stores — competes with Eagle Rental on heavy construction equipment to overlapping contractor customers.
Others
- Ritchie Bros. Auctioneers: Global marketplace for buying and selling used heavy equipment — adjacent rather than directly competitive, but shapes the used-equipment resale channel that Eagle Rental relies on for fleet monetization.
Regional players
- Cleveland Brothers Equipment Co. Pennsylvania-based Caterpillar dealer providing equipment sales, rental, and service across central PA — directly comparable geographic and customer overlap with Eagle Rental's Lancaster/Lebanon footprint.
- Best Line Equipment: Pennsylvania-headquartered equipment sales and rental dealer serving contractors with aerial lifts, earthmoving, and material handling — overlapping local market and customer base with Eagle Rental.
Emerging players
- EquipmentShare: Tech-enabled equipment rental and fleet management platform serving contractors with online booking, telematics, and delivery — competes with Eagle Rental on contractor experience and fleet utilization.
Direct peers
- Ahern Rentals: Privately held, family-founded equipment rental company with a regional multi-branch model focused on aerial lifts, earthmoving, and contractor equipment — closest structural analog to Eagle Rental in size and operating philosophy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Eagle Rental social profiles
Digital presenceEagle Rental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eagle Rental leadership team
Management profileNumber of profiles
Eagle Rental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eagle Rental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eagle Rental
What does Eagle Rental do?
Eagle Rental Center is a regional equipment rental company operating two physical store locations in Stevens and Lebanon, Pennsylvania, providing short-term and long-term rentals of construction, industrial, landscaping, and general-purpose equipment across more than 25 categories. The company also sells new and used construction equipment to customers who prefer ownership over rental. Equipment is available with flexible billing periods including 4-hour, daily, weekly, and monthly rates.
Is Eagle Rental a public or private company?
Eagle Rental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eagle Rental founded?
Eagle Rental was founded in 1990. It employs 11 to 50 people.
Where is Eagle Rental based?
Eagle Rental is headquartered in Stevens, United States, in the North America region.
How does Eagle Rental make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are new Equipment Sales and used Equipment Sales.
Who are Eagle Rental's main competitors?
Broad incumbents on record are Sunbelt Rentals, Herc Rentals, United Rentals, Home Depot Tool Rental and Caterpillar Rental (The Cat Rental Store). Ritchie Bros. Auctioneers is listed as an others. Regional players are Cleveland Brothers Equipment Co. and Best Line Equipment. EquipmentShare is listed as an emerging player. Ahern Rentals is listed as a direct peer.
Does Eagle Rental have an API?
No public API is recorded for Eagle Rental.
What industry is Eagle Rental in?
Eagle Rental's product category is Construction Equipment Rental. Its primary akta.pro industry code is IMAHAJAN, Lifting & Hoisting Rental & Leasing, with a secondary code of THADAJAI, Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper). Its NAICS code is 532310 and its SIC code is 7359.