Importify
Importify is a bootstrapped dropshipping automation SaaS that lets ecommerce merchants one-click import product listings from 25+ marketplaces (AliExpress, Amazon, 1688, etc.) into Shopify, Wix, WooCommerce, BigCommerce, and Jumpseller stores, with AI-powered listing optimization and tiered subscription pricing targeting 20,000+ solo and SMB dropshippers globally.
- Company typePrivate
- Founded2015
- HeadquartersGiv'atayim, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Importify does
Importify is a privately held dropshipping automation company, founded in 2015 and incorporated as Importify Limited in Hong Kong (with operational presence in Giv'atayim, Israel). The company builds a browser-extension and dashboard platform that enables ecommerce merchants to import product listings — images, variants, descriptions, and pricing — from 25+ source marketplaces (including AliExpress, Alibaba, Temu, 1688, Taobao, Amazon, Etsy, SHEIN, DHgate, and Banggood) directly into one of five connected store platforms: Shopify, Wix, WooCommerce, BigCommerce, and Jumpseller. The core product removes the manual copy-paste workflow that historically defined dropshipping setup, and as of 2025 has layered in an AI Listing Studio (powered by OpenAI via Importify's own account) that rewrites supplier copy, generates FAQs and trust sections, applies brand voice configurations, and translates listings across 20+ languages. AliExpress is the only supplier with fully automated order fulfillment; all others receive pre-filled order details for one-click completion.
The company sells exclusively through a self-serve SaaS subscription model at three monthly tiers — Basic ($14.95), Premium ($27.95), and Gold ($37.95) — with a 1-day free trial and 20% annual discount. AI features and Amazon marketplace access are gated to Premium and Gold, while fully automatic AliExpress order fulfillment is restricted to Gold. The product is distributed entirely through app store listings on Shopify App Store (4.5/5 rating), Wix App Market (4.8/5 rating), WooCommerce plugin directory, BigCommerce, and Jumpseller, plus direct website signup and a Chrome/Firefox browser extension. Payment processing is handled by Shopify and Wix app-store billing for those platforms, and by PayPro Global for WooCommerce, BigCommerce, and Jumpseller subscriptions.
Importify's customer base consists of 20,000+ solo and small dropshippers and ecommerce entrepreneurs, with no disclosed enterprise customers and no named anchor accounts. Customer acquisition is product-led (install the extension, start a 1-day trial) and supplemented by content marketing (blog, YouTube, free calculator tools, an Ultimate Dropshipping Guide), a 25% recurring lifetime affiliate program, and a newly launched Supplier Program that allows suppliers to list products directly. The company has not disclosed any external funding rounds, acquisitions, or institutional investors, and is led by founder Moshe Lugasi. Operations remain concentrated on horizontal SMB dropshipping tooling with no disclosed vertical specialization or geographic segmentation beyond a global footprint claim.
Importify firmographics
Firmographics- Name
- Importify
- Legal name
- Importify Limited
- Website
- https://importify.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Importify is a bootstrapped dropshipping automation SaaS that lets ecommerce merchants one-click import product listings from 25+ marketplaces (AliExpress, Amazon, 1688, etc.) into Shopify, Wix, WooCommerce, BigCommerce, and Jumpseller stores, with AI-powered listing optimization and tiered subscription pricing targeting 20,000+ solo and SMB dropshippers globally.
- Ownership category
- akta.pro rank
Importify industry classification
Industry- Product category
- Dropshipping Automation Software
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
- akta.pro secondary industries
- Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD), Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)
Keywords
Where Importify is headquartered
LocationHeadquarters
- HQ city
- Giv'atayim
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Importify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Basic Plan: Entry-level subscription tier offering product import from 25+ marketplaces (excluding Amazon), Product Finder tool, one-click supplier swap, product editing, advanced pricing markup rules, and 24/7 customer support. Provides the core dropshipping import functionality for solo sellers.
- Subscription - Premium Plan: Mid-tier plan adding Amazon marketplace support, AI Smart Search for product discovery, AI Product Optimizer for title and description rewriting, and automatic currency conversion. Targets growing merchants who need AI-assisted workflows.
- Subscription - Gold Plan: Top-tier plan adding fully automatic AliExpress order fulfillment with one-click order processing. Designed for stores ready to scale their AliExpress operations and speed up other supplier workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Entry tier for solo dropshippers |
| Subscription | Monthly | Premium - Mid-tier with AI and Amazon support |
| Subscription | Monthly | Gold - Full automation tier for scale |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Importify product offering
Product offeringCore offering
Importify is a browser-extension and dashboard-based dropshipping automation platform that lets ecommerce merchants import product listings from 25+ global marketplaces (including AliExpress, Alibaba, Temu, 1688, Taobao, Amazon, Etsy, SHEIN, DHgate, and Banggood) into their connected stores on Shopify, Wix, WooCommerce, BigCommerce, or Jumpseller with a single click. The platform also provides AI-powered listing optimization (rewriting supplier titles and descriptions, translating into 20+ languages), automated order fulfillment to AliExpress, smart pricing rules, currency conversion, and supplier switching that preserves SEO. It is sold as a tiered monthly SaaS subscription (Basic, Premium, Gold) targeting solo dropshippers and small ecommerce entrepreneurs.
Product overview
Importify is a unified dropshipping product-import platform built around a browser extension and dashboard. It is not a modular platform with optional add-ons in the traditional sense; rather, it offers three tiered subscription plans (Basic, Premium, Gold) that gate access to different feature sets. The core product consists of three primary tools: One-Click Product Import (pulling product data from 25+ marketplaces via browser extension), AI Product Optimizer (rewriting supplier listings with AI), and Automated Order Fulfillment (routing orders to AliExpress automatically). The AI Listing Studio adds five sub-tools (AI Smart Templates, Brand Voice/Style/Audience, FAQ Section, Trust Section, and 20+ Language Translation), while the Product Discovery toolkit provides AI Smart Search and Product Finder. Additional workflow tools include Smart Pricing Rules, Automated Currency Conversion, Easy Supplier Override, Product Customization, and Variant Splitting. The platform connects to five ecommerce store platforms (Shopify, Wix, WooCommerce, BigCommerce, Jumpseller) and sources from over 25 marketplaces (AliExpress, Alibaba, Temu, 1688, Taobao, Amazon, Etsy, SHEIN, DHgate, Banggood, and others). Importify also operates a Supplier Program and an Affiliate Program alongside its core SaaS subscription tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Importify Browser-extension and dashboard SaaS platform that lets ecommerce merchants import products from 25+ marketplaces into Shopify, Wix, WooCommerce, BigCommerce, or Jumpseller stores with one click, then AI-optimize listings, translate into 20+ languages, and automate AliExpress order fulfillment. Sold as tiered monthly subscriptions (Basic, Premium, Gold) with a 1-day free trial and 20% annual discount.
Companies that use Importify
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Importify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature6 records
Importify partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- PayPro GlobalcorePayment processing partner for WooCommerce, BigCommerce, and Jumpseller subscriptions. Handles secure payment processing and refund issuance for these platform subscriptions. Shopify and Wix subscriptions use their own app-store billing systems instead.
- AliExpresscorePrimary supported marketplace with full automatic order fulfillment capability. Importify's fully automatic order processing works exclusively with AliExpress. Products imported from AliExpress can be ordered with one click from the Importify dashboard.
- ShopifycoreIntegration partner via Shopify App Store listing. Importify is listed in the Shopify App Store with a 4.5/5 rating. Billing for Shopify subscriptions is processed through Shopify's app-store billing system. Featured on Shopify in media mentions.
- WixcoreIntegration partner via Wix App Market listing. Importify is listed in the Wix App Market with a 4.8/5 rating. Billing for Wix subscriptions is processed through Wix's app-store billing system.
- WooCommercecoreIntegration partner via WooCommerce plugin. Importify is available as a WordPress/WooCommerce plugin. Reviews are posted on WordPress support forums. Payment processing handled by PayPro Global for WooCommerce subscriptions.
- BigCommercecoreIntegration partner allowing merchants to import products into BigCommerce stores. Payment processing handled by PayPro Global for BigCommerce subscriptions.
- JumpsellercoreIntegration partner allowing merchants to import products into Jumpseller stores. Payment processing handled by PayPro Global for Jumpseller subscriptions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Importify competitors and assessment
Company assessmentDirect peers
- Zendrop: Zendrop is a Shopify-focused dropshipping platform offering product sourcing, automation, and US-based fulfillment. Directly competes with Importify in the Shopify ecosystem with overlapping import and fulfillment automation.
- EPROLO: EPROLO is a Chinese dropshipping supplier and automation platform that integrates with Shopify and WooCommerce. Competes with Importify in enabling product import from Chinese suppliers, with a different mix of sourcing + branding services.
- CJdropshipping: CJdropshipping is both a sourcing platform and an automation tool that integrates with Shopify, WooCommerce, and other storefronts. Comparable to Importify because it offers one-click import from 1688/Taobao plus automated order fulfillment.
- DSers: DSers is an official AliExpress affiliate and one of the leading Shopify dropshipping apps for AliExpress order automation. Directly overlaps Importify's AliExpress-focused Gold-tier use case with bulk order placement and supplier switching.
- Sell The Trend: Sell The Trend combines AI-powered product research with dropshipping store automation for Shopify and WooCommerce. Overlaps Importify's AI Smart Search and one-click import workflows while adding a NEXUS AI product discovery engine.
- AutoDS: AutoDS is a dropshipping automation platform offering product import, AI listing optimization, and automated order fulfillment across multiple marketplaces. Directly competes with Importify on Shopify/Wix and supports similar source marketplaces including AliExpress and Amazon.
- Spocket: Spocket is a dropshipping supplier directory and automation platform focused on US and EU suppliers. Competes with Importify in the Shopify dropshipping app category but with a premium-supplier positioning rather than AliExpress-led sourcing.
- Dropified: Dropified is a dropshipping automation tool that imports products from AliExpress, Alibaba, and other suppliers into Shopify and WooCommerce. Provides comparable features including one-click import, automated fulfillment, and pricing rules.
Broad incumbents
- Shopify (native product import/AI tools): Shopify is the dominant storefront platform where Importify is distributed and is also shipping native AI product description, import, and supplier tools. As a broad incumbent, Shopify can bundle competing functionality directly into the platform, threatening Importify's core Shopify-distributed use case.
Emerging players
- Yakkyofy: Yakkyofy is an Italian-built dropshipping automation platform offering product sourcing, branding, and fulfillment with a focus on European merchants. Partial overlap with Importify's import + automation stack but with a stronger regional fulfillment angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Importify social profiles
Digital presenceImportify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Importify leadership team
Management profileNumber of profiles
Profiles1 record
Importify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Importify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Importify
What does Importify do?
Importify is a browser-extension and dashboard-based dropshipping automation platform that lets ecommerce merchants import product listings from 25+ global marketplaces (including AliExpress, Alibaba, Temu, 1688, Taobao, Amazon, Etsy, SHEIN, DHgate, and Banggood) into their connected stores on Shopify, Wix, WooCommerce, BigCommerce, or Jumpseller with a single click. The platform also provides AI-powered listing optimization (rewriting supplier titles and descriptions, translating into 20+ languages), automated order fulfillment to AliExpress, smart pricing rules, currency conversion, and supplier switching that preserves SEO. It is sold as a tiered monthly SaaS subscription (Basic, Premium, Gold) targeting solo dropshippers and small ecommerce entrepreneurs.
Is Importify a public or private company?
Importify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Importify founded?
Importify was founded in 2015. It employs 11 to 50 people.
Where is Importify based?
Importify is headquartered in Giv'atayim, Israel, in the Middle East region.
How does Importify make money?
Three revenue lines are on record. Subscription - Basic Plan is the primary driver. The others are subscription - Premium Plan and subscription - Gold Plan.
Who are Importify's main competitors?
Direct peers on record are Zendrop, EPROLO, CJdropshipping, DSers, Sell The Trend, AutoDS, Spocket and Dropified. Shopify (native product import/AI tools) is listed as a broad incumbent. Yakkyofy is listed as an emerging player.
Does Importify have an API?
No public API is recorded for Importify.
What industry is Importify in?
Importify's product category is Dropshipping Automation Software. Its primary akta.pro industry code is CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces, with a secondary code of CRAFAJAD, Cross-border Dropshipping & Sourcing Platforms. Its SIC code is 5960.