Baggenstos

What Baggenstos does

Baggenstos (legal name A. Baggenstos & Co. AG) is a Swiss IT managed services and cloud solutions provider founded in 1925 and headquartered in Wallisellen, Switzerland. The company employs approximately 65 engineers, architects, and service managers and serves Swiss small and medium-sized enterprises (SMEs) with 50–500 employees, primarily in German-speaking Switzerland. Its offering is organized around five solution areas — Modern Work, Cyber Security, Cloud Infrastructure, Data & AI, and Netzwerk — delivered through three service models: 24/7 Managed Services, Cloud Consulting, and Professional Services. Baggenstos holds all five Microsoft Solutions Partner designations (Modern Work, Security, Infrastructure, Data & AI, Digital & App Innovation) plus two Azure specializations and was the first Swiss and third European company named Microsoft Azure Expert MSP in 2019.

The underlying technology stack is built on the Microsoft Cloud ecosystem, including Microsoft 365, Azure, Defender, Copilot, Entra, Purview, Intune, Global Secure Access, Windows 365, and Azure Virtual Desktop, complemented by Fortinet (network hardware), Darktrace (AI-powered threat detection), and Veeam (backup). Baggenstos has developed proprietary wrappers including Agent 365 (a governance and lifecycle management layer for Microsoft 365 Copilot AI agents launched in May 2026) and b.Secure (a Zero Trust security concept leveraging Microsoft Global Secure Access). The company reports managing more than 100,000 Microsoft 365 users daily and completing over 1,000 cloud projects.

The business model combines recurring monthly subscription revenue from Managed Services (priced per workplace, including a dedicated personal service manager with monthly check-ins) with project-based Professional Services and Cloud Consulting engagements billed on defined scope and budget. Distribution is direct, via enterprise field sales targeting Swiss SMEs through a consultative advisory motion; approximately 80% of project customers convert into long-term Managed Services relationships. The company is 100% family-owned and self-financed, with the founding family still represented in leadership: Thomas Baggenstos as Chairman of the Board and Moritz Baggenstos as third-generation entrant. Michael Kistler (former Netcom AG founder) serves as Executive Account Director, Renato Petrillo as CEO, Eckhard Neuhaus as CTO, Sandro Scalfaro as CSDO, and Ivo Gonzenbach as CSO following his May 2026 appointment.

Name

Baggenstos

Legal name

A. Baggenstos & Co. AG

Website

https://baggenstos.ch

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

Baggenstos is a Swiss IT managed services and cloud solutions provider serving German-speaking Swiss SMEs with Microsoft-centric managed services, cybersecurity, cloud infrastructure, and AI governance offerings. The 100-year-old, family-owned firm holds all five Microsoft Solutions Partner designations and Azure Expert MSP status.

Ownership category

akta.pro rank

Product category

IT Managed Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

akta.pro secondary industry

Service Desk & ITSM Outsourcing (BPAEAMAF)

Keywords

• Managed IT services
• Cloud consulting
• Microsoft cloud solutions
• Cyber security services
• Professional IT services

Headquarters

HQ city

Wallisellen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services: Monthly subscription per workplace covering IT operations, support and security. Includes personal service manager and monthly check-ins.
2. Professional Services: Project-based engineering and specialist services on demand. Billed according to clearly defined scope and budget.
3. Cloud Consulting: IT strategy, architecture and roadmap services. Assessment and workshop-based approach.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Baggenstos delivers cloud and managed IT services for Swiss SMEs, covering Modern Work, Cyber Security, Cloud Infrastructure, Data & AI, and Netzwerk solutions. The company operates as a Microsoft Solutions Partner holding all five designations (Modern Work, Security, Infrastructure, Data & AI, Digital & App Innovation) and an Azure Expert MSP, providing 24/7 managed services, cloud consulting, and professional services to mid-sized companies in German-speaking Switzerland.

Product overview

Baggenstos is a Swiss IT managed services and cloud solutions provider serving SMEs in German-speaking Switzerland. Its offering is organized as a portfolio of five core solution areas — Modern Work, Cyber Security, Cloud Infrastructure, Data & AI, and Netzwerk — delivered through three service models: Managed Services (24/7 IT operations and security), Cloud Consulting (strategy and architecture), and Professional Services (specialist engineering on demand). Underpinning the portfolio is 100% Microsoft expertise: Baggenstos is a Microsoft Solutions Partner holding all five designations (Modern Work, Security, Infrastructure, Data & AI, Digital & App Innovation) and two Azure Expert MSP recognitions. The product stack spans Microsoft 365, Defender, Azure, Copilot, Entra, Purview, Intune, Global Secure Access, Windows 365, and Azure Virtual Desktop, complemented by Fortinet for network security, Darktrace for AI-powered threat detection, and Veeam for backup. The most recent addition is Agent 365, a governance layer for Microsoft 365 Copilot AI agents launched in May 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Agent 365: Central management and governance tool for Microsoft Copilot agents across the entire workspace, integrated with Microsoft Defender, Intune, Entra, and Purview.
• b.Secure
• Baggi'n'Grill

Products and services

• Managed Services 24/7 IT operations, support and security delivered as a managed service with proactive monitoring, a personal service manager, monthly check-ins, and the b.Secure security concept. Billed as a monthly subscription per workplace.
• Cloud Consulting IT strategy, architecture, and roadmap advisory services guiding Swiss SMEs through cloud adoption and digital transformation, delivered through assessment workshops and clearly defined scope and budget.
• Professional Services Engineering expertise and specialists available on demand for complex implementation, migration, and project engagements, billed according to clearly defined scope and budget.
• Modern Work Modern workplace and collaboration solution enabling secure, productive digital work environments using Microsoft 365 and Teams for Swiss SMEs.
• Cyber Security Comprehensive cybersecurity protection covering identities, endpoints, and data, leveraging Microsoft Defender, Entra, Intune, and Purview, complemented by Darktrace AI-powered threat detection and the proprietary b.Secure concept.
• Cloud Infrastructure Scalable IT infrastructure on Microsoft Azure covering cloud migration, architecture, and ongoing infrastructure management.
• Data & AI AI strategy and process automation solutions including Microsoft 365 Copilot implementation, AI agent governance through Agent 365, and data analytics powered by Azure Data Services.
• Netzwerk Secure network solutions combining Fortinet hardware (firewall, LAN, WLAN, NAC) with Microsoft Global Secure Access (ZTNA), integrated into Microsoft cloud architecture.
• Agent 365

Quantifiable outcome

• 100,000+ Microsoft 365 users managed daily
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, complementary and minor.

• MicrosoftcoreTechnology or Integration · 1 January 2022Microsoft Solutions Partner with all 5 designations (Modern Work, Security, Infrastructure, Data & AI, Digital & App Innovation) and 2 specializations. Azure Expert MSP since 2019. Certified for Microsoft 365, Azure, Teams, Defender, Copilot, Entra, Purview, Intune, Global Secure Access, Windows 365, Azure Virtual Desktop.
• FortinetcomplementaryTechnology or IntegrationCertified partner for Firewall, Switching, WLAN and Network Access Control. Fortinet provides hardware layer that Microsoft doesn't cover, integrated seamlessly into cloud architecture.
• DarktracecomplementaryTechnology or IntegrationCertified partner for AI-powered cybersecurity. Detects attack patterns in real time that rule-based systems miss. Complements Microsoft security stack.
• VeeamcomplementaryTechnology or IntegrationCertified Partner with in-depth expertise for modern backup and recovery solutions in hybrid IT environments. Close partnership ensures proven technologies and best practices.
• LenovominorChannel Partner/ Reseller/ DistributorLenovo 360 Gold 2026 and Lenovo 260 Modern Workplace accreditations.
• HP (Hewlett-Packard)minorChannel Partner/ Reseller/ DistributorHP Amplify certified partner. Partnership dates back to 1974 when Baggenstos became the only specialized company in Canton Zurich to become HP distributor.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Avanade Inc. Avanade is a joint venture between Accenture and Microsoft focused exclusively on Microsoft technologies, providing cloud, AI, and managed services. Comparable Microsoft-only positioning and similar Copilot/AI capabilities, but serves enterprise/mid-market globally rather than Swiss SMEs.
• Bechtle AG: Bechtle is Europe's largest IT systems house with Swiss operations, providing managed services, Microsoft cloud solutions, and IT infrastructure to mid-market and enterprise clients. Overlaps with Baggenstos on Microsoft cloud and SME managed services, but operates across many geographies and vendors.
• Allgeier (Switzerland): Allgeier is a German-headquartered IT services group with Swiss operations, offering Microsoft-centric managed services, cloud, and digital workplace solutions. Overlaps with Baggenstos on Microsoft cloud and managed services for mid-market customers.
• SoftwareONE Holding AG: SoftwareONE is a Swiss-founded, globally scaled Microsoft licensing and cloud services specialist. Comparable on Microsoft-centric service portfolio and Swiss roots, but operates at much larger scale across enterprise customers globally rather than Swiss SMEs.
• msg systems AG (Switzerland): msg is a large German-speaking IT consulting and managed services group with Swiss operations. Overlaps with Baggenstos on Microsoft cloud and managed services for enterprise/SME clients, but operates at significantly larger scale with broader industry verticals.

Emerging players

• glück it AG: glück it is a smaller Swiss IT managed services and cloud provider focused on SMEs in German-speaking Switzerland. Comparable target segment and managed services model, but with smaller scale and narrower Microsoft focus than Baggenstos.

Direct peers

• Netrics AG: Netrics is a Swiss managed IT services and cloud provider serving SMEs and mid-market customers. Comparable in service model (managed services + cloud), Swiss SME target market, and Microsoft-centric offerings.
• Trivadis AG (part of msg): Trivadis is a Swiss-headquartered Microsoft-focused IT services firm specializing in data, cloud, and managed services on the Microsoft platform. Comparable service portfolio and target customer base, now under the msg group umbrella.
• Aproda AG: Aproda is a Swiss Microsoft-focused MSP and Gold Partner. Directly comparable — same Swiss SME target market, similar Microsoft-centric service portfolio, and notably the former employer of Baggenstos' current CSO Ivo Gonzenbach.

Others

• glueck IT Services GmbH: Smaller regional Swiss IT services provider working with Microsoft 365 and cloud solutions for SMEs. Thematically adjacent given shared Swiss SMB customer base and Microsoft ecosystem focus, though significantly smaller in scale and certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BaggenstosAG
• Facebookfacebook.com/BaggenstosAG
• LinkedInlinkedin.com/company/a-baggenstos-&-co-ag
• Instagraminstagram.com/baggenstos_ag

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baggenstos