Galerie Diurne

What Galerie Diurne does

Galerie Diurne is a privately held, founder-controlled art gallery headquartered in Paris (45-50 rue Jacob, 75006) that designs, produces, and sells handmade rugs and tapestries priced from approximately €4,000 to €36,000+. Founded in 1982 by painter Marcel Zelmanovitch, the gallery operates as both an artistic studio and a luxury retailer, translating paintings and design collaborations into hand-knotted textile pieces. Its offering spans four collection categories — Rug Paintings by Marcel Zelmanovitch, Signature Series, Contemporary Collection, and Classic Collection — together with a custom-made commission service. Materials include Tibetan wool, New Zealand wool, silk, linen, hemp, mohair, and wild silk, woven at densities ranging from 50,000 to 200,000 knots/m² using Tibetan knots, Persian knots, and flat weave techniques, with hand-carving and clipping finishing applied manually.

The business model is direct-to-consumer via a single Paris showroom (open Monday-Saturday, 10:30-18:30) and a password-protected online catalog accessible to registered clients, with physical and digital "rug available now" inventory and bespoke quote workflows for custom pieces. Revenue is generated almost entirely through one-time sales of catalog rugs and bespoke commissions, with pricing determined by dimensions, materials, knot density, and design complexity. Customer segments are luxury interior designers/architects, private connoisseurs/collectors, and high-net-worth individuals seeking bespoke work. Distribution is single-country in retail terms, though the catalog theoretically serves a global clientele.

Galerie Diurne maintains long-term co-development partnerships with named designers and architects — including Studio KO (Echo collection), Raphael Navot (Land, 2017, expanded), Francis Sultana (Indore, Art Deco-influenced), Noémi Langlois-Meurinne (Quatuor tapestries), Charles Zana (Cosmati), Marie Bastide (Origine), Luc Deflandre (Trames Imaginaires), and Mattia Bonetti (Éléments) — as well as an in-house Studio Diurne that has produced classic and contemporary designs for 35+ years. The company has 11-50 employees, no disclosed external capital, and operates without a parent company, subsidiaries, or public listing.

Name

Galerie Diurne

Legal name

Galerie Diurne

Website

https://diurne.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Galerie Diurne is a Paris-based art gallery that designs, produces, and sells handmade rugs and tapestries at €4,000-€36,000+, serving luxury interior designers, private collectors, and high-net-worth clients via a single showroom and bespoke commissions.

Ownership category

akta.pro rank

Product category

Luxury Handmade Rugs

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411), Art Dealers (459920)

SIC

Carpets & Rugs (2273), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Handmade rugs
• Hand-knotted carpets
• Luxury textiles
• Custom rug commissions
• Decorative arts gallery

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Handmade Rug Sales: One-time sales of handcrafted rugs from catalog and custom commissions. Prices vary significantly based on size, materials (wool/silk blend), knot density (50,000-200,000 knots/m²), and design complexity.
2. Custom Bespoke Creations: Custom-made rugs created according to client projects and specific design requirements. Pricing determined by dimensions, materials, and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Galerie Diurne operates an art gallery dedicated to handmade, hand-knotted rugs and decorative textile pieces, including signature rug paintings by founder Marcel Zelmanovitch. The gallery offers limited-edition and one-of-a-kind carpets created using traditional Tibetan and Persian knotting techniques, along with full bespoke commission services for custom rugs. Pieces are priced from approximately €4,000 to over €36,000, positioned as collectible works of decorative art rather than standard floor coverings.

Product overview

Galerie Diurne is a luxury artisan rug and tapestry gallery offering a portfolio of handcrafted textile products. The core offering includes four main collection types: Rug Paintings by Marcel Zelmanovitch (the founder's signature rug-paintings), Signature Series (collaborations with designers), Contemporary Collection (modern designs), and Classic Collection (traditional patterns). The gallery also produces Custom Made rugs tailored to client specifications. All products are crafted using traditional techniques including Tibetan knotting, hand-spinning, and manual clipping/carving, with materials including wool from Tibet and New Zealand, silk, linen, hemp, and mohair. The gallery collaborates with artists including Noémi Langlois-Meurinne, Studio KO, Raphael Navot, Francis Sultana, Marie Bastide, Charles Zana, and Luc Deflandre.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Diurne: The gallery's own studio producing classic and contemporary rug designs, operating for over 35 years under the direction of Marcel Zelmanovitch
• Rug Paintings by Marcel Zelmanovitch
• Signature Series
• Contemporary Collection
• Classic Collection

Products and services

• Rug Paintings by Marcel Zelmanovitch Hand-painted, hand-knotted rug works created by Marcel Zelmanovitch, positioned as collectible decorative art rather than standard floor coverings, aimed at collectors, connoisseurs, and luxury interior projects.
• Signature Series Rugs Flagship collection of hand-knotted rugs representing the gallery's signature artistic direction, offered to interior designers, architects, and private collectors.
• Contemporary Collection Collection of contemporary hand-knotted rugs presented alongside the gallery's signature line, targeting modern interior projects and design-led buyers.
• Classic Collection Collection of classic hand-knotted rugs drawing on traditional motifs and techniques, offered through the gallery for traditional and classical interior schemes.
• Custom Made (Bespoke) Rugs Fully bespoke rug commission service in which clients collaborate with the atelier on custom dimensions, materials, color palettes, and motifs for unique interior projects.
• Quatuor Named hand-knotted rug design within the gallery's collection, produced using traditional knotting techniques and sold as a distinct piece.
• Les Ombres sur les murs Named hand-knotted rug design within the gallery's collection, sold as a distinct piece with its own artistic identity.
• Echo Named hand-knotted rug design within the gallery's collection, produced and sold as a distinct piece.
• Land Named hand-knotted rug design within the gallery's collection, produced and sold as a distinct piece.
• Jardins Moghols Named hand-knotted rug design within the gallery's collection, produced and sold as a distinct piece.
• Indore Named hand-knotted rug design within the gallery's collection, produced and sold as a distinct piece.
• Abrach Named hand-knotted rug design within the gallery's collection, produced and sold as a distinct piece.
• Aminima Named hand-knotted rug design within the gallery's collection, produced and sold as a distinct piece.
• Azulejos Named hand-knotted rug design within the gallery's collection, produced and sold as a distinct piece.
• Cosmati Named hand-knotted rug design within the gallery's collection, produced and sold as a distinct piece.
• Dix Huitième Named hand-knotted rug design within the gallery's collection, produced and sold as a distinct piece.

Quantifiable outcome

• Rugs produced using traditional craftsmanship passed down through generations of artisans

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Marcel ZelmanovitchcoreStrategic or Co-development PartnerFounder of Galerie Diurne and primary artist behind the Rug Paintings concept. Zelmanovitch developed the concept of rug-paintings - artworks edited into unique pieces using Tibetan craftsmanship. He brings 43 years of artisanal expertise to the gallery.
• Studio KOcoreStrategic or Co-development PartnerArchitecture and design studio that collaborated with Galerie Diurne on custom rugs for various projects before creating the Echo collection together. The collection is showcased in spaces designed by Studio KO.
• Raphael NavotcoreStrategic or Co-development PartnerDesigner who collaborated with Galerie Diurne to create the Land collection in 2017, which was later expanded with new designs. Navot's collaboration results in unique pieces that showcase mastery of fine craftsmanship.
• Noémi Langlois-MeurinnecoreStrategic or Co-development PartnerDesigner whose heritage and experience of exceptional craftsmanship created the Quatuor collection. Her tapestry works move beyond interior design conventions and invite contemplation, blurring cultural references.
• Francis SultanacoreStrategic or Co-development PartnerDesigner who created the Indore rug collection inspired by Art Deco, featuring graphic patterns and luxurious materials. Uses three different weaving techniques: traditional Persian knots, Tibetan knots, and flat knots.
• Charles ZanacoreStrategic or Co-development PartnerDesigner collaborating with Galerie Diurne on the Cosmati collection, bringing his interior design expertise to create unique rug interpretations.
• Marie BastidecoreStrategic or Co-development PartnerDesigner whose Origine collection for Galerie Diurne demonstrates the gallery's ability to translate diverse artistic visions into handcrafted textile art.
• Luc DeflandrecoreStrategic or Co-development PartnerDesigner who created the Trames Imaginaires collection featuring artistic rug interpretations that showcase the intersection of design and craftsmanship.
• Mattia BonetticoreStrategic or Co-development PartnerDesigner contributing to the Éléments collection, bringing unique artistic vision to create distinctive rug designs.
• Studio DiurnecoreStrategic or Co-development PartnerThe gallery's internal studio that has been producing classic and contemporary designs for 35 years, creating both original designs and original ideas from partners. Produces Jardins Moghols, Abrach, and numerous other collections.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Fort Street Studio: London-based luxury handmade rug atelier producing limited-edition rugs in collaboration with established artists, sold through interior designers and select retailers. Comparable to Galerie Diurne as a niche handmade rug maker marrying art and craft with a designer-collaboration-led business model.
• Nanimarquina: Spanish designer rug brand producing handmade rugs with international designer collaborations (including custom and limited editions), sold globally through flagship showrooms and designer trade channels. Closely comparable positioning to Galerie Diurne across handmade craftsmanship, designer partnerships, and bespoke offerings.
• The Rug Company: London-founded luxury rug brand offering handmade and custom rugs in collaboration with leading designers and architects, sold through flagship stores and to interior designers worldwide. Comparable to Galerie Diurne in pricing, designer-collaboration model, and target HNW/interior-design clientele.
• cc-tapis: Italian contemporary handmade rug maker producing hand-knotted and hand-tufted rugs with frequent collaborations with international designers and artists, sold globally to design trade and end clients. Comparable to Galerie Diurne as a designer-collaboration-led handmade rug brand targeting the contemporary luxury interior market.
• Tai Ping Carpets: Hong Kong-based luxury handmade carpet maker serving the world's leading interior designers, hotels, and private clients with bespoke and custom designs. Directly comparable to Galerie Diurne as a high-end hand-knotted rug producer with similar designer collaborations and project-based bespoke model.
• Doris Leslie Blau: New York-based luxury rug gallery offering antique, vintage, and contemporary handmade rugs and tapestries, plus custom commissions, to designers and collectors. Comparable to Galerie Diurne in handmade luxury rug retail, custom offerings, and high-end interior-design clientele.
• Mansour Fine Rugs: Los Angeles-based luxury handmade rug gallery offering antique, modern, and custom rugs from Persian, Tibetan, and other weaving traditions to collectors and designers. Comparable to Galerie Diurne across handmade craftsmanship, multiple knotting techniques, and a designer/collector-focused gallery model.

Broad incumbents

• Stark Carpet: Large US-based luxury carpet and rug retailer and manufacturer with broad product range across price tiers and extensive designer/trade channels. Comparable as a high-end rug supplier to interior designers and luxury clients, though operating at significantly larger scale and broader portfolio than Galerie Diurne.
• Edward Fields: Historic American luxury handmade rug maker known for bespoke and designer collaborations, serving elite residential and contract clients. Comparable to Galerie Diurne as a heritage handmade rug atelier with custom commissions and interior-design clientele, but with a longer US-centric history and broader contract presence.

Emerging players

• Carpet Edition: European luxury rug brand producing handmade rugs in limited editions with contemporary designers and artists. Comparable to Galerie Diurne as a designer-collaboration handmade rug maker in the contemporary luxury segment, though at a smaller and younger scale.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galerie Diurne