Mediatel Limited
Mediatel Limited is a UK-based B2B SaaS provider, trading as Adwanted UK, that operates Adwanted Connected — a consolidated media research, analysis, and planning platform serving agencies, media owners, brands, and academic institutions across the United Kingdom.
- Company typePrivate
- Founded1981
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Mediatel Limited firmographics
Firmographics- Name
- Mediatel Limited
- Legal name
- Mediatel Limited
- Website
- https://mediatel.co.uk
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mediatel Limited is a UK-based B2B SaaS provider, trading as Adwanted UK, that operates Adwanted Connected — a consolidated media research, analysis, and planning platform serving agencies, media owners, brands, and academic institutions across the United Kingdom.
- Ownership category
- akta.pro rank
Mediatel Limited industry classification
Industry- Product category
- Media Intelligence Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
Keywords
Where Mediatel Limited is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mediatel Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- SaaS Subscription Access: The company operates as a B2B SaaS platform providing subscription-based access to their media data and planning applications for agencies, media owners, brands, and academic institutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Mediatel Limited product offering
Product offeringCore offering
Mediatel Limited, trading as Adwanted UK, operates Adwanted Connected — a cloud-based, subscription SaaS platform that delivers independent media research, analysis, and planning applications as a single-source of UK media data. The platform consolidates fragmented media intelligence into one unified interface for advertising agencies, media owners, brands, and academic institutions. It is positioned as the UK's largest single-source of media data platform.
Differentiator
Problem solved
Functional benefit
Brands
- Adwanted Connected: Independent media research, analysis and planning app providing information in one simple to use platform. The UK's largest single-source of media data for agencies, media owners, brands and academic institutions.
Products and services
- Adwanted Connected Independent media research, analysis, and planning application providing unified access to UK media data for agencies, media owners, brands, and academic institutions. Delivered as a cloud-based SaaS platform with web portal access and account creation.
Companies that use Mediatel Limited
Customer profileSegments4 records
Ideal customer profiles4 records
Mediatel Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mediatel Limited partnerships and signals
Strategic signalScale indicators1 record
Mediatel Limited competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Global market research and consulting firm with strong media research capabilities. Comparable to Mediatel as it operates in the broader media research and consumer insights space, though it serves multiple industries beyond media and is much larger in scale.
- GfK: Global market research company providing consumer and media insights. Comparable to Mediatel as a provider of independent market measurement, though it spans multiple consumer industries rather than specializing in UK media intelligence.
Emerging players
- Ebiquity: Independent media investment analysis and media management company. Comparable to Mediatel as a provider of media intelligence and analytics focused on advertisers' and agencies' media investment decisions, with a strong UK presence.
- Sensor Tower: Digital intelligence platform providing app, advertising, and audience insights. Comparable to Mediatel as a provider of digital media measurement and competitive intelligence, though focused on mobile/app ecosystems rather than traditional broadcast media.
- Similarweb: Digital data and analytics platform providing web and app audience intelligence. Comparable to Mediatel as a digital media intelligence provider offering independent audience and advertising insights, though focused on digital rather than cross-channel media measurement.
- WARC: Provider of advertising effectiveness intelligence, marketing case studies, and media insights. Comparable to Mediatel as it serves the advertising and media industry with independent research, data, and benchmarks, focusing on effectiveness rather than audience measurement.
Direct peers
- Nielsen: Global leader in media measurement, audience ratings, and consumer insights. Directly comparable to Mediatel as both provide independent media data and audience research to agencies, media owners, and brands — including a significant UK presence that overlaps Mediatel's core market.
- comScore: Digital media measurement and analytics company providing cross-platform audience data. Comparable to Mediatel as a provider of independent digital media measurement, audience insights, and advertising analytics to agencies and media owners.
- Kantar: Major media research and consulting firm offering audience measurement, advertising effectiveness, and media intelligence. Comparable to Mediatel as a direct competitor in independent media research and analytics, with a substantial UK media division.
Regional players
- BARB (Broadcasters' Audience Research Board): UK industry-owned body providing television audience measurement. Comparable to Mediatel as a UK-focused media measurement organization serving broadcasters, agencies, and advertisers in the same geographic market, though BARB is broadcaster-funded rather than commercial SaaS.
Market position
Customer concentration
Mediatel Limited social profiles
Digital presenceMediatel Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediatel Limited leadership team
Management profileNumber of profiles
Profiles2 records
Mediatel Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediatel Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediatel Limited
What does Mediatel Limited do?
Mediatel Limited, trading as Adwanted UK, operates Adwanted Connected — a cloud-based, subscription SaaS platform that delivers independent media research, analysis, and planning applications as a single-source of UK media data. The platform consolidates fragmented media intelligence into one unified interface for advertising agencies, media owners, brands, and academic institutions. It is positioned as the UK's largest single-source of media data platform.
Is Mediatel Limited a public or private company?
Mediatel Limited is a private company. It is classified as unknown and is currently operating.
When was Mediatel Limited founded?
Mediatel Limited was founded in 1981. It employs 51 to 100 people.
Where is Mediatel Limited based?
Mediatel Limited is headquartered in London, United Kingdom, in the Europe region.
How does Mediatel Limited make money?
One revenue line is on record: saaS Subscription Access.
Who are Mediatel Limited's main competitors?
Broad incumbents on record are Ipsos and GfK. Emerging players are Ebiquity, Sensor Tower, Similarweb and WARC. Direct peers are Nielsen, comScore and Kantar. BARB (Broadcasters' Audience Research Board) is listed as a regional player.
Does Mediatel Limited have an API?
No public API is recorded for Mediatel Limited.
What industry is Mediatel Limited in?
Mediatel Limited's product category is Media Intelligence Software. Its primary akta.pro industry code is MPAHAJAM, Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging). Its NAICS code is 5418.