Medicare Plan Finder
Medicare Plan Finder is a Nashville-based, nationally licensed Medicare insurance agency operating a web comparison platform and 50-state agent network to help Medicare beneficiaries enroll in Medicare Advantage, Supplement, and Part D plans.
- Company typePrivate
- Founded2016
- HeadquartersNashville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Medicare Plan Finder does
Medicare Plan Finder is a Nashville-based, privately held Medicare insurance agency that operates a web-based comparison and enrollment platform for Medicare-eligible consumers across the United States. Founded around 2016 and owned by Senior Market Advisors, the company maintains licensed insurance agents in all 50 states who assist beneficiaries with comparing and enrolling in Medicare Advantage (Part C), Medicare Supplement (Medigap), and Part D prescription drug plans from multiple carriers. The platform pairs a self-service zip code-based plan search tool with agent-assisted phone and in-person enrollment support, all provided at no cost to consumers.
Medicare Plan Finder firmographics
Firmographics- Name
- Medicare Plan Finder
- Legal name
- Senior Market Advisors
- Website
- https://medicareplanfinder.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Medicare Plan Finder is a Nashville-based, nationally licensed Medicare insurance agency operating a web comparison platform and 50-state agent network to help Medicare beneficiaries enroll in Medicare Advantage, Supplement, and Part D plans.
- Ownership category
- akta.pro rank
Medicare Plan Finder industry classification
Industry- Product category
- Medicare Insurance Distribution
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Advantage (MA) Plans (FSAIAGAA)
- akta.pro secondary industries
- Medicare Part D Prescription Drug Plans (PDP) (FSAIAGAC), Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH), Medicare Member Engagement & Care Management (Utilization, Case/Disease Mgmt) (FSAIAGAL)
Keywords
Where Medicare Plan Finder is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Medicare Plan Finder business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Insurance Commissions: Medicare Plan Finder operates as a licensed insurance agency earning commissions from insurance carriers when consumers enroll in Medicare Advantage, Medicare Supplement, or Part D plans through their platform or agents. The service is free to consumers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Medicare Plan Finder product offering
Product offeringCore offering
Medicare Plan Finder is a Medicare insurance agency that operates an online plan comparison tool to help Medicare-eligible consumers research, compare, and enroll in Medicare Advantage, Medicare Supplement, Medicare Part D prescription drug, and Special Needs Plans from multiple carriers. The company pairs its self-service digital comparison experience with licensed agent support across all 50 U.S. states, earning commissions from insurance carriers for successful plan enrollments.
Product overview
Medicare Plan Finder is a Medicare-focused insurance comparison and enrollment platform that offers a suite of products and services to help Medicare beneficiaries find and enroll in appropriate health coverage. The core offering consists of a plan comparison tool and agent-assisted enrollment services. The product portfolio includes guidance on Original Medicare components (Part A for hospital coverage and Part B for outpatient coverage), Medicare Advantage plans (Part C) available as HMO and PPO options, Medicare Supplement (Medigap) plans (A, B, D, G, K, L, M, N), and Medicare Part D prescription drug plans. Additional offerings include Special Needs Plans (SNPs) for dual-eligible, institutionalized, and chronic condition populations, Medicare Extra Help low-income subsidy assistance, and educational resources covering all enrollment periods. The platform operates as a nationally licensed insurance agency powered by Medicare Health Benefits, with agents available in all 50 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Plan Comparison Tool An online self-service tool that allows Medicare-eligible consumers to search, compare, and filter Medicare Advantage, Medicare Supplement, Part D prescription drug, and Special Needs Plans from multiple carriers in their area.
- Agent-Assisted Medicare Enrollment Service A licensed insurance agent service that guides consumers through Medicare Advantage, Medicare Supplement, Part D, and Special Needs Plan selection and enrollment by phone. Available to beneficiaries across all 50 U.S. states.
- Medicare Advantage (Part C) Plan Enrollment Enrollment assistance for Medicare Advantage (Part C) plans that bundle hospital, medical, and often prescription drug coverage, offered through partner carriers.
- Medicare Supplement (Medigap) Plan Enrollment Enrollment assistance for Medicare Supplement (Medigap) policies that help cover Original Medicare out-of-pocket costs such as deductibles, copays, and coinsurance.
- Medicare Part D Prescription Drug Plan Enrollment Enrollment assistance for Medicare Part D standalone prescription drug plans that cover outpatient medications for Original Medicare beneficiaries.
- Special Needs Plan (SNP) Enrollment Enrollment assistance for Medicare Special Needs Plans designed for individuals with specific chronic conditions, institutional living situations, or dual Medicare-Medicaid eligibility.
Quantifiable outcome
- Agents offering all major Medicare Advantage plans
- +2 more outcomes
Companies that use Medicare Plan Finder
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Medicare Plan Finder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Medicare Plan Finder partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights2 records
Medicare Plan Finder competitors and assessment
Company assessmentDirect peers
- SelectQuote: SelectQuote operates a multi-channel insurance distribution platform with a strong senior/Medicare vertical, combining digital lead capture with licensed agent-assisted enrollment and earning carrier commissions. It is directly comparable in business model and Medicare product breadth.
- QuoteWizard (LendingTree): QuoteWizard, owned by LendingTree, is an online insurance comparison marketplace that includes Medicare and senior health products, monetizing through lead generation and carrier referrals. It is comparable in digital comparison model and Medicare consumer targeting.
- GoHealth: GoHealth is a Medicare-focused health insurance marketplace that pairs a digital comparison platform with a nationwide licensed agent network, generating revenue through carrier commissions. It is directly comparable to Medicare Plan Finder in product scope (MA, Medigap, Part D), agent-led GTM, and commission-based monetization.
- HealthPlanOne: HealthPlanOne is a Medicare insurance brokerage and comparison platform offering MA, Medigap, and Part D plans through both online tools and licensed agents, with carrier commission revenue. It is a direct peer in scope and distribution model.
- Policygenius: Policygenius operates a digital insurance marketplace with a Medicare comparison offering alongside life, disability, and other senior-relevant products, supported by licensed agents. It is a comparable peer in online comparison plus agent-assisted enrollment, though with broader product scope.
- eHealth: eHealth is an online health insurance marketplace with a large Medicare comparison and enrollment offering, supported by licensed agents and carrier commission economics. It is a direct peer in both the self-service comparison experience and the agent-assisted enrollment model.
- Bankers Life: Bankers Life is a senior-focused insurance distributor with a field-agent network selling Medicare Supplement, Medicare Advantage, and ancillary products directly to beneficiaries. It is comparable in target customer (Medicare-eligible seniors), agent-led model, and commission-based revenue.
- Medicare.com: Medicare.com is a consumer-facing Medicare plan comparison and enrollment site that connects beneficiaries to carriers and licensed agents via zip code-based search, monetizing through commissions. It is directly comparable in product positioning and target audience.
Others
- Senior Market Advisors: Senior Market Advisors is the parent operating company of Medicare Plan Finder and an affiliated senior-insurance distribution platform itself. It is listed as an ecosystem participant because it shares the legal entity and back-office infrastructure with the subject company and operates in the same Medicare distribution space.
Broad incumbents
- Medicare.gov (official Plan Finder): The official CMS-operated Medicare Plan Finder is the government-run comparison tool for MA and Part D plans. While it does not monetize through commissions, it competes for the same beneficiary search intent and sets the baseline for what comparison functionality Medicare Plan Finder must match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Medicare Plan Finder social profiles
Digital presenceMedicare Plan Finder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medicare Plan Finder leadership team
Management profileNumber of profiles
Profiles1 record
Medicare Plan Finder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medicare Plan Finder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medicare Plan Finder
What does Medicare Plan Finder do?
Medicare Plan Finder is a Medicare insurance agency that operates an online plan comparison tool to help Medicare-eligible consumers research, compare, and enroll in Medicare Advantage, Medicare Supplement, Medicare Part D prescription drug, and Special Needs Plans from multiple carriers. The company pairs its self-service digital comparison experience with licensed agent support across all 50 U.S. states, earning commissions from insurance carriers for successful plan enrollments.
Is Medicare Plan Finder a public or private company?
Medicare Plan Finder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medicare Plan Finder founded?
Medicare Plan Finder was founded in 2016. It employs 51 to 100 people.
Where is Medicare Plan Finder based?
Medicare Plan Finder is headquartered in Nashville, United States, in the North America region.
How does Medicare Plan Finder make money?
One revenue line is on record: insurance Commissions.
Who are Medicare Plan Finder's main competitors?
Direct peers on record are SelectQuote, QuoteWizard (LendingTree), GoHealth, HealthPlanOne, Policygenius, eHealth, Bankers Life and Medicare.com. Senior Market Advisors is listed as an others. Medicare.gov (official Plan Finder) is listed as a broad incumbent.
Does Medicare Plan Finder have an API?
No public API is recorded for Medicare Plan Finder.
What industry is Medicare Plan Finder in?
Medicare Plan Finder's product category is Medicare Insurance Distribution. Its primary akta.pro industry code is FSAIAGAA, Medicare Advantage (MA) Plans, with a secondary code of FSAIAGAC, Medicare Part D Prescription Drug Plans (PDP). Its NAICS code is 5242 and its SIC code is 6411.