Bella Plastic Surgery

What Bella Plastic Surgery does

Bella Cosmetic Surgery (also doing business as Bella Aesthetics) is a privately-held, single-location cosmetic surgery and medical spa practice based at 120 Waterfront Street, Suite 400, National Harbor, Maryland, serving patients across the Washington DC–Maryland–Virginia (DMV) metropolitan area. The practice is led by Dr. Michael Chiaramonte, a board-certified plastic surgeon with over 20 years of experience and a past clinical instructor role at Johns Hopkins, and Dr. Anya Costeloe, a fellowship-trained Facial Plastic and Reconstructive Surgeon. Patient demand is served through a comprehensive menu that spans surgical procedures — facial plastic surgery (facelift, deep plane facelift, rhinoplasty, eyelid and brow lifts, neck lift, otoplasty, facial fat grafting, chin and cheek augmentation), breast surgery (augmentation, lift, reduction, implant exchange, male breast reduction), body contouring (Bella Body Lift, liposuction, tummy tuck, mommy makeover, arm lift), hair restoration (transplant and PRP), and reconstructive procedures — together with a non-surgical med-spa offering of botulinum toxins, dermal fillers (Radiesse, Sculptra, Renuva), broadband light and laser skin treatments, chemical peels, microneedling, a semaglutide weight loss program, and a medical-grade skincare line (Pelle).

Name

Bella Plastic Surgery

Legal name

Bella Cosmetic Surgery

Website

https://bellacosmeticsurgery.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Bella Plastic Surgery is a privately-held, single-location cosmetic surgery and medical spa practice in National Harbor, Maryland, serving DMV-metro patients with surgical face, breast, and body procedures plus an extensive non-surgical med-spa offering, led by two board-certified plastic surgeons.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Practice

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Plastic surgery services
• Cosmetic surgery practice
• Facial rejuvenation procedures
• Body contouring surgery
• Medical spa treatments

Headquarters

HQ city

Oxon Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, breast surgery, body contouring, rhinoplasty, and other cosmetic surgeries. Pricing varies by procedure and is quote-based.
2. Non-Surgical/Med-Spa Services: Injectables (Botox, dermal fillers), laser treatments, skin care treatments, chemical peels, and other non-invasive aesthetic services.
3. Hair Restoration: Hair transplant and PRP treatments for hair restoration.
4. Financing Plans: Patient financing options offered to help manage procedure costs through payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bella Cosmetic Surgery is a single-location plastic surgery and medical spa practice delivering surgical cosmetic procedures (facial plastic surgery, breast surgery, body contouring, hair restoration) and non-surgical med-spa treatments (botulinum toxins, dermal fillers, laser and light therapy, skin treatments, semaglutide weight loss, medical-grade skincare). Services are performed by two board-certified plastic surgeons at the in-house accredited Harbor Surgery Center in National Harbor, MD, with patient financing plans offered to spread procedure costs.

Product overview

Bella Cosmetic Surgery is a plastic surgery and medical spa practice offering a comprehensive portfolio of surgical and non-surgical cosmetic services. The practice operates as a single-location medical facility providing facial plastic surgery (facelift, rhinoplasty, eyelid surgery, brow lift, lip lift, neck lift, otoplasty, facial fat grafting, chin augmentation), breast surgery (augmentation, lift, reduction, implant exchange), body contouring (Bella Body Lift, liposuction, tummy tuck, mommy makeover, arm lift), hair restoration (transplant, PRP), and an extensive non-surgical med spa offering (botulinum toxins, dermal fillers including Radiesse and Sculptra, laser/light therapies, chemical peels, microneedling, weight loss program, and medical-grade skincare products). Services are delivered by two board-certified plastic surgeons: Dr. Michael Chiaramonte (Medical Director, 20+ years experience) and Dr. Anya Costeloe (fellowship-trained facial plastic and reconstructive surgeon).

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Plastic Surgery Surgical facial rejuvenation procedures (facelift, deep plane facelift, rhinoplasty, eyelid lift, brow lift, lip lift, neck lift, otoplasty, facial fat grafting, chin augmentation, cheek implants, buccal fat reduction) offered to adult patients seeking anti-aging and facial reshaping results.
• Breast Surgery Breast enhancement procedures including augmentation, implant exchange, lift, reduction, and male breast reduction, for patients seeking changes to breast size, shape, symmetry, or wanting to address gynecomastia.
• Body Contouring Body sculpting procedures including the Bella Body Lift, liposuction, tummy tuck, mommy makeover, arm lift, post-weight-loss excess skin removal, and buttock augmentation, for patients seeking body reshaping after pregnancy, weight loss, or aging.
• Hair Restoration Hair restoration treatments including hair transplant and PRP therapy for patients experiencing hair thinning or pattern baldness.
• Injectables (Botox-Type) Botulinum toxin injections for cosmetic and therapeutic applications, including anti-aging wrinkle treatment and facial slimming, delivered as a non-surgical med-spa service.
• Dermal Fillers Injectable fillers including Radiesse, Sculptra, and Renuva for facial rejuvenation, hand rejuvenation, and volume restoration, delivered as a non-surgical med-spa service.
• Laser and Light Therapy Laser and light-based skin treatments including Broadband Light (BBL) photofacial, laser skin resurfacing, and laser hair removal, delivered as non-surgical med-spa services.
• Skin Treatments Medical spa skin treatments including chemical peels, microdermabrasion, microneedling, and PRP facial rejuvenation for skin texture, tone, and early aging concerns.
• Non-Surgical Butt Lift Injectable gluteal augmentation using Sculptra and Radiesse for non-surgical buttock enhancement, delivered as a med-spa service for patients seeking buttock lift without surgical intervention.
• Weight Loss Program (Semaglutide) Physician-supervised medical weight loss program utilizing semaglutide for weight management in patients seeking non-surgical weight reduction support.
• Medical Grade Skin Care Professional-grade skincare products including the Pelle Skin Care line sold for at-home skin maintenance alongside in-clinic med-spa treatments.
• Functional and Reconstructive Surgery Reconstructive procedures including septoplasty (functional nasal surgery), scar revision, and Mohs surgery reconstruction for patients needing functional improvement or post-tumor reconstruction.

Quantifiable outcome

• Strong patient satisfaction based on extensive testimonial reviews

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SkinSpirit: Multi-location medical spa offering injectables, lasers, and skin treatments with medical-grade skincare retail. Directly comparable to Bella's med-spa and skincare product lines, with stronger national brand recognition.
• LaserAway: National med-spa chain offering laser hair removal, injectables, and skin treatments. Competes directly for Bella's non-surgical med-spa revenue and recurring injectable volume, with a much larger marketing and location footprint.
• Ideal Image: Largest U.S. med-spa chain focused on Botox, fillers, laser hair removal, and body treatments. Direct overlap with Bella's recurring non-surgical revenue and a significant competitive force in the DMV region.

Direct peers

• Austin-Weston, The Center for Cosmetic Surgery: Multi-surgeon cosmetic surgery practice in Reston, VA serving the DMV metro. Directly comparable: full-service facial, breast, and body surgery plus med-spa offerings, similar surgeon-led model, and overlapping patient catchment.
• Bruno | Brown Plastic Surgery: Washington, DC and Tysons, VA practice offering surgical and non-surgical aesthetic services. Direct competitor for the same patient pool, with a comparable two-location DMV footprint and similar service breadth.
• Bitar Cosmetic Surgery Institute: Fairfax, VA cosmetic surgery practice with facial, breast, and body procedures plus med-spa services. Comparable full-service, single-region DMV positioning and consumer acquisition model.
• Cosmetic Surgery Associates: Bethesda, MD-based multi-surgeon practice covering facial rejuvenation, breast, and body contouring. Closely comparable service portfolio and DMV metro clientele to Bella.
• The Naderi Center for Plastic Surgery and Dermatology: Chevy Chase, MD-based practice offering facial plastic surgery, breast, and body procedures plus med-spa services. Directly comparable specialty mix and DMV-area positioning, with a similarly strong before/after-driven consumer brand.
• Virginia Center for Plastic Surgery: Northern Virginia-based practice offering surgical and non-surgical aesthetic services. Direct peer in geography, service mix, and surgeon-led direct-to-consumer positioning.

Regional players

• Long Island Plastic Surgical Group (LIPSG): Large multi-surgeon plastic surgery group in the New York metro. Comparable in operating model (multi-surgeon, accredited in-house OR, full surgical + med-spa service line) but operates in a different geography from Bella's DMV catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bellacosmeticsurgery
• Facebookfacebook.com/BellaCosmeticSurgery
• LinkedInlinkedin.com/company/bellacosmeticsurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella Plastic Surgery