What Virginia Center for Plastic Surgery does

Virginia Center for Plastic Surgery (VCPS) is a private, single-location cosmetic and reconstructive plastic surgery practice founded in 1999 by Dr. Eric Desman, a double board-certified plastic surgeon, and based at 6355 Walker Lane, Suite 510, Alexandria, Virginia. The practice serves individual consumer patients across Northern Virginia, Washington DC, and Maryland, operating under the Mid-Atlantic Plastic Surgeons (MAPS) sub-brand and co-locating surgical procedures at the adjacent Inova HealthPlex - Franconia/Springfield outpatient surgical facility, which provides operating room access and a 24-hour emergency department.

The clinical offering spans four surgical categories (breast, body, face/eyes, and procedures for men) and a broad non-surgical portfolio including neuromodulators (Botox, Dysport), dermal fillers (Juvéderm family, Restylane, RHA), Kybella, bio-stimulators (Sculptra, EZ Gel PRF), laser and IPL treatments using Alma technology (including the Alma Hybrid Laser), ThermiVa radiofrequency vaginal rejuvenation, and skincare/aesthetic services. Proprietary clinical differentiators include Dr. Desman's rapid recovery breast augmentation protocol enabling return to the gym in approximately four weeks, the SAFELipo body contouring technique, and EZ Gel all-natural platelet-rich-fibrin injectables. Surgical procedures are performed under CosmetAssure complication insurance coverage for the first 45 days post-surgery.

The business model combines one-time surgical revenue (pricing set during consultation, not publicly disclosed) with recurring non-surgical treatment revenue and a $125/month VIP Rewards subscription that bundles facials, filler discounts, and percentage-off service pricing. Patient financing is offered through CareCredit, Alphaeon Credit, and Prosper HealthCare Lending, expanding the addressable patient income range. The practice markets through its website, monthly email newsletter, Google Business Profile, before-and-after photo gallery, and Dr. Desman's recurring media appearances on CNN, FOX News, Bravo, and Discovery Health.

Name

Virginia Center for Plastic Surgery

Legal name

Virginia Center for Plastic Surgery

Website

https://vcps.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Virginia Center for Plastic Surgery is a private, single-location cosmetic and reconstructive plastic surgery practice in Alexandria, VA, founded in 1999 by double board-certified surgeon Dr. Eric Desman, serving individual patients across Northern Virginia, DC, and Maryland with surgical and non-surgical aesthetic services.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Body contouring treatments
• Non-surgical aesthetics
• Breast augmentation surgery

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, liposuction, tummy tuck, facelift, and other body contouring surgeries. Pricing is consultation-based and not publicly disclosed.
2. Non-Surgical Aesthetic Treatments: Injectable treatments (Botox, fillers, Kybella), laser treatments, chemical peels, and skincare procedures. These are typically one-time or recurring maintenance treatments.
3. VIP Rewards Membership: Monthly subscription program at $125/month offering facials, discounts on fillers ($100 off per syringe), 15% off non-surgical services, and 10% off skincare products.
4. Financing Services: Partnership with CareCredit, Alphaeon Credit, and Prosper HealthCare Lending to provide patient financing options, creating referral revenue from financial partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Virginia Center for Plastic Surgery is a private medical practice in Alexandria, VA that provides cosmetic and reconstructive plastic surgery and non-surgical aesthetic treatments. The practice offers surgical procedures for breast, body, face/eyes, and men, as well as non-surgical injectables (Botox, fillers, Kybella, bio-stimulators), laser treatments, skincare services, and a VIP membership rewards program, led by double board-certified surgeon Dr. Eric Desman.

Product overview

Virginia Center for Plastic Surgery offers a comprehensive range of cosmetic and reconstructive surgery services and non-surgical aesthetic treatments. The practice provides surgical procedures organized into four main categories: Breast (augmentation, implants, lift, reduction, revision), Body (tummy tuck, liposuction, mommy makeover, body contouring), Face & Eyes (facelift, eyelid surgery, brow lift, neck lift), and Procedures for Men. The non-surgical portfolio includes bio-stimulators (Sculptra, EZ Gel), neuromodulators (Botox, Dysport), dermal fillers (Juvéderm family, Restylane, RHA), Kybella for fat reduction, skincare and aesthetics treatments, laser treatments using Alma technology, and ThermiVa vaginal tightening. Dr. Eric Desman leads the practice as a double board-certified plastic surgeon with 25+ years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• Mid-Atlantic Plastic Surgeons (MAPS): Virginia Center for Plastic Surgery is part of Mid-Atlantic Plastic Surgeons (MAPS), a network serving patients from Northern Virginia, DC and Maryland areas.

Quantifiable outcome

• Patients can return to gym activities after just four weeks following rapid recovery breast augmentation
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Mid-Atlantic Plastic Surgeons (MAPS)coreStrategic or Co-development PartnerVirginia Center for Plastic Surgery is part of Mid-Atlantic Plastic Surgeons (MAPS), a network serving patients from Northern Virginia, DC and Maryland areas. This affiliation provides broader market reach and collaborative resources.
• Inova HealthPlex - Franconia/SpringfieldcoreStrategic or Co-development PartnerOutpatient surgical facility located in same building as VCPS office. Equipped with state-of-the-art technology, 24-hour emergency department, and advanced surgical center. Dr. Desman performs procedures here including breast augmentation, mommy makeover, and liposuction.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sono Bello: National cosmetic surgery chain specializing in body contouring (liposuction, laser-assisted body sculpting, abdominoplasty) with 70+ locations. Comparable on the body-contouring side of the surgical portfolio but operates as a high-volume chain rather than a single-surgeon boutique like VCPS.
• SkinSpirit: Multi-location medical spa chain offering injectables, laser, skin rejuvenation, and body treatments across major U.S. metros. Comparable in non-surgical aesthetics offerings (Botox, fillers, laser hair removal, microneedling), though broader-scale, chain-format, and not surgically focused like VCPS.
• Ideal Image: Largest U.S. med-spa chain focused on Botox, fillers, body contouring, and laser treatments including CoolSculpting. Comparable on the non-surgical injectables and aesthetic side but operates a chain/retail model in contrast to VCPS's physician-led boutique practice.

Direct peers

• Austin-Weston, The Center for Cosmetic Surgery: Long-established, multi-surgeon cosmetic surgery practice located in Reston, VA serving the Northern Virginia / DC metro. Directly comparable in scope (breast, body, facial surgery plus non-surgical aesthetics), physician-led model, and DMV catchment to VCPS.
• West End Plastic Surgery: Washington, DC plastic surgery practice offering breast, body, and facial rejuvenation procedures with an on-site accredited surgical facility. Comparable boutique, surgeon-led model targeting a similar high-end DMV demographic.
• Cosmetic Surgery Associates: Bethesda, MD-based multi-surgeon cosmetic surgery practice offering breast augmentation, body contouring, facial rejuvenation, and non-surgical injectables — serving the same DMV metro from the Maryland side with overlapping service lines and similar affluent patient demographics.
• Bruno | Brown Plastic Surgery: Plastic surgery practice operating across the Washington DC / DMV metro area offering breast, body, and facial cosmetic procedures alongside non-surgical injectables and skin treatments. Directly comparable physician-led, multi-location competitor serving a similar affluent demographic.
• The Naderi Center for Cosmetic Plastic Surgery: Northern Virginia-based plastic surgery practice specializing in facial, breast, and body cosmetic procedures plus injectables. Operates in the same regional market with a comparable surgeon-led, boutique-care positioning aimed at affluent DMV patients.
• Sandel Duggal Center for Plastic Surgery: Annapolis, MD-based cosmetic surgery practice offering breast, body, and facial procedures with a strong regional reputation and surgical-plus-non-surgical service mix broadly comparable to VCPS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VCPSurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Center for Plastic Surgery