RoundAbout Travel

What RoundAbout Travel does

RoundAbout Travel is a privately held, Adelaide-based online travel agency operating under Complex Travel Group Pty Ltd, founded in 2008 to serve Australian and New Zealand travelers planning round-the-world (RTW) and multi-stop air itineraries. The company positions itself as the only specialist in the ANZ market dedicated to these itinerary types, offering curated airfares from oneworld and Star Alliance carriers — including Qantas, Finnair, Turkish Airlines, SWISS, Lufthansa, Singapore Airlines, Air Canada, Oman Air, and Austrian Airlines — alongside premium-cabin focus and frequent flyer point optimisation. Its technology stack centres on a WordPress/Eleementor-built website featuring two proprietary trip-planning interfaces (a Map-Based Trip Planner and a Classic Trip Planner), a deal-search engine, and a deep content library of airline, airport, and lounge reviews used as a content marketing moat.

Revenue is generated through two streams: commissions, rebates, and financial incentives paid by airlines and other travel providers (the dominant model), and direct customer service fees ranging from $16.50 per person for a domestic one-way to $110 per person for business-class bookings, plus $99 amendment fees and $400–$750 cancellation fees. Go-to-market is sales-led but online-first: customers self-serve using the planners or contact dedicated airfare specialists by phone (1300 318 227) or email, with a guaranteed 1-business-day response. Distribution is exclusively direct; no resellers, OTAs, or B2B channels are evidenced. ATAS accreditation and a body of Australian earned-media coverage (7NEWS, Travel & Leisure Co., Herald Sun, etc.) support credibility.

The customer base is exclusively consumer, segmented into Australian and New Zealand individuals planning multi-continent trips and premium/business travelers seeking Business or First Class fares. Sister brands under the Complex Travel Group umbrella — Flat Beds, QFlyer, Y Premium, Onboard Luxury, and The Well Connected Traveller — extend the company's reach across adjacent premium-travel niches. Revenue figures are not publicly disclosed, no external funding has been raised, and the company operates with an 11–50 person headcount from a single Adelaide headquarters.

Name

RoundAbout Travel

Legal name

Complex Travel Group Pty Ltd

Website

https://roundabouttravel.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

RoundAbout Travel is a privately held, Adelaide-based online travel agency founded in 2008, specialising in round-the-world and multi-stop airfare bookings for Australian and New Zealand individual travellers via oneworld and Star Alliance carriers, with consultant-assisted sales and content-marketing-led demand generation.

Ownership category

akta.pro rank

Product category

Online Travel Agency

SIC

Transportation Services (4700)

akta.pro primary industry

Multi-Destination/RTW (Round-the-World) Itinerary Planning (THAKAOAM)

akta.pro secondary industries

VIP, Executive & Roadshow Travel Services (THAKAMAK), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Round the world airfares
• Multi-stop flight booking
• Premium cabin travel
• Frequent flyer optimization
• Online travel agency

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: The company acts as a travel agent arranging travel services on behalf of third-party travel providers (airlines, tour operators, cruise operators, hotels). Commissions, fees, rebates, and financial incentives are received from providers for bookings made. These commissions are non-refundable in the event of cancellation.
2. Booking and Advisory Service Fees: Fees charged to customers for providing booking and advisory services. These include domestic airfare fees ($16.50 per person per one-way), trans-Tasman fees ($55 per person), business class fees ($110 per person), amendment fees ($99 per passenger), and cancellation fees ($400-$750 per person depending on cabin class).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RoundAbout Travel is an online travel agency specializing in round-the-world and multi-stop airfare bookings for Australian and New Zealand travelers. The company arranges complex itineraries across oneworld and Star Alliance carriers, including Qantas, Finnair, Turkish Airlines, Lufthansa, SWISS, Singapore Airlines, Air Canada, and Oman Air. Customers can self-serve via interactive trip planners or book with consultant assistance, with services extending to travel insurance and tours/cruises add-ons.

Product overview

RoundAbout Travel operates as a niche online travel agency specializing in round the world and multi-stop airfare bookings. The core offering consists of RTW and multi-stop airfare booking services across multiple airline partners including Finnair, Turkish Airlines, Lufthansa, SWISS, Singapore Airlines, Qantas, Air Canada, Oman Air, and Austrian Airlines. The company provides interactive trip planning tools (Map-Based and Classic planners), expert airfare consulting with 1 business day service guarantee, and curated airline product reviews. Additional services include travel insurance and tours/cruises. The business model centers on selling airfares from oneworld, Star Alliance, and independent carriers with a focus on cabin class quality and frequent flyer program benefits. All products are accessible through their website with personalized consultant support via phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Round the World Airfare Bookings Niche travel agency service specializing in booking round the world airfares, serving Australian and New Zealand travelers seeking itineraries across multiple continents. Market leader as the only specialist ANZ agency focused on this segment since 2008.
• Multi-Stop Airfare Bookings Booking service for multi-stop itineraries combining multiple destinations on a single ticket, allowing travelers to visit different countries and cities with flexible stopover options across oneworld and Star Alliance carriers.
• Expert Airfare Consulting Dedicated airfare specialist consultants providing personalized service with a 1 business day response guarantee. Consultants focus on onboard product quality analysis, frequent flyer accrual analysis, and cost-benefit comparison across cabin classes.
• Travel Insurance Travel insurance products offered as part of the complete travel booking service for Australian and New Zealand customers booking round-the-world and multi-stop itineraries.
• Tours & Cruises Additional travel products including tours and cruise bookings offered alongside airfare packages to round out complete trip itineraries for Australian and New Zealand customers.

Quantifiable outcome

• 1 business day response guarantee on all enquiries
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• oneworld Alliance (member airlines)coreStrategic or Co-development PartnerRoundAbout Travel offers round-the-world and multi-stop airfares utilizing oneworld member airlines including Finnair, Qantas, Oman Air, and Cathay Pacific. These partnerships enable customers to earn Qantas Frequent Flyer points and status credits while accessing routes across multiple continents.
• Star Alliance (member airlines)coreStrategic or Co-development PartnerRoundAbout Travel provides access to Star Alliance member airline RTW fares including Lufthansa, SWISS, Air Canada, United Airlines, Austrian Airlines, and Singapore Airlines. These partnerships offer extensive route networks across Europe, Asia, North America, and beyond.
• Turkish AirlinescoreStrategic or Co-development PartnerTurkish Airlines offers 3-continent round-the-world fares covering Europe, Asia, and North America. Fares include Economy from $3,287 and Business Class from $9,792. Turkish flies to more countries than any other airline.
• FinnaircoreStrategic or Co-development PartnerFinnair offers round-the-world fares in Economy (from $2,397), Premium Economy (from $5,381), and Business Class (from $10,431). As a oneworld member, enables Qantas Frequent Flyer point earning. Expanding routes to include Toronto from May 2026.
• QantascoreStrategic or Co-development PartnerQantas RTW fares allow earning of Qantas Frequent Flyer Points and Status Credits. Partnerships with Emirates provides improved European routes via Dubai. Qantas Business Class enables premium RTW travel.
• Singapore AirlinescoreStrategic or Co-development PartnerSingapore Airlines offers mini round-the-world tickets covering Singapore, Europe, and North American routing. Premium Economy fares from $4,521 and Business Class from $10,713.
• SWISS International AirlinescoreStrategic or Co-development PartnerSWISS offers multi-continent global fares across Europe, Asia, and North America. One of the most popular fares with options for Economy, Premium Economy, Business, and First Class travel.
• LufthansacoreStrategic or Co-development PartnerLufthansa provides original global airfares covering North America, Europe, and Asia. Multi-stop fares available from $3,129 (Economy) to $20,578 (First Class). Can be combined with SWISS and other Star Alliance carriers.
• Air CanadacoreStrategic or Co-development PartnerAir Canada offers multi-stop airfares to over 50 destinations across Europe with stops in Canada. Available as part of Star Alliance RTW fares with Business Class from $11,879.
• Oman AircoreStrategic or Co-development PartnerOman Air, newest oneworld alliance member, offers multi-stop airfares from Australia to Europe with exceptional value. Fares available from $6,597 including taxes.
• Austrian AirlinesminorStrategic or Co-development PartnerAustrian Airlines, part of Lufthansa Group, offers economy global fares as part of round-the-world itineraries. Features 2 transit points in Asia and multiple North American ports.
• Complex Travel GroupcoreStrategic or Co-development PartnerParent company of RoundAbout Travel, operating under the same business entity (Complex Travel Group Pty Ltd). Also operates related businesses including Flat Beds, QFlyer, Y Premium, Onboard Luxury, and The Well Connected Traveller.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• House of Travel: New Zealand's largest retail travel agency chain, serving NZ consumers across all travel categories including premium and long-haul. Closest NZ peer serving a customer base that overlaps RoundAbout Travel's trans-Tasman segment.
• Travel Associates: Australian premium leisure travel agency brand owned by Flight Centre, focused on high-touch, consultant-led bookings for affluent travellers. Closest peer in the AU premium-leisure segment where RoundAbout Travel's business-class customer base overlaps.

Broad incumbents

• Expedia: Global OTA with extensive flight, hotel, and package offerings including multi-city search. Competes on price and inventory scale for the more transactional end of RoundAbout Travel's addressable market.
• Flight Centre Travel Group: Australia's largest travel retail network, offering general air, hotel, tour, and cruise bookings across consumer and corporate segments. Operates as a broad incumbent where RoundAbout Travel competes only on complex RTW and multi-stop itineraries.
• Booking.com: Global travel marketplace expanding aggressively into flights and connected-trip products. Represents the platform-scale threat to specialist travel agencies in multi-destination and ancillary booking.
• Trip.com Group: Global OTA with strong APAC presence and growing direct-to-consumer airline distribution. Competes for the same AU outbound APAC long-haul customer with digital scale and inventory that specialist agencies cannot match.
• Webjet: Leading Australian online travel agency (OTA) and B2B accommodation platform. Represents the digital self-serve OTA model that competes with RoundAbout Travel's consultative approach for less complex multi-city bookings.

Emerging players

• TourRadar: Online marketplace for multi-day organised tours and adventure travel. Adjacent peer as RoundAbout Travel adds tours and cruises to its core airfare proposition, addressing the bundled multi-component travel use case.

Direct peers

• AirTreks: US-based online travel agency specialising in round-the-world, multi-stop, and complex custom air itineraries. The closest international peer to RoundAbout Travel, operating an analogous consultant-assisted model in a different geographic market.
• Round the World Experts: UK-based specialist agency focused exclusively on round-the-world and multi-stop airfares. Direct competitive analogue in the UK outbound market, using similar alliance-based RTW fare packaging and specialist consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RoundAboutTravel
• Instagraminstagram.com/roundabouttravel.com.au
• LinkedInlinkedin.com/company/roundabout-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoundAbout Travel