NeverStrip Floor Coatings

What NeverStrip Floor Coatings does

NeverStrip Floor Coatings, LLC is a privately held Illinois-based manufacturer of specialty floor protection coatings built around its proprietary Micron Sealer technology — a water-based, inorganic, micron-thin (1.65 microns dry film) protective system that bonds directly to hard floor surfaces without mechanical abrasion and is continuously refreshable without stripping. The company was founded in 2010 and introduced Micron Sealers to the North American floor care market in 2013. Its product family spans Gloss, Satin, and Matte urethane coatings, Vinyl Seal (resilient flooring including VCT, LVT, linoleum, rubber), Tile Seal (ceramic, porcelain, quarry tile, brick), Stone/Terrazzo/Concrete Seal, Shield (sacrificial LVT protection and odor elimination), Microbot Grease Eliminator (microbial cleaner), Liquid Grip (wet traction), Color Sealer (grout restoration), and Densi-Prime (concrete polishing primer). Coverage rates are published at 3,000-5,000 sq ft per gallon per coat with 10-minute dry times, and the company claims tens of millions of square feet of commercial flooring treated globally since 2013.

The business operates a channel-driven go-to-market model: products are sold through an authorized dealer and contractor network — including Restore Floor Care, Texan Floor Service, GP Flooring, RD Weis, ServiceMaster franchises, JMI, Stanley Steemer, BMW Janitorial, and others — who apply the coatings on behalf of end customers. Direct customer engagement occurs via phone (630-330-1010) and website contact form for quote-based sales; no e-commerce storefront exists and no subscription or recurring revenue model is described. End customers span healthcare facilities (DaVita, Northern California Surgical Center), K-12 and higher education (Allen Park Public Schools, Haldane Central, Victoria College, Nazareth Academy, Carleton University), retail (Sherwin-Williams floors, national craft store chain, Iowa grocery stores), airports (Honolulu International, a major international airport with hundreds of thousands of sq ft of terrazzo), and commercial property management. The company holds a registered NeverStrip® trademark and maintains a content-marketing infrastructure (blog, downloadable case studies, photo/video galleries, customer webinars) to support inbound lead generation and applicator education.

Operationally, NeverStrip runs with 1-10 employees under President Dave Beedie, with no disclosed institutional funding, no M&A activity, no parent company, and no public listing. Its legal entity, NeverStrip Floor Coatings, LLC, is registered in Illinois at 2816 Centre Circle, Downers Grove, IL 60515, with an operational contact address at 7101 Adams St. Unit #3, Willowbrook, IL 60527. Geographic footprint spans the United States and Canada, and the company maintains strategic validation through an endorsement from Mannington Commercial (a major LVT/VCT manufacturer) and independent ASTM D2047 slip-coefficient testing conducted by Flooralytics.

Name

NeverStrip Floor Coatings

Legal name

NeverStrip Floor Coatings, LLC

Website

https://neverstrip.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

NeverStrip Floor Coatings manufactures proprietary Micron Sealer floor coating technology — a water-based, micron-thin protective system that eliminates stripping — for commercial and institutional facilities across the U.S. and Canada, sold through authorized dealers and contractors.

Ownership category

akta.pro rank

Product category

Commercial Floor Coatings & Sealers

NAICS

Paint and Coating Manufacturing (32551), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Adhesives & Sealants (2891)

akta.pro primary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

akta.pro secondary industries

Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ), Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN), Floor Cleaners (Hard Floors) (CRAJACAC), Concrete Floor Cleaning, Grinding, Polishing & Sealing (HSAEAOAE)

Keywords

• Floor coatings
• Micron sealers
• Commercial floor care
• Urethane floor finishes
• Non-strip floor maintenance

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Floor Coating Product Sales: NeverStrip manufactures and sells its Micron Sealer product family (Gloss, Satin, Matte, Vinyl Seal, Tile Seal, Stone/Terrazzo/Concrete Seal, Shield, Microbot Grease Eliminator, Color Sealer, Liquid Grip, Densi-Prime) through authorized dealers, contractors, and directly to facility managers. Products are applied by certified applicators. Revenue is generated through product sales, with pricing based on coverage per gallon (e.g., 3,000–5,000 sq. ft. per gallon for Vinyl Seal; 5,000 sq. ft. per gallon for Tile Seal). No subscription or recurring revenue model is described.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NeverStrip Floor Coatings manufactures and sells a proprietary line of Micron Sealer floor coatings and sealers for hard-surface flooring including VCT, LVT, linoleum, rubber, ceramic, porcelain, stone, terrazzo, and concrete. Products form micron-thin, water-based, inorganic protective layers that bond directly to floor surfaces and are refreshable without stripping, eliminating traditional strip-and-recoat maintenance cycles. The portfolio also includes urethane coatings (Gloss, Satin, Matte), the Microbot Grease Eliminator microbial cleaner, and traction and odor-control products.

Product overview

NeverStrip Floor Coatings offers a family of Micron Sealer products based on 21st Century Floor Care technology. The core product line includes NeverStrip Gloss, Satin, and Matte (high-performance urethane coatings), NeverStrip Vinyl Seal (for resilient flooring), NeverStrip Tile Seal (for ceramic, porcelain, quarry tile, and brick), and NeverStrip Stone, Terrazzo and Concrete Seal (for natural stone, terrazzo, and concrete). Supporting products include NeverStrip Shield (odor elimination), Microbot Grease Eliminator (microbial cleaner), NeverStrip Color Sealer (grout treatment), and NeverStrip Liquid Grip (traction enhancement). The Micron Sealer technology forms micron-thin, inorganic, refreshable protective layers that bond directly to floor surfaces without mechanical abrasion, eliminating the need for stripping in normal lifecycles. Applications dry in approximately 10 minutes with coverage rates of 3,000-5,000 sq. ft. per gallon per coat.

Differentiator

Problem solved

Functional benefit

Brands

• Micron Sealers: Water and inorganic-based, micron-thin protective systems for hard surfaces that eliminate the need for stripping.
• MicroBot Products
• Microbot Grease Eliminator
• NeverStrip Shield
• NeverStrip Vinyl Seal
• NeverStrip Gloss
• NeverStrip Satin
• NeverStrip Tile Seal
• Stone, Terrazzo and Concrete Seal
• NeverStrip Liquid Grip
• NeverStrip Color Sealer

Products and services

• NeverStrip Gloss Two-part, water-based urethane high-performance coating for hard surface flooring. Provides durable, refreshable, non-yellowing protection with 10-minute dry times; replaces conventional floor finish or wax on VCT, LVT, and sheet vinyl; typically re-applied approximately every 5 years vs. annually for conventional urethane.
• NeverStrip Satin High-performance satin-finish urethane coating for hard surface flooring. Provides durable, non-yellowing protection without stripping requirements, intended for facilities preferring a lower-sheen appearance than Gloss.
• NeverStrip Matte

Quantifiable outcome

• Saves 51 days of summer maintenance work per year per facility (VCT with NeverStrip vs. conventional wax)
• +8 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

13 partnerships are on record, tiered major, core and minor.

• RD WeismajorImplementation/ SI/ Consulting PartnerRD Weis is a major commercial floor maintenance company referenced in a NeverStrip case study covering 1,100 locations across 14 states. RD Weis applies NeverStrip products across its client portfolio, including grocery store concrete floor sealing projects in Binghamton, NY.
• Texan Floor Service (Houston, TX)coreImplementation/ SI/ Consulting PartnerTexan Floor Service is an employee-owned commercial flooring company serving the Houston area. Applied NeverStrip Vinyl Seal on 36,000 sq. ft. of Tandus-Centiva LVT at Victoria College, Victoria, TX. The project is documented in a 9+ year video case study showing performance without reapplication or stripping. Also applied LVT at Victoria College after 7 years with no stripping needed.
• Mannington CommercialcoreStrategic or Co-development PartnerReese E. Moore, Director of Commercial Business - VCT and LVT at Mannington Commercial, provided a published testimonial describing NeverStrip Gloss System as 'a premium coating that ideally lends itself to areas where frequent maintenance is time consuming and problematic' — covering patient rooms, office environments, waiting rooms, school classrooms, and retail applications. Mannington Commercial manufactures commercial VCT and LVT flooring.
• GP FlooringmajorImplementation/ SI/ Consulting PartnerGP Flooring has multiple documented case studies using NeverStrip products: K-12 school bathroom (1" Tile & Grout), 2" ceramic tile laundry room, quarry tile milk barn, 55-year-old terrazzo floor at war memorial, and renovated LVT at Onondaga County War Memorial. Represents a significant multi-project applicator relationship.
• ServiceMaster (SVM Albuquerque, NM)majorImplementation/ SI/ Consulting PartnerServiceMaster (SVM) in Albuquerque, NM applied NeverStrip products on sheet vinyl and VCT at medical facilities, sandstone floors at a financial center bank branch, and shower floors/walls at residential homes. Represents a franchise network applying NeverStrip products across diverse facility types.
• Restore Floor CaremajorImplementation/ SI/ Consulting PartnerRestore Floor Care (Cameran Howse) applied Micron technology to restore a hard water-stained black shower pan to factory finish, saving the homeowner $3,500+. Also completed convenience store VCT case study. Featured in customer reviews section.
• Global Concrete Equipment Manufacturer (Joint Development)minorStrategic or Co-development PartnerNeverStrip collaborated with a global concrete equipment manufacturer to develop and compare polished concrete using four different methods. The NeverStrip Micron Polishing System for Concrete was compared against three mechanical polishing systems (800, 1600, 3000 grit). Results showed NeverStrip achieved a 1,600 grit appearance with fewer steps.
• JMImajorImplementation/ SI/ Consulting PartnerJMI has multiple documented case studies with NeverStrip products: wood grain ceramic restoration in a residential home, micron polishing and black concrete stain treatment at an industrial facility, and terrazzo floor polish & seal in PA. Represents a multi-project contractor relationship.
• Summit Custom Coatings (Edmonton, Alberta, Canada)majorImplementation/ SI/ Consulting PartnerSummit Custom Coatings in Edmonton, Alberta, Canada has been sealing ceramic/porcelain pool deck flooring at busy public recreation centers (hundreds of thousands of annual guests) with multiple applications of NeverStrip Tile Seal for over two years.
• T.V.S. Floor Coatings and RestorationmajorImplementation/ SI/ Consulting PartnerT.V.S. Floor Coatings and Restoration completed cost-effective marble restoration (3,500+ sq. ft.) at a fraction of the $100,000 replacement cost, and marble floor restoration in Idaho using NeverStrip products. Also completed stone kitchen countertop project in Jackson Hole, WY.
• Environ Commercial Cleaning and Janitorial Services (NS, Canada)majorImplementation/ SI/ Consulting PartnerEnviron Commercial Cleaning and Janitorial Services (Eldad Belle, Director of Operations) collaborated with NeverStrip to correct a shine issue on a client's floor. Sealer application provided enriched floor appearance minimizing future soil deposits. Represents a cross-border (Canada) contractor partnership.
• Top Rated LocalminorGTM or Marketing PartnerNeverStrip directs customers to leave reviews on Top Rated Local platform, a third-party review aggregation site. This supports customer testimonials and online reputation management.
• Stanley SteemerImplementation/ SI/ Consulting PartnerStanley Steemer is referenced in multiple case studies and blog posts including epoxy grout haze removal on imported porcelain, restroom restoration projects with JLL, and before/after photo documentation across multiple facilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betco Corporation: Manufacturer of floor care products including finishes, sealers, strippers, and cleaners sold to commercial cleaning contractors and facility managers. Direct peer to NeverStrip's floor coatings and sealers business with overlapping channel and end-customer base.
• Zep Inc. Producer of maintenance and cleaning chemicals including floor care products for industrial, institutional, and commercial customers. Direct competitor in floor finishes, sealers, and cleaning chemistry with comparable distribution and end markets.
• Buckeye International: Manufacturer of floor finishes, sealers, strippers, and cleaning products for the commercial and institutional market. Directly comparable product portfolio and channel (janitorial distributors and contractors) to NeverStrip.
• National Chemical Laboratories: Specialty manufacturer of floor care and cleaning products sold through janitorial distributors. Comparable as a competing supplier of floor finishes, sealers, and maintenance chemicals to the same contractor and facility-manager customers.
• Spartan Chemical Company: Privately held manufacturer of industrial and institutional floor care chemicals, including floor finishes, strippers, sealers, and cleaners. Directly comparable as a competing floor-coating/sealer product line targeting the same commercial janitorial and contractor channels.

Broad incumbents

• Diversey Holdings: Large, multi-national provider of hygiene, cleaning, and floor care solutions across foodservice, healthcare, retail, and facility management. Overlaps with NeverStrip in commercial floor care chemistry and shares distribution through janitorial contractors and facility managers, but operates at vastly greater scale and breadth.
• Ecolab: Global leader in water, hygiene, and infection-prevention products with a substantial floor and facility care portfolio serving commercial, healthcare, and foodservice customers. Comparable as a broad incumbent competing for the same institutional floor-care budget and specification.
• 3M Commercial Solutions Division: Diversified manufacturer with a meaningful floor care portfolio (pads, finishes, cleaning chemistries) sold through janitorial distribution. Comparable as a broad incumbent offering overlapping floor maintenance solutions with much larger R&D and distribution scale.

Others

• Mannington Mills: Major commercial flooring manufacturer whose Commercial division (VCT, LVT) has publicly endorsed NeverStrip Gloss. Not a direct competitor — it makes the substrate rather than the coating — but is highly relevant as a strategic partner whose flooring specification decisions can pull demand for NeverStrip's protective coatings.

Emerging players

• Bioesque Solutions / ProNatural Brands: Smaller specialty manufacturer of botanical and bio-based cleaning products targeting commercial and residential customers seeking greener alternatives. Comparable as an emerging player in eco-friendly floor and surface care competing for similar ESG-conscious commercial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeverStrip Floor Coatings