GP Flooring Solutions

What GP Flooring Solutions does

GP Flooring Solutions is a private, for-profit commercial flooring contractor headquartered in the Rochester, NY area (Vails Gate/Gates), serving Upstate New York and the New York City metro through offices in Rochester, Buffalo, Syracuse, and NYC. The firm installs commercial flooring products — carpet, resilient, tile, and specialty coatings — for institutional and enterprise customers, with a sub-brand NeverStrip and a separate GP Clean division that delivers commercial cleaning and disinfection services introduced during the COVID-19 pandemic. The company's customer base spans K-12 (Rochester City School District), higher education (SUNY System Administration), state government (NYS Office of Court Administration), healthcare (Crouse Health), industrial research (Praxair Technology Center), general contracting (Wilmorite Construction), and residential property management (Home Leasing), with general contractors and institutional facility owners as the primary GTM channel via project bids and procurement contracts.

The business is led by CEO Abby Reinhard, who acquired the predecessor entity GP Land & Carpet in 2015 and rebranded it as GP Flooring Solutions, growing it from a regional operation into a multi-office contractor. GP Flooring Solutions maintains WBE (Women Business Enterprise) certification — qualifying it for MWBE set-aside procurement with NYS agencies — and is a member of the Fuse Commercial Flooring Alliance, a 160+ member commercial flooring buying group reporting $2.3B in collective flooring sales. The firm has earned multiple recognitions including Greater Rochester Top 100 (#8), Inc. 5000 (#2,442), and a #2 fastest-growing MWBE ranking, reflecting sustained multi-year growth. The revenue model is project-based installation services with no disclosed recurring contract base; pricing is determined through competitive bidding, RFPs, and procurement contracts, with general contractors and institutional owners as the dominant channel.

The company has no disclosed proprietary technology, software platform, or AI/ML capability; competitive differentiation rests on relationship density, MWBE/WBE certification access to set-aside procurement, Fuse Alliance procurement leverage, and execution credibility built through certifications and named-customer work. The headcount band of 11-50 employees and multi-region office footprint suggest a regional contractor at scale rather than a national platform.

Name

GP Flooring Solutions

Legal name

GP Flooring Solutions

Website

https://gpflooringsolutions.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GP Flooring Solutions is a New York-based commercial flooring contractor serving K-12, higher education, state government, healthcare, and enterprise clients across Rochester, Buffalo, Syracuse, and NYC via project-based installation, with complementary GP Clean and NeverStrip service lines.

Ownership category

akta.pro rank

Product category

Commercial Flooring Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

Keywords

• Commercial flooring installation
• Flooring maintenance services
• Contract flooring sales
• Concrete coatings leveling
• Government flooring contracts

Headquarters

HQ city

Vails Gate

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Flooring Products and Installation Services: The company sells, installs, and maintains commercial flooring for various facilities. Revenue is generated through project-based flooring installations and product sales.
2. Floor Maintenance Services: Ongoing floor care and maintenance services for existing installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GP Flooring Solutions is a full-service commercial flooring contractor that consults, sells, installs, and maintains commercial flooring for any facility type. The company delivers end-to-end flooring solutions — product specification, project management, installation across all flooring scopes (carpet, LVT, VCT, broadloom, carpet tile, polished concrete, epoxy coatings, hybrid flooring), plus concrete coatings/leveling and ongoing floor care/maintenance — through specialized Sales, Pre-Construction, Installation, Operations, and Maintenance teams.

Product overview

GP Flooring Solutions operates as a commercial flooring contractor offering sell, installation, and maintenance services. Their portfolio includes the NeverStrip sub-brand product line, the GP Clean division for disinfecting services, and a comprehensive range of commercial flooring products including carpet, LVT, VCT, broadloom, carpet tile, polished concrete, epoxy coatings, and hybrid flooring. They provide installation, maintenance, concrete coatings & leveling, and floor care services through specialized departments including Sales & Project Management, Pre-Construction, Installation, Operations, Concrete Coatings & Leveling, Maintenance, Finance, and Administrative teams.

Differentiator

Problem solved

Functional benefit

Brands

• NeverStrip: NeverStrip Products - a product line offered by GP Flooring Solutions
• GP Clean

Products and services

• Commercial Flooring Sales, Installation, and Maintenance End-to-end commercial flooring service for any facility type — consultation, product specification, sales, installation, and ongoing maintenance — covering carpet, LVT, VCT, broadloom, carpet tile, polished concrete, epoxy coatings, hybrid flooring, and walk-off mats. Targeted at commercial contractors, healthcare facilities, educational institutions, government agencies, and building owners across Upstate New York and New York City.
• Concrete Coatings & Leveling Specialized concrete coatings and leveling services delivered through a dedicated Concrete Coatings & Leveling department. Used by commercial and industrial facilities preparing subfloor surfaces before final flooring installation.
• Floor Care and Maintenance Services Ongoing floor care and maintenance services for existing commercial flooring installations, including floor stripping and coating. Provided to commercial and institutional customers to extend flooring life and maintain safety/appearance standards.
• NeverStrip Products A specialized sub-brand product line offered by GP Flooring Solutions under the NeverStrip name, available through a dedicated inquiry form. Targeted at commercial customers seeking GP Flooring's specialty floor coating/stripping product line.
• GP Clean Disinfecting and Protection Services A division of GP Flooring Solutions that specializes in commercial disinfecting and protection services, created during the COVID-19 pandemic. Serves facility customers seeking disinfection and protective surface treatments for commercial environments.

Quantifiable outcome

• Sixth Fuse Spark Award in eight years for excellence in commercial flooring
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fuse Commercial Flooring AlliancecoreStrategic or Co-development PartnerGP Flooring Solutions is a member of Fuse Alliance, a network of over 160 commercial flooring companies operating in 245+ locations across the United States and Canada, representing approximately $2.3 billion in flooring sales. As a member, GP Flooring gains access to educational and training programs, collaborative peer network, substantial manufacturer pricing discounts, stronger manufacturer relationships, and national partnerships that expand their reach and resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mohawk Industries: Global flooring manufacturer with significant commercial product lines (Mohawk Group, Karastan, IVC). It operates broadly in commercial flooring supply and downstream services, sitting upstream and adjacent to GP Flooring's installation business.
• Interface, Inc. Global commercial carpet tile and modular flooring manufacturer with a strong focus on commercial projects (Interface, FLOR, nora). Comparable to GP Flooring because both compete for the same commercial specification and replacement flooring accounts.
• Tarkett: Worldwide flooring manufacturer with deep commercial presence (carpet tile, LVT, resilient) — directly comparable to GP Flooring's product portfolio. Tarkett supplies the LVT and carpet GP Flooring installs, with indirect competitive overlap via its commercial salesforce.
• Milliken & Company: Diversified manufacturer with a sizable Floor Covering division serving commercial markets (carpet tile, entry systems). Comparable to GP Flooring as a major commercial flooring supplier and indirect competitor for end-customer relationships.
• Mannington Mills: U.S. flooring manufacturer with significant commercial product lines (carpet, LVT, resilient, rubber). Mannington's commercial division overlaps with GP Flooring's installation customer base and product categories.
• Shaw Industries Group: Largest U.S. carpet manufacturer (and parent of Shaw Contract), offering commercial flooring products and supporting installation services through dealer networks. As a broad incumbent, it supplies the products GP Flooring installs and competes indirectly via its dealer/installer programs.

Emerging players

• Empire Today: Flooring retailer and installer with a national direct-to-consumer model. Adjacent to GP Flooring because both sell and install flooring, but Empire's residential focus and consumer brand differentiate it as an emerging/adjacent player rather than a direct commercial competitor.

Direct peers

• H.J. Martin & Son: Family-owned commercial flooring and specialty contractor based in Green Bay, WI, operating across multiple U.S. markets with comparable sell/install/maintain services for commercial customers — directly analogous to GP Flooring's regional commercial flooring model.
• Kiefer USA: Commercial flooring contractor specializing in athletic and commercial flooring installation across the U.S. Comparable service model (consult, install, maintain) targeting institutional and commercial customers similar to GP Flooring's segments.
• ALCAL Specialty Contracting: Multi-state specialty contractor offering commercial flooring installation and related services. Operates with a similar sell/install/maintain model across regional offices — directly comparable to GP Flooring's structure and customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GPFlooringSolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP Flooring Solutions