The Blanchard Institute

What The Blanchard Institute does

The Blanchard Institute is a privately held, family-focused outpatient addiction and mental health treatment provider headquartered in Charlotte, North Carolina, founded in 2017. The organization operates a multi-level continuum of care consisting of five graduated programs: At-Home Detox (a 7–10 day supervised outpatient withdrawal management protocol, described as one of few of its kind in North Carolina), Partial Hospitalization Program (PHP, 2–4 weeks of intensive day treatment), Intensive Outpatient Program (IOP, approximately 10 weeks at 9–15 hours per week), Outpatient Program (8-week transition), and Recovery Management (weekly support for up to one year). A proprietary Sphere of Influence Model requires family involvement — parents, partners, siblings — as the primary driver of recovery rather than treating it as optional, distinguishing the clinical approach from typical outpatient centers.

The company augments core programming with integrated Supportive Housing (gender-specific, clinically supervised residences available only to active PHP/IOP clients), Integrated Medical Services, Biosound Therapy, Nutrition Services, Dual Diagnosis Treatment for co-occurring SUD and mental health conditions, Gender-Specific tracks, and a Mental Health Program launched in June 2025 for anxiety, depression, mood disorders, personality disorders, and PTSD. Services are delivered across three North Carolina locations: South Charlotte (10348 Park Road), Lake Norman/Cornelius (19902 N Cove Rd), and Winston-Salem (opening 2026). Revenue is generated primarily through insurance-billed outpatient services across 13+ in-network commercial payers (BCBSNC, Aetna, Cigna, United Healthcare, Tricare, Magellan, Carelon, Oscar, UMR, Beacon Health, Optum, MultiPlan, MedCost), supplemented by a $100 non-refundable DWI/DUI assessment fee and self-pay options. The company holds Joint Commission Gold Seal, NAATP, NAADAC Approved Education Provider (#191698), BBB, LegitScript, CARE, and NC DHHS DUI licensing credentials, and operates a Change Agents alumni program with tele-aftercare, an alumni app, and family workshops with free CEUs that drive community-led referral pipelines.

The Blanchard Institute employs a multi-disciplinary team of 11–50 staff including a CMO (MD), COO (LCSW, LCAS, CCS), CFO, CHRO, licensed clinicians across all three locations, PMHNPs, nurse practitioners, certified addiction specialists, and dedicated admissions, business development, and marketing functions. Go-to-market combines an inside-sales/admissions-driven intake process (phone pre-screen, insurance verification, biopsychosocial evaluation) with a community-led model (Family System Workshops, alumni Change Agent program, blog/newsletter, and active social media presence on Facebook, Instagram, and LinkedIn). Founded by Ward Blanchard (MA, MBA, CCS, LCAS), the company is led operationally by CEO Brian Bair and has no disclosed private equity, venture capital, or parent company involvement based on available sources.

Name

The Blanchard Institute

Legal name

The Blanchard Institute

Website

https://theblanchardinstitute.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Blanchard Institute is a privately held outpatient addiction and mental health treatment provider in North Carolina operating a family-centered continuum of care — At-Home Detox, PHP, IOP, OP, and Recovery Management — across three locations (Charlotte, Cornelius, Winston-Salem opening 2026), serving individuals with SUD and co-occurring mental health conditions and their families.

Ownership category

akta.pro rank

Product category

Outpatient Addiction & Mental Health Treatment

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient addiction treatment
• Behavioral health services
• Dual diagnosis treatment
• Family-focused recovery
• Mental health programs

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outpatient Treatment Services (Insurance-Billed): The primary revenue stream is outpatient treatment services billed to insurance. The organization is in-network with major commercial payers and accepts most major insurance plans. Total charges are based on services received, length of stay, and insurance reimbursement.
2. Outpatient Detox / Withdrawal Management: Structured 7–10 day detox program billed as part of outpatient treatment. Insurance coverage varies by plan; most plans cover outpatient detox under updated healthcare rules.
3. Partial Hospitalization Program (PHP): Intensive day treatment, Monday–Friday, typically 2–4 weeks. Billed as outpatient treatment with insurance coverage.
4. Intensive Outpatient Program (IOP): Structured program, 3 days/week for approximately 10 weeks (roughly 30 sessions). Insurance-covered outpatient treatment.
5. Outpatient Program (OP): Two 90-minute sessions per week for up to 2 months. Standard outpatient billing.
6. Recovery Management: Ongoing weekly support sessions for up to one year post-treatment. Billed as outpatient follow-on care.
7. Supportive Housing Add-On: Structured residential option for PHP/IOP clients. An add-on service integrated with active treatment, billed alongside PHP/IOP programming. Not a separate level of care.
8. DWI/DUI Assessment Services: Licensed DUI assessment services (NC DHHS) including E508 process, clinical interview, and recommendation. Billed at a $100 non-refundable assessment fee plus ongoing classes or treatment if mandated.
9. Self-Pay / Private Pay: For clients without adequate insurance coverage, self-pay options are available. An initial assessment fee is billed at the first appointment, with total admission costs dependent on self-pay capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Blanchard Institute is an outpatient addiction and mental health treatment center operating a multi-level continuum of care that includes at-home detox, partial hospitalization (PHP), intensive outpatient (IOP), outpatient, recovery management, and integrated supportive housing. Services are delivered via evidence-based modalities (CBT, DBT, EMDR) alongside a proprietary family-centered Sphere of Influence Model that requires active family involvement. Treatment is provided across three North Carolina locations (South Charlotte, Lake Norman, and Winston-Salem) and is billed primarily through in-network commercial insurance plans.

Product overview

The Blanchard Institute operates as an outpatient addiction and mental health treatment center offering a multi-level continuum of care. The core treatment framework consists of five graduated levels: At-Home Detox (7-10 day supervised withdrawal management), Partial Hospitalization Program (PHP, 2-4 weeks intensive day treatment), Intensive Outpatient Program (IOP, 9-15 hours/week for 10 weeks), Outpatient Program (8-week transition), and Recovery Management (8-month ongoing support). Add-on modules include Supportive Housing (gender-specific residential for PHP/IOP clients), Integrated Medical Services, Biosound Therapy, and Nutrition Services. A distinguishing family-centered approach integrates Family Support Programs and Family Workshops throughout treatment. The institute also offers specialized programs including a dedicated Mental Health Program, Dual Diagnosis Treatment, Gender-Specific Programs, DWI/DUI Assessments, and an Alumni/Change Agents Program for ongoing post-treatment community support. Treatment is available across three North Carolina locations: South Charlotte, Lake Norman (Cornelius), and Winston-Salem.

Differentiator

Problem solved

Functional benefit

Brands

• Change Agents: Alumni program name - a community movement for recovery graduates providing continued support, peer connections, and volunteer opportunities.

Products and services

• At-Home Detox (Outpatient Withdrawal Management) A 7-10 day supervised outpatient detox protocol with daily medical appointments, 24/7 nursing support, and comprehensive biopsychosocial assessment enabling safe detoxification from home, for adults with substance use disorders who do not require inpatient detox.
• Partial Hospitalization Program (PHP) A highly structured intensive day treatment program spanning 2-4 weeks, providing therapy Monday through Friday with individual, group, and family sessions, dual diagnosis care, and a supportive housing option for adults in early recovery.
• Intensive Outpatient Program (IOP) A structured outpatient program requiring 9-15 hours per week for approximately 10 weeks, offering flexible AM or PM sessions with individual therapy, group therapy, DBT/CBT, holistic therapies, and family counseling for adults stepping down from higher levels of care.
• Outpatient Program (OP) An 8-week transitional outpatient program for individuals moving from higher levels of care, focusing on life skills development, relapse prevention, and community peer support.
• Recovery Management Program An 8-month ongoing support program providing weekly meetings, relapse prevention planning, recovery connectors, and alumni program connection for the first year of sobriety.
• Family Support Program Family-centered programming including multi-family groups, interactive classes, therapeutic visitation, disease education, and family involvement in treatment planning, integrated throughout all levels of care.
• Mental Health Program Outpatient mental health treatment for anxiety, depression, mood disorders, personality disorders, PTSD, and co-occurring substance use disorders, available in PHP and IOP formats with a family systems approach.
• DWI/DUI Assessments Licensed DUI services for in-state and out-of-state DUI offenses including assessments, E508 process facilitation, and substance use education per North Carolina statutes, with a $100 non-refundable assessment fee.
• Supportive Housing Structured, gender-specific residential housing integrated with PHP/IOP treatment, providing transportation, clinical supervision, and life-skills activities for clients needing stability during treatment.
• Alumni Program (Change Agents) Post-treatment community offering tele-aftercare services, monthly recovery meetings, sober social events, volunteer opportunities, and ongoing alumni coordinator support.
• Family Workshops Free educational workshops for families covering addiction science, communication skills, and family systems, offering 8 CEUs for professionals and serving as a community-outreach and lead-generation channel.
• Dual Diagnosis Treatment Concurrent treatment of substance use disorders alongside co-occurring mental health conditions (anxiety, depression, PTSD, OCD) using evidence-based modalities including CBT, DBT, EMDR, trauma therapy, and holistic practices.

Quantifiable outcome

• PHP typically lasts 2–4 weeks; IOP runs approximately 10 weeks (30 sessions); Outpatient Program runs approximately 8 weeks.
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AetnacoreOthersAetna is listed as an in-network insurance provider. The Blanchard Institute bills Aetna directly for covered addiction and mental health treatment services rendered to Aetna members.
• Blue Cross Blue Shield of North Carolina (BCBSNC)coreOthersBCBSNC is listed as a primary in-network insurance provider. The Blanchard Institute is presented as an in-network Blues Options provider for addiction and mental health treatment in North Carolina.
• CignacoreOthersCigna is listed as an in-network insurance provider for The Blanchard Institute's addiction and mental health treatment services.
• TricarecoreOthersTricare is listed as an in-network provider, covering military personnel and their families for addiction and mental health treatment.
• United HealthcarecoreOthersUnited Healthcare and United Behavioral Health are listed as in-network insurance providers.
• Magellan HealthcoreOthersMagellan Health is listed as an in-network insurance provider for addiction and mental health services.
• CareloncoreOthersCarelon (formerly Beacon Health Options) is listed as an in-network insurance provider for addiction and mental health treatment.
• Oscar HealthcoreOthersOscar Health is listed as an in-network insurance provider for addiction and mental health treatment services.
• UMRcoreOthersUMR (UnitedHealthcare's third-party administrator) is listed as an in-network provider for addiction and mental health treatment.
• Association for Addiction Professionals (NAADAC)minorOthersNAADAC Approved Education Provider status (#191698) enables The Blanchard Institute to offer continuing education units (CEUs) to professionals attending its family workshops and training programs.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BrightView Health: Outpatient addiction treatment platform operating across multiple U.S. states with medication-assisted treatment, IOP, and counseling. Directly comparable to TBI in delivery model (outpatient SUD with IOP/OP) and payer mix (insurance-billed).
• CleanSlate Centers: Multi-state outpatient addiction treatment provider specializing in MAT and co-occurring disorder care. Comparable in payer-billed outpatient SUD delivery model and adult population served.
• Greenhouse Treatment Center: Grand Prairie, TX-based outpatient and residential SUD treatment center (part of American Addiction Centers). Comparable service mix including detox, PHP/IOP/OP, and family programming.
• American Addiction Centers: Multi-state outpatient and residential SUD treatment operator (including Greenhouse Treatment Center). Directly comparable to TBI as a multi-site, insurance-billed SUD provider serving adults with co-occurring disorders.
• Eleanor Health: Outpatient SUD and mental health provider offering IOP, MAT, and therapy with a focus on whole-person care. Comparable to TBI's integrated dual-diagnosis outpatient model and family/community-oriented approach.
• Discovery Behavioral Health: Multi-state behavioral health provider operating residential and outpatient SUD and mental health programs. Comparable in treatment continuum, family programming, and accreditation profile (Joint Commission).

Broad incumbents

• Acadia Healthcare: Large publicly-traded behavioral health operator with a broad portfolio of psychiatric hospitals and outpatient programs. Comparable in accreditation footprint and service lines but operates at much greater scale across both inpatient and outpatient settings.

Emerging players

• Workit Health: Virtual outpatient SUD treatment provider offering IOP, MAT, and therapy via telehealth. Overlaps with TBI's outpatient SUD/IOP offering but operates primarily through a digital, app-based model.
• Pelago: Digital substance use management platform serving members through employer and health plan partnerships. Overlaps with TBI's payer-billed SUD treatment and employer/health plan go-to-market motions.
• Confidant Health: Digital-first outpatient SUD and mental health platform combining telehealth, IOP, and in-home care. Comparable in service modality (outpatient SUD with hybrid delivery) and target population, but with a stronger technology-enabled model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheBlanchardInstitute
• LinkedInlinkedin.com/company/the-blanchard-institute
• Instagraminstagram.com/theblanchardinstituteclt

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Blanchard Institute