Inmark Development

What Inmark Development does

Inmark Development is a privately held Spanish consulting and outsourcing firm founded in 1977, headquartered in Madrid and operating under the legal entity Grupo Empresarial Inmark S.A. (also operating as Inmark Europa, S.A.). The company delivers two integrated service lines: a Consulting division offering multi-client syndicated market research, ad hoc consulting studies, innovation management for international R&D projects, and tourism/territorial development; and an Outsourcing division providing external sales force (Task Force), point-of-sale management, mystery shopping, and Contact Center / telemarketing services through its subsidiary Taskphone. The offering is service-based, supported by CRM-integrated predictive dialing systems, real-time reporting dashboards, and digital tools for field task force management, with no software or platform product being sold.

Inmark serves enterprise clients across banking and insurance, telecommunications, public administrations, tourism boards, and NGOs in more than nine countries spanning Spain, Portugal, the UK, Colombia, Peru, Mexico, Venezuela, Puerto Rico, and Argentina, with 800+ professionals organized roughly evenly across European and Latin American operations. The revenue model blends project-based professional services fees, managed services for field and contact center execution, and recurring revenue from syndicated research subscriptions (notably the annual financial behavior studies conducted since 1988 for Spanish banks AEB, CECA, and UNACC). The company has ISO 9001, 14001, and 27001 certifications, participates in multiple European Commission Horizon 2020 research consortia (GENDER STI, AEGIS, QROWD), and maintains a strategic technology partnership with Hiberus for digital tourism transformation in Latin America.

Name

Inmark Development

Legal name

GRUPO EMPRESARIAL INMARK S.A.

Website

https://grupoinmark.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Inmark Development is a Spain-based consulting and outsourcing firm founded in 1977, providing market research, field sales execution, and tourism development services to banking, telecom, public sector, and NGO clients across Europe and Latin America with 800+ professionals in 9+ countries.

Ownership category

akta.pro rank

Product category

Market Research and Consulting Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Market research consulting
• Business development services
• Field sales outsourcing
• Contact center services
• Tourism development consulting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Market Research Services: Multi-client and ad hoc market research studies, consulting engagements for business strategy, innovation management, and tourism development. Revenue generated through project-based fees for research and advisory services.
2. Outsourcing Services: External sales force (Task Force) providing field sales, point-of-sale management, mystery shopping, and signage campaigns. Contact Center services for outbound/inbound telemarketing, customer acquisition, loyalty campaigns, and recovery.
3. Financial Sector Research Studies: Specialized periodic studies on financial behavior of individuals, companies, and microenterprises conducted in Spain and Latin America, sold as syndicated research reports.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Inmark Development provides consulting and market research services (multi-client studies, ad hoc consulting, innovation management, and tourism development) combined with outsourcing services including external sales teams (Task Force) for point-of-sale management and mystery shopping, and a Contact Center (Taskphone) for telemarketing-based customer acquisition, loyalty, and recovery campaigns. The company serves enterprise clients across banking, telecommunications, tourism, NGOs, and public administration in Europe and Latin America.

Product overview

Inmark Development is a consulting, market research, and business development company founded in 1977. The company operates as a unified service portfolio organized into two main divisions: Consulting (including Multi-client Market Research, Ad Hoc Studies, Innovation Management, and Tourism Development) and Outsourcing (including External Sales Teams/Task Force and Contact Center services). The offering is service-based rather than software-based, with offices in Spain, Colombia, UK, and Latin America serving clients across Europe and the Americas.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoría y Estudios (Ad Hoc) Customized consulting studies including offer optimization, brand and service optimization, and customer experience analysis tailored to specific client needs across banking, telecommunications, tourism, and public administration sectors.
• Investigación de Mercado Multicliente (Multi-client Market Research) Multi-client market research providing broad knowledge of different market segments' behaviors across multiple countries, with costs shared among subscribing clients. Includes periodic financial behavior studies conducted since 1988.
• Gestión de la Innovación (Innovation Management) Direction, communication, and business plans for international Research and Innovation projects, including EU-funded project management (e.g., Horizon 2020 programmes such as GENDER STI and AEGIS).
• Desarrollo Turístico y Territorial (Touristic and Territorial Development) Territorial development projects based on tourism, including tourism development plans for specific geographic areas and countries, destination branding, and country reputation studies.
• Fuerza de Ventas Externas (Task Force) External sales teams for selling products and services, point-of-sale signage, and mystery shopping actions deployed at retail and HORECA channels for enterprise clients.
• Contact Center (Taskphone) Customer acquisition and loyalty campaigns, as well as customer service through telephone marketing—including customer reactivation campaigns with predictive dialing systems integrated with CRM.

Quantifiable outcome

• Third meeting destination globally (Spain managed METURE Observatory)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• European Commission (Horizon 2020)flagshipStrategic or Co-development Partner · 1 November 2020GENDER STI (Gender Equality in Science, Technology and Innovation) project co-funded by Horizon 2020. Three-year project (2020-2023) analyzing gender equality in international STI cooperation dialogues with 10+ third countries. Inmark leads the initiative from Madrid with consortium partners from Europe, Americas, Africa, and Asia.
• Horizon 2020 EU Framework Programme (AEGIS)coreStrategic or Co-development Partner · 1 May 2017AEGIS project on cybersecurity and privacy cooperation between EU and US. Two-year international cooperation project addressing cybersecurity and privacy challenges, facilitating exchange of views, policies, and best practices.
• QROWD Consortium (Horizon 2020)minorStrategic or Co-development PartnerQROWD - Because Big Data Integration is Humanly Possible. Successfully completed Big Data project under Horizon2020 program with excellent final review result from European Commission.
• Jota 2 GroupcoreStrategic or Co-development PartnerInternational ecosystem partner alongside Grupo Inmark and Real Promotions powering Inmark UK with decades of combined experience in consulting and commercial execution.
• Hiberus TecnologíacoreTechnology or IntegrationStrategic partnership with Hiberus for digital transformation of major tourism destinations in Latin America, combining Inmark's tourism development expertise with Hiberus' technology capabilities.
• Real PromotionscoreStrategic or Co-development PartnerPart of Inmark's international ecosystem powering UK market operations with proven methodology and execution capabilities.
• European Consortium Partners (GENDER STI)flagshipStrategic or Co-development PartnerPartners from Spain, Finland, Portugal, Austria, France, Italy (Europe); Canada, US, Mexico, Brazil, Chile, Argentina (Americas); South Africa, India, South Korea, China (International). One-of-a-kind international consortium from four continents.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ipsos: French-headquartered global market research and consumer insight leader. Ipsos competes head-to-head with Inmark in syndicated and ad hoc research across Europe and Latin America, particularly in financial services and public-sector studies.
• Sigma Dos: Spanish market research and opinion polling firm with deep presence in public administrations, banking, and consumer sectors. Closest Iberian peer to Inmark's ad hoc consulting and multi-client study practice.
• Salesland: Spanish-headquartered international field sales outsourcing and point-of-sale merchandising specialist. Directly competes with Inmark's Task Force business for in-store promotion, signage, and mystery shopping campaigns.
• Análisis e Investigación: Madrid-based market research firm focused on quantitative studies and customer experience research. Directly comparable to Inmark's ad hoc consulting and customer experience offerings for Spanish enterprise clients.
• IMOP Insights: Spanish market research and public opinion polling firm. Direct peer for Inmark's public-sector, banking, and political research engagements in Spain.
• Fieldwork Consulting Group: Spanish field marketing and merchandising specialist providing point-of-sale execution, mystery shopping, and promotional campaigns. Direct competitor to Inmark's Task Force / Fuerza de Ventas Externas offering.

Broad incumbents

• Kantar: Global market research and consulting powerhouse (WPP-owned). Overlaps with Inmark in consumer insights, brand tracking, and syndicated studies but at vastly larger scale and broader portfolio scope.
• NielsenIQ: Global consumer intelligence leader (formerly Nielsen + GfK) covering retail measurement, consumer behavior, and analytics. Overlaps with Inmark's multi-client research practice, particularly in financial services and consumer goods.
• GfK (NIQ): German global market research firm (now part of NIQ) covering consumer durables, tech, and retail. Comparable to Inmark's syndicated research offerings for retail and consumer-facing enterprises.
• Deloitte (Consulting practice): Global professional services firm whose marketing consulting and human capital practices overlap with Inmark's strategic consulting and tourism development engagements at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inmark

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inmark Development