Grimaldi Immobiliare
Grimaldi Immobiliare is Italy's first real estate franchise network, operating a Milan-headquartered franchisor (Grimaldi Franchising S.p.A.) that licenses branded agencies across all 20 Italian regions to intermediate residential and commercial property sales, rentals, and ancillary services.
- Company typePrivate
- Founded1980
- HeadquartersMilan, Italy
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Grimaldi Immobiliare does
Grimaldi Immobiliare operates Italy's first real estate franchise network, providing intermediation, valuation, and asset-management services for residential and commercial property transactions across all 20 Italian regions. The legal entity, Grimaldi Franchising S.p.A., is a private joint-stock company headquartered in Milan (Corso di Porta Romana, 68) that licenses the Grimaldi brand to a distributed network of franchisee agencies while also retaining wholly-owned subsidiary agencies in Messina, Catania, Palermo, Santa Teresa di Riva, and a Milan branch. Founded in the early 1980s, the company claims over 40 years of operating history.
The core product is a web-based property listing and search platform (grimaldifranchising.it) that supports buyers, sellers, tenants, and landlords with map-based property discovery, price filters spanning €50,000–€5,000,000 (sale) and €200–€8,000 (rent), and agency-location lookup across Italian regions. Around this core, Grimaldi offers ancillary service modules: property valuations, rental management (including vacation rentals), mortgage advisory, insurance, energy certification, and real estate crowdfunding. The franchise model is the central go-to-market — agencies join the Grimaldi brand, gain access to centralized marketing and lead-generation infrastructure, and operate under a unified identity.
Revenue is generated through commissions on brokerage transactions intermediated across the franchise and directly owned network; pricing is not publicly disclosed and varies by property type, value, and location. Ownership is privately held with no disclosed venture or private-equity backing; the website footer references 'Gruppo Esperia Investor' without a formal parent relationship. Leadership includes founder Giusy Caldo and President Emiliano Di Bartolo. No public financial disclosures, mobile app, public API, or AI/ML capabilities are present in the available data.
Grimaldi Immobiliare firmographics
Firmographics- Name
- Grimaldi Immobiliare
- Legal name
- Grimaldi Franchising S.p.A.
- Website
- https://grimaldifranchising.it
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Grimaldi Immobiliare is Italy's first real estate franchise network, operating a Milan-headquartered franchisor (Grimaldi Franchising S.p.A.) that licenses branded agencies across all 20 Italian regions to intermediate residential and commercial property sales, rentals, and ancillary services.
- Ownership category
- akta.pro rank
Grimaldi Immobiliare industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Grimaldi Immobiliare is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Grimaldi Immobiliare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Brokerage: Commission-based revenue from property sales and rental intermediation. The network facilitates residential and commercial property transactions across Italy through its franchisee network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Grimaldi Immobiliare product offering
Product offeringCore offering
Grimaldi Immobiliare is an Italian real estate brokerage that intermediates the buying, selling, and renting of residential and commercial properties through a nationwide franchise network of affiliated agencies. It also offers supporting services such as property valuations, rental management, mortgage advisory, insurance, energy performance certification, and real estate crowdfunding. The company positions itself as the first real estate franchise network in Italy, providing intermediation, valorization, and asset management services across all 20 Italian regions.
Product overview
Grimaldi Immobiliare operates as a comprehensive real estate platform combining a public-facing property listing website with supporting service modules. The core platform enables residential and commercial property search, buying, selling, and renting across Italy. This is complemented by value-added services including property valuations, rental management, mortgage advisory, insurance, energy certification, and real estate crowdfunding. The company also operates a franchise network model for real estate agencies throughout Italy, positioning itself as Italy's first real estate franchising network with over 40 years of experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Brokerage (Sales and Rentals)
Companies that use Grimaldi Immobiliare
Customer profileSegments2 records
Ideal customer profiles3 records
Grimaldi Immobiliare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grimaldi Immobiliare partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Grimaldi Immobiliare competitors and assessment
Company assessmentDirect peers
- Engel & Völkers Italia: International premium real estate franchise with a strong Italian footprint, competing in higher-end residential and commercial brokerage with a similar franchise-network GTM.
- IAD Italia: French-origin network of independent real estate agents expanding in Italy using a low-overhead, high-commission-share model that competes with traditional franchises like Grimaldi for agent talent.
- Tecnocasa: Italy's largest real estate franchise network, directly competing with Grimaldi for both agents and franchisees across Italian regions with a similarly broad residential brokerage model.
- Gabetti Property Solutions: Italian real estate brokerage and franchise network offering residential and commercial intermediation, property management, and ancillary services — directly comparable to Grimaldi's full-service franchise model.
- Century 21 Italia: International real estate franchise with Italian presence competing for franchisees and listings in the Italian residential market, with a similar commission-based revenue model.
- Coldwell Banker Italy: Global real estate franchise with Italian operations offering residential and commercial brokerage under a franchised model, directly comparable in agent recruitment and service breadth.
- RE/MAX Italia: Global real estate franchise operating in Italy with a comparable agent-recruitment and franchising model, competing for the same independent agents Grimaldi targets.
Emerging players
- Casavo: Italian proptech offering direct home-purchase (iBuyer) and brokerage services via a digital-first model, representing the technology-enabled disruption to traditional franchise brokerages like Grimaldi.
Broad incumbents
- Idealista: Major Italian and Iberian property portal that captures consumer demand at the top of the funnel, increasingly competing with traditional brokerages through listings and ancillary services.
- Immobiliare.it: Italy's leading property listing portal that aggregates listings from Grimaldi and other agencies; not a franchise, but a dominant platform that sits upstream of all traditional brokerages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Grimaldi Immobiliare social profiles
Digital presenceGrimaldi Immobiliare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grimaldi Immobiliare leadership team
Management profileNumber of profiles
Profiles1 record
Grimaldi Immobiliare subsidiaries and ownership
Company hierarchySubsidiaries7 records
Grimaldi Immobiliare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grimaldi Immobiliare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grimaldi Immobiliare
What does Grimaldi Immobiliare do?
Grimaldi Immobiliare is an Italian real estate brokerage that intermediates the buying, selling, and renting of residential and commercial properties through a nationwide franchise network of affiliated agencies. It also offers supporting services such as property valuations, rental management, mortgage advisory, insurance, energy performance certification, and real estate crowdfunding. The company positions itself as the first real estate franchise network in Italy, providing intermediation, valorization, and asset management services across all 20 Italian regions.
Is Grimaldi Immobiliare a public or private company?
Grimaldi Immobiliare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grimaldi Immobiliare founded?
Grimaldi Immobiliare was founded in 1980. It employs 251 to 500 people.
Where is Grimaldi Immobiliare based?
Grimaldi Immobiliare is headquartered in Milan, Italy, in the Europe region.
How does Grimaldi Immobiliare make money?
One revenue line is on record: real Estate Brokerage.
Who are Grimaldi Immobiliare's main competitors?
Direct peers on record are Engel & Völkers Italia, IAD Italia, Tecnocasa, Gabetti Property Solutions, Century 21 Italia, Coldwell Banker Italy and RE/MAX Italia. Casavo is listed as an emerging player. Broad incumbents are Idealista and Immobiliare.it.
Does Grimaldi Immobiliare have an API?
No public API is recorded for Grimaldi Immobiliare.
What industry is Grimaldi Immobiliare in?
Grimaldi Immobiliare's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.