What Createview does

Createview AS is a Norwegian technology company that develops AI-driven underwater camera sensors and analytics software for monitoring salmon aquaculture operations. The company's core products are CView Eye, an underwater camera sensor that uses machine learning to detect welfare indicators, sea lice, biomass, and cleaner fish in sea cages; CView LiftUp, a co-developed scanner integrated with LiftUp's dead fish pump system that automates dead fish counting, biomass estimation, and welfare categorization (skin health, wounds, deformities, operculum damage); and CView Analytics, a web-based dashboard that consolidates sensor data into real-time welfare, sea lice, and biomass reports accessible via PC, tablet, or mobile. The most recent product, C2 (launched 2024), targets low-cost sea lice, welfare, and biomass measurement. Image and video data are transmitted automatically to the cloud via Wi-Fi or 4G.

The company sells to commercial salmon farming companies (oppdrettselskap) in Norway through a direct enterprise field-sales motion, supported by offices in Molde (headquarters) and Ålesund and a team spanning AI/ML, systems engineering, and aquaculture advisory. Revenue derives from three streams: hardware sales of sensor units (CView Eye, CView LiftUp), subscription-based access to CView Analytics SaaS, and ongoing advisory and decision-support services where Createview advisors interpret measurements for operators. CView Eye has received Mattilsynet (Norwegian Food Safety Authority) approval, which allows customers to obtain dispensation from manual sea lice counting requirements. The company is privately held, appears founder/management-owned with no disclosed institutional funding, and employs 1-10 people.

Name

Createview

Legal name

Createview AS

Website

https://createview.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Createview (Createview AS) builds AI-powered underwater camera sensors and analytics software that automate fish welfare, sea lice, biomass, and dead fish monitoring for Norwegian salmon aquaculture operators.

Ownership category

akta.pro rank

Product category

Aquaculture Monitoring Technology

NAICS

Finfish Farming and Fish Hatcheries (112511), Aquaculture (1125)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Optical Instruments & Lenses (3827)

akta.pro primary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

akta.pro secondary industries

Aquaculture & Fish Health Services (AFAEANAE), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI)

Keywords

• Aquaculture sensor systems
• Underwater fish monitoring
• Salmon welfare monitoring
• Computer vision aquaculture
• AI fish farming analytics

Headquarters

HQ city

Molde

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Sensors (CView Eye, CView LiftUp): Sale and deployment of underwater camera sensors and hardware systems for salmon aquaculture pens. Sensors are delivered complete to customers in two parts: underwater unit and pen edge enclosure.
2. Software as a Service (CView Analytics): Subscription-based access to the web-based CView Analytics platform providing real-time monitoring, reporting, and data visualization for fish welfare, sea lice counts, and biomass data.
3. Advisory and Decision Support Services: Professional consulting services where Createview advisors continuously monitor fish welfare in customer pens and provide interpretation of measurements to support operational decisions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Createview develops and sells AI-driven underwater camera sensor systems and analytics software for automated fish welfare monitoring in salmon aquaculture. The integrated hardware-plus-software platform (CView Eye sensors, CView LiftUp dead fish scanner, CView Analytics dashboard) enables continuous, automated detection of welfare indicators, sea lice, biomass, and mortality in sea cages without manual fish handling.

Product overview

Createview offers an integrated hardware and software platform for automated fish welfare monitoring in salmonid aquaculture. The product portfolio includes CView Eye (underwater camera sensor), CView LiftUp (dead fish scanner integrated with LiftUp systems), and CView Analytics (web-based decision support dashboard). Supporting services cover fish welfare monitoring, sea lice control, biomass measurement, and dead fish control, all connected through CView Analytics and backed by advisory services. The system uses camera technology and artificial intelligence to provide real-time data without stressful fish handling. The company also recently launched C2, a low-cost sea lice, welfare and biomass measurement product. Createview is headquartered in Molde with an office in Ålesund, Norway.

Differentiator

Problem solved

Functional benefit

Brands

• CView Eye: Camera-based sensor for welfare monitoring of salmon fish, detecting welfare indicators, sea lice, biomass, and cleaner fish.
• CView LiftUp
• CView Analytics
• C2

Products and services

• CView Eye Camera-based underwater sensor for welfare monitoring of salmonid fish in sea cages. Uses machine learning to detect welfare indicators, sea lice, biomass, and cleaner fish, with images transmitted automatically to cloud via Wi-Fi or 4G. Delivered in two parts: an underwater unit placed in the sea and a pen-edge enclosure fitted to the customer's pen system.
• CView LiftUp Scanner Automatic dead fish counting and biomass estimation system integrated with LiftUp's dead fish pump. Provides continuous mortality rate monitoring, AI-based categorization of causes of death (skin health, wounds, deformities, operculum damage), and early warning for welfare issues.
• CView Analytics Web-based analytics dashboard and decision support platform that consolidates data from Createview sensor systems. Provides real-time welfare status, sea lice counts with traffic-light classification, and biomass information for each pen, accessible via PC, tablet or mobile.
• C2 Low-cost sea lice, welfare, and biomass measurement device concept intended to bring affordable continuous welfare monitoring to a broader set of aquaculture operators.
• Fish Welfare Monitoring Service Continuous automated welfare monitoring service using CView Eye camera technology and AI to detect operative welfare indicators in customer pens, providing daily insights for preventing negative welfare events.
• Sea Lice Control Service Automated sea lice counting service approved by Mattilsynet for dispensation from manual counting requirements. Uses machine learning to detect and count lice on large numbers of fish daily, replacing manual lice counting.
• Biomass Measurement Service AI-powered biomass measurement service that scans random samples of fish from net pens. Machine learning analysis provides accurate average weight and size distribution, with high individual accuracy on large sample sizes.
• Dead Fish Control Service Automatic dead fish counting combined with AI-based categorization of causes of death using CView LiftUp. Detects welfare indicators including skin health, scale loss, wounds, deformities, and operculum damage, providing early warning to reduce mortality risk.
• Advisory and Decision Support Services Expert advisors continuously monitor customer fish welfare and help interpret measurements to provide optimal decision support. Data analysis and consultation help aquaculture operators implement measures to reduce risk of negative welfare events.

Quantifiable outcome

• Replaces manual sea lice counting with automated continuous counting, eliminating the need for manual fish handling and reducing labor requirements
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• LiftUpcoreStrategic or Co-development PartnerCreateview and LiftUp entered into a partnership to develop CView LiftUp Scanner for automatic counting and biomass estimation of dead fish. The technology is adapted to LiftUp's dead fish pump system, combining Createview's AI and camera technology with LiftUp's fish handling equipment to provide comprehensive dead fish analysis and welfare indicator assessment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bluegrove: Norwegian aquaculture technology group offering sensor systems, feeding technology, and farm management software for salmon farming. Competes with Createview at the platform level by bundling monitoring software with broader farm technology.
• Imenco: Norwegian supplier of underwater cameras and CCTV systems for aquaculture, fisheries, and marine research. Broader product portfolio than Createview and notable because Createview's aquaculture sales email is hosted on imenco.com.
• Akva Group: Major global supplier of aquaculture equipment and technology, including fish farming infrastructure, sensors, and farm management software. Serves salmon farmers with integrated solutions that overlap with Createview's welfare-monitoring offering.

Emerging players

• BioSort: Norwegian aquaculture technology company developing optical sorting and lice removal systems for salmon farms. Competes with Createview in advanced computer-vision applications for salmon welfare, though focused on mechanical sorting rather than passive monitoring.

Direct peers

• OptoScale: Norwegian provider of computer vision-based monitoring tools for fish welfare, biomass, and lice counting in salmon aquaculture. Closely comparable AI-camera offering targeting the same Norwegian salmon customer base as Createview.
• Stingray Marine Solutions: Norwegian company developing laser- and camera-based systems for sea lice detection and counting in salmon aquaculture. Directly competes with Createview's CView Eye for the same welfare-monitoring and lice-counting use case at Norwegian salmon farms.
• Innovasea: Global aquaculture technology company offering underwater sensors, biomass estimation, fish tracking, and farm management software for finfish and shellfish. Operates in the same AI-driven monitoring and analytics category as Createview's platform.
• AquaScan: Provider of optical fish counting and biomass measurement technology used in aquaculture. Overlaps directly with Createview's biomass measurement and fish-counting capabilities using computer vision.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CviewEye
• LinkedInlinkedin.com/company/createview
• Instagraminstagram.com/createviewas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Createview