LiftUp Marketing

What LiftUp Marketing does

LiftUp Marketing is a Ghaziabad, India-based advertising venture founded in 2017 that sells promotional placements to brands seeking exposure inside residential lifts (elevators). The company operates in the out-of-home (OOH) advertising sub-segment, targeting the captive audience of residential building occupants as a niche alternative to billboards, transit, and digital OOH. Its functional offering is brand promotion via elevator-lift advertising inventory, with no proprietary technology platform, mobile application, SDK, API, or integration surface disclosed in the available material.

The business is run with a small team of 11–50 employees under founder Nick Sulham. The company's primary asset is access to advertising placements within residential lift shafts across building inventories it has contracted — the conventional revenue mechanic for this niche is per-placement, per-cycle, or per-impression fees paid by advertisers (brand teams, media agencies, or activation vendors) targeting premium residential catchments. There are no publicly disclosed pricing schedules, customer logos, partnership agreements, certifications, regulatory filings, or product launches in the available record.

The company's own website (liftupmarketing.in) currently serves only a verification/loading page and provides no substantive information on inventory, building portfolio, advertiser case studies, or technology. This indicates limited marketing and investor-communications maturity. The ownership, funding history, management bench beyond the founder, and parent/subsidiary structure are all undocumented in available sources.

Name

LiftUp Marketing

Website

https://liftupmarketing.in

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

LiftUp Marketing is a Ghaziabad, India-based advertising venture founded in 2017 that enables brand promotion through advertising placements inside residential lifts and elevators, serving advertisers seeking access to captive residential audiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Ghaziabad

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Core offering

LiftUp Marketing is a creative venture that sells advertising space inside residential lifts (elevators), enabling brands to promote themselves to a captive audience of residents and visitors in residential buildings. The company operates as a specialized out-of-home (OOH) advertising provider, leveraging lift interiors as a marketing medium for brand campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Lift/Elevator Advertising Advertising placements inside residential lifts/elevators that enable brands to promote themselves to captive, repeatedly exposed residential audiences in apartment buildings. The offering is targeted at brands, agencies, and advertisers seeking an out-of-home (OOH) channel in residential settings.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Captivate: Captivate is the dominant North American operator of elevator and lobby-screen digital advertising in Class-A office buildings. It is the closest analog to LiftUp's residential-lift advertising model and serves as a useful template for what scaled elevator advertising can look like.
• Zoom Media: Zoom Media operates advertising networks across fitness, bar/nightlife, and elevator environments in North America. Its mixed-place elevator-and-venue model overlaps with LiftUp's strategy of placing ads in captive, dwell-time-rich physical spaces.

Broad incumbents

• Outfront Media: Outfront Media is a major publicly listed out-of-home advertising operator with transit, billboard, and place-based media. It competes with LiftUp for the same pool of national brand advertising dollars through a much broader and more measurable inventory base.
• Intersection: Intersection (parent of LinkNYC) operates large-scale digital out-of-home networks in transit hubs, airports, and buildings. While focused on premium public venues rather than residential lifts, it represents the broader DOOH category into which LiftUp competes for advertiser budgets.
• Branded Cities: Branded Cities operates large-format digital signage and out-of-home advertising networks, primarily in North American landmark and transit-adjacent locations. While not a residential-lift operator, it competes for the place-based advertising budgets that LiftUp also targets.

Regional players

• Times OOH: Times OOH is one of India's largest outdoor advertising operators, with airport, transit, and metro inventory. It is a relevant regional peer because it competes for the same Indian advertising budgets LiftUp targets, though through larger, more conventional OOH formats.
• Laqshya Media Group: Laqshya is a prominent Indian OOH and event-marketing operator covering airports, transit, and place-based media. As a domestic competitor in the Indian OOH ecosystem, it represents the established players LiftUp must displace or differentiate from.

Emerging players

• Firefly: Firefly places digital screens on ride-share vehicles, monetizing captive in-car audiences. Its model of turning an environment the rider must use into an advertising channel is conceptually analogous to LiftUp's residential elevator strategy.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiftUp Marketing