Wisconsin Academy of Family Physicians
Wisconsin Academy of Family Physicians (WAFP) is a 501(c)(6) non-profit professional association and AAFP state chapter serving approximately 2,800 family physicians, residents, and medical students in Wisconsin through advocacy, continuing medical education, workforce development, and member services.
- Company typePrivate
- Founded1948
- HeadquartersThiensville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Wisconsin Academy of Family Physicians does
Wisconsin Academy of Family Physicians (WAFP) is a 501(c)(6) non-profit professional association founded in 1948 and headquartered in Thiensville/Mequon, Wisconsin. As the official Wisconsin state chapter of the American Academy of Family Physicians (AAFP), WAFP represents approximately 2,800-3,000 family physicians, family medicine residents, and medical students across the state, making it the single largest physician specialty group in Wisconsin. The membership breaks down into 1,599 active physicians, 362 students, 342 residents, 352 life members, and smaller inactive and supporting categories. WAFP's mission is to promote excellence and equity in health for all people in Wisconsin through the advancement of the art and science of Family Medicine.
WAFP delivers its value proposition through a portfolio of member services rather than a unified software platform. Core offerings include the WAFP Member App (iOS/Android), a Children's Mental and Behavioral Health Navigator developed with Well Badger Resource Center, continuing medical education programs (including Knowledge Self-Assessments and the annual Winter Refresher Course co-hosted with the Medical College of Wisconsin), the Student & Resident Leadership Summit, a monthly newsletter, the Pharm Aid clinical pharmacy resource, and a workforce development initiative spanning 19 residency programs and 4 medical schools. The organization operates with a lean staff of 7-8 full-time employees and is governed by a 22-member Board of Directors.
WAFP's revenue model is built on three primary streams: recurring annual membership dues (bundled with AAFP national membership), event registration fees (Winter Refresher Course, SCOPE Conference, Student & Resident Leadership Summit, virtual KSAs), and corporate sponsorships/exhibitor fees from healthcare organizations at conferences. Strategic partners include AAFP, Medical College of Wisconsin, University of Wisconsin School of Medicine and Public Health, Well Badger Resource Center, Ohio Academy of Family Physicians, Atlantic Health Partners, and Wisconsin Medical Society. The organization's flagship strategic asset is its legislative advocacy infrastructure — including the WIFamMedPAC, Key Contact program, and Doctor Day at the Capitol — which it uses to influence state healthcare policy on behalf of Wisconsin family physicians.
Wisconsin Academy of Family Physicians firmographics
Firmographics- Name
- Wisconsin Academy of Family Physicians
- Legal name
- Wisconsin Academy of Family Physicians
- Website
- https://wafp.org
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wisconsin Academy of Family Physicians (WAFP) is a 501(c)(6) non-profit professional association and AAFP state chapter serving approximately 2,800 family physicians, residents, and medical students in Wisconsin through advocacy, continuing medical education, workforce development, and member services.
- Ownership category
- akta.pro rank
Wisconsin Academy of Family Physicians industry classification
Industry- Product category
- Professional Medical Association / Healthcare Membership
- NAICS
- Professional Organizations (81392), Educational Support Services (611710)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro industry
- Rural Health Clinics (RHCs)
Keywords
Where Wisconsin Academy of Family Physicians is headquartered
LocationHeadquarters
- HQ city
- Thiensville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wisconsin Academy of Family Physicians business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Dues: Annual membership dues that include membership to both WAFP and AAFP (American Academy of Family Physicians). Members receive national and state publications, online resources, professional networking, legislative advocacy, leadership development, and CME opportunities.
- Conference and Event Registration: Revenue from registration fees for annual events including Winter Refresher Course, SCOPE Conference, Student & Resident Leadership Summit, and virtual KSA sessions. Registration rates vary by member status and attendee type.
- Sponsorships and Exhibits: Corporate sponsorships and exhibitor fees for major conferences such as the Winter Refresher Course and SCOPE Conference. Healthcare organizations sponsor events to connect with family physicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Winter Refresher Course registration rates |
| Subscription | Annual | Student & Resident Leadership Summit registration |
| Subscription | Annual | AAFP/WAFP Membership Dues |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Wisconsin Academy of Family Physicians product offering
Product offeringCore offering
WAFP is a nonprofit professional association that represents family physicians, residents, and medical students in Wisconsin. Its core offering is paid individual membership, bundled with access to continuing medical education (CME) programs, live conferences, advocacy representation, networking, member resources, and publications.
Product overview
The Wisconsin Academy of Family Physicians (WAFP) is a professional medical association representing over 2,900 family physicians, residents, and medical students in Wisconsin. Rather than offering a unified software platform, WAFP provides a portfolio of member services including the WAFP Member App (mobile application for iOS and Android), the Children's Mental and Behavioral Health Navigator (online resource tool), CME programs with Knowledge Self-Assessments, the Pharm Aid clinical pharmacy resource, and annual events such as the Student & Resident Leadership Summit and Winter Refresher Course. The organization also publishes a monthly newsletter and provides advocacy resources for members. These offerings work together to support the professional development, practice management, and advocacy needs of Wisconsin's family medicine community.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- WAFP is the largest physician specialty group in Wisconsin
- +3 more outcomes
Companies that use Wisconsin Academy of Family Physicians
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Wisconsin Academy of Family Physicians technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wisconsin Academy of Family Physicians partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- American Academy of Family Physicians (AAFP)coreWAFP is the official state chapter of AAFP, representing Wisconsin family physicians within the 134,600-member national organization. This partnership provides members with access to national resources, publications, CME, advocacy tools, and professional development. WAFP members automatically receive AAFP membership with annual dues.
- Atlantic Health PartnersminorBusiness relationship providing WAFP members with discounts and exclusive savings on immunizations. Atlantic Health Partners helps members address financial and administrative challenges of providing immunizations to patients.
- Well Badger Resource CentercoreDeveloped the WI Children's Mental & Behavioral Health Navigator in partnership with WAFP guidance from mental health professionals and families with lived experience. Well Badger is Wisconsin's health information and referral service connecting families to social, health, and government programs.
- Medical College of WisconsincoreCo-host of annual Winter Refresher Course. Affiliated with multiple residency programs including Fox Valley, Froedtert & MCW (North Side, South Side, Menomonee Falls), and MCW-Prevea Green Bay. Dr. Joe Gravel serves as Professor and Chair of Family and Community Medicine at MCW.
- University of Wisconsin School of Medicine and Public HealthcoreAffiliated with Madison Family Medicine Residency Program, Baraboo Rural Training Track, Aspirus Wausau, Aurora Milwaukee, Prevea Eau Claire, and Waukesha programs. Wisconsin medical school training future family physicians.
- Ohio Academy of Family Physicians (OAFP)minorPartnership for virtual Knowledge Self-Assessment (KSA) sessions and Easy Performance Improvement (EasyPI) program. OAFP created EasyPI to support family physicians in completing self-guided PI projects for ABFM certification requirements.
- Wisconsin Academy of Family Physicians FoundationcorePhilanthropic arm of WAFP, providing scholarships for students, residents, and physicians. Offers financial support for Family Medicine SCOPE Conference attendees practicing in rural communities, FQHCs, and safety-net settings.
- Wisconsin Medical SocietycoreCo-host of Wisconsin Doctor Day, an annual multi-specialty advocacy event bringing together physicians from nearly 20 different physician organizations. WAFP is a longtime participant strengthening physician voices at the state capitol.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Wisconsin Academy of Family Physicians competitors and assessment
Company assessmentDirect peers
- Illinois Academy of Family Physicians: Direct state chapter peer serving Illinois family physicians. Operates the same AAFP chapter model with advocacy, CME programming, and annual conferences — comparable in mission and member services.
- Utah Academy of Family Physicians: Direct state chapter peer led (per recent leadership history) by physicians who also serve Wisconsin. Operates the same AAFP chapter structure for Utah family physicians.
- Wisconsin Medical Society: Wisconsin's statewide physician association of broader scope. Co-hosts Doctor Day at the Capitol with WAFP and represents overlapping but distinct physician constituencies in the same geography.
- Ohio Academy of Family Physicians: Direct state chapter peer that WAFP actively partners with on virtual KSA sessions and EasyPI programs. Operates the same chapter model with comparable advocacy and CME offerings.
- Minnesota Academy of Family Physicians: Direct state chapter peer serving Minnesota family physicians with a similar membership, advocacy, and CME model. Closely comparable structure, governance, and revenue mix to WAFP.
Broad incumbents
- American Academy of Pediatrics: National specialty physician association with a comparable chapter-based operating model, CME portfolio, and advocacy focus. Comparable in member value proposition and revenue architecture, though serving pediatricians rather than family physicians.
- American Academy of Family Physicians: National parent/affiliate organization of which WAFP is a state chapter. Directly comparable as the umbrella professional association for U.S. family physicians with 134,600 members, providing CME, advocacy, and member services at scale.
- American College of Physicians: National professional association for internal medicine physicians, structurally comparable to AAFP. Operates the same state-chapter model and provides CME, advocacy, and member services at national scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wisconsin Academy of Family Physicians social profiles
Digital presenceWisconsin Academy of Family Physicians financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wisconsin Academy of Family Physicians leadership team
Management profileNumber of profiles
Wisconsin Academy of Family Physicians subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wisconsin Academy of Family Physicians funding detail
Funding detailFunding overview
Funding rounds
Investors
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Wisconsin Academy of Family Physicians M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Wisconsin Academy of Family Physicians
What does Wisconsin Academy of Family Physicians do?
WAFP is a nonprofit professional association that represents family physicians, residents, and medical students in Wisconsin. Its core offering is paid individual membership, bundled with access to continuing medical education (CME) programs, live conferences, advocacy representation, networking, member resources, and publications.
Is Wisconsin Academy of Family Physicians a public or private company?
Wisconsin Academy of Family Physicians is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wisconsin Academy of Family Physicians founded?
Wisconsin Academy of Family Physicians was founded in 1948. It employs 51 to 100 people.
Where is Wisconsin Academy of Family Physicians based?
Wisconsin Academy of Family Physicians is headquartered in Thiensville, United States, in the North America region.
How does Wisconsin Academy of Family Physicians make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are conference and Event Registration and sponsorships and Exhibits.
Who are Wisconsin Academy of Family Physicians's main competitors?
Direct peers on record are Illinois Academy of Family Physicians, Utah Academy of Family Physicians, Wisconsin Medical Society, Ohio Academy of Family Physicians and Minnesota Academy of Family Physicians. Broad incumbents are American Academy of Pediatrics, American Academy of Family Physicians and American College of Physicians.
Does Wisconsin Academy of Family Physicians have an API?
No public API is recorded for Wisconsin Academy of Family Physicians.
What industry is Wisconsin Academy of Family Physicians in?
Wisconsin Academy of Family Physicians's product category is Professional Medical Association / Healthcare Membership. Its primary akta.pro industry code is HLAFAGAL, Rural Health Clinics (RHCs). Its NAICS code is 81392 and its SIC code is 8600.