What Studio 100 does

Studio 100 NV is a privately held Belgian family entertainment company founded in 1996 and headquartered in Schelle, Belgium, celebrating its 30th anniversary in 2026. The company produces live theatrical shows, musicals, and character-based entertainment for families with children, performing at its own venues (Studio 100 Theater Hofstade, Studio 100 Theater De Panne), at AFAS Dome in Antwerp, at Plopsaland Belgium (via its wholly-owned Plopsa theme park subsidiary), and through touring productions across Belgium and the Netherlands. It also operates localized consumer channels in Germany and France.

Its core products are an extensive catalog of proprietary children's entertainment IP — including K3, Kabouter Plop, Samson & Marie, Maya de Bij, Bumba, Mega Mindy, Piet Piraat, Nachtwacht, 100% Wolf, and others — and live theatrical productions built around these franchises, such as the revived Doornroosje musical, Plop Show: De verjaardagskroon, Maya Show: Samen Picknicken, and the first non-verbal Dr. Molino's Magical Circus. Distribution is multi-channel: direct-to-consumer ticketing and merchandise via studio100.com, owned venues, theme parks (Plopsa), and B2B character licensing to toy, consumer goods, and media partners. New productions are financed in part through the Belgian Federal Tax Shelter mechanism (with BNP Paribas Fortis Film Finance) and co-produced with Flemish public media such as Radio 2 (VRT).

Studio 100 generates revenue through three primary streams: (1) live show and theater ticket sales at owned and partner venues; (2) character and brand licensing royalties from third-party partners, actively cultivated at events such as BRANDmania 2026 alongside Hasbro, Mattel, NBC Universal, Paramount, Warner Bros. Discovery, and The Pokémon Company International; and (3) direct merchandise and gift card sales via its owned online shop. Its customer base is primarily consumer families with children across the Benelux, with a secondary B2B segment of licensing partners across Europe.

Name

Studio 100

Legal name

Studio 100 NV

Website

https://studio100.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Studio 100 NV is a privately held Belgian family entertainment company founded in 1996 that produces live theatrical shows, musicals, and character-based entertainment for families with children in Belgium, the Netherlands, Germany, and France, monetizing through ticket sales, B2B character licensing, merchandise, and its Plopsa theme park subsidiary.

Ownership category

akta.pro rank

Product category

Children's Entertainment

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (71119)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Children's entertainment production
• Family theatrical shows
• Character licensing services
• Live family entertainment
• Children's media franchises

Headquarters

HQ city

Schelle

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Show and Theater Ticket Sales: Studio 100 generates revenue through the sale of tickets to live theatrical productions, including shows at Plopsaland Belgium, AFAS Dome, and touring theater venues across Belgium and the Netherlands.
2. Character and Brand Licensing: Studio 100 licenses its characters and franchises (such as K3, Kabouter Plop, Samson & Marie, Maya de Bij, Mega Mindy, Piet Piraat, Nachtwacht, and others) to third-party partners for merchandise, media, and promotional use, participating in licensing festivals such as BRANDmania.
3. Merchandise and Retail: Studio 100 sells branded merchandise directly through its online shop, including products featuring its characters.

Distribution channels4 records

Marketing channels4 records

Core offering

Studio 100 produces and presents live theatrical family entertainment shows and musicals featuring proprietary children's characters at company-owned venues (Studio 100 Theater Hofstade, Studio 100 Theater De Panne) and partner venues (Plopsaland Belgium, AFAS Dome) across Belgium and the Netherlands. The company also licenses its portfolio of iconic children's entertainment franchises (K3, Kabouter Plop, Samson & Marie, Maya de Bij, Bumba, Mega Mindy, Piet Piraat, Nachtwacht) to third-party partners for merchandise, media, and promotional use, and sells branded merchandise directly through its owned online shop.

Product overview

Studio 100 is a Belgian entertainment company that produces live theatrical shows, musicals, and manages a portfolio of licensed children's entertainment characters. The core offering consists of theatrical productions (shows and musicals) that are performed at company-owned venues and partner locations across Belgium and the Netherlands. The company also maintains an extensive catalog of character franchises (K3, Samson & Marie, Bumba, Kabouter Plop, Maya de Bij, Mega Mindy, and many others) that drive licensing revenue and cross-media exposure. The product ecosystem includes live performances, online ticketing/shop services, and venue operations.

Differentiator

Problem solved

Functional benefit

Brands

• K3: Music group featuring three female singers with popular shows and concerts
• Samson & Marie
• Kabouter Plop
• Maya de Bij
• Bumba
• Piet Piraat
• Mega Mindy
• Nachtwacht
• Vegesauriërs
• Waiko
• 100% Wolf
• Nurdys

Products and services

• Studio 100 Live Shows Live theatrical shows and musicals produced by Studio 100, including family entertainment, children's productions, and musical theater performances at various venues across Belgium and the Netherlands. Targeted at families with children.
• Studio 100 Character Franchises (Onze Sterren) Licensed entertainment characters and franchises including K3, Samson & Marie, Bumba, Kabouter Plop, Maya de Bij, Mega Mindy, Piet Piraat, Nachtwacht, and many others. Licensed to B2B partners for merchandise, media, and promotional use.
• Studio 100 Online Shop Online retail store for Studio 100 merchandise including tickets, gift cards, and character-themed products. Targeted at consumers and families.
• Doornroosje (Sleeping Beauty) Musical Revival of the Studio 100 musical Doornroosje (Sleeping Beauty), performed at Plopsaland Belgium in a renewed version after more than twenty years.
• Dr. Molino's Magical Circus New non-verbal family circus production featuring spectacular circus acts, stunning acrobatics, humor and wonder. The first non-verbal Studio 100 production. Targeted at families.
• Hallo Radio 2 Musical Feelgood musical featuring the best Flemish hits from the 1970s, co-produced with Radio 2 (VRT). Celebrates the era of radio. Targeted at adult and family audiences.
• Plop Show: De verjaardagskroon New Kabouter Plop live show celebrating 30 years of De Melkherberg, premiering at multiple venues across Belgium. Targeted at young children and families.
• Plopsaland Theme Parks (via Plopsa subsidiary) Theme parks operated through Plopsa (wholly-owned subsidiary), including Plopsaland Belgium in De Panne. Features Studio 100 characters and family attractions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• HasbrocoreStrategic or Co-development Partner · 18 June 2026Hasbro participates alongside Studio 100 at BRANDmania 2026, Europe's largest B2B licensing festival, where both companies showcase their entertainment franchises to the licensing industry.
• NBC UniversalcoreStrategic or Co-development Partner · 18 June 2026NBC Universal participates alongside Studio 100 at BRANDmania 2026, Europe's largest B2B licensing festival, where both companies showcase their entertainment franchises to the licensing industry.
• MattelcoreStrategic or Co-development Partner · 18 June 2026Mattel participates alongside Studio 100 at BRANDmania 2026, Europe's largest B2B licensing festival, where both companies showcase their entertainment franchises to the licensing industry.
• Paramount GlobalcoreStrategic or Co-development Partner · 18 June 2026Paramount Global participates alongside Studio 100 at BRANDmania 2026, Europe's largest B2B licensing festival, where both companies showcase their entertainment franchises to the licensing industry.
• Warner Bros. DiscoverycoreStrategic or Co-development Partner · 18 June 2026Warner Bros. Discovery participates alongside Studio 100 at BRANDmania 2026, Europe's largest B2B licensing festival, where both companies showcase their entertainment franchises to the licensing industry.
• The Pokémon Company InternationalcoreStrategic or Co-development Partner · 18 June 2026The Pokémon Company International participates alongside Studio 100 at BRANDmania 2026, Europe's largest B2B licensing festival.
• Sesame WorkshopcoreStrategic or Co-development Partner · 18 June 2026Sesame Workshop participates alongside Studio 100 at BRANDmania 2026, Europe's largest B2B licensing festival.
• RTL Consumer ProductsminorStrategic or Co-development Partner · 18 June 2026RTL Consumer Products participates alongside Studio 100 at BRANDmania 2026, Europe's largest B2B licensing festival.
• Seven.One CommerceminorStrategic or Co-development Partner · 18 June 2026Seven.One Commerce participates alongside Studio 100 at BRANDmania 2026, Europe's largest B2B licensing festival.
• Universal Products & ExperiencesminorStrategic or Co-development Partner · 18 June 2026Universal Products & Experiences participates alongside Studio 100 at BRANDmania 2026, Europe's largest B2B licensing festival.
• Radio 2 (VRT)coreStrategic or Co-development PartnerStudio 100 and Radio 2 (the Flemish public broadcaster's radio station) co-produce the musical 'Hallo Radio 2', a feelgood musical celebrating the 1970s era of radio. Radio 2 is a co-producer of the show, which debuts March 24, 2027 at Studio 100 Theater Hofstade.
• NieuwsbladminorStrategic or Co-development PartnerNieuwsblad is listed as a partner for the 'Hallo Radio 2' musical production.
• Sport VlaanderenminorStrategic or Co-development PartnerSport Vlaanderen (a Flemish government sports organization) is listed as a partner for the 'Hallo Radio 2' musical production.
• Gemeente ZemstminorStrategic or Co-development PartnerGemeente Zemst (the municipality of Zemst) is listed as a partner for the 'Hallo Radio 2' musical production.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Pokémon Company International: Manages one of the world's most valuable children's/family entertainment franchises through licensing and content. A BRANDmania 2026 co-exhibitor alongside Studio 100 and a direct benchmark for character IP monetization.
• WildBrain: Canadian children's entertainment company that owns and licenses a portfolio of kids' brands (e.g., Peanuts, Teletubbies, Strawberry Shortcake). Closely comparable to Studio 100 in combining proprietary children's IP, content production, licensing, and consumer products.
• Banijay Kids & Family: European-based children's content production and distribution arm of Banijay. Comparable as a European peer producing and distributing family entertainment IP across multiple countries.
• Sesame Workshop: Nonprofit media and educational organization behind Sesame Street, with global consumer products and licensing operations. Directly comparable to Studio 100 as a long-running children's IP owner with licensing-driven revenue.
• Mondo TV: Italian producer and licensor of children's animated and live-action content. Comparable to Studio 100 in combining proprietary children's IP with licensing and consumer products distribution in Europe.
• HIT Entertainment: Children's entertainment IP owner (Thomas & Friends, Paw Patrol) now operating under Mattel. Comparable to Studio 100 as a children's IP house centered on licensing and content production.
• Toei Animation: Japanese animation studio with globally distributed children's franchises (Dragon Ball, One Piece). Comparable as a long-established children's content IP owner with strong licensing economics.

Broad incumbents

• Mattel: Global toy and family entertainment company that owns franchise IP (Barbie, Hot Wheels, Fisher-Price) and monetizes through licensing, content, and consumer products. Comparable as a much larger, diversified incumbent in the same children's IP and licensing space.
• Hasbro: Global play and entertainment company combining toy manufacturing with franchise IP (Transformers, My Little Pony, Peppa Pig). Overlaps with Studio 100 on family IP licensing and was a co-exhibitor at BRANDmania 2026.
• Warner Bros. Discovery: Major global entertainment conglomerate with significant kids/family IP (Looney Tunes, Hanna-Barbera, Cartoon Network brands). Comparable as a broad incumbent in children's content and licensing and a BRANDmania 2026 co-exhibitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/studio100
• Facebookfacebook.com/Studio100
• LinkedInlinkedin.com/company/studio100

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 100