Banijay Kids & Family

What Banijay Kids & Family does

Banijay Kids & Family is the dedicated children's entertainment division of Banijay Entertainment, established in 2020 and headquartered in Paris with a second office in London. The company consolidates six production companies (Zodiak Kids & Family France, Zodiak Kids & Family Productions UK, Tiger Aspect Kids & Family, Movimenti Production, Monello Productions, and Procidis) that develop and produce animated and live-action content for children and family audiences across preschool, kids, and family primetime segments. Its catalogue of 150+ titles includes evergreen franchises such as Totally Spies! (launched 2001), Mr Bean: The Animated Series, LoliRock, Once Upon a Time..., and Charlie and Lola, produced using 2D, 3D CGI, and 2D-rendered CGI techniques.

The company operates a vertically integrated commercial model spanning four primary functions. The Distribution arm (Banijay Kids & Family Distribution) handles exploitation of linear and non-linear rights globally. The Digital team operates 225+ digital channels including the ZeeKay YouTube network, self-publishing on Amazon, Meta, TikTok, and X, and selling Google ad inventory directly; the digital portfolio generates over 200 million monthly views, 2.25 billion minutes streamed monthly, and 1.5 billion monthly users reached. The Licensing division drives brand licensing and merchandising programmes with territory-specific agents, while production companies secure co-production commissions from broadcasters including BBC, France Télévisions, Gulli, Warner Bros. Discovery, Rai Kids, and Canal+. The company has a strategic R&D collaboration with Toon Boom Animation (announced June 2026) to co-develop AI tools for the Harmony and Storyboard Pro animation software, with ethical safeguards ensuring Banijay content is not used to train AI models.

The business monetizes through four primary revenue streams: production and co-production financing, global content licensing royalties, digital advertising revenue, and brand licensing/merchandising. Customer segments span broadcasters and streaming platforms (primary), digital platforms and YouTube networks (primary), and brand licensees and licensing agents (secondary). The company is a wholly-owned division of Banijay Entertainment, with no external investment or public ownership disclosed.

Name

Banijay Kids & Family

Legal name

Banijay Kids & Family

Website

https://banijaykidsandfamily.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Banijay Kids & Family is the dedicated children's entertainment division of Banijay Entertainment, producing and globally distributing animated and live-action content across a 150+ title catalogue through six production companies, a distribution arm, and a 225+ channel digital network serving broadcasters, streamers, and brand licensees.

Ownership category

akta.pro rank

Product category

Children's Entertainment Content Production and Distribution

NAICS

Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Kids & Preschool Animation Production (MPADACAJ)

akta.pro secondary industries

Live-Action Kids & Family Production (MPADABAF), Kids & Family Curated Content Platforms (MPACAKAL)

Keywords

• Children's content production
• Animated television distribution
• Brand licensing merchandising
• Digital content management
• Global content sales

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Content Production and Co-production: Banijay Kids & Family develops and produces animated and live-action content for children through six production companies, engaging in co-productions with international broadcasters such as BBC, Rai Kids, France Télévisions, Gulli, Warner Bros. Discovery, and ABC Australia. Revenue is generated through production financing, pre-sales, and broadcast commissions.
2. Global Content Distribution: Banijay Kids & Family Distribution exploits linear and non-linear rights for the group's catalogue of 150+ titles, partnering with leading broadcasters and platforms globally. The distribution arm manages sales, pre-sales, and licensing across all media and territories.
3. Digital Operations and Ad Revenue: The Digital team generates revenue through selling Google ad inventory, securing original digital commissions, acquiring third-party digital IPs, and managing digital channels across YouTube, Amazon, Meta, TikTok, and X. Over 200 million views per month and 2.25 billion minutes streamed monthly generate significant ad revenue.
4. Brand Licensing and Merchandising: Banijay Kids & Family's licensing division drives international commercial opportunities across multiple categories including apparel, accessories, food and beverage, plush and toys, for globally renowned brands such as Mr Bean, Totally Spies!, Charlie and Lola, and Topo Gigio, working with licensing agents and retail partners worldwide.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Banijay Kids & Family produces and distributes children's animated and live-action entertainment content through six production companies, manages global linear and non-linear rights for a catalogue of 150+ titles, operates 225+ digital channels across YouTube, Amazon, Meta, TikTok, and X via the ZeeKay network, and drives brand licensing and merchandising programmes for globally renowned IPs such as Totally Spies!, Mr Bean, LoliRock, and Charlie and Lola.

Product overview

Banijay Kids & Family is a global children's entertainment company operating as a content production and distribution powerhouse. The portfolio includes flagship animated franchises like Totally Spies! (25th anniversary in 2026), Mr Bean: The Animated Series, and LoliRock, alongside diverse programming spanning preschool (Charlie and Lola, Tee and Mo, Mumfie), adventure (Shasha & Milo, Silverpoint), edutainment (Once Upon A Time..., Maddie's Do You Know!), and comedy (Horrid Henry, Danny and Mick). The company comprises six production companies (Zodiak Kids & Family France, Zodiak Kids & Family Productions UK, Movimenti Production, Monello Productions, Tiger Aspect Kids & Family, and Procidis) producing original animated and live-action content. Distribution arm Banijay Kids & Family Distribution exploits linear and non-linear rights for 150+ titles. Digital division Banijay Kids & Family Digital operates 225+ digital channels including the ZeeKay YouTube network, generating over 2.25 billion monthly streaming minutes.

Differentiator

Problem solved

Functional benefit

Brands

• ZeeKay Network: One of Europe's largest kids and family YouTube hubs, part of Banijay Kids & Family Digital's digital operations.
• Banijay Kids & Family Distribution

Products and services

• Totally Spies! Animated spy-fi comedy franchise featuring three teenage secret agents originally launched in 2001. The series follows Clover, Sam and Alex as they tackle international missions. Season 8 is currently in production, celebrating the franchise's 25th anniversary in 2026. Targeted at children and family audiences.
• Mr Bean: The Animated Series Comedy animation following the daily trials of Mr Bean and his teddy bear. Voiced by Rowan Atkinson, the series comprises 182 episodes across four seasons, with Season 4 premiering in 2025. Targeted at children and family audiences.
• LoliRock Magical pop franchise featuring five princesses with singing powers. Originally aired 2013-2016 in 150+ territories. Season 3 commissioned by France Télévisions in 2026, featuring contemporary reboot with signature pop soundtrack. Targeted at tween and family audiences.
• Shasha & Milo CGI adventure series (25 x 22', 2023-) following shapeshifting heroes Shasha the cat and Milo the boy protecting Crescent Island from villain Luca. Targeted at children and family audiences.
• Super Happy Magic Forest Comedy quest adventure series (52 x 11') based on Matty Long's bestselling books. Features five heroes battling villains in a colourful 2D animation for 7+ audience. Co-produced with BBC and Rai Kids.
• Silverpoint BAFTA-nominated sci-fi adventure series (26 x 22', 2022-2023) for kids 8-12. Four kids discover something impossible buried in the woods at an adventure camp.
• Chimera Keepers: Adventures with Incredible Creatures Adventure series (52 x 11', 2024) following sisters Wendy and Thelma discovering magical Chimera creatures at their grandfather's estate. Targeted at children and family audiences.
• Miniheroes Of The Forest Pre-school series (52 x 7') featuring Gaston the bear, Juliette the owl, Jade the fox and Gabin the bunny with 'mini mega powers' at their secret TreeHouse. Targeted at preschool audiences.
• Stan & Gran CG animated upper preschool series following wildlife-loving Stan and his Gran investigating mysteries in coastal village Porthole. 52 x 11' commissioned by Milkshake!. Co-produced with Jollywise and Xentrix Studios.
• Piripenguins Comedy series (2025) following a cheerful colony of penguins on a floating iceberg, facing challenges from ice slides to pop music mayhem. Targeted at children and family audiences.
• Once Upon A Time... Edutainment saga (182 x 26' + 78 x 7') by Procidis covering Man, Space, Life, The Americas, The Discoverers, The Explorers, Planet Earth, and new series The Objects under Hello Maestro brand.
• The Game Catchers Pre-school adventure series (104 x 7', 2022) following five friends traveling the universe to learn and collect games from different planets. Targeted at preschool audiences.
• Tee and Mo Pre-school series (70 x 7') following energetic monkey Tee and his mum Mo in a jungle treehouse, exploring parent-child relationship themes. Targeted at preschool audiences.
• Maddie's Do You Know? Factual pre-school series (100 x 15' + 18 x 19') with presenter Maddie Moate exploring how everyday things work using special cameras and animation. Targeted at preschool audiences.
• Charlie and Lola Pre-school animation (78 x 11' + 2 x 22', 2008) based on Lauren Child's books, featuring 2D cut-out animation and photomontage style. Targeted at preschool audiences.
• Moominvalley 3D animated series (52 x 22') based on Tove Jansson's Moomin stories, directed at family primetime audience with drama fantasy themes.
• The Unstoppable Yellow Yeti Comedy adventure series (50 x 11' + 11 x 2') set in Winterton where 12-year-old Osmo befriends giant yellow yeti Gustav. Targeted at children and family audiences.
• Horrid Henry Family sitcom (250 x 11', 2019) following mischievous Henry who views life differently, speaking directly to kids about modern world experiences. Targeted at children and family audiences.
• Wow! That's Amazing Kids' experiments series (30 x 15') featuring experiments, puzzles and magic tricks that can be recreated at home, teaching physics and chemistry principles. Targeted at children and family audiences.
• Corpse Talk Comedy chat show (13 x 7' + 1 x 15') hosted by Adam interviewing historical figures, featuring guests including Mozart, Cleopatra, and Marie Curie. Targeted at children and family audiences.
• Mumfie Pre-school comedy (78 x 7') based on Britt Allcroft's Magic Adventures of Mumfie, featuring elephant Mumfie and friends in Flutterstone. Targeted at preschool audiences.
• Topo Gigio Pre-school series (78 x 11', 2020) following little mouse Gigio's daily adventures in the human world, with recurring request 'Kiss me goodnight and Hug me 'til I pop!'. Targeted at preschool audiences.
• Danny and Mick Slapstick comedy series (59 x 15', 2019-2023) featuring real-life brothers Danny Adams and Mick Potts at Pottsfield Leisure Centre. Targeted at children and family audiences.
• Aliens Love Underpants AND... Pre-school series (12 x 2' + 2 x 24', 2020-2021) based on Claire Freedman and Ben Cort's award-winning books, featuring silly songs about what aliens love besides underpants. Targeted at preschool audiences.
• Mister Maker Arts and crafts show (171 x 19', 2007-2019) combining live action, graphics and animation to entertain and teach pre-schoolers creative development. Targeted at preschool audiences.
• Secret Life of Boys Award-winning comedy (46 x 30' + 10 x 5', 2014-2020) following girl Ginger spending summer with her four boy cousins. Targeted at children and family audiences.
• Ted's Top Ten Children's comedy (10 x 23', 2021) following list-loving slacker Ted who creates Top Ten lists for every situation. Targeted at children and family audiences.
• Husha Be Mindfulness-led pre-school series (52 x 7') produced by Cwmni Da, commissioned by S4C. Features trio of characters guiding viewers through sensory experiences and emotional wellbeing exercises. Targeted at preschool audiences.
• Belzebubs Darkly funny adult animation (13 x 22') by Pyjama Films, co-produced by Movimenti Production. Mockumentary-style series based on JP Ahonen's webcomic about heavy metal band frontman who is also a stay-at-home dad.
• Banijay Kids & Family Digital Digital team managing content strategy, social media activation, and platform management across YouTube, Amazon, Meta, TikTok, and X. Operates over 225 digital channels generating 2.25 billion minutes streamed monthly, including ZeeKay network (Europe's largest kids YouTube hub).
• Banijay Kids & Family Distribution Commercial arm and dedicated sales division responsible for exploitation of linear and non-linear rights, ancillary activity, brand licensing, and digital exploitation. Represents over 150 titles.
• Care Bears YouTube Channel Management Digital management service for Care Bears YouTube channels globally. Banijay Kids & Family Digital manages Care Bears YouTube channels in English, Brazilian Portuguese, Spanish, and French for Cloudco Entertainment, integrating content into the ZeeKay network.
• Moomin YouTube Channel Management Digital management service for Moomin brand across YouTube and digital platforms. Banijay Kids & Family Digital manages Moomin's YouTube channels globally, applying expert guidance and data-driven strategies for audience growth and monetisation.
• Horrid Henry YouTube Channel Management Digital management service for Horrid Henry IP on YouTube. Banijay Kids & Family Digital provides hands-on care and experience for channel management for Novel Entertainment.
• Totally Spies! Consumer Products Licensing Programme Brand licensing programme for Totally Spies! 25th anniversary consumer products across sunglasses, collectible plush, dress-up items, and colouring books.
• Totally Spies! Season 8 New season 8 of Totally Spies! animated spy-fi comedy franchise in production for 2026. Targets children and family audiences worldwide.
• LoliRock Season 3 Third season of LoliRock magical pop franchise, 26 x 22' 2D-rendered CGI animated series, commissioned by France Télévisions and produced by Zodiak Kids & Family France with Xentrix Studios.
• Mr Bean: The Animated Series Season 4 Fourth season of Mr Bean: The Animated Series, 52 x 11' episodes, bringing total to 182 episodes. Premiered on Cartoonito and HBO Max across EMEA and ITVX Kids in UK.

Quantifiable outcome

• Over 200 million views per month and 2.25 billion minutes streamed monthly across Banijay Kids & Family's digital portfolio
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

42 partnerships are on record, tiered core and minor.

• France TélévisionscoreChannel Partner/ Reseller/ Distributor · 22 June 2026Commissioned LoliRock Season 3 (26x22', 2D-rendered CGI) as a co-producer alongside Banijay Kids & Family label Zodiak Kids & Family France and Xentrix Studios. France Télévisions is supporting the brand-new third season reboot of the iconic magical pop franchise, with creator and director Jean-Louis Vandestoc returning.
• Xentrix StudiosminorStrategic or Co-development Partner · 22 June 2026Co-producer of LoliRock Season 3 alongside Banijay Kids & Family and France Télévisions. Producing the new season using a unique and innovative production pipeline aimed at elevating visuals and storytelling.
• Warner Bros. Discovery Latin AmericacoreChannel Partner/ Reseller/ Distributor · 19 June 2026Multi-platform content deal acquiring Totally Spies! S8 and renewing Topo Gigio for Discovery Kids, expanding Banijay Kids & Family's Latin American footprint.
• Canal Once / Once Niñas y NiñosminorChannel Partner/ Reseller/ Distributor · 19 June 2026Mexican public broadcaster acquired a strong mix of premium programming including Chimera Keepers, Hey You! What If…?, Junior Vets, Moominvalley S3-4, Silverpoint S1-2, and Street Football S4 for its Once Niñas y Niños channel.
• V-me MediaminorChannel Partner/ Reseller/ Distributor · 19 June 2026Leading US Spanish-language network V-me Media licensed a wide-ranging slate for Vme Kids including MiniHeroes of the Forest, Sweet Tweets, Mumfie, The Game Catchers S1, and Stan & Gran.
• HITN / EdyeminorChannel Partner/ Reseller/ Distributor · 19 June 2026Hispanic Information and Telecommunications Network secured a broad content package for its preschool platform Edye, including MiniHeroes of the Forest, Sweet Tweets, Tee and Mo, and The Game Catchers S1, for US Hispanic and Latin American audiences.
• Toon Boom AnimationcoreTechnology or Integration · 16 June 2026Strategic R&D collaboration to co-develop AI tools for animation production software, focusing on advancing Toon Boom's Harmony and Storyboard Pro. Banijay receives early access to AI beta functionalities and product roadmap visibility; contributes production content and hands-on feedback for testing in real studio conditions. Ethical guardrails ensure Banijay content will not be used to train AI models, with all materials handled in a fully segregated and secure environment.
• Canal+ PolskaminorChannel Partner/ Reseller/ Distributor · 8 June 2026Canal+ Polska in Poland acquired a slate including Shasha and Milo, Stan & Gran, Street Football seasons four and five, and When I Was Your Age season 1, as part of CEE distribution expansion.
• MTVA (Hungary)minorChannel Partner/ Reseller/ Distributor · 8 June 2026MTVA in Hungary licensed Lilybuds, Once Upon a Time… Life, Objects and The Explorers, and Stan & Gran as part of CEE distribution deals.
• Česká televizeminorChannel Partner/ Reseller/ Distributor · 8 June 2026Czech broadcaster Česká televize picked up Piripenguins and Super Happy Magic Forest, and Lithuania's LRT licensed seasons one and two of Silverpoint.
• RHINOSHIELDminorGTM or Marketing Partner · 3 June 2026Tech accessories brand launching a vibrant range of mobile products including phone cases, AirPods cases, and phone grips featuring Totally Spies! branding, available worldwide online.
• Reorah CollectionminorGTM or Marketing Partner · 3 June 2026Jewellery label launching a curated Totally Spies! jewellery line translating the brand into wearable, contemporary accessories, available worldwide online.
• Besties BakeryminorGTM or Marketing Partner · 3 June 2026French boutique bakery partnered for an immersive activation across three locations with a fully branded Totally Spies! menu including birthday cakes, matcha drinks, layered cakes, bento cakes, and cupcakes, running through August 2026.
• BonBonWhimsminorGTM or Marketing Partner · 26 May 2026Award-winning jewellery and accessory brand launched a Totally Spies! jewellery line available in the U.S. with worldwide online availability, as part of the franchise's 25th anniversary activations.
• Deco BeautyminorGTM or Marketing Partner · 26 May 2026Nail brand introducing Totally Spies!-inspired nail stickers available online, via Amazon, and in specialty stores, as part of the brand's fashion-driven consumer products expansion.
• Tyler McGillivaryminorGTM or Marketing Partner · 26 May 2026New York-based clothing label launching a Totally Spies! capsule collection plus merchandise items, releasing in the U.S. with global online access, marking a re-entry into fashion-led products for the brand.
• SUPMODEminorStrategic or Co-development Partner · 23 April 2026French design and fashion business school collaborated with Banijay Kids & Family for a creative project at CANNESERIES, with 30 Nice students developing 14 original fashion looks inspired by Totally Spies! for the season 8 premiere event's pink carpet.
• WildBraincoreStrategic or Co-development Partner · 16 March 2026Expanded partnership to share content across YouTube channel networks. WildBrain hosts Banijay titles including Totally Spies! (seasons 1-6), LoliRock (seasons 1-2), and Mister Maker Arty Party (season 1), with access to sell direct advertising inventory. Conversely, Banijay's ZeeKay network hosts WildBrain content including In the Night Garden, Slugterra, and Boy & Dragon. Builds on existing relationship distributing Mr. Bean.
• Buffalo GrillminorGTM or Marketing Partner · 16 March 2026Major national partnership in France running from March to April 2026 across 325+ restaurants featuring a full Totally Spies! takeover with limited-edition collectible cups, surprise packs in kids' menus, and a dedicated Totally Spies! menu available exclusively via Uber Eats.
• Cloudco EntertainmentcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Banijay Kids & Family manages the Care Bears YouTube channels globally for Cloudco Entertainment, assuming stewardship of channels in English, Brazilian Portuguese, Spanish, and French, and integrating the catalogue into the ZeeKay network.
• TheSoul PublishingcoreStrategic or Co-development Partner · 1 January 2026Banijay and TheSoul Publishing have established a strategic partnership for YouTube partnerships, FAST channel growth, and co-productions. TheSoul is a Cyprus-headquartered content producer and distributor with 100+ family-friendly YouTube channels and 8,000+ long-form episodes distributed across 60+ streaming platforms in 180 countries. The collaboration combines both parties' shows and approach to storytelling for innovative content for global audiences.
• Bulldog LicensingcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Leading licensing agency appointed as agent for the Mr Bean brand in the UK, representing worldwide licensing and merchandising rights alongside WP Brands (Australia/New Zealand), Black White Orange (Indian subcontinent), and V.I.P. Entertainment & Merchandising (Germany/Austria/Switzerland).
• V.I.P. Entertainment & Merchandising GmbHChannel Partner/ Reseller/ Distributor · 1 January 2026Leading agency appointed as licensing agent for Mr Bean across Germany, Austria, and Switzerland to spearhead brand expansion within Central European markets.
• Osan OpticsminorGTM or Marketing Partner · 1 January 2026Launching a sleek sunglasses range inspired by the Totally Spies! characters' iconic looks as part of the franchise's 25th anniversary celebrations.
• YoutoozminorGTM or Marketing Partner · 1 January 2026Delivering collectible plush capturing the Totally Spies! characters' charm as part of the 25th anniversary product lineup.
• ChaksminorGTM or Marketing Partner · 1 January 2026Offering stylish dress-up items for fans wanting to channel their inner Totally Spies! character as part of the anniversary licensing programme.
• Hachette HeroesminorGTM or Marketing Partner · 1 January 2026Publishing partner inviting fans to dive into the world of espionage with a creative Totally Spies! colouring book as part of the 25th anniversary activations.
• IdaliaminorGTM or Marketing Partner · 1 January 2026Premium food brand launching bespoke Totally Spies! chocolate-covered iced fruit featuring three recipes tailored to each Spy's iconic colours, in France.
• Tsun ScoopsminorGTM or Marketing Partner · 1 January 2026Los Angeles-based ice cream brand debuting a vibrant, social-media-driven Totally Spies! activation with themed décor and limited-edition ice cream flavours inspired by Sam, Clover, and Alex, in the US market.
• Bubblegum KidsminorGTM or Marketing Partner · 1 January 2026Confectionery partner launching a vibrant new Totally Spies!-inspired flavour line rolling out across major US retailers, expanding food category licensing for the brand.
• Skinnydip LondonminorGTM or Marketing Partner · 1 January 2025Fashion and lifestyle brand partnered for a new Charlie and Lola branded product range including T-shirts, sweatshirts, hoodies, and phone cases, bringing the series' distinctive aesthetic into contemporary consumer products.
• Moomin CharacterscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Banijay Kids & Family Digital manages Moomin's YouTube channels and digital presence globally, applying expert guidance and data-driven strategies to deliver phenomenal growth across all key performance metrics, expanding global reach, deepening audience engagement, and unlocking unprecedented monetisation opportunities.
• Open Mind Productions (Numberjacks)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Digital management partnership for Numberjacks brand on YouTube, with the Banijay Digital team providing creative, energetic, and hands-on channel management.
• Novel Entertainment (Horrid Henry)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Long-standing digital management partnership for Horrid Henry IP on YouTube, with the Banijay Digital team providing hands-on care and experience for channel management.
• Illuminated Films (Little Princess)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Digital management partnership keeping Little Princess fresh and relevant across all digital platforms, providing strategic and creative digital support.
• Kindle Entertainment (Get Well Soon, Big & Small)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Digital management partnership for Get Well Soon and Big & Small brands, with the Banijay Digital team finding new ways to keep evergreen brands fresh and relevant in the digital kids sphere.
• Phil Gallagher (Mister Maker)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Long-standing partnership where Banijay Digital creates new, improved, and engaging content for Mister Maker across digital platforms while underpinning live activities with online support, with social channels growing from strength to strength.
• GullicoreChannel Partner/ Reseller/ Distributor · 1 January 2024French broadcaster commissioned Totally Spies! Season 8 following the successful return of Season 7, which achieved record audience shares of 37% of 4-14 year-olds, making Gulli the national leader among children in France.
• Warner Bros. Discovery EMEAcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Broadcast partner for Totally Spies! Seasons 7 and 8 across EMEA and the U.S. via Cartoon Network and Max; also home to Mr Bean: The Animated Series Season 4 on Cartoonito and HBO Max across EMEA, and Warner Bros. Discovery kids channels in South and South-East Asia.
• Little TigerminorStrategic or Co-development Partner · 2 March 2023Children's publisher collaboration with Tiger Aspect Kids & Family to option and develop future animated and live action TV projects from Little Tiger's rich portfolio of bestselling books, featuring unforgettable characters and striking worlds.
• JollywiseminorStrategic or Co-development Partner · 16 February 2023Co-producer of Stan & Gran alongside Tiger Aspect Kids & Family and Xentrix Studios. The series was commissioned by Milkshake! (Channel 5's preschool strand) with 52x11' episodes commencing production under Tiger Aspect Kids & Family.
• Xentrix StudiosminorStrategic or Co-development Partner · 16 February 2023Co-producer of Stan & Gran alongside Tiger Aspect Kids & Family and Jollywise, with Xentrix producing the series on a unique and innovative pipeline. Also co-producer of LoliRock Season 3.

Scale indicators11 records

Recent moves1 record

Direct peers

• Aardman Animations: UK-based animation studio producing globally recognized children's and family content (Shaun the Sheep, Wallace & Gromit, Peppa Pig's original producer). Comparable to Banijay's Tiger Aspect Kids & Family in geographic base, production pedigree, and BBC broadcast partnership heritage.
• WildBrain: Canadian-based kids and family entertainment company that manages iconic IP, operates a large YouTube network, and distributes content globally — directly comparable to Banijay Kids & Family's combination of IP stewardship, digital distribution (ZeeKay network), and traditional broadcast licensing. WildBrain is also an active partnership counterparty for Banijay (cross-distribution deal on YouTube).
• Xilam Animation: French independent animation studio producing and distributing kids and family content globally (e.g., Oggy and the Cockroaches, Zig & Sharko). Comparable to Banijay's Zodiak Kids & Family France and Movimenti Production in production style, geographic base, and international licensing approach.
• Cyber Group Studios: Paris-based animation production and distribution company specializing in children's and family content. Comparable to Banijay Kids & Family in both geography (France) and business model (animated series production + international distribution to broadcasters and platforms).
• Studio 100: Belgian-based entertainment group producing and licensing children's content and brands (Maya the Bee, Heidi, Blinky Bill). Comparable to Banijay Kids & Family's vertically integrated production-distribution-licensing model with multi-decade IP libraries and strong European broadcast relationships.

Broad incumbents

• DreamWorks Animation: Major animation studio and brand owner (Shrek, Kung Fu Panda, How to Train Your Dragon). Comparable in animation production scale and global IP exploitation, though DreamWorks operates at significantly larger scale and is now part of Universal/NBCUniversal rather than independent.
• Hasbro Entertainment: Toys-and-entertainment conglomerate managing kids IP across toys, TV production, and licensing (Transformers, My Little Pony, Peppa Pig via eOne). Comparable to Banijay's toy licensing programme for Mr Bean and Totally Spies!, though at materially larger scale across more categories.
• Mattel: Global toy and family entertainment company that owns and develops kids IP (Barbie, Hot Wheels, Fisher-Price) and operates Mattel Television Studios. Comparable to Banijay's brand licensing and merchandising revenue model, though with a much larger toy manufacturing footprint.
• BBC Studios Children's & Family: BBC Studios' children's content division, producing flagship kids shows and co-producing with international partners (e.g., Super Happy Magic Forest with Banijay). Comparable as a public-broadcaster-affiliated production entity that both commissions and supplies kids content globally.

Regional players

• Gaumont Animation: French animation arm of major studio Gaumont, producing high-end animated kids and family series. Comparable in production capability and French broadcaster relationships, but operates primarily in animation rather than Banijay's broader animation-plus-live-action plus-licensing portfolio.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ZeeToons-CartoonsforKids/videos
• LinkedInlinkedin.com/company/banijay-kids-and-family
• Xx.com/BanijayKids
• Facebookfacebook.com/banijaykidsandfamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banijay Kids & Family