What Seven.One Entertainment does

Seven.One Entertainment Group GmbH is the entertainment and advertising operating arm of ProSiebenSat.1 Media SE, headquartered in Unterföhring, Germany. It owns and operates seven free-to-air TV channels (SAT.1, ProSieben, Kabel Eins, sixx, SAT.1 Gold, ProSieben MAXX, Kabel Eins Doku), the Joyn streaming platform — described as Germany's largest free TV and on-demand offering with 12.5 million monthly viewers in April 2026 — and a network of 20+ wholly-owned subsidiaries covering content production (Seven.One Production, SevenPictures Film, Redseven Entertainment, Pyjama Pictures, Just Friends Productions), advertising sales and creative (Seven.One Media, Seven.One AdFactory), programmatic and ad-tech (Virtual Minds, Smartstream, d-force, glomex), podcast (Seven.One Audio), influencer marketing (Buzzbird, Studio71), sports (Seven.One Sports, DYN Media), retail media (Marktguru), artist and event management (Starwatch, MMP Event), and media investment (SevenVentures, SevenAccelerator).

The core commercial engine is Seven.One Media, which sells advertising inventory across the full P7S1 video footprint via direct field sales to brand advertisers and media agencies, supplemented by programmatic channels. Pricing for linear TV is per-second based on price groups tied to audience reach, with volume rebates (15% AE for agencies); digital, streaming, and podcast pricing is not publicly disclosed. Technology differentiators include household-level addressable TV (SwitchIn), cross-media measurement (Total Video based on CFlight), socio-demographic, contextual, and CrossDevice targeting, and the newly launched Pause Ad streaming format designed for conscious-attention moments on Joyn.

The go-to-market is sales-led B2B, targeting brand advertisers (CosmosDirekt, Levi's, Alpro, Samsung, granini among named examples) and advertising agencies across multiple verticals. Governance is via a six-member Geschäftsführung (Nicole Agudo Berbel, Marco Giordani, Nicola Lussana, Dr. Markus Messerer, Henrik Pabst, Bob Rajan), with Seven.One Media GmbH operating under a parallel board (Nicola Lussana as Vorsitzender, plus Lennart Harendza, Guido Modenbach, Georg Nitzl, Dr. Michael Stix). The entity is wholly owned by ProSiebenSat.1 Media SE and operates primarily in the DACH region.

Name

Seven.One Entertainment

Legal name

Seven.One Entertainment Group GmbH

Website

https://seven.one

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Seven.One Entertainment Group GmbH operates as the entertainment and advertising arm of ProSiebenSat.1 Media SE, running Germany's largest free streaming platform Joyn, seven free-TV channels, and a diversified portfolio spanning programmatic, podcast, influencer, sports, film, and retail media businesses for brand advertisers and agencies in the DACH region.

Ownership category

akta.pro rank

Product category

TV and Streaming Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Representatives (541840), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Video Industries (5121)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Versioning & Mastering (IMF, Mezzanine, Textless, Deliverables) (MPAHAFAF)

Keywords

• Cross-media advertising
• Streaming platform advertising
• Programmatic TV buying
• Addressable TV targeting
• Podcast advertising sales

Headquarters

HQ city

Unterföhring

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. TV Advertising Sales: Revenue generated from selling advertising spots across ProSiebenSat.1 TV channels including ProSieben, SAT.1, Kabel Eins, sixx, SAT.1 Gold, ProSieben MAXX, and Kabel Eins Doku. Pricing based on seconds of airtime and audience reach metrics.
2. Streaming/Video Advertising: Revenue from advertising on the Joyn streaming platform including instream video ads, pause ads, and programmatic video advertising. The platform reached 12.5 million viewers in April 2026.
3. Podcast Advertising: Revenue from podcast advertising through the Seven.One Audio portfolio, including performance ads, branding ads, native producer read ads, and host read ads within the Premium Audio Network.
4. Programmatic/AdTech Services: Revenue from programmatic advertising technology services including Virtual Minds platform, d-force network, and data-driven targeting solutions.
5. Influencer Marketing: Revenue from influencer marketing services through Buzzbird and Studio71 agencies, connecting brands with online personalities.
6. Production Services: Seven.One Production offers studio and post-production services, content management, and broadcasting services for internal and external clients across 20+ TV channels and Joyn.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Seven.One Entertainment operates as the exclusive advertising and media-sales arm of ProSiebenSat.1 Media SE, monetizing a portfolio of seven German free-TV channels and Germany's largest free streaming platform (Joyn). The company sells cross-media advertising solutions spanning traditional TV spots, addressable TV (SwitchIn, ATV Spot), programmatic video (Virtual Minds, d-force), podcast audio (Seven.One Audio), influencer marketing (Buzzbird, Studio71), and branded entertainment (Seven.One AdFactory), supported by data-driven audience targeting (SozioDem, SpotOn, CrossDevice) and cross-media measurement via Total Video / CFlight. It also produces content through SevenPictures Film and Seven.One Production and runs adjacent media-investment (SevenVentures, SevenAccelerator) and retail-media (Marktguru) businesses.

Product overview

Seven.One Entertainment Group operates as a diversified media and entertainment conglomerate offering a multi-platform portfolio of products. The core offering includes Joyn, Germany's largest free TV and on-demand streaming platform, along with multiple TV channels (SAT.1, ProSieben, Kabel Eins, sixx, SAT.1 Gold, ProSieben MAXX, Kabel Eins Doku). The company provides advertising and marketing solutions through Seven.One Media, including innovative formats like Pause Ad and programmatic capabilities via Virtual Minds and Smartstream. The portfolio encompasses podcast advertising (Seven.One Audio), influencer marketing (Buzzbird, Studio71), sports content (Seven.One Sports, DYN Media), and film production (SevenPictures Film). Additional services include production facilities (Seven.One Production), retail media (Marktguru), video marketplace (glomex), artist/event management (Starwatch Artist Management, MMP Event), and media investment vehicles (SevenVentures, Seven Accelerator).

Differentiator

Problem solved

Functional benefit

Brands

• Joyn: Germany's largest Free-TV and on-demand streaming platform, offering the entire world of entertainment in a single app.
• SAT.1
• ProSieben
• Kabel Eins
• sixx
• SAT.1 Gold
• ProSieben MAXX
• Kabel Eins Doku
• DMAX
• TLC
• TELE5
• glomex
• ran
• ranActive
• GoinGreen
• SPOX
• Sportdeutschland.tv
• Goal.com
• GoFresh
• Dyn Media
• Seven.One AdFactory
• SevenPictures Film
• Seven.One Production

Products and services

• Joyn Free ad-supported streaming platform from ProSiebenSat.1 offering live broadcast channels and on-demand content to German-speaking audiences, used as the digital advertising vehicle behind the group's streaming inventory and reaching 12.5 million monthly viewers by April 2026.
• SAT.1 German free-to-air television channel under ProSiebenSat.1 distributing entertainment content to broad audiences and monetized through Seven.One Media's advertising sales.
• ProSieben Flagship German free-to-air TV channel under ProSiebenSat.1 providing mainstream entertainment programming that anchors Seven.One's premium advertising inventory.
• Kabel Eins German free-to-air TV channel in the ProSiebenSat.1 portfolio providing family- and lifestyle-oriented programming.
• sixx German TV channel targeted at female audiences, distributed across linear and digital surfaces within ProSiebenSat.1.
• SAT.1 Gold German TV channel under ProSiebenSat.1 targeted at women aged 40+ with lifestyle and entertainment programming.
• ProSieben MAXX German fan-oriented TV channel within the ProSiebenSat.1 portfolio delivering enthusiast and lifestyle programming.
• Kabel Eins Doku German documentary-focused TV channel in the ProSiebenSat.1 portfolio, sold at competitive CPMs to advertisers seeking incremental reach.
• Seven.One Media Cross-media advertising sales house acting as the exclusive marketing and ad-sales partner for ProSiebenSat.1's TV channels, Joyn and digital inventory, serving enterprise advertisers and media agencies with bundled cross-media campaigns.
• Seven.One AdFactory In-house creative advertising agency developing branded entertainment concepts, brand integrations and SpecialAds for advertisers on Seven.One's premium inventory.
• Seven.One Audio Podcast and audio advertising business offering performance ads, branding ads, native producer read ads and host read ads through the Premium Audio Network for advertisers and agencies.
• Seven.One Production TV and multimedia production services covering studio production, post-production, content management and broadcasting for internal channels and external clients across 20+ TV channels.
• SevenPictures Film Berlin-based film co-production company producing up to six German theatrical films per year, with notable titles including 'Ballon', 'Lindenberg! Mach Dein Ding' and 'Die drei Fragezeichen - Erbe des Drachen'.
• Buzzbird Influencer marketing agency based in Berlin, connecting brands with relevant online personalities as part of Seven.One's influencer marketing portfolio.
• Studio71 Global digital media and entertainment company representing top influencers, integrated into Seven.One's influencer marketing portfolio.
• Virtual Minds Programmatic AdTech platform described as Europe's leading automated online marketing platform, serving as the programmatic backbone for Seven.One Media's video advertising operations.
• Smartstream Video advertising platform offering advertisers and agencies a holistic solution to reach target audiences through digital video ad placements.
• SwitchIn Addressable TV Addressable TV product enabling household-level targeted TV advertising for advertisers seeking precise audience targeting within Seven.One's broadcast inventory.
• glomex Online video content marketplace for distributing and monetizing premium video content, operating as a key distribution channel within Seven.One's digital portfolio.
• Marktguru Retail-media platform publishing digital advertising brochures and promotional content on iOS, Android and web apps, enabling retail sales promotion for brand and retail partners.
• SevenVentures Media investment vehicle providing growth capital to media companies in exchange for advertising commitments from the ProSiebenSat.1 group.
• SevenAccelerator Corporate venture capital arm investing in early-stage media and technology companies in the DACH region, leveraging the group's media assets.
• Starwatch Artist Management Full-service artist management division representing artists across music, entertainment, events and brand-partnership opportunities.
• MMP Event Event and sports-event management agency developing innovative event formats with end-to-end execution, marketing and communications.
• Seven.One Licensing Licensing service that commercializes intellectual property and brand extensions from the Seven.One Entertainment portfolio for licensing partners.
• Pause Ad Streaming ad format on Joyn that displays brand messages when viewers pause content, targeting moments of high attention. Launched in May 2026 with CosmosDirekt as first advertiser.

Quantifiable outcome

• Joyn achieved 12.5 million cumulative net reach in April 2026, its most successful month ever
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CosmosDirektcoreGTM or Marketing Partner · 18 May 2026CosmosDirekt served as the launch advertising customer for Seven.One Media's new Pause Ad streaming advertising format on the Joyn platform. This partnership demonstrates the company's ability to bring innovative ad formats to market with leading brand partners.
• Joyn (Joint Venture with ProSiebenSat.1)coreStrategic or Co-development PartnerJoyn is Germany's largest free TV and on-demand streaming platform, jointly operated by Seven.One Entertainment Group and Discovery (later merged into paramount). The platform provides the digital streaming extension for Seven.One's entertainment portfolio.
• Virtual MindscoreTechnology or IntegrationVirtual Minds is described as Europe's best Ad-Tech platform and serves as the programmatic backbone for Seven.One Media's online advertising operations, enabling automated media buying.
• glomexcoreTechnology or IntegrationGlomex operates as Germany's largest marketplace for high-quality video content and is integrated into Seven.One's digital portfolio. The platform enables video content distribution and monetization.
• SevenPictures FilmcoreStrategic or Co-development PartnerSevenPictures Film is a wholly-owned subsidiary of Seven.One Entertainment Group, co-producing up to six German theatrical films annually. Notable productions include 'Kidnapping Stella' (Netflix), 'Ballon', 'Lindenberg! Mach Dein Ding', and 'Die drei Fragezeichen'.
• BuzzbirdminorChannel Partner/ Reseller/ DistributorBerlin-based influencer marketing agency that connects brands with suitable online personalities. Part of Seven.One's influencer marketing portfolio alongside Studio71.
• Studio71minorChannel Partner/ Reseller/ DistributorGlobal digital media and entertainment company representing top influencers, integrated into Seven.One's portfolio for influencer marketing services.
• DYN MediaminorStrategic or Co-development PartnerDYN streaming platform complements Seven.One's digital marketing portfolio with an additional sports brand, expanding the company's sports content offerings.
• Pantaleon FilmsminorStrategic or Co-development PartnerCo-production partner for SevenPictures Film, including the production of '791 km' (2023).
• herbX FilmminorStrategic or Co-development PartnerCo-production partner for 'Ballon' (2018), a historical drama film.
• Wiedemann & Berg FilmminorStrategic or Co-development PartnerCo-production partner for 'Die drei Fragezeichen - Erbe des Drachen' (2023).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RTL Deutschland (Ad Alliance / IP Deutschland): RTL Deutschland is the closest direct peer - it sells TV advertising for RTL, VOX, n-tv and the RTL+ streaming platform in Germany through Ad Alliance / IP Deutschland. It competes head-to-head with Seven.One Media for the same pool of German brand and agency budgets and is also the JV partner in Joyn.
• Ströer SE: Ströer is a German digital and out-of-home advertising sales house operating its own programmatic stack (Ströer Digital Media) and premium inventory, competing with Seven.One Media and Virtual Minds for digital video budgets from German advertisers.

Broad incumbents

• GroupM (WPP): GroupM is the world's largest media-buying network and an intermediary on the buyer side of the same German TV/video inventory Seven.One Media sells; competes with Seven.One Media's programmatic Virtual Minds stack for agency-level media investment.
• Publicis Groupe: Publicis operates global agency networks (Publicis Media, Zenith, Starcom) that negotiate and buy the very TV/video inventory Seven.One Media sells, making it a major counterpart and competitor for advertiser mindshare across cross-media campaigns in Germany.
• Dentsu: Dentsu is a global advertising holding company whose media arm (Dentsu X, Carat, iProspect) buys large volumes of premium video and streaming inventory for clients, competing for the cross-media budgets Seven.One Media targets.
• WPP: WPP is the parent of GroupM and Ogilvy and a major buyer and competitor of premium video inventory; its agencies frequently trade media spend against Seven.One Media's German TV and streaming portfolio.

Emerging players

• Netflix: Netflix competes with Joyn for German streaming attention with an ad-supported tier, drawing viewing hours that would otherwise flow to Joyn and incremental ad budgets away from Seven.One Media's free, ad-supported inventory.
• Disney+: Disney+ (with ad tier) is a competing premium streaming destination in Germany that pressures Joyn's share of premium-content viewing hours; relevant because it competes for the same finite consumer attention and CTV ad inventory pool.
• Amazon Ads / Prime Video: Amazon Prime Video's ad-supported tier competes for premium streaming attention and advertiser spend; Amazon Ads as a whole represents an alternative walled-garden programmatic destination competing with Virtual Minds for CTV budgets.

Others

• Paramount Global (Paramount+): Former Discovery (now integrated into Paramount) is both a historic Joyn JV partner and a streaming competitor; its Paramount+ ad tier and global content rights intersect with the same German premium-VOD and ad-inventory dynamics Seven.One operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sevenpictures_film
• LinkedInlinkedin.com/company/sevenone-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven.One Entertainment