Attitude Magazine

What Attitude Magazine does

Attitude Magazine is a UK-based LGBTQ+ media publication founded in the mid-1990s and operated by parent company Stream Publishing. The business produces a multi-platform content portfolio targeting the LGBTQ+ community and its allies, spanning news, culture, style, travel, and lifestyle coverage. Its flagship product is the print Attitude Magazine, supplemented by digital distribution through dedicated iOS and Android applications, Apple News+, the Attitude Uncut digital-first sub-brand, an audio podcast, and an active YouTube channel. The publication also operates the annual Attitude PRIDE Awards, a flagship event in its 10th year celebrating LGBTQ+ heroes and community trailblazers, and in 2026 participated for the first time in the Pride in London parade alongside partner PEUGEOT. The company is led by publisher Darren Styles OBE and Head of Marketing Vincent Jaskowski-Prowse, with a small team of 11-50 employees based in London.

The business operates a hybrid revenue model combining print subscriptions (distributed via selectmagazines.co.uk), free digital content distributed through apps and Apple News+, and a growing portfolio of brand-sponsored events, content partnerships, and co-produced video series. Commercial partners include PEUGEOT (multi-year headline partner for the PRIDE Awards Europe), Virgin Atlantic, Jaguar, British Airways, Eurostar, Booking.com, Channel 4, Avani Hotels, and Axel Hotels, which collectively underwrite the events business and sponsored content. Recent award recognition includes Travel Section of the Year at the TravMedia Awards 2026 and Consumer Event of the Year at the PPA 2026 Awards for the Virgin Atlantic Attitude Awards.

The underlying technology stack is conventional digital media infrastructure: a WordPress-based website (Powered by Pugpig), native mobile applications, podcast distribution via pod.link and major aggregators, and social media presence across TikTok, Instagram, Facebook, YouTube, and Twitter/X. There is no indication of proprietary AI/ML capabilities, custom data assets, or differentiated technical infrastructure; the company's competitive positioning rests on brand heritage, community relationships, and event IP rather than technology differentiation.

Name

Attitude Magazine

Legal name

Stream Publishing

Website

https://attitude.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Attitude Magazine is a UK-based LGBTQ+ media brand publishing a print magazine, digital apps, podcast, YouTube channel, and the annual Attitude PRIDE Awards, targeting LGBTQ+ readers and allies with news, culture, style, and travel content under parent Stream Publishing.

Ownership category

akta.pro rank

Product category

LGBTQ+ Media & Publishing

akta.pro primary industry

Men’s Interest Magazines (MPAJAEAC)

akta.pro secondary industries

Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Entertainment & Celebrity Magazines (MPAJAEAK), Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• LGBTQ+ media
• Pride publishing
• Gay magazine
• Queer lifestyle content
• Digital magazine publishing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Pricing tiers

Distribution channels6 records

Marketing channels6 records

Core offering

Attitude Magazine is a UK-based LGBTQ+ publication that produces and distributes editorial content covering news, culture, style, fashion, beauty, travel, and life topics targeted at the queer community and its allies. It operates across print subscription, iOS and Android mobile apps, Apple News+, a podcast, a YouTube channel, and social platforms, and runs the annual Attitude PRIDE Awards celebrating LGBTQ+ heroes and community trailblazers.

Product overview

Attitude Magazine is a UK-based LGBTQ+ publication offering a multi-platform content portfolio consisting of the print magazine, mobile applications (iOS/Android), Apple News+ distribution, the Attitude Uncut digital-first brand, a podcast, and video content through its YouTube channel. The publication also produces events including the annual Attitude PRIDE Awards and video series such as The Creators. The core offering centers on editorial content covering news, culture, style, and life topics relevant to the LGBTQ+ community.

Differentiator

Problem solved

Functional benefit

Products and services

• Attitude Magazine (Print) The flagship UK LGBTQ+ magazine covering news, culture, style, fashion, beauty, travel, and life for the queer community, available via annual print subscription.
• Attitude App (iOS/Android)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PEUGEOTcoreGTM or Marketing PartnerPEUGEOT is the headline partner of the Attitude PRIDE Awards Europe, now in its third consecutive year. PEUGEOT has designed rainbow-liveried vehicles including E-5008 and New PEUGEOT 408 for Pride events. The partnership includes marching together at Pride in London on 4 July, leading a 100-strong group through the capital.
• British AirwayscoreGTM or Marketing PartnerBritish Airways is a supporter of the PEUGEOT Attitude PRIDE Awards Europe, which is the 10th annual celebration of LGBTQ+ heroes and community trailblazers.
• JaguarcoreStrategic or Co-development PartnerJaguar partnered with Attitude on 'The Creators' film series featuring makers in front of the camera discussing originality. Season two featured glass artist Emma Goring, multidisciplinary artist Annabel MacIver, and Jaguar lead materiality designer Axel Goulée. Jaguar's founder Sir William Lyons had a principle that 'A Jaguar should be a copy of nothing.' Jaguar also powered the Virgin Atlantic Attitude Awards.
• Avani Hotels & ResortsminorGTM or Marketing PartnerAvani Hotels & Resorts partnered with Attitude for travel content including WorldPride 2026 coverage at Avani Museum Quarter Amsterdam. The partnership includes hotel reviews and travel guides for LGBTQ+ travelers.
• EurostarminorGTM or Marketing PartnerEurostar partnered with Attitude for travel content covering Pride destinations accessible by train including Brussels, Paris, and WorldPride Amsterdam. The partnership includes 2-for-1 entry offers at Amsterdam museums.
• Virgin Atlantic HolidaysminorGTM or Marketing PartnerVirgin Atlantic Holidays partnered with Attitude for a Korean food pop-up coming to London, with flight giveaways to Seoul as part of the promotion.
• Virgin AtlanticcoreGTM or Marketing PartnerVirgin Atlantic powered the Attitude Awards, with the Virgin Atlantic Attitude Awards, powered by Jaguar, winning Consumer Event of the Year at the PPA 2026 Awards.
• Booking.comminorGTM or Marketing PartnerBooking.com partnered with Attitude and Eurostar for a VIP trip giveaway to WorldPride Amsterdam 2026.
• myGworkminorGTM or Marketing PartnermyGwork partnered with Attitude for business content featuring RS Group executives discussing LGBTQ+ allyship and cultural identity.
• VisitMiamiLGBTQminorGTM or Marketing PartnerVisitMiamiLGBTQ partnered with Attitude for an LGBTQ+ art lover's guide to Miami featuring creative spots in the city.
• Axel HotelsminorGTM or Marketing PartnerAxel Hotels partnered with Attitude for beach season coverage at their properties across Ibiza, Mykonos, Crete, and Gran Canaria.
• Channel 4coreStrategic or Co-development PartnerChannel 4 partnered with Attitude on the 'Tip Toe or Ta-Da' series based on Russell T Davies' suburban thriller 'Tip Toe', featuring interviews with Danny Beard and Jason Patel about Pride flags and community representation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Out Magazine: US LGBTQ+ lifestyle magazine covering fashion, culture, politics and entertainment for queer audiences; directly comparable to Attitude's editorial scope and category positioning.
• Gay Times: UK-based LGBTQ+ magazine and digital publisher covering news, culture and lifestyle for queer audiences; directly competes with Attitude for the same UK LGBTQ+ readership and advertisers.
• Queerty: US-based LGBTQ+ digital news and entertainment site; competes for the same global LGBTQ+ reader attention and advertiser budgets, particularly on news and celebrity coverage.
• PinkNews: UK-headquartered, digital-first LGBTQ+ news outlet with global reach, covering politics, culture and community; overlaps directly with Attitude's news and culture verticals.
• Them: Condé Nast-owned LGBTQ+ digital publication covering culture, style and identity; a digital-native competitor targeting the same queer audience with overlapping editorial verticals.
• DIVA Magazine: UK-based LGBTQ+ magazine primarily serving lesbian and bisexual women; operates in the same UK LGBTQ+ publishing space with a similar multi-platform model, although focused on a different sub-community.
• The Advocate: Long-running US LGBTQ+ news and culture publication; comparable editorial mix (news, culture, opinion) and target LGBTQ+ audience, though US-focused.

Emerging players

• Gay Star News: Digital LGBTQ+ news outlet covering global queer news, entertainment and travel; overlaps with Attitude's news, culture and travel verticals from a digital-native angle.

Others

• GLAAD: Leading US LGBTQ+ media advocacy organization; not a direct competitor but closely adjacent — it shapes media representation standards and influences the advertiser/partner ecosystem that Attitude sells into.

Broad incumbents

• Condé Nast (LGBTQ+ portfolio incl. Them, Out, Wired LGBTQ coverage): Large global media publisher whose LGBTQ+ brands (Them, Out) compete directly with Attitude for advertisers and audience, while also bringing scale advantages in digital and event production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/attitudemag
• YouTubeyoutube.com/channel/UC7HfX5mUce4gM06_9rT03iQ
• Facebookfacebook.com/15247855753
• Instagraminstagram.com/attitudemag
• TikToktiktok.com/@attitudemag
• LinkedInlinkedin.com/company/attitude-media-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attitude Magazine