DIVA Magazine
DIVA Magazine is an independent UK-based media publication serving LGBTQIA women and non-binary people through print and digital magazines, a podcast, annual awards, and an events platform via subscription and advertising revenue.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DIVA Magazine does
DIVA Magazine is an independent UK-based media publication headquartered in London, serving LGBTQIA women and non-binary people. The company produces a print magazine available through UK subscriptions (divadirect.info) and worldwide subscriptions (selectmagazines.co.uk), alongside a digital edition distributed via the PocketMags platform. Content is organized into editorial verticals covering Celeb, Culture (including Books, Music, Screen, Theatre, and the podDIVA podcast), Lifestyle (Family, Dating, Travel, Sport, Sex), News, and Views.
The underlying technology stack is standard publishing infrastructure: a WordPress CMS for the website, the PocketMags third-party platform for global digital distribution, and basic e-commerce functionality for subscription handling. The brand extends beyond the core magazine through sub-product lines including the annual DIVA Awards ceremony (divaawards.co.uk), the podDIVA podcast, and a DIVA Events Listings platform supporting community event promotion.
DIVA Magazine operates a diversified revenue model anchored in recurring subscriptions (digital monthly via PocketMags, print annually via UK and worldwide channels), supplemented by advertising sold through a dedicated 'Why Advertise' proposition. The publication is privately held with no disclosed parent company, no institutional funding, and no M&A activity in evidence. It operates with a small team of 18 employees and maintains a community-led go-to-market motion leveraging editorial content, social media engagement (notably Instagram), and live-event partnerships such as the 2026 Ella Festival Mallorca collaboration.
DIVA Magazine firmographics
Firmographics- Name
- DIVA Magazine
- Legal name
- DIVA Magazine
- Website
- https://divamag.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DIVA Magazine is an independent UK-based media publication serving LGBTQIA women and non-binary people through print and digital magazines, a podcast, annual awards, and an events platform via subscription and advertising revenue.
- Ownership category
- akta.pro rank
DIVA Magazine industry classification
Industry- Product category
- LGBTQIA+ Magazine Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industries
- Entertainment & Celebrity Magazines (MPAJAEAK), Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
DIVA Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Subscriptions: Monthly and annual digital subscriptions available through PocketMags platform, providing access to the magazine's digital edition and archives.
- Print Subscriptions: UK and worldwide print subscription options available through divadirect.info and selectmagazines.co.uk respectively, offering physical magazine delivery.
- Advertising: The magazine features advertising opportunities, with a dedicated 'Why Advertise in DIVA Magazine' page suggesting brand partnerships and sponsored content as a revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Subscription via PocketMags |
| Subscription | Annual | UK Print Subscription via divadirect.info |
| Subscription | Annual | Worldwide Print Subscription via selectmagazines.co.uk |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DIVA Magazine product offering
Product offeringCore offering
DIVA Magazine publishes a dedicated print and digital magazine for LGBTQIA women and non-binary people, featuring celebrity interviews, culture (books, music, screen, theatre), lifestyle (family, dating, travel, sport, sex), news, and views. Distribution is via PocketMags for digital editions, divadirect.info for UK print subscriptions, and selectmagazines.co.uk for worldwide print subscriptions, with advertising and the DIVA Awards as supporting revenue streams.
Product overview
DIVA Magazine operates as a multi-platform media publication serving LGBTQIA women and non-binary people. The core offering consists of a print magazine (available via UK and worldwide subscriptions) and a digital edition distributed through PocketMags. The publication is organized into content verticals including CELEB, CULTURE (encompassing Books, Music, Screen, Theatre, and podDIVA podcast), LIFESTYLE (covering Family, Dating, Travel, Sport, and Sex), NEWS, and VIEWS. The brand extends through the annual DIVA Awards ceremony and an Events Listings platform for community events. Content categories include current issues, top news, and trending articles covering television shows like I Kissed A Girl and Heartstopper, celebrity interviews, political coverage, and lifestyle topics.
Differentiator
Problem solved
Functional benefit
Products and services
- DIVA Magazine Print Edition The flagship print magazine publication covering LGBTQIA women and non-binary people, featuring celebrity interviews, culture reviews, lifestyle content, news, and sport coverage. Available via UK subscriptions through divadirect.info and worldwide subscriptions through selectmagazines.co.uk.
- DIVA Magazine Digital Edition Digital subscription version of the magazine available through the PocketMags platform, providing access to current and archived issues online with global accessibility.
- DIVA Awards Annual awards ceremony operated as a separate DIVA sub-brand (divaawards.co.uk) recognising and celebrating LGBTQIA+ talent and achievements.
Companies that use DIVA Magazine
Customer profileSegments2 records
Ideal customer profiles2 records
DIVA Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DIVA Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ella Festival Mallorca 2026minorDIVA Magazine has partnered with Ella Festival Mallorca 2026, appearing as a promotional partner on the festival's TicketTailor event page. The partnership includes banner advertising on diva-magazine.com directing readers to the festival's ticketing page, demonstrating community event marketing collaboration.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
DIVA Magazine competitors and assessment
Company assessmentBroad incumbents
- PinkNews: PinkNews is a UK-based digital-first LGBTQ+ news publisher with strong social reach, competing with DIVA for advertising in the UK LGBTQ+ media market and overlapping on news and culture coverage.
- Out Magazine: Out is an established LGBTQ+ lifestyle and culture magazine operating across print and digital with celebrity, fashion, and culture coverage, competing for overlapping advertiser and reader dollars within the broader LGBTQ+ media category.
- Gay Times: Gay Times is a UK-based LGBTQ+ magazine and digital platform covering culture, entertainment, and lifestyle — overlapping with DIVA's UK-anchored LGBTQ+ editorial and advertising pool, though skewed toward a broader male-inclusive audience.
- The Advocate: The Advocate is a long-running LGBTQ+ news and culture publication in print and digital form; it serves a broader LGBTQ+ audience than DIVA's women-and-non-binary focus, making it a broader incumbent competitor.
- Attitude Magazine: Attitude is a UK LGBTQ+ lifestyle magazine in print and digital form — overlapping with DIVA on UK LGBTQ+ print retail and advertiser pools, though its primary audience is gay men rather than queer women and non-binary readers.
- Condé Nast (LGBTQ+ editorial coverage across titles): Condé Nast titles such as them. and queer-focused editorial within Glamour and Cosmopolitan increasingly cover LGBTQIA+ audiences; while not a dedicated LGBTQIA women's magazine, it competes for advertiser attention and reader mindshare in the women's interest category.
Direct peers
- Autostraddle: Autostraddle is one of the largest digital media platforms for LGBTQIA women and non-binary people, covering culture, news, and lifestyle — directly overlapping with DIVA's editorial verticals and target audience, though digital-native rather than print-anchored.
- Curve Magazine: Curve is a print and digital magazine for lesbian, bisexual, and queer women — the closest direct competitor to DIVA Magazine in niche, audience, format, and revenue model (subscriptions + advertising).
- Tagg Magazine: Tagg is a queer women's lifestyle and culture magazine with print and digital editions, serving a closely overlapping LGBTQIA women audience with similar content verticals (entertainment, lifestyle, community).
Emerging players
- SheWired: SheWired is a digital media site aimed at lesbian and queer women, covering entertainment, culture, and lifestyle — overlapping with DIVA's editorial categories but operating as a web-first outlet without print or events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DIVA Magazine social profiles
Digital presenceDIVA Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIVA Magazine leadership team
Management profileNumber of profiles
DIVA Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIVA Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIVA Magazine
What does DIVA Magazine do?
DIVA Magazine publishes a dedicated print and digital magazine for LGBTQIA women and non-binary people, featuring celebrity interviews, culture (books, music, screen, theatre), lifestyle (family, dating, travel, sport, sex), news, and views. Distribution is via PocketMags for digital editions, divadirect.info for UK print subscriptions, and selectmagazines.co.uk for worldwide print subscriptions, with advertising and the DIVA Awards as supporting revenue streams.
Is DIVA Magazine a public or private company?
DIVA Magazine is a private company. It is classified as unknown and is currently operating.
When was DIVA Magazine founded?
DIVA Magazine was founded in -1. It employs 11 to 50 people.
How does DIVA Magazine make money?
Three revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions and advertising.
Who are DIVA Magazine's main competitors?
Broad incumbents on record are PinkNews, Out Magazine, Gay Times, The Advocate, Attitude Magazine and Condé Nast (LGBTQ+ editorial coverage across titles). Direct peers are Autostraddle, Curve Magazine and Tagg Magazine. SheWired is listed as an emerging player.
Does DIVA Magazine have an API?
No public API is recorded for DIVA Magazine.
What industry is DIVA Magazine in?
DIVA Magazine's product category is LGBTQIA+ Magazine Publishing. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of MPAJAEAK, Entertainment & Celebrity Magazines. Its NAICS code is 513120 and its SIC code is 2721.