Adelaide Vet
The company operates a network of four veterinary clinics across Adelaide, South Australia, delivering preventive, surgical, diagnostic, and emergency animal healthcare to dog, cat, pocket pet, bird, and wildlife owners, with a subscription-based Best for Pet Wellness Plan and back-office affiliation to VetPartners.
- Company typePrivate
- Founded1999
- HeadquartersStirling, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Adelaide Vet does
Adelaide Vet is a multi-location veterinary clinic group headquartered in Adelaide, South Australia, operating four clinics across the metropolitan area in Stirling, Trinity Gardens, Goodwood Road (Westbourne Park), and Prospect. Founded in 1999 and trusted by local pet owners for more than 25 years, the group provides comprehensive small-animal healthcare, including preventive services (vaccinations, microchipping, dental checks, parasite control), medical and surgical services (consultations, desexing, soft tissue surgery, dermatology, digital radiography, ultrasound, in-house pathology), and ancillary offerings such as cat boarding, hydrobaths, puppy preschool, behaviour consulting, weight-loss programs, a canine blood donor program, and Traditional Chinese Veterinary Medicine. Three of the four clinics hold Cat Friendly Clinic designations, and the Trinity Gardens clinic is also designated for emergency service.
Adelaide Vet firmographics
Firmographics- Name
- Adelaide Vet
- Legal name
- AdelaideVet
- Website
- https://adelaidevet.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The company operates a network of four veterinary clinics across Adelaide, South Australia, delivering preventive, surgical, diagnostic, and emergency animal healthcare to dog, cat, pocket pet, bird, and wildlife owners, with a subscription-based Best for Pet Wellness Plan and back-office affiliation to VetPartners.
- Ownership category
- akta.pro rank
Adelaide Vet industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (541940)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
- akta.pro secondary industries
- Preventive Care & Vaccination Clinics (HLAMAAAB), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD), Dental & Oral Surgery Veterinary Clinics (HLAMAAAK)
Keywords
Where Adelaide Vet is headquartered
LocationHeadquarters
- HQ city
- Stirling
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Adelaide Vet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Veterinary Consultations and Medical Services: Revenue from consultations, examinations, medical treatments, surgeries, and diagnostic services provided at clinic locations. Includes standard consultations, revisits, and specialist services.
- Best for Pet Wellness Plan Subscription: Monthly subscription wellness plan at $45 per pet offering unlimited consultations, 24/7 VetChat, $250 off dental procedures, health screenings, 10% off professional services and parasite protection. Available for cats and dogs.
- Total Wellness Plan (Legacy): Annual wellness plan providing preventive care including vaccinations, flea/heartworm/intestinal worming treatments, unlimited consultations, and discounts on professional services. Being transitioned to Best for Pet Wellness Plan.
- Parasite Control Products: Sale of parasite prevention and treatment products including Advantage, Advocate, Simparica Trio, and other flea, tick, and worming treatments. Products delivered monthly for wellness plan members.
- Cat Boarding Services: Cat boarding facilities at select clinic locations with 20% discount for wellness plan members.
- Professional Services and Procedures: Additional revenue from desexing, dental procedures, soft tissue surgery, dermatology, behaviour consulting, and other veterinary procedures. Wellness plan members receive discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Best for Pet Wellness Plan - Single Standard Plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Adelaide Vet product offering
Product offeringCore offering
Adelaide Vet operates a four-clinic veterinary group across Adelaide, South Australia, delivering comprehensive companion-animal healthcare including consultations, vaccinations, surgery, dentistry, digital radiography, ultrasound, in-house pathology, and emergency care. The business is anchored by subscription-based wellness plans (Best for Pet at $45/month and the legacy Total Wellness Plan) that bundle preventive care and discounts, plus ancillary services such as cat boarding, hydrobaths, behaviour consulting, and puppy preschool.
Product overview
Adelaide Vet operates as a multi-location veterinary clinic network across four Adelaide clinics (Prospect, Goodwood Road, Stirling, and Trinity Gardens), providing comprehensive animal healthcare services. The core offering is veterinary medical and surgical care, supported by a subscription-based wellness program business model. The primary consumer subscription products are the Best for Pet Wellness Plan (current active plan offering unlimited vet consultations, 24/7 VetChat, dental discounts, health screening, and parasite control) and the legacy Total Wellness Plan (12-month commitment with unlimited consultations, vaccinations, and parasite prevention with home delivery). Additional services include diagnostic imaging (digital radiography, ultrasound, pathology), surgical procedures, dental care, cat boarding, hydrobaths, puppy preschool, behavior consulting, and a 12-month GP Vet Internship Program for new graduates. The company operates under parent company VetPartners.
Differentiator
Problem solved
Functional benefit
Brands
- Best for Pet Wellness Plan: Enhanced annual healthcare plan for pets including unlimited consultations, 24/7 VetChat, $250 off dental procedures, and access to My Pawtal platform. Priced at $45 per month per pet.
- Total Wellness Plan
Products and services
- Adelaide Vet Veterinary Services
Companies that use Adelaide Vet
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Adelaide Vet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Adelaide Vet partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- VetPartnerscoreAdelaideVet is part of the VetPartners network, a veterinary practice group providing access to the VetPartners Graduate Academy for new graduate development, mental health and wellbeing programs, and broader network resources. The partnership enables career progression opportunities within the VetPartners community.
- RSPCA South AustraliacoreJoint promotional campaign offering 20% off RSPCA pet desexing services. Collaboration supports pet welfare initiatives and drives customer acquisition through shared promotional channels.
- Best for PetcoreAdelaideVet transitioned its wellness plan to the Best for Pet platform, providing members with access to the My Pawtal platform and VetChat 24/7 veterinary consultation services. Technology integration enables enhanced digital customer experience.
- Elanco (Advantage/Advocate Products)minorPartnership with Elanco for supply of Advantage and Advocate parasite protection products included in wellness plans. Products delivered monthly to members' homes.
- Elanco (Simparica Trio)minorSimparica Trio is the preferred parasite protection product for dog wellness plan members, providing comprehensive protection against fleas, ticks, heartworm, and intestinal worms.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Adelaide Vet competitors and assessment
Company assessmentDirect peers
- SASH (Small Animal Specialist Hospital): Multi-specialty referral and emergency veterinary hospital with locations across Australia. Comparable in advanced surgery, internal medicine, imaging, and 24/7 emergency capabilities that overlap with Adelaide Vet's tertiary services (digital radiography, ultrasound, soft tissue surgery).
- Vetwest Animal Hospitals: Western Australia-based multi-location veterinary hospital group providing GP consultations, surgery, diagnostics, and emergency care. Closely comparable business model (multiple clinics, similar service menu, comparable operational scale) but serving a different state.
- Greencross Vets: Australia's largest veterinary clinic network operating hundreds of GP and specialty clinics nationwide. Most directly comparable peer: multi-location GP vet with similar wellness plans, online booking, and broad service menus serving pet owners across Australian metropolitan areas.
- Petstock Vet: Veterinary services embedded within Petstock retail stores across Australia, offering GP consultations, surgery, dental and preventive care. Comparable multi-location general practice model with strong retail co-location and pet-owner customer base.
- Animal Referral Hospital: Specialist referral veterinary hospital network operating across Australian cities. Comparable through advanced diagnostics, specialist surgery, and emergency services that overlap with Adelaide Vet's higher-acuity offerings, and which compete for the same referred cases.
Emerging players
- VetChat: 24/7 telemedicine veterinary consultation service embedded in Adelaide Vet's Best for Pet Wellness Plan. Comparable as an emerging digital-first vet care channel targeting the same pet-owner customer base; partial overlap in consultation services, but not a clinic operator.
Others
- RSPCA South Australia: Animal welfare organization that is Adelaide Vet's GTM/marketing partner (joint desexing promotion). Not a direct GP vet competitor, but an ecosystem participant: complementary referral source for wildlife and welfare cases, and a shared customer-acquisition channel for low-cost desexing services.
Broad incumbents
- VetPartners: Veterinary practice group that owns and operates numerous GP and specialty clinics across Australia and New Zealand. Functions as Adelaide Vet's corporate parent and the broader incumbent ecosystem in which Adelaide Vet operates; also a direct comparator for group-level scaling and corporate support capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Adelaide Vet social profiles
Digital presenceAdelaide Vet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adelaide Vet leadership team
Management profileNumber of profiles
Profiles6 records
Adelaide Vet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adelaide Vet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adelaide Vet
What does Adelaide Vet do?
Adelaide Vet operates a four-clinic veterinary group across Adelaide, South Australia, delivering comprehensive companion-animal healthcare including consultations, vaccinations, surgery, dentistry, digital radiography, ultrasound, in-house pathology, and emergency care. The business is anchored by subscription-based wellness plans (Best for Pet at $45/month and the legacy Total Wellness Plan) that bundle preventive care and discounts, plus ancillary services such as cat boarding, hydrobaths, behaviour consulting, and puppy preschool.
Is Adelaide Vet a public or private company?
Adelaide Vet is a private company. It is classified as corporate owned and is currently operating.
When was Adelaide Vet founded?
Adelaide Vet was founded in 1999. It employs 101 to 250 people.
Where is Adelaide Vet based?
Adelaide Vet is headquartered in Stirling, Australia, in the Oceania region.
How does Adelaide Vet make money?
Six revenue lines are on record. Veterinary Consultations and Medical Services are the primary driver. The others are best for Pet Wellness Plan Subscription, total Wellness Plan (Legacy), parasite Control Products, cat Boarding Services and professional Services and Procedures.
Who are Adelaide Vet's main competitors?
Direct peers on record are SASH (Small Animal Specialist Hospital), Vetwest Animal Hospitals, Greencross Vets, Petstock Vet and Animal Referral Hospital. VetChat is listed as an emerging player. RSPCA South Australia is listed as an others. VetPartners is listed as a broad incumbent.
Does Adelaide Vet have an API?
No public API is recorded for Adelaide Vet.
What industry is Adelaide Vet in?
Adelaide Vet's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care), with a secondary code of HLAMAAAB, Preventive Care & Vaccination Clinics. Its NAICS code is 541940 and its SIC code is 8090.