Supreme Ski & Snowboard School

What Supreme Ski & Snowboard School does

Supreme Ski & Snowboard School is a privately held, multi-resort ski and snowboard instruction company founded in 1991 in Courchevel, France, by Sue Dixon, Kenny Dixon, and Alan Hole — and one of the first British-owned ski schools in France. The company operates across 30+ resorts in France and Switzerland (Courchevel, Val d'Isère, Méribel, Tignes, Chamonix, Verbier, Zermatt, among others), delivering private lessons, children's group lessons (ages 5–15, capped at 6 per group), adult group lessons (capped at 4–6 per group), private snowboard lessons, and off-piste guiding. All instructors hold the highest French Carte Professionelle or equivalent Swiss qualification, are multi-lingual (English, French, Italian, German, Portuguese, Chinese, Russian, Spanish), and are criminal-record checked. The business is operated through three legal entities — Supreme Ski School Limited (Scotland), Supreme Ski School Syndicate (France), and Supreme Ski and Snowboard School SARL (Switzerland) — with a UK office in Kendal and principal offices in Courchevel and Verbier.

The technology stack is a centralized online booking platform (supremeski.com) covering 30+ resorts with Stripe and Crédit Agricole payment processing, a proprietary 5-level ability classification for both children (Freshers to Rockers) and adults (Level 0–4), and an office-based instructor-customer matching function that pairs clients to instructors by ability, language, personality, and goals. Marketing runs through the website, Instagram, Facebook, YouTube, Medium blog, Trustpilot, and earned media in The Guardian, The Telegraph, and Financial Times. Distribution is predominantly direct-to-consumer (website, phone, email, WhatsApp) with a referral layer via travel partners (Scott Dunn, Oxford Ski Company), luxury chalets (Consensio), rental providers (Snowdrone), insurance brokers (MPI Brokers), and equipment brand Atomic.

The revenue model is primarily transaction-based: per-lesson or per multi-day course pricing (private lessons from €130, adult group from €275, children's school from €350+). A separate sub-brand, Supreme Pro, sells 7–10 week GAP instructor training courses at CHF/EUR 8,999–9,999 in Verbier, Zermatt, and Sauze d'Oulx, offering IASI Level 1 and Level 2 qualifications. End-of-2022, Supreme merged with Maison Sport — the leading booking platform for independent Alpine ski instructors — roughly doubling headcount and broadening the instructor supply pool while preserving both brands' independent operations. Ownership passed in 2014 from the original founders to current co-owners Aaron Tipping, Nick Robinson, and Olly Robinson, all ex-British Ski Team athletes.

Name

Supreme Ski & Snowboard School

Legal name

Supreme Ski School Limited

Website

https://supremeski.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Supreme Ski & Snowboard School is a privately held Alpine ski and snowboard school operating across 30+ resorts in France and Switzerland, serving English-speaking families, adult skiers, and advanced riders with private and group lessons, and running IASI-certified instructor training under its Supreme Pro sub-brand.

Ownership category

akta.pro rank

Product category

Ski & Snowboard Instruction Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Skiing Facilities (71392)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ski school services
• Snowboard instruction
• Private ski lessons
• Children's ski school
• Ski instructor training

Headquarters

HQ city

La Rue De Pré

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ski and Snowboard Lessons: Primary revenue stream from private ski lessons, snowboard lessons, children's group ski school, adult group lessons, and off-piste lessons. Customers pay per lesson or as a package for multi-day courses. One-time transaction-based revenue.
2. GAP Instructor Training Courses (Supreme Pro): Ski instructor training programs offering IASI Level 1 and Level 2 qualifications. Courses run in Verbier (10 weeks, CHF 9,999), Sauze d'Oulx (10 weeks, EUR 9,899), and Zermatt (7 weeks, CHF 8,999). Includes accommodation, lift passes, training, and certification.
3. Payment Processing Services: Financial transactions handled through payment services providers Credit Agricole and Stripe. Company acts as limited payment collection agent for ski schools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Supreme Ski & Snowboard School delivers professional ski and snowboard instruction across 30+ resorts in France and Switzerland, offering private lessons, children's ski school (ages 5-15), adult group lessons, private snowboard lessons, and off-piste instruction. Through its Supreme Pro sub-brand, it provides intensive multi-week IASI Level 1 and Level 2 ski instructor training courses in Verbier, Zermatt, and Sauze d'Oulx.

Product overview

Supreme Ski & Snowboard School operates as a multi-resort ski and snowboard lesson provider with a centralized booking platform. The core offering consists of private ski lessons, children's ski school (ages 5-15), adult group lessons, private snowboard lessons, and off-piste instruction across 30+ French and Swiss resorts. A separate sub-brand, Supreme Pro, runs intensive ski instructor GAP training courses (7-10 weeks) in Verbier, Zermatt, and Sauze d'Oulx, offering IASI Level 1 and Level 2 qualifications with accommodation included. The products share a unified booking system and office operations but serve distinct customer segments: recreational skiers/snowboarders versus aspiring ski instructors.

Differentiator

Problem solved

Functional benefit

Brands

• Supreme Pro: Ski instructor GAP training courses offering IASI Level 1 and Level 2 qualifications. Courses run in Verbier, Sauze d'Oulx, and Zermatt.

Products and services

• Private Ski Lessons One-to-one ski instruction tailored to individual needs with flexible scheduling, custom meeting points, and full instructor attention across all skill levels, available in 30+ French and Swiss resorts from €130 per lesson.
• Children's Ski School Fun group ski lessons for children aged 5-15 with maximum 6 children per group, teaching fundamentals through to advanced techniques in a safe, social environment with 4-hour daily sessions and minimum 5-6 day commitment, from €350.
• Adult Group Lessons Professional group ski lessons for adults with maximum 4-6 skiers per group, focusing on technique improvement in a social setting with 2-hour daily sessions and minimum 5-6 day commitment, from €275.
• Private Snowboarding Lessons One-to-one snowboard instruction tailored to individual goals, available in French and Swiss resorts with personalized coaching.
• Off-Piste Lessons Advanced skiing instruction for off-piste terrain, including technique development, mountain safety, and personal guiding services for experienced skiers.
• Supreme Pro - Ski Instructor GAP Courses Professional ski instructor training program offering IASI Level 1 and Level 2 qualifications across premier European resorts, delivered in 7- to 10-week residential courses including accommodation, lift passes, and career placement support.
• Verbier GAP Course 10-week intensive ski instructor course in Verbier, Switzerland, including IASI Level 1 & 2 certification, accommodation (half board), lift pass for Verbier 4 Vallées, 200+ hours of training, and first aid certification, priced at CHF 9,999.
• Zermatt GAP Course 7-week summer ski instructor course on the Matterhorn Glacier in Zermatt, Switzerland, including IASI Level 1 & 2 certification, accommodation, lift pass, and 200 hours of training, priced at CHF 8,999.
• Sauze d'Oulx GAP Course 10-week ski instructor course in Sauze d'Oulx, Italy, part of the Milky Way ski area, including IASI Level 1 & 2 certification, accommodation, lift pass for the Milky Way area, and 250 hours of training, priced at EUR 9,899.

Quantifiable outcome

• Over 100,000 hours of ski lessons taught across 30+ years of operation
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Maison SportflagshipStrategic or Co-development PartnerMaison Sport, the leading platform for booking independent ski and snowboard instructors across The Alps, merged with Supreme Ski School at the end of 2022. The companies continue to operate independently while combining resources for better group ski lesson coverage and more options for customers and partners.
• Scott DunncoreChannel Partner/ Reseller/ DistributorLuxury ski holiday specialist that recommends Supreme Ski School lessons to their customers booking ski holidays
• Oxford Ski CompanycoreChannel Partner/ Reseller/ DistributorSpecialist ski travel agency that refers customers seeking ski lessons to Supreme Ski School
• Consensio ChaletsminorChannel Partner/ Reseller/ DistributorLuxury chalet company that recommends Supreme Ski School lessons to chalet guests
• AtomicminorGTM or Marketing PartnerSki equipment brand partner providing equipment recommendations and potentially co-marketing opportunities
• SnowdroneminorChannel Partner/ Reseller/ DistributorSki rental provider that refers customers seeking ski lessons to Supreme Ski School
• MPI BrokersminorChannel Partner/ Reseller/ DistributorSki insurance broker referring customers seeking lessons to Supreme Ski School
• White StormminorGTM or Marketing PartnerSki holiday provider partner with potential co-marketing arrangements
• PowderhoundsminorGTM or Marketing PartnerSki travel review site that may feature and recommend Supreme Ski School
• Alpine AnswersminorChannel Partner/ Reseller/ DistributorSki travel specialist that may refer customers to Supreme Ski School

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZutUY3Djqu7RYqVQtghhVQ
• Facebookfacebook.com/SupremeSki
• Instagraminstagram.com/supremeskischool
• Xx.com/supremeski1
• LinkedInlinkedin.com/company/supremeski

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supreme Ski & Snowboard School