What CJ Hole does

CJ Hole is a UK estate and letting agency founded in 1867 in Clifton, Bristol, and now operating as a franchise brand under The Property Franchise Group (TPFG) / Xperience Franchising Ltd. The company delivers residential sales, lettings, and property management services to individual buyers, sellers, tenants, and landlords, supplemented by a specialized Land & New Homes division (handling new-build sales, land transactions, and developer partnerships) and CJ Hole Financial Services (mortgage advisory). Distribution is primarily through 24+ independently-run branch offices across South West England, supported by a website with property search, online valuation tools, stamp duty and mortgage calculators, and a content library covering buying, selling, renting, and landlord compliance topics.

The underlying technology stack is conventional UK estate agency infrastructure: a property listings portal, customer relationship management, and digital lead-capture tools, with no proprietary technology explicitly disclosed. Market Insights is delivered through a third-party partnership with Dataloft by PriceHubble, indicating reliance on external PropTech data providers rather than in-house analytics. The business generates revenue from property sales commissions, recurring letting and property management fees, new-build transaction commissions, and mortgage advisory referral/partner fees (typically £499–£999 per advice engagement). Customer acquisition is multi-channel, combining branch footfall, organic SEO/content, social media, and email marketing, with a current footprint of 780+ active sales listings and 240+ rental listings.

Name

CJ Hole

Legal name

Xperience Franchising Ltd

Website

https://cjhole.co.uk

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

51–100 employees

Short description

CJ Hole is a 160-year-old UK estate and letting agency operating 24+ franchise branches across South West England, serving residential buyers, sellers, tenants, and landlords with sales, lettings, property management, new homes, and mortgage advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Property Sales Commission: CJ Hole earns commission fees on residential property sales transactions. The company facilitates the sale of properties through its network of branches, providing valuation, marketing, viewings, and transaction support services to sellers.
2. Lettings and Property Management: CJ Hole generates recurring revenue through letting fees and property management services for landlords. Services include tenant finding, rent collection, property maintenance coordination, and compliance management.
3. New Homes Sales: Specialized division (Land & New Homes) earns commission on new-build property sales and land transactions, working with developers across the South West region.
4. Mortgage and Financial Services: Through CJ Hole Financial Services, the company provides mortgage advisory services. Partners typically charge fees ranging from £499 to £999 for mortgage advice, with CJ Hole receiving referral or partnership revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CJ Hole is a traditional estate and letting agency operating a network of independently-run franchise branch offices across the South West of England. The company facilitates residential property sales, residential lettings, and full-service property management for landlords, supported by a specialist Land & New Homes division and CJ Hole Financial Services for mortgage advisory.

Product overview

CJ Hole is a traditional estate and letting agent operating as part of the largest networks of estate agents in the UK, with independently-run offices across the South West of England. The company offers a comprehensive range of property services organized around core residential sales (estate agency), residential lettings, and property management. Specialized divisions include Land & New Homes for new-build properties and CJ Hole Financial Services for mortgage advice. Supporting digital tools include an Instant Valuation tool for online property estimates, Home Visit Valuation for in-person appraisals, Stamp Duty and Mortgage calculators, and a Property Search Portal. The company also provides informational services through Market Insights powered by Dataloft/PriceHubble and educational guidance on the Renters' Rights Act. Services are delivered through a network of independently-run branch offices.

Differentiator

Problem solved

Functional benefit

Brands

• CJ Hole Land & New Homes: Specialized division handling new-build properties, land sales, and investment opportunities across the South West

Products and services

• Residential Sales Services Estate agency services for selling residential properties, including property valuations, marketing, viewings, and negotiation support for homeowners across the South West of England.
• Residential Lettings Services Letting agent services for renting properties, connecting landlords with tenants and managing tenancy agreements across the Bristol and South West area.
• Property Management Comprehensive property management services for landlords including tenant sourcing, rent collection, maintenance coordination, and compliance management.
• Student Accommodation Services Dedicated services for student renters and student landlords in Bristol, including shared houses, studios, and student-specific property management.
• Land & New Homes Specialized division for new-build properties, building plots, and land sales, partnering with developers across the South West on developments including Ochre Fields, Factory No. 1, and The Square on Jacob Street.
• CJ Hole Financial Services Mortgage advisory services helping buyers find appropriate mortgage products, including first-time buyers, investors, and remortgaging customers. Partner fees range from £499 to £999.
• Home Visit Valuation In-person property appraisal service where property experts visit the homeowner's property to assess current market value.
• Landlord Review Service Free landlord compliance review service to assess readiness for the Renters' Rights Act, providing tailored advice on current lets and upcoming regulatory changes.

Quantifiable outcome

• 780+ properties currently listed for sale
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Property Franchise Group (TPFG)coreChannel Partner/ Reseller/ DistributorCJ Hole operates as a franchise brand under The Property Franchise Group, the largest property franchise network in the UK. This partnership provides access to shared training resources (Inspire LMS platform), technology platforms, marketing materials, and brand recognition across the nationwide network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Foxtons: Foxtons is a well-known London-focused estate agency with regional expansion. Comparable to CJ Hole in core residential sales and lettings services, though Foxtons operates corporate-owned branches rather than the franchise model and is concentrated in London/south.
• Connells Group: Connells Group is the UK's largest estate agency and lettings network with multiple sub-brands. Comparable as a broad incumbent offering similar residential sales and lettings services but at significantly larger scale than CJ Hole's regional franchise.
• Countrywide: Countrywide is one of the UK's largest integrated residential property services groups with multiple regional brands. Comparable to CJ Hole as a major UK residential estate agency competitor but at materially larger scale with broader national coverage.

Direct peers

• Belvoir: Belvoir is one of the UK's largest property franchise networks specializing in residential sales, lettings, and property management. Highly comparable to CJ Hole given the shared franchise model, multi-service offering, and reliance on local branch networks.
• Winkworth: Winkworth is a UK estate agency franchise network offering residential sales and lettings through a network of independently-owned offices. Comparable to CJ Hole in franchise structure, residential focus, and regional coverage across southern England.
• Hunters: Hunters is a UK estate and letting agency franchise network with branches across the country. Comparable to CJ Hole in the franchise-based agency model, residential sales/lettings focus, and regional branch distribution.
• Martin & Co: Martin & Co is a UK lettings and estate agency franchise network, part of the Belvoir Group. Directly comparable to CJ Hole's lettings-heavy model, franchise structure, and reliance on local franchisees serving regional markets.
• Chancellors: Chancellors is one of the largest independent estate agency groups in southern England with branches across multiple counties. Comparable to CJ Hole given the regional concentration in southern England, multi-service offering, and traditional branch-based agency model.

Emerging players

• Purplebricks: Purplebricks pioneered the UK online/hybrid estate agency model with lower fixed fees than traditional agents. A disruptive comparable to CJ Hole representing the alternative business model putting pressure on commission-based high-street agents.
• Yopa: Yopa is a UK online estate agency offering fixed-fee sales services with local agent support. Comparable as an alternative model competing for the same seller customers as CJ Hole, particularly cost-conscious consumers in the South West region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CJHole
• Facebookfacebook.com/CJHoleUK
• LinkedInlinkedin.com/company/cj-hole
• Instagraminstagram.com/cjholebristol

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CJ Hole